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SUPPORTER ACTION PACK
COUNT ME IN –I wANT ChIldREN TO SURvIvE 5!
GlObAl wEEK Of ACTION 2012
wElCOME
1. RUN AN EvENT OR SET UP A PhOTO STANd
Organise‘CountMeIn–Survive5!’eventinyourschool,workplaceoruniversity ‘CountMeIn–IWantChildrentoSurvive5!’pledge Setupa‘CountMeIn–Survive5!’photostandinyourworkplaceoruniversity Photostandconsentform Howtouploadyourphotos Exampleofaneventposter Exampleofaneventflyer Getcreativewith‘CountMeIn–Survive5!’ Tipsfortakingphotosandcreatingvideos WorldVisionandChildHealthNowlogos Bannerexamples
2. GET ThE MESSAGE OUT ANd INSPIRE OThERS!
Share‘CountMeIn–Survive5!’onsocialmedia Guidetocontactingyourlocalmedia Samplepressrelease Howtocontactyourlocalpolitician Samplepoliticianletter GlobalWeekofAction–policybriefing Personalstories Frequentlyaskedquestions(FAQs)
IMAGES
CONTENTS
wElCOME
dear Supporter
ThanksforparticipatinginWorldVision’sfirst-everGlobalWeekofActionforChildHealthNow.Youcansay‘CountMeIn–IWantChildrentoSurvive5!’byraisingyourhandsfrom13to20November2012.
It’shardtobelievethateveryyearover7millionchildrenundertheageoffivediefromdiseaseslikemalaria,diarrhoeaandmalnutrition–conditionsthathavebeenlargelyeliminatedinthedevelopedworld.TheGlobalWeekofActionwillbringpeopletogetheracrosstheglobetoshowsupportforthemillionsofchildrenatriskofillnessordeathfromthesekindsofpreventablecauses.
That’swhereyoucomein–themorepeopleinvolvedintheweek’sevents,theeasieritwillbeforworldleaderstoseethereisarealdesireforchange–andactsothatchildrenSurvive5!
w E l C O M E 4
how do I get involved?
It’seasy!Weneedphotosofpeopleraisingtheirhandstoshowleadersthatpeoplecareaboutsavingchildren’slives.Andwewantyoutoinvolveasmanypeopleasyoucan.
Itcanhappenanywhere:intheofficeorinapublicplacewheresupporterscanbeinvolved–theskyisthelimit!Evenifit’sjustyouandyourteam,takeaphoto,aslongasyou’reabletoraiseyourhandsandbecounted–you’reinvited!
Ifyouwanttogetcreative,evenbetter!Itmaybeassimpleaslinkingyourhandswithsomeoneelseorputtingyourhandprintsonabanner.Theonlylimitisyourimagination!
here’s how it works:
1. Getyourgrouptogether–family,friends,workcolleagues,sportbuddiesorchurchgroup–totellthemaboutChildHealthNow’s‘CountMeIn–Survive5!’action.
2. Findasmartphoneorcamera(andsomeonetotakethepicture!)
3. Takeapictureofthegrouplinkinghandsandraisingthemintheair.Theredon’tneedtobemanyofyou–oneortwoisfinetoo!
4. Uploadyourphoto(s)tothewebsitewww.childhealthnow.orgwhereyou’lljointhousandsofpeoplearoundtheglobecampaigningforchange.
5. UseourShare‘CountMeIn–Survive5!’onsocialmediasheettoshareyourphotosandeventswiththeworld!Inspireasmanypeopleaspossiblesothisissuecan’tbeignored.
why do we need to raise our hands?Aroundtheworld,whenpeopleraisetheirhandsandcountthemselvesinandaskforchange,changehappens.Wehaveexampleslikethecivilrightsmovement,NelsonMandelaandtheapartheidinSouthAfrica,MahatmaGandhiinIndia–thelistgoeson,butchangesimplyisn’thappeningfastenough.Childrenandwomenaroundtheworldarestilldyingneedlessly;leadersneedtoknowtheircitizenscareaboutthis.Ifleadersdon’tactnowtokeeptheircommitmentstoimprovematernalandchildhealth,womenandchildrenwillcontinuetosuffer.Wecan’twaituntilit’stoolatetoact.Wemustdosomethingnow.Yourparticipationisvitaltoensurepoliticianshearwhat‘CountMeIn–Survive5!’isallabout.SothanksforgettinginvolvedintheChildHealthNowGlobalWeekofAction.
let’s get started.Thispackprovidessuggestionsandinformationtohelpyougetinvolved.
Formoreideasorsupportgotowww.childhealthnow.orgorcontactyourlocalWorldVisionoffice.
we’ll use your photos to urge leaders around the globe to honour their promises to improve maternal and child health.
Count Me In – I want Children to Survive 5!
WorldVisionisbringingpeopletogetheracrosstheglobetoshowtheirsupportforchildrenatriskofdyingfromdiseasesandconditionsthathavebeenlargelyeliminatedinthedevelopedworld.‘CountMeIn–Survive5!’eventatyourworkplaceoruniversityduringtheGlobalWeekofActionfrom13 to 20 November 2012.
1. RUN AN EvENT OR SET UP A PhOTO STANd
1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d
O RGAN I S E A ‘ COUNT M E I N – S U RV I V E 5 ! ’ E V ENT
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ORGANISE A ‘COUNT ME IN – SURvIvE 5!’ EvENT IN yOUR SChOOl, wORKPlACE OR UNIvERSITy
TIP 1:Considerusingaschoolassembly,workeventortheendofauniversitylecturetopromoteyourevent.Couldyouarrangetotakea‘Survive5!’photoatoneoftheseactivitiesinstead?Justmakesureyougetpermissionfirst!
TIP 2: Gettheeventintodiariesandschedulesearly!
3–6 months before
Plan your event� Isthereanothereventoractivityplannedthatweekwhichcouldincludethe‘CountMeIn–Survive5!’event?
� When,whereandatwhattimewillitbeheld?� Howmanypeoplewillbethere?� UsetheGetcreativewith‘CountMeIn–Survive5!’sheetinthispacktoinspireyou.� Willyouneedmoneyforpropsorfoodfortheevent?Wherewillthemoneycomefrom?
who do you need to involve?� Talktoteachers,managersoruniversitystaffabouttheeventbeforeconsultingothers.� Whosepermissiondoyouneed?Gettheirapprovalinwriting,evenifitisjustanemail.Thiswillcoveryouiftherearequestionslater.
� Getothersinvolved.Perhapsyoucanrecruitasmallgroupofpeopletohelpyou.� Asksomeonetoreadthepledgeduringtheevent.Consideryourschoolprincipalorheadteacher,theCEOorGeneralManager,orsomeonewithintheuniversitywhohasconnectionstointernationaldevelopmentorchildren’shealth.Whomeveryouchoose,makesuretheeventisinhisorherdiaryassoonaspossible.
� Doyouneedtoorganiseamicrophoneorsoundsystemfortheday?� Doyouhavesomeonetotakephotos?Willtherebefoodorrefreshments?
Get started today with this handy checklist:
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O RGAN I S E A ‘ COUNT M E I N – S U RV I V E 5 ! ’ E V ENT
3
Photos� Thinkaboutthesortofphotosyouwouldliketakenattheevent.� Wherewillthephotographerstand?Canhe/shefiteveryoneintotheshot?Isthereagalleryorhigherareawherethephotographercantakethephoto?Trygettingatleastoneshotofthewholegroup.Ifspaceislimited,trygettingseveralsmallergroupphotos.
� Backgroundbannersandpropsmighthelpframethephoto–startworkonthesenow.
TIP 4:Canyouaskattendeestowearorange(WorldVisionandChildHealthNow’sprimarylogocolour)orusepropstomakethephotomoreinteresting?Doesyourschool,workplaceoruniversityhaveitsownbannerorposterthatcouldbeusedinthephototoidentifyyourevent?SeetheGetcreativewith‘CountMeIn–Survive5!’sheetformoreideas.
2 months before
Plan how you’ll share news of your ‘Count Me In – Survive 5!’ event� Howwillyoupromotetheevent?Istherewritteninformationyoucanprovideforpromotionalpurposes?Whenwillthisbeavailable?
� Willyouusethetemplateposterorflyersinprominentplacesaroundyourschool,workplaceoruniversity?
� Canyouusesocialmediatospreadtheword?� Itmightseemearly,butit’simportanttoplanhowyou’llreportbacktoparticipants.Letthemknowhowmanypeoplewereinvolvedintheaction,bothinyourgroupandworldwide.
TIP 3:Whatexistingcommunicationactivitiescanyouusetopromotetheevent?Considerinternalnewsletters,intranets,socialmediaoruniversitynewspapers.Findoutwhat’savailableandwhomanagesthem.
Don’tforgettotellparticipantsthatphotostakenattheeventwillbeaddedtothe‘CountMeIn–Survive5!’pageonwww.childhealthnow.org.It’scrucialtheyknowtheirimagewillappearonline.
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O RGAN I S E A ‘ COUNT M E I N – S U RV I V E 5 ! ’ E V ENT
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� Makesureyourpostersareupandpotentialparticipantsknowtheeventishappening!� Confirmthedateandplanswithyourphotographer.Discusswithhimorherwherepeoplewillstand,discussanglesandlightingrequirementsandagreeonhowmanyphotosyou’llneed.Maybetakeafewpracticephotos.
� Propsandbannersshouldnowbeready.
2–4 weeks before
� Whatstationeryitemswillyouneedtofixposters,propsandbanners?� Ifyou’veaskedparticipantstowearorangeorbringaproptotheevent,remindthemnow.
� Printoutextracopiesofthepledgeincaseyouneedthem.
2 days before
� Ensureyouarriveearlyandcanputuppostersandpropsasnecessary.Makesurethatthespeakerisreadywithacopyofthepledge.
� Beforetheevent,checkthatsoundequipmentisworking.� Thepledgeshouldbereadouttoallparticipantsbeforethephotoistaken.
on the day
TIP 5:Rememberwhyyou’redoingit!Childrenaroundtheworlddeservebetter,andyoureventisremindingworldleaderstoactnow.
� You’renearlyfinished!Thephotosyou’vetakenneedtobeuploadedtowww.childhealthnow.orgsopeoplearoundtheworldcanseeyou’veparticipated.
� Gettipsonhowtouploadyourphotosinthispackifyouneedhelp.
after the event
TIP 6:Setasidetimeinyoureventscheduletouploadyourphotosandrecordthenumberofparticipants.Thenyouwon’tforget!
Congratulations, you’ve done it!
Checkwww.childhealthnow.orgoverthecomingdaysandbeencouragedbythethousandsofpeoplegettinginvolved.Thankyouforallyourhardwork!
PSDon’tforgettosharetheresultsoftheworldwideeventwithparticipants.
1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d 5
‘CountMeIn–IWantChildrentoSurvive5!’pledge
‘COUNT M E I N – S U RV I V E 5 ! ’ p l E dG E
1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d
Ourdesireisthateveryonesignsoragreestothispledge,betheyaleaderorcitizen,acommunitymemberorcelebrity,fromanycountryaroundtheworld.
Wehavethechancetosavethelivesofmillionsofchildrenundertheageoffivewhodieeveryyearfromeasilypreventablecauses.Wehavethemeanstopreventmillionsofmothersfromhavingtoburytheirbabies.we want to see it happen now.
Wedon’twantmotherstohavetochoosewhichoftheirchildrenwillliveordiebecausetheyonlyhaveenoughmedicineforone.Wedon’twantchildrentohavetodrinkwaterthatcouldkillthembecausethere’snothingelse.
Thesolutionsareknown;theresourceshavebeenpromised.Wewanttoseethesebecomeareality.
Weareputtingourhandsuptoshowwewantmorechildrentosurvivefive.Wewantourgovernmentto:
• Makesurethemostvulnerablechildrenarenotcutofffromtheservicesthatcouldsavethem.
• Paycloserattentiontothemajorkillersofchildren.
• Lookatwhat’scausingchildrentodie,andaddresstheunderlyingcauses.
• Showuswherethemoneythey’vepromisedisbeingspent.
‘IwantactiononChildHealthNow!’
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S E T U p A ‘ COUNT M E I N – S U RV I V E 5 ! ’ p hOTO S TANd
SET UP A ‘COUNT ME IN – SURvIvE 5!’ PhOTO STANd IN yOUR wORKPlACE OR UNIvERSITy
Photo stand proposal
Beforeyoustart,haveaproposeddate,timeandlocationinmindforthephotostand.Writeaproposalthatexplainstheideaandhowitsupportsthe‘CountMeIn–Survive5!’action.Howwillthephotosbeused?Whenandwherewillyousetupthestand?UseinformationliketheFAQsinthispacktohelpyou.
do you need to get permission from anyone?
Talktoyourmanager/teacher/professoraboutthephotostand.Takeyourproposalwithyou.Findoutwhosepermissionyouneedfortheactivityandgettheirapproval.
Publicity
Publicisethephotostandactivitybeforeithappens.Peoplearemorelikelytojoininifthey’veheardabouttheplanbeforehand.Canyouuseschoolorofficebulletins,emails,websites,socialmediaorannouncementsatevents,meetingsorlecturestopromotethephotostand?’Contacttherelevantpeopletoseeiftheycanhelpyou.
Setting up your photo stand
Aphotostandcouldbeaseasyasplacingasignonawallthatsays‘CountMeIn–Survive5!photostand’.AddWorldVisionandGlobalWeekofActionlogos.Orgetcreativeandmakeacardboardstand.Grabyoursmartphoneorcameraandyou’rereadytogo.
want to get involved in ‘Count Me In – Survive 5!’ but can’t run an event in your workplace or university? Think about setting up a photo stand instead.
It’seasytogetunguarded,naturalandfunshotsinaphotostand.Participantssitorstand,perhapsbehindashortcurtain,orscreen,andfaceacamerasettotakeaseriesofphotos.Theset-upcanbeassimpleasyoulike,buttheaimistocaptureasmany‘Survive5!’photosasyoucan.
here’s some things to consider if you’re setting up a photo stand:
AlsotakealookattheGetcreativewith‘CountMeIn–Survive5!’sheetinthispack.
1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d 7
Make sure you are informed
YouneedtobeabletodescribetheChildHealthNowcampaignandexplainthe‘CountMeIn–Survive5!’actiontoparticipantsatyourevent.HaveacopyoftheFAQswithyouforreference.
Consent
Itisimportantthatparticipantsunderstandthattheirphotowillbeaddedtothe‘CountMeIn–Survive5!’pageonwww.childhealthnow.org.
Participantsmustgivetheirwrittenconsentforthistooccur.APhotostandconsentformtemplateisincludedinthispack.Ifparticipantsareundertheageof18youMUSTensureyouhavethewrittenconsentoftheirparentorlegalguardian.
Upload your photos
Attheendofthephotostandsession,remembertouploadyourphotostothe‘CountMeIn–Survive5!’pageonwww.childhealthnow.org.Don’tforgettoenterthenumberofpeopleineachphoto!
S E T U p A ‘ COUNT M E I N – S U RV I V E 5 ! ’ p hOTO S TANd
Congratulations!
You’vejustjoinedthousandsofpeopleworldwidetodemandabetterdealforchildren.Youractionwillhelpputpressureonworldleaderstoact.Thankyoufortakingpart.
8
PhOTO STANd CONSENT fORM
InsupportoftheChildHealthNowcampaign,I,theundersigned,givemyconsentandpermissionforWorldVisionInternational(WVI)anditsassigneestocopy,adapt,alter,reproduce,publish,distribute,exhibit,broadcast,electronicallytransmit,diffuseandotherwiseusemyimageorlikenessaswellasanyimage,videoclipand/orrecordingtakeninthisPhotoStandoruploadedforthelimitednon-profitpurposesofeducationorraisingpublicawareness,publicservice,publicrelations,and/orfundraisingfrom13to20November2012.Ireleaseandassignanyrights(includingcopyright)ImayhavethereintoWVIintheimage,videoclipand/orrecording,whichmaybebroadcast,publishedorelectronicallytransmittedandviewedthroughouttheworldbyanymeansandbyanymediumwhethernowknownorsubsequentlyinventedordevised.IacknowledgethatIdonothaveorretainanyrightsinthecopyrightintheimage,videoclipand/orrecordingorinanycinematographfilmorrecordinwhichimage,videoclipand/orrecordingoranypartofitmaybeincorporated.
date location full Name Address Mobile Number Signature
yOU MUST bE AT lEAST ThIRTEEN (13) yEARS Of AGE IN ORdER TO POST yOUR PhOTO on the world vision photo wall. Children between the ages of thirteen (13) and eighteen (18) are not allowed to post their photo on the wall without parental consent and supervision. If you are between the ages of thirteen (13) and eighteen (18), yOU MUST hAvE yOUR PARENTS’ CONSENT.
REMEMBER:Thedetailsyouhavecollectedarepersonal,andnottobesharedwithanyone.ReturnallyourconsentformstoyourlocalWorldVisionoffice.
WorldVisionisaChristianrelief,developmentandadvocacyorganisationdedicatedtoworkingwithchildren,familiesandcommunitiestoovercomepovertyandinjustice.Weareafederalpartnershipandworkinalmost100countriesworldwide,servingmorethan100millionpeople.
p hOTO S TANd CON S ENT FORM
1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d
9
hOWTO U p lOAd YOUR phOTOS
1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d
hOw TO UPlOAd yOUR PhOTOS
Tips for uploading though the webpage
� Visitwww.childhealthnow.organdfollowthelinkstothephotowall.� Clickonthe‘AddYourPost’button.Addatitleforyourpostaswellasabriefdescription.� Forwebuploads,theVWallwillautomaticallygeo-locateyourpostaswellasabriefdescription.
� Makesureyourphotoiscroppedtoonlyshowtheimageyouwanttopost.� Keepyourphotounder5MB,oritmaynotbepublished.� YoumustaccepttheTermsofUseandthePrivacyPolicybeforeuploadingyourphotos.YoushouldreadthroughthesedocumentsandfamiliariseyourselfwiththembeforepromotingtheVWallandencouragingotherstoposttheironlinephotouploads.
� Click‘ShareThisWall’andspreadtheword!
Tips for uploading by email
� [email protected].� Thesubjectlineoftheemailwillappearastheposttitle.� Anytextyouincludeinthebodyoftheemailwillbepostedasadescription.� Foremailuploads,youcanusethenameofyourtownorcitywithyourcountrynameinthebodyorsubjectlineofyouremail.Emailedpostswillnotbeautomaticallygeo-locatedonthemap.
� Makesureyourphotoiscroppedtoonlyshowtheimageyouwanttopost.� Keepyourphotounder5MB,oritmaynotbepublished.
Tellyourfriends,familyandcolleaguesabout‘CountMeIn–Survive5!’andaskthemtogetinvolvedandvisitwww.childhealthnow.org.
don’t forget to check out other posts on the ‘Count Me In – Survive 5!’ photo wall. you might just recognise someone you know!
Share your support with the world!
ThanksforsupportingmothersandchildrenaroundtheworldbybeingpartoftheChildHealthNowGlobalWeekofAction.Nowit’stimetoshareyourphotobyaddingittothespecialphotowall,whichyoucanfindatwww.childhealthnow.org.Therearetwowaysyoucandothis–eitherdirectlyuploadyourphototothewalloremailittoourspecial‘CountMeIn’emailaddress.
Tips on giving your location:Ifyourvillageortownissmall,usethenameoftheclosestlargetownorcity.Forexample,‘nearChennai,India’.Youcanalsousethenamesofschools,churchesorworkplacesforgroupphotos.
Note:Asachild-focusedorganisation,wecareaboutthewell-beingofallchildrenandtheirprotectiononline.Forthisreason,weencourageyoutoonlyaddphotosthatcontaintwoormorechildren.Pleasedonotprovideyourfullnameoryourhomeaddress.
1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d 10
E X AM p l E O F AN E V ENT pO S T E R
EXAMPlE Of AN EvENT POSTER
All children deserve to live happy, healthy lives. Unfortunately, millions don’t.
But you can help. Join 200,000 people in over 40 countries worldwide and raise your hands so more children Survive 5! Demand that world leaders take action to save the lives of over 7 million children under five who die from preventable causes every year.
Together we can make change happen!
Where:
Date and time:
Contact:
Need more information about raising your hands so that more children Survive 5!? Go to:
World Vision is a Christian relief, development and advocacy organisation dedicated to working with children, families and communities to overcome poverty and injustice. We are a federal partnership and work in almost 100 countries worldwide, serving more than 100 million people.
COUNT ME IN –I WANT CHILDRENTO SURVIVE 5!
1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d
1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d 11
E X AM p l E O F AN E V ENT F lY E R
EXAMPlE Of AN EvENT flyER
1. R U N A N E v E N T O R S E T U P A P h O T O S TA N d
In November 2012 World Vision will bring people together across the globe to show support for the millions of children at risk of illness or death from preventable causes.
If you think children deserve a better deal, raise your hands to help children Survive 5!
Why? Because every year over 7 million children die from conditions that have been largely eliminated in the developed world.
We’re calling on people around the world to help save lives by demanding improved health for children and women everywhere. Our leaders can and should take action now to help prevent these deaths.
Simple, cost-effective solutions like nutritious food, exclusive breastfeeding, clean water and skilled birth attendants make all the difference.
Where:
Date and time:
Contact:
For more information visit www.childhealthnow.org
World Vision is a Christian relief, development and advocacy organisation dedicated to working with children, families and communities to overcome poverty and injustice. We are a federal partnership and work in almost 100 countries worldwide, serving more than 100 million people.
COUNT ME IN –I WANT CHILDRENTO SURVIVE 5!
In November 2012 World Vision will bring people together across the globe to show support for the millions of children at risk of illness or death from preventable causes.
If you think children deserve a better deal, raise your hands to help children Survive 5!
Why? Because every year over 7 million children die from conditions that have been largely eliminated in the developed world.
We’re calling on people around the world to help save lives by demanding improved health for children and women everywhere. Our leaders can and should take action now to help prevent these deaths.
Simple, cost-effective solutions like nutritious food, exclusive breastfeeding, clean water and skilled birth attendants make all the difference.
Where:
Date and time:
Contact:
For more information visit www.childhealthnow.org
World Vision is a Christian relief, development and advocacy organisation dedicated to working with children, families and communities to overcome poverty and injustice. We are a federal partnership and work in almost 100 countries worldwide, serving more than 100 million people.
COUNT ME IN –I WANT CHILDRENTO SURVIVE 5!
12
Quick&easy:
G E T C R E AT I V E W I Th ‘ COUNT M E I N – S U RV I V E 5 ! ’
GET CREATIvE wITh ‘COUNT ME IN – SURvIvE 5!’
Soyou’vedecidedtoruna‘CountMeIn–Survive5!’eventorhostaphotostandbutyouneedsomecreativehelp?Herearesomeideastogetyoustarted.Remember–themorefunyoureventis,themorepeoplewillwanttotakepart!
Use your hands in different ways
Youcanstartwithwriting‘Survive5!’onyourhandandputtingitupintheair.Butdon’tstopthere.Wewantyoutoreflectyourindividualityandcreativity!Considermakingaheartshapewithyourfingers,paintyourhandorangeorholda‘5’symbolinstead.Feelfreetoexpressyourself–theonlylimitisyourimagination!
decorate with orange and white balloons
Balloonsaregenerallywidelyavailableandinexpensive.Ifchildrenareinvolved,balloonscanalsobegreatfun!Blowuporangeandwhiteballoonsandholdtheminthephotoortiethemtoaproptogivethephotocolour.
wear orange
Askparticipantstowearorholdsomethingorange.OrangeisthemaincolourontheWorldVisionandChildHealthNowlogos,sowe’dlovetoseeitinyourphotos!
Make signs
Spellout‘CountMeIn–Survive5!’usingindividualpaperplatesorA4cardboard.Colourthelettersorangeusingpaint,pencilsormarkerpens,andtapeorglueplywoodtothebacksotheycanbeheldupbyparticipantsontheday.Thisisagreatchildren’sactivity!
Use the world vision and Global week of Action logos
PrintoutanddisplaytheWorldVisionandGlobalWeekofActionlogosinthebackgroundofyourphoto.Ifyouhaveaphotostand,considerusingthelogoonthesideorfrontofthestand.Youcouldevenaskpeopletoholdthemupinphotos.
Make orange hands
Cutoutlargehandsfromasheetofstiffcardboard.Colourthemorangeandaskparticipantstoholdthemupinphotos.
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1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d 13
Howaboutsomethingmoreadventurous?
‘Count Me In – Survive 5!’ banner
Usingwhitefabricandfabricpaint,makeabannerwith‘CountMeIn–Survive5!’writtenonit;decoratewithorangehandprints.Askpeopletoholdthebannerupinphotos(theymightneedsomehelpfromwoodenpoles/broomhandlesplacedateachend).
Knit (or buy) your own orange glove!
Ifyou’rehandywithknittingneedles,orknowsomeonewhois,whynotknityourownorangegloveandwearittotheevent?!Youcouldalsouseitasapropforpeoplewhengettingtheirphototaken.
Stage a flash mob
Ifyourgroupisgatheringinapublic,placeconsiderstagingaflashmob.Thisisacoordinatedactivity,suchasamime,danceorothertypeofperformance,conductedbyparticipantswhodisperseaftertheactivity.Makesureyouincludesomeofthesuggestionsabove,likewearingorangeorhavingtheWorldVisionandChildHealthNowlogosasbackdrop.Organisingaphotographerorvideographerisessential!Butmakesureyougetallthenecessarypermissionstostagetheeventpublicallybeforehand.
dIy creative project
Don’tbelimitedbytheideashere.Createyourown‘CountMeIn–Survive5!’prop,banner,mural–anythingthatconveysthemessagetoworldleaders.Andhavefun!
G E T C R E AT I V E W I Th ‘ COUNT M E I N – S U RV I V E 5 ! ’
1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d
1 . R U N A N E v E N T O R S E T U P A P h O T O S TA N d 14
T I p S FOR TAk ING phOTOS ANd C R E AT I NG V I d EO S
TIPS fOR TAKING PhOTOS ANd CREATING vIdEOS
Photo tips:
video tips:
Mostpeoplecantakeadecentphotograph,butafewtipsandattentiontodetailcanmakethemevenbetter!Don’tforgettochargethecamerabeforehand–andremembertobringsparebatterieswithyou!
light
• Lookatthelightfallingonyoursubjects,especiallytheirfaces.Avoidshadows.
• Cloudcoverisgoodbecausecloudsactasanaturalreflector.
• Outdoorlightisusuallybestintheearlymorningorlateafternoon.
• Ifyou’retakingaphotoinside,checkreflectionsonpeople’sfaces.Iflightingispooryoumayneedtouseaflash.
Composition
• Payattentiontothebackground.Whatdoyouwantinthephoto?Movepeoplearoundifnecessary.
• Ifphotographingchildren,trytogetdowntotheirlevel.
• For‘CountMeIn–Survive5!’shotsmakesureyoucanseepeople’shands!
Consent
• Ifyou’retakingabiggroupshotyoudon’tneedconsent,butmakesureit’scleartoparticipantsthatphotosmaybeaddedtothe‘CountMeIn–Survive5!’pageatwww.childhealthnow.org.
• Ifthepeopleinyourphotocanbeeasilyidentified,thenyouneedtoensureyouhavetheirconsent.
• Holdthecamerastill!Useatripodifneeded.
• Makesureyouhavegoodlightandthatanyshadowsareminimised.
• Ifyou’reinside,turnonlightsandopenblindsorcurtains.
• Makesureyouraudioworks.Ifyouhaveabuiltinmicrophone,itwillhavealimitedrange.Ifyouinterviewpeople,ensurethey’reclosetothecamera.
• Don’tusethedigitalzoom;itmakesyourvideolookawful.Opticalzoomisfine.
• Havealensclothandsparebatterywithyoujustincase.
• Whenfilminginapublicplace,ensureyouhavepermissiontobethere.
• Ifyouinterviewsomeone,makesureyougetconsenttousehisorherwordsandimagetopromoteorsupporttheevent.
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wORld vISION ANd ChIld hEAlTh NOw lOGOS
Note:TheWorldVisionandChildHealthNowlogosareprovidedforthepurposesofthiscampaignonly.Anyotherusageisunauthorised.
Whereverpossible,placetheWorldVisionlogointheupperright-handcorner,againstaplainwhitebackground
WOR ld V I S I ON ANd Ch I ld h E A lTh NOWlOGOS
Child health Now Global week of Action logos:
world vision logo:
brand colours:
PMSWarmGrey9C:0 M:11 Y:20 K:47R:149 G:137 B:125Hex:#999999
PMS021C:0 M:65 Y:100 K:0R:255 G:102 B:0Hex:#FF6600
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B ANN E R E X AM p l E S
bANNER EXAMPlES
1. R U N A N E v E N T O R S E T U P A P h O T O S TA N d
COUNT ME IN –I wANT ChIldRENTO SURvIvE 5!
COUNT ME IN –I wANT ChIldRENTO SURvIvE 5!
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2. GET ThE MESSAGE OUT ANd INSPIRE OThERS!
Share ‘Count Me In – Survive 5!’ on social media
DoyouhaveaFacebookpage,oraTwitterorYouTubeaccount?Maybeyou’reablogger,avlogger–orknowsomeonewhois?Ifyouansweredyestoanyofthesequestions,thenhelpspreadthewordabout‘CountMeIn–Survive5!’viasocialmedia.Remember,themorepeopleyouinspire,thelouderourcallsforchange.
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 2
Try these ideas:
Useyourstatusupdatetopromotetheissueofmaternalandchildhealthora‘CountMeIn–Survive5!’event.Herearesomesuggestionstogetyoustarted:
I’mgoingtothe‘CountMeIn–Survive5!’eventin<insert your location>.Gotowww.childhealthnow.orgtofindouthowyoucangetinvolvedandsupportmothersandchildrenworldwide.
I’veaddedmypicturetoWorldVision’s‘CountMeIn–Survive5!’wall.Findoutwhyatwww.childhealthnow.org.
Thousandsofpeoplearoundtheworldarecampaigningforabetterdealfortheworld’schildren.Joinusatwww.childhealthnow.org.
Joinmeinencouragingworldleaderstomakefreshwater,basicmedicinesandproperhealthcareavailabletochildreneverywhere.Findouthowatwww.childhealthnow.org.
Use#countmeinor#childhealthnowhashtagsintweetstoshowyoursupportformothersandchildrenworldwide.Makesureyouinclude#worldvisionaswell.
• Basichealthcareistherightofeverychild#countmein#worldvisionhttp://bit.ly/KE5Gvq
• Doyouagreebasichealthcareistherightofeverychild?#countmein#worldvisionhttp://bit.ly/KE5Gvq
• Shouldleadersliveuptotheirpromisestomothersandchildren?Becounted,say#countmeinforbetterchildhealth#worldvisionhttp://bit.ly/KE5Gvq
• Askleaderstoliveuptotheirpromisestotheworld’smothersandchildren!Becounted,say#countmein#worldvisionhttp://bit.ly/KE5Gvq
• Becounted,say#countmeinsoleaderswillliveuptotheirpromises#worldvisionhttp://bit.ly/KE5Gvq
• Don’tbesilentinthefaceofover7millionpreventabledeaths.Say#countmeintohelpimprovethehealthofchildrenworldwide#worldvisionhttp://bit.ly/KE5Gvq
• Supportthe#worldvision#childhealthnowGlobalWeekofActiontohelpimprovechildren’shealthglobally#countmeinhttp://bit.ly/KE5Gvq
• Basichealthcareistherightofeverychild#worldvision#childhealthnowhttp://bit.ly/KE5Gvq
ThE GOldEN RUlE:Whetheryou’reonFacebook,Twitter,YouTubeorsomeotherformofsocialmediawewantyouto‘like’,‘share’or‘retweet’wheneveryousee‘CountMeIn–Survive5!’Sharinginformationwiththoseyouknowwillhelpusreachthelargestnumberofpeople,andit’ssoeasytodo!
S hAR E ‘ COUNT M E I N – S U RV I V E 5 ! ’ ON SOC I A l M Ed I A
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S !
S hAR E ‘ h ANdS U p FOR h E A lTh ! ’ ON SOC I A l M Ed I A
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youTube Ifyou’drathertellyourstorythroughvideo,getinvolved!Maybeyoucouldfilmaneventorrecordashortpieceaboutwhyyou’retakingpartin‘CountMeIn–Survive5!’
Whetheryoubloginwritingorthroughvideo,youcansupport‘CountMeIn–Survive5!’
UsetheFAQstoprovidefactsandstatisticstoyouraudienceandtellthemwhyyou’regettinginvolved.
Ifyoucan,addsomefactsandfiguresfromyourcountry.You’llfindcountrystatisticsonmaternalandchildhealthathttp://www.childinfo.org/mortality_overview.html.
blogging & vlogging
don’t stop there!
Therearelotsofwaystopromote‘CountMeIn–Survive5!’ormaternalandchildhealthonsocialmedia.HowaboutpostingphotosonFlickr,ormakingPinterestboardswith‘CountMeIn–Survive5!’messagesonthem?EverusedAudioboo?Recordwhyyou’regettinginvolvedwiththisissueandpostyourmessage!Socialmediaprovidesagreatopportunitytoraiseawarenessandencourageparticipationfrompeopleallovertheworldinafastandeasyway.OnereasonforthesuccessoftheKONY2012campaignwasthatmillionsofpeoplesharedtheinformation.Sothanksfortakingsocialmediaactionfor‘CountMeIn–Survive5!’
PSThere’salsoa‘CountMeIn–Survive5!’websitebannertouseonyourwebsite.Don’tforgettouseit!
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 4
GU I d E TO CONTACT ING YOUR lOCA l M Ed I A
GUIdE TO CONTACTING yOUR lOCAl MEdIA
Usingthemediaisanimportantwaytospreadthemessageaboutimprovingthehealthofmothersandchildren.Politicianscloselymonitorlocalnewsinprintandonlocalradio.Soit’simportantthatthewiderpublichearsabout‘CountMeIn–Survive5!’
Togetyoustarted,there’sasamplepressreleaseincludedinthispack.Justadaptittoyourlocalcontextandemailittoyourlocaloutlet(communitynewspaper,churchmagazineorlocalradiostation).We’veusedanexamplefromIndiatoshowyouhowit’sdone.
1. Readyourlocalnewspaper,denominationalnewspaperormagazineorlistentolocalradiotounderstandthereportingstyleandarticles/segments.
2. WriteyourpressreleasebasedontheSamplepressreleaseincludedinthispack.Addindetailsaboutyourgroupandevent,emphasisingthe‘localangle’ofyourstory.Thispersonalisesthestoryandmakesitmoreappealingtolocaljournalists,readersorlisteners.
3. Contacttheeditorandjournalistswellinadvanceofyourevent.Lookfortheemailaddressoftheeditororpresenterinthenewspaperoronthewebsite.Ifyousendtoseveralorganisationsatonce,makesureyouusetheblindcopy(‘bcc’)functioninyouremail.Alsolookatanewspaper’sletterstotheeditorpage.
4. Whenemailing,telltheeditororpresenterwhoyouareandabouttheeventyou’replanning.Ifyou’recontactinganewspaper,askifoneoftheirstaffisabletoattend,takeaphotoorcouldwriteastorybeforetheevent.Aradiostationisprobablymorelikelytodoastoryinadvanceoftheevent,particularlyiftheiraudiencecanbeinvited.Makesureyouincludethepressreleaseinthebodyoftheemail,notasanattachment.
5. Followupwithaphonecall.Thedayaftersendingyourpressrelease,phonetheeditorsandjournaliststocheckthattheyreceivedit.Askiftheyneedanyfurtherinformation.
6. Ifaprintedarticleisplannedpriortoyoureventandyouwouldliketoinvitepeopletojoinin,askifyourcontactdetailscanbeaddedtothearticle.
7. Evenifnobodyfromthepapercancometoyourevent,takeanumberofhighresolutionphotosofthe‘CountMeIn–Survive5!’action.Makesurethepeopleinthephotographareallvisibleandyoucanseetheirhandsup.Emailyourbestphotototheeditorandincludethepressreleaseagain.Emailalowerqualityversion–nomorethan2megabytes–toensureyouremailgetsthrough.Butlettheeditorknowyouhavehighresolutionimagesavailableifheorshewantstoseemore.
8. Aradiosegmentislesslikelytohappenaftertheevent,butyoucanstillsendabriefoutlineoftheeventandincludeyourbestphoto.Thiswillletthepresenterknowthattheeventwentaheadandwasasuccess.
don’t forget to add details in the required sections before you send the media release out!
Don’tbediscouragedifyourstoryisn’tpublishedorpromotedthistime.Evenlargeorganisationsaren’talwayssuccessfulinattractingmediaattention.The main thing is to not give up!
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 5
Stayrelaxedandenjoyitwiththeknowledgethatyou’resupportinga great cause!PSIfyoudogetsomethingpublished,pleasecollectpressclippingsthatmentionyourevent,andmakeascrapbook.Thesewouldbegreattoshowtoyourlocalpoliticians.PleasealsosendanemailtoEmmaEdwardsatemma.edwards@worldvision.com.au.
Interview skills
Hereareafewtipsifyou’regoingtobeinterviewedbyajournalistforeitheranewspaperarticleoronradio.
Preparation
Makesomenotesandtakethemwithyou.Thiswillhelpyouprepareandgivesyousomethingtorefertoifyouneedit.
focus
Knowyourkeypoint(s)andexactlywhatyouwanttoconvey.Thisincludesthereasonswhyyou’regettinginvolved,thedetailsoftheeventandthemainchildandmaternalhealthstatistics(lookattheFAQssheetinthispack).Butifyoudon’tknowtheanswertoaquestionyou’reasked,don’tbeafraidtosayso.Justletthemknowyou’llgetbacktothemwithananswerlater.
Practise
Getafriendtoaskyousometypicalquestionsinpreparation,suchas:howdidyougetstartedwiththiscause?What’stheissueallabout?Whyshouldpeoplegetinvolved?
GU I d E TO CONTACT ING YOUR lOCA l M Ed I A
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 6
PLEASE INSERT THE NAME OF YOUR CHURCH/GROUP HEREParticipating in the World Vision Child Health Now Global Week of Action
Insert press release date Insert heading, e.g. Thousands participate in ‘Count Me In – Survive 5!’ in insert location name
A group of insert your town/area name here residents this week participated in ‘Count Me In – Survive 5!’ by insert activity here to show support for improving the healthcare of women and children around the world.
Local resident xxx said the group urged Minister/Senator/MP xxx to ensure that the insert reference to government prioritises policy and programs that support and improve healthcare for mothers and children in insert location name.
‘Every day more than 20,000 children under the age of five die from preventable causes,’ Mr/Ms xxx said. ‘Insert country name alone counts for insert number of those needless deaths. That’s insert number who die needlessly. If this was a higher priority for our government, then more children would live.’
The group invited the Minister/Senator/MP to the event to raise the profile or the issue and ask him/her to champion the cause within the Parliament/Congress/Assembly.
World Vision International Global Campaigns Director Andrew Hassett said ‘While the number of children dying under-five years of age has notably declined – from 12.4 million in 1990 to over 7 million in 2010 – more still needs to be done.’
‘From our work with poor communities in almost 100 countries, World Vision knows the lives of millions of women and children in the developing world can be saved through implementing simple, cost-effective solutions like providing clean water and promoting skilled birth attendants to assist during childbirth.’
‘Count Me In – Survive 5!’ is part of World Vision’s Child Health Now Campaign Global Week of Action from 13 to 20 November to raise awareness of the issues and encourage world leaders to act now.
Local residents can help make a difference in the lives of women and children across the globe by getting involved with World Vision’s Child Health Now campaign. Visit www.childhealthnow.org for more information.
XXX (name of spokesperson) is available for media interviews.
Please contact contact name on mobile phone number and email.
Attach photos
S AM p l E p R E S S R E l E A S E
SAMPlE PRESS RElEASE
Nb Makesureyouincludethepressreleaseinthebodyoftheemail,notasanattachment.
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 7
1. write a letter about the issue
Writealetteroremailaboutsupportinghealthfundingandinitiativesformothersandchildrenindevelopingcountries,includinganyactionyouwouldlikepoliticianstotake.Beveryspecificaboutthesituationandneedsinyourregion.YoucanincludeWorldVision’spolicypositionsfortheChildHealthNowcampaign,whichareincludedinthispack.We’vealsoincludedadrafttohelpyoustartalettertoyourlocalpolitician.Youwillneedtoadaptthistothespecificcircumstancesinyourcountry.
2. Invite a politician to your event
Invitealocalrepresentativetoattendyour‘CountMeIn–Survive5!’eventandreadthepledge.Invitingyourpoliticiantellshimorherthatyou’reworkingontheissueintheirarea.Besuretolethimorherknowifanyinfluentialpeople–suchaschurchorcommunityleaders–willbethere,andhowmanypeopleyouexpecttoattend.Evenifthepoliticiandeclinesyourinvitation,sendthemaletteraftertheeventtoletthemknowhowitwent.Thisshowsyourpoliticianthatyouareseriousaboutchildhealth,andthattheyshouldbetoo!
3. visit your local politician
Meetingwithyourlocalpoliticalrepresentativeisthemosteffectivewaytoinfluencehimorher.
• Togetanappointmentwithyourlocalpolitician,sendalettertohisorheroffice,explainingwhoyouareandwhenandwhyyou’dliketomeet.
• Followupwithaphonecalltotheofficetwoorthreedaysafteryou’vesenttheletter,tomakesureithasbeenreceived.Callagainaboutaweeklatertoconfirmanappointment.
• Beprepared.DosomeresearchaboutyourlocalpoliticianandreadtheinformationaboutchildhealthintheFAQsandWorldVision’spolicybriefinginthispack.
• Suggestanagendaandsendanyrelevantbackgrounddocumentationtothepoliticianbeforethemeeting.
• Whenmeetingthepoliticianusehisorhercorrectformaltitle–unlessyouareinvitedtodootherwise.
hOWTO CONTACT YOUR lOCA l pO l I T I C I AN
hOw TO CONTACT yOUR lOCAl POlITICIAN
YourlocalpoliticianisresponsibleforrepresentingyouintheParliamentorNationalAssembly.Todosoeffectively,theyneedtolistenandrespondtopeoplelikeyouwholiveinthearea.
Contactingyourlocalpoliticianmayseemlikeadauntingtask,butitdoesn’thavetobe.Youdon’tneedtobeanexpertonlobbyingoronchildhealth.Justdosomeresearchintotheareayouwanttotalktothemabout.Politiciansusuallyhaveaverywiderangeofissuestocoveraspartoftheirworkandcan’tbeexpertsinallofthem.Infact,youmayknowmoreaboutchildhealththanyourlocalrepresentative!
There are several ways you can interact with local politicians:
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 8
• Atthemeeting,presentprintedinformationaboutchildhealth,andbeclearabouttheconclusionsyouwantfromthemeeting.
• Beclearandconcise.Statewhyyouaremeeting,whatyouhopetoaccomplishandhowyou’dlikethepoliticiantogetinvolved.Useveryspecificexamplesfromyourownexperienceortheexperienceofothersinyourregion.
• Beasresponsiveasyoucan,butifyoudon’tknowananswertellthepoliticianyou’llcontacthimorheranothertimewithmoreinformation.
• Explainwhatyouwouldlikethelocalpoliticiantodonext–writealetter?Callsomeone?Ifappropriate,askforthedetailsofaspecificstaffmemberforfuturecontact.
hOWTO CONTACT YOUR lOCA l pO l I T I C I AN
Need more information?ContacttheWorldVisionofficeinyourcountryifyouwouldlikemoreinformationonhowtoapproachyourlocalpoliticalrepresentativeandtoreceiveWorldVision’spolicypositionsforyourcountryorgovernment.
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 9
PLEASE INSERT THE NAME OF YOUR CHURCH/GROUP HEREParticipating in the World Vision Child Health Now Global Week of Action
Dear XXX
The early years of a child’s life often bring parents significant joy and many unanticipated challenges. Unfortunately, the challenges for some young children are insurmountable. Globally, over 7 million children under the age of five die each year from preventable causes, like birth complications and infections, diarrhoea and pneumonia. The underlying cause of one third of these deaths is malnutrition. I’m sure you will agree that this is not acceptable.
Unless these deaths are addressed, Millennium Development Goal (MDG) 4 – which aims to reduce under-five child deaths by two-thirds by 2015 – will not be achieved. The MDGs are a set of eight ambitious targets designed to significantly reduce global poverty and disease by 2015. In the year 2000, 189 countries signed on to the MDGs and <insert country> was one of them.
The good news is that these deaths can be prevented and you can help. The following simple, cost-effective solutions can help save lives:
• Essential newborn care
• Better nutrition for mothers and children
• Exclusive breastfeeding
• Oral rehydration and zinc
• Insecticide-treated bed nets
• Deworming (over 12 months of age)
• Skilled birth attendants (such as midwives) at births
• Immunisation against early childhood diseases.
Implementing these solutions could reduce child deaths by 65 per cent.
<I/We – delete one as appropriate> call on the <insert your country> government to:
<Insert country specific tasks drawing on Every Woman Every Child commitments if the country has made them – check here http://www.everywomaneverychild.org/commitments>
All children deserve the chance to thrive and live happy, healthy lives. <Insert your country> has a key role to play in joining with other governments around the world to overcome preventable child deaths.
Visit www.childhealthnow.org for more information.
Yours sincerely,
<Sign and print your name>
S AM p l E pO l I T I C I AN l E T T E R
SAMPlE POlITICIAN lETTER
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 10
G lOBA l WE E k O F ACT ION – pO l I C Y B R I E F I NG
GlobalWeekofAction–policybriefing
Too many mothers and children are still dying, but progress is possibleEachyearover7millionchildrenunderfivediebeforereachingtheirfifthbirthdayandtherearemorethan280,000maternaldeaths.Theinjusticeofthesemainlypreventabledeaths,withmorethan20,000childrendyingeachandeveryday,isunacceptabletoWorldVisionandisthemotivationbehindourglobalChildHealthNowcampaign.
SignificantprogresshasbeenmadetowardsMillenniumDevelopmentGoal(MDG)4toreducechildmortality,withthetotalnumberofdeathsofchildrenunderfivefallingfromaglobaltotalofover12millionsince1990.Thismarksaonethirdreductionoverthepast20years,butthisprogresshasbeenunevenandinequitable.Inmostcountriesthepoorestcommunitieshavenotseenreductionsinlinewithnationalaggregates,andinsomecountriesthegapbetweenchildmortalityin‘leastpoor’and‘mostpoor’sectionsofthepopulationhasactuallyincreased.
Basedoncurrentratesofprogress,manycountrieswillnotreachMDG4,orthecloselyrelatedMDG5,whichaimstoreducematernalmortality.Muchmoremustbedonetoscaleupprogressinthosecountriesandcommunitiesworsthitbythechildandmaternalhealthcrisis.
what are these children dying from and what more must be done?Morethan3millionchildrendieeachyearintheirfirstmonthoflife(abouthalfoftheseonthedayofbirth),andover280,000womendiefromcomplicationsduringpregnancy,childbirthorshortlythereafter.Deathsofchildrensurvivingbeyond28daysbutfailingtoreachfiveyearsaremainlycausedbydiarrhoea,pneumoniaandmalaria,withundernutritionamajorunderlyingfactorinmorethanonethirdofallunder-fivedeaths.Thehealthofmothersandtheirchildrenarecloselylinked;thisisespeciallytruefornewborns.Therealityisthatthehealthofmillionsofchildrenisjeopardisedevenbeforebirthbecausetheirmothersarepoorlynourished,sufferfrominfectionssuchasmalariaorHIVanddonothaveaccesstoqualityantenatalcare.
Childrenwillcontinuetodiefrompreventablecausesunlessgreaterattentionisgiventoresourcingproven,cost-effectiveinterventionswhichtargetthemaincausesofunder-fivemortalityatthesametimeasstrengtheningthehealthservicesthatdelivertheinterventions.Particularattentionmustalsobegiventothewiderdeterminantsofhealth(includingwater,sanitationandnutrition)asthemajorrootcausesofdiseasessuchasdiarrhoeaandpneumoniathatremainthemajorkillersofchildren.Undernourished
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 11
childrenaremorelikelytoexperienceseriouscognitiveandphysicalstunting,whichcanaffecttheirabilitytolearnandwork.Childrenbornatahealthybirthweightandwellnourishedthroughouttheirchildhoodcanbeexpectedtohaveasignificantlygreaterearningpotential.
Inthecountrieswithhighestburdensofchilddeaths,themajorityofhealthcaretakesplaceathome,andyoungchildrenoftendiewithoutcomingintocontactwiththeformalhealthsystem.Becauseofthis,WorldVisionworkstoimprovematernal,newbornandchildhealthatthefamilyandcommunitylevels,helpingtobridgethecriticalgapbetweenhouseholdsandhealthcentres.
Increasinginvestmentinpreventionandcareformothers,newbornsandchildrenmakeseconomicsense,aswellashelpsthemrealisetheirrightstothehighestattainablestandardofhealth.Highmaternalandunder-fivemortalityandillness,alongwithhighlevelsofmalnutrition,haveseriouseconomicanddevelopmentcosts.Healthymothersandchildrenareatthecoreoftheformationofhumancapital,andgovernmentsmustmeettheircommitmentstoinvestsignificantlyincreasedresourcestoimprovematernal,newbornandchildhealth.
what commitments have governments made?InSeptember2010,inanefforttoaccelerateprogresstowardsMDGs4and5,theSecretary-GeneraloftheUnitedNationslaunchedtheEveryWomanEveryChildinitiative.1ThemaingoalofEveryWomanEveryChildistosavethelivesof16millionchildrenandwomenby2015intheworld’s49poorestcountries.Ithasalreadymobilisedcommitmentsfromnearly200governments,multilateralorganisations,theprivatesector,civilsocietyorganisationsandacademicandprofessionalassociationsestimatedatUS$40billion.Itisnowcrucialthatcommitmentsmadearetranslatedintoconcreteactiontosavethelivesofmothersandtheirchildren.Governmentsinparticularmusthearfromtheirowncitizensthatthesecommitmentsarebeingmonitoredandresultsdemanded.
G lOBA l WE E k O F ACT ION – pO l I C Y B R I E F I NG
1ThisglobaleffortputsintoactiontheGlobalStrategyforWomen’sandChildren’sHealth,whichpresentsaroadmaponhowtoenhancefinancing,strengthenpolicyandimproveserviceonthegroundforthemostvulnerablewomenandchildren.
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 12
what more must governments do?WorldVisionbelievesthatgovernmentsbeartheultimateresponsibilitytoprovideaccesstohealthcareformothers,children,familiesandcommunitieswhenandwheretheymostneedit,astoaddresstheunderlyingdeterminantsofpoorhealth.Butitistheresponsibilityofallstakeholderstoundertakeurgentandcoordinatedactiontoimprovematernal,newbornandchildhealthinsupportofgovernments.Byensuringgovernmentsmeettheircommitmentsandaddressthekeyareasoutlinedbelow,wecanensurethatmanymorepreventabledeathsareaverted,meaningmillionsmorechildrenwillsurvivetoseetheirfifthbirthdayandthrivewellbeyondthat.
WorldVisioncallsonallgovernmentstorenewtheircommitmenttoimprovingchildhealth,includingthroughtheEveryWomanEveryChildinitiative,payingparticularattentionto:
• Reachingthepoorestandmostvulnerable,ensuringthattheyovercomeoftensubstantialbarrierstoaccessinghealthcare–includinguserfeesandtransportcosts–andprioritisingapproachesthatseektoreduceinequitieswithincountries.
• Addressingthemajorkillersofchildren–priorityandresourcesmustfollowtheburdenofdiseaseineachparticularcontext,toooftenmajorcausesofchildmortalitysuchaspneumoniaanddiarrhoeaareunderfunded.Incountrieswherethemajorityofbirthsoccurinthefirstdaysandweeksoflife,careforpregnantwomenandnewbornsmustbeurgentlyimproved.
• Improvingtheunderlyingdeterminantsofchildandmaternalhealth–anintegratedapproachtohealthshouldincludeclearstrategiestoimprovenutritionforpregnantwomenandchildrenundertwoyearsofageandtoaddresspoorsanitationandhygiene,whicharemajorcontributorstorecurringillnessandmortalityinyoungchildren.
• Ensuringgreateraccountabilitytocitizens–empoweringindividuals,familiesandcommunitiestobecomeactiveparticipantsinimprovingtheirownhealth,inseekingcarewhenappropriateandinholdinggovernmentsaccountableforthedeliveryofqualityhealthcareinlinewithcommitmentsmade.
G lOBA l WE E k O F ACT ION – pO l I C Y B R I E F I NG
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 13
Personalstories
pER SONA l S TOR I E S
Storiescanhelpbringanissuetolife.Sharethesestorieswiththemedia,politiciansandsupporterstohelpthemunderstandwhytheGlobalWeekofActionisneededandwhymaternalandchildhealthissoimportant.
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 14
STORy 1 Zambia:Community voices save loveness from malnutrition
ThedaySaraSiachalinga,36,gavebirthtoherchildloveness,shewasoverjoyed.Butwithinmonthsthatjoyturnedtoconfusionandsadnessaslovenessbecamedesperatelyill.
SaratriedeverythingsheknewtohelpLoveness,buthereffortswerefutile.‘Mychild’sconditionwasdeteriorating.Ibecameconfused,sadanddevastatedbecauseIdidnotknowwhattodo.’Lovenesswasverysick.Herface,legsandhandswereswollen,andshewasunabletobreastfeed.
‘Myhusbandkepttakingmetowitch-finderswhereIwasbeingaccusedofengaginginpromiscuity,whichwasmakingthechildsick,’shesays.‘Iwasinnocent,butmyhusbandwarnedmethatifthechilddies,Iwouldbeintrouble.’
Thismystery‘illness’knownlocallyasmasato,isbelievedtoaffectbreastfedbabieswheneitherthemotherorfatherisinvolvedinextramaritalaffairs.ItisbelievedtocausethesymptomsLovenesswassuffering.Inmostcases,womenaretheonesaccusedofcausingtheailment;ifthesickchilddies,themotherisoftendivorcedorpunished.
UnfortunatelySaraandherhusbanddidn’trecognisethatLoveness’symptomswerethoseofacutemalnutrition.Buthelpwasontheway.LocalwomentrainedinaprogrammecalledCommunityManagementofAcuteMalnutrition(CMAM)visitedSara’svillagetoteachpeopleaboutacutemalnutrition.
‘Theirvisitiswhatsavedmybaby,’saysSara.LovenesswasdiagnosedwithseveremalnutritionandadmittedtoMaambaHospital.
Lovenesswasinacomaforsometimebeforeregainingconsciousness.Onceconscious,shewasgivenPlumpy’Nut,apeanut-basedpasteusedtotreatmalnutrition.Graduallysheimprovedandwasgivenahighenergyandproteinsupplement.Shewasonthefeedingprogramforfourmonths.Herweightincreasedfromsevenkilogramstooverninekilograms.
SarasaystheCMAM-trainedcommunitymembershelpedhertopreparehealthyfoodforherchildren,usingaffordablelocalfoods.
‘Inowfeedmychildrenonnutritiousfoodpreparedfromgroundnuts,milkandvegetables.Imakeporridgefromsoyabeans,butIaddingredientssuchasmilkandpoundedgroundnutsiftheporridgeismadefrommaizepowder,’sheexplains.
Sarahasnowbecomeanadvocateforchildrensufferingfrommalnutrition.Itisherwishthatpeoplewouldlistentoherstoryandtheexpertiseofcommunitymemberswhohelpedhersavethelifeofherchild,Loveness.
StorieslikeSara’sshowtheimportanceofcommunityeducationandtimelyinterventionwhendealingwithmalnutrition–theunderlyingcauseofaround30percentofchilddeathsunderfiveyearsofage.Unfortunately,toomanychildrenarenotasluckyasLoveness.
TheChildHealthNowcampaignworkstoremindworldleadersthatluckshouldhavenopartinthefateofmothersandchildren.
p E R SONA l S TOR I E S
2 . G E T T h E M E S S AG E O U T A N d I N S P I R E O T h E R S ! 15
STORy 2 laos: Mothers learn about childcare together
Agroupoffivewomenmeetinaruralvillageinlaos.Betweenthemtheyhavegivenbirth45times.Tragically,only29ofthosechildrenarestillalive.
Khamphong,32,sharesherexperienceduringameetingwithWorldVision.‘Ilostmyfirstsonbecausecouldnotreachthehealthcarecentreintime,’shesayswhilecrying.‘Iwouldrequestmorehealthcareinformationandservicesinmyvillage.’Thelossofhersonin2003motivatedKhamphongtolearnmoreaboutcaringforherremainingfourchildren.
Mostwomendon’tattendvillagemeetings,soKhamphongsentherhusbandtofindoutmoreinformation.However,hedidn’tlistenorpassoninformationaboutmaternalandchildhealthdiscussionstohiswife.ThiswascommonpracticeinthevillageandmeantthatwomenlikeKhamphongmissedoutoncrucialhealthinformation.
In2008,WorldVisionvisitedthevillagetosharehealthadvicewithfamilies.Khamphongmadesuresheattendedthemeetingsandlearnedabouttheimportanceofmonitoringchildren’sweight,ensuringchildrenarevaccinatedandpractisinggoodhygiene.
‘Ididnotrealisethatwashingyourhandswithsoapandboiledwatercouldpreventchildrenfromgettingdiseases,’saysKhamphong.
WhenWorldVision’smobilehealthclinicvisitedthevillagein2011,Khamphongtookhertwoyoungerchildrenandencouragedotherwomeninthevillagetobringtheirchildren.Whilewaitingtoreceivevaccinations,motherslearnedaboutproperhygienepracticesandaboutpreparinghealthyfoodfortheirfamilies.
Lamphai,26,appreciateshavingaccesstomedicaladvice:‘Iamconfidentthatthevaccinecanpreventmybabyfromgettingdiseases.Iwouldlikethehealthmobileteamtovisitourvillageoftenbecauseitishardtometobringmyfive-month-oldbabytodistricthealthcentre,’shesays.
WomenlikeKhamphongwhoadvocateforhealthcareintheirvillagesareinvaluableinspreadingawareness.Lackofknowledgeandaccesstoadequatehealthcarearecriticalissuesforwomenlivinginpoorruralareas.Ensuringequalaccesstohealthservicesandpropereducationconcerningnutrition,immunisationsandhygienepracticesarekeyfocusareasfortheChildHealthNowcampaign.
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STORy 3 India:Three wise women make an impact
TherearefewwomenaspassionateabouttheircommunityasMangiandMonica.AlongwithSushila,MangiandMonicacareforandcounselthepregnantwomen,youngmothersandchildrenintheirsmallvillagecommunityinnorthernIndia.
Thewomenmakeaformidableteam.TheyworkoutofanAnganwadicentre,acombinedchildcareandhealthclinicfundedbythegovernment;oftentheyneedextrahelptoserviceallneeds.MangiisanAnganwadiworker,SushilaanAnganwadihelperandMonicaanAccreditedSocialHealthActivistorASHA.Mangilovesworkingwiththechildreninhercommunity.WithSushila’shelptheycarefor94children,agedbetweensixmonthsandsixyearsofage.MangiispaidareasonablewagebyIndianstandards,butshedoesn’tdothisworkforthemoney.Insteadshehashereyeonthebiggerpicture.WhenaskedwhatmotivateshertodoherjobMangipassionatelyreplies,‘Iamhappytoknowthatthechildreninthevillagewillgrowupwellnourished,healthyandhappy.IknowthatIamimpactingthefutureofmycommunity.’
Monicaissimilarlyexcitedaboutherworkinthevillage.AwayfromtheAnganwadicentre,shespendsalotoftimevisitingwomenintheirhomes.Sheisproudthattherehavebeennodeathsduringchildbirthinhercommunityforasignificantperiodoftime.‘Nowallmothersunderstandwhytheyshouldn’tgivebirthathome.Allofthemgoto
thehospitaltohavetheirchildren.’Monica’sjobiscrucialforpregnantmothersinhercommunity.Notonlydoessheeducatewomenaboutbirthpractices,rest,nutritionandimmunisations,sheisoftentheonlycontactthesewomenhaveoutsidetheirfamilies.
‘Manywomendon’tcomeoutsideoftheirhouses,’Monicasays.‘SometimesIamtheonlypersontheyseeduringthewholeday.’
WhiletheAnganwadiworkersandASHAsarefundedbythegovernment,WorldVisionhasplayedacriticalroleincoordinating,supportingandmonitoringtheworkersandcentres.WorldVisionhashelpedrenovatethecentretoproviderecreationalopportunitiesforthechildrenandcontinuestoworkcloselywiththeregionalauthoritiestoensurethehealthofwomenandchildrenintheareacontinuestobeapriority.Afunctioninglocalcommunitycentreandtrainedhealthworkerhavehelpedimprovehealthoutcomesforwomenandchildreninthisruralcommunity.Trainingaccessible,skilledhealthworkersisakeymeanstosupportingmaternalandchildhealthandisacentralaimoftheChildHealthNowcampaign.
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how can I get involved?
It’seasy!Simplywrite‘Survive5!’onyourhand,raiseitupandtakeaphoto.Addittoourphotowall,andseehowmanypeoplearesaying‘CountMeIn!’.Itdoesn’tmatterifit’saphotoofanindividual,afamilyoragroup.Itcanhappenanywhere–yourhome,classroom,workplace,church,aparkorattheshops!Evenifit’sjustyouandafriend,takeaphotoofeachother.
We’vegotactionsheetstohelpplaneventsinschools,universities,workplaces,developmentprojectsandchurches,creativeideasforspicingupyoureventandeventemplatestouseforcontactingthemediaorvisitingyourlocalpolitician.Visitwww.childhealthnow.orgtofindoutmore.
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Frequentlyaskedquestions(FAQs)
what is ‘Count Me In – Survive 5!’ about?
‘CountMeIn–Survive5!’isthemainactivityofChildHealthNow’sGlobalWeekofAction,runningfrom13to20November2012.We’reencouragingyoutothinkofcreativewaystouseyourhandsinsupportofyoungchildrenaroundtheworldwhoareatriskofsufferingillnessordeathfrompreventablecauses.
Expressyoursupport,captureitinaphotoandshareitwithothers.Itmaybeassimpleasraisingyourhandsintheairorputtingyourhandprintsonabanner.Youmaytakeindividualaction,ororganisehundredsoreventhousandsofpeopletojoinyou!
why do we need to raise our hands?Unfortunately,politiciansaren’tdoingenoughandwomenandchildrenacrosstheglobearestilldyingfrompreventablecauses.WorldVisionwilluseyourphotostoremindworldleadersthattheyneedtoactnow.Bydemonstratingmasspublicsupport,wecanshowthatimprovingmaternalandchildhealthisanurgentandcrucialconcernfortensofthousandsofpeoplearoundtheglobe.Thispublicpressurecancreaterealchange.
LeadersneedtoberemindedoftheircommitmentstotheUnitedNationsMillenniumDevelopmentGoals(MDGs)madein2000andthe2010UnitedNationsSecretary-General’sStrategyforWomen’sandChildren’sHealth.BoththeMDGsandtheUNStrategyhavetargetstoimprovewomen’sandchildren’shealththatneedtobemetby2015.TheMDGs,inparticular,aresignificantlyoff-track.
what is Child health Now?
ItisWorldVision’sglobalcampaigntoreducethepreventabledeathsofover7millionchildrenundertheageoffiveeveryyear.
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18%
14%
11%
7%
Pneumonia(18%)
Pretermbirthcomplications(14%)
Diarrhoea(11%)
Malaria(7%)
HIVandAIDS(2%)
Measles(1%)
why are children dying?
Thebiggestcausesofchilddeathsare:
Source:http://download.thelancet.com/pdfs/journals/lancet/PIIS0140673612605601.pdf ?id=40bade4753939e7f:–2eb34a46:1379c9c84de:–4a911338364042949
Overonethirdofchildrendiefromthesecausesbecausetheyaremalnourished.
About40percentofalldeathsofchildrenunderfiveoccurinthefirstmonthoflife,manyonthedayofbirth.
what will save children’s lives?There are a number of simple solutions that work and don’t cost much. Some examples of these are:
• Essentialnewborncare
• Betternutritionformothersandchildren
• Exclusivebreastfeeding
• Oralrehydrationandzinc
• Insecticide-treatedbednets
• Deworming(forchildrenover12monthsofage)
• Skilledbirthattendants,likemidwives,beingpresentatbirths
• Immunisationagainstearlychildhooddiseases.
Implementingthesesolutionscouldreduce child deathsby65percentandmaternaldeathsby80percent.
will my action make a difference?Yes!Historyhasshownthatwhenamassofpeoplespeakouttogetherleadersmustlisten.ByparticipatingintheChildHealthNowcampaignyouarejoiningamovementoftensofthousandsofpeoplearoundtheworldwhowantafairerdealformothersandchildren.
how is the health of a mother and child linked?
Maternalhealthmattersforwomen,butisalsocloselylinkedtochildsurvival.Studieshaveshownthatchildrenareuptotentimesmorelikelytodieiftheirmotherhasdied.Morethan280,000womendieeveryyearfromcomplicationsduringpregnancyorchildbirth.Atleastonefifthofthesedeathsarelinkedtopoormaternalnutrition.
Nutritionofchildrenintheirfirstthousanddays,fromconceptiontotwoyearsofage,reliesheavilyonthemother;exclusivelysoduringpregnancyandbreastfeeding.Withouttherightfoodandnutrientsduringthistime,vitalfunctionsareaffected.Braindevelopmentiscompromised,asisphysicalgrowthandtheabilitytofightpotentiallydeadlychildhoodillnesses.Amalnourishedchildoftendiesfromthesimplest,preventableandeasy-to-treatcauses,suchasdiarrhoeaandpneumonia.
Sources:https://childhealthnow.com/docs/en/child-health-now-report.pdfhttps://childhealthnow.com/docs/en/the-best-start-full-report.pdfhttp://countdown2015mnch.org/countdown-highlights
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has progress been made?
Yes!In1990about12.5millionchildrenunderfivediedfrompreventablecauses.Nowthatfigureisover7million.Whilewehavemadeprogressthereisobviouslymuchmoretobedone.
what experience does world vision have in tackling these deaths?Forover50yearsWorldVisionhasworkedwithpoorcommunitiesinalmost100countriesandhasvaluableexperiencefrommanagingover1,600communityprogrammes.
WorldVisionisaChristianrelief,developmentandadvocacyorganisationdedicatedtoworkingwithchildren,familiesandcommunitiesworldwidetoovercomepovertyandinjustice.InspiredbyourChristianvalues,wearededicatedtoworkingwiththeworld’smostvulnerablepeople.Weserveallpeopleregardlessofreligion,race,ethnicityorgender.
ThroughtheChildHealthNowcampaign,WorldVisionsupportscommunitiesinassertingtheirrighttoqualityhealthcare.Thecampaignasksnationalgovernmentstomeettheirresponsibilitiestochildren,mothers,familiesandcommunitiesthroughouttheircountry.
which countries account for the most child deaths?
Halfofallchilddeathsoccurinonlyfivecountries:India,Nigeria,theDemocraticRepublicofCongo,PakistanandChina.AlmostaquarterofallchilddeathsoccurinIndia.
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Many of the solutions that world vision is advocating for cost very little.
what will it cost?VitaminAcapsulescostafewcentsperdose;totalcostofdeliveringthistreatmentisjustoverUS$1perchildperyear(TheBestStart,WorldVisionInternational,2012,p69).
ZincandoralrehydrationsolutionsfordiarrhoeacostlessthanUS$0.50percourse(http://www.bmj.com/content/344/bmj.e940.full?ijkey=dSPezcoHpTQVU4U&keytype=ref).
Along-lastinginsecticide-treatedbednettoprotectachildfrommalariacostsaroundUS$5(http://www.cdcfoundation.org/bednets).
ForUS$20achildcanbeimmunisedtoreceivelifelongprotectionfrompneumonia,diarrhoea,measlesandpolio–someofthemostcommoncausesofdeathinchildrenunderfiveyearsofage(http://www.gavialliance.org/library/news/gavi-features/2011/un-foundation-launches-a-shot-at-life/).
Can countries afford to keep their commitments in the current economic climate?Fortheoverwhelmingmajorityofcountriestheanswerisyes.ThecommitmenttotheMillenniumDevelopmentGoalsisjust0.7percentofgrossnationalincome(GNI)fortheworld’s22wealthiestcountries.Sweden,Norway,Denmark,LuxembourgandtheNetherlandshavealreadyreachedthisfigure.Others,suchastheUnitedKingdomandBelgium,havecommittedtoproviding0.7percentofGNIby2015.
ApartfromthissmallpercentageofGNIbeingaffordable,WorldVisionbelievesgovernmentshaveamoralobligationtohelpwomenandchildrenindevelopingcountries.Simple,cost-effectivesolutionsareavailable;politiciansjustneedtomakesavingtheselivesapriority.
what commitments have countries made to help?
Intheyear2000,189countriessignedontotheUnitedNationsMillenniumDevelopmentGoals(MDGs),asetofeightambitioustargetsdesignedtosignificantlyreduceglobalpovertyanddiseaseby2015.Therearetwomaingoalsthatconcernthiscampaign:
• MDG4:Reducechildmortalitybytwothirdsby2015
• MDG5:Reducematernaldeathsbythreequartersby2015
Unfortunatelythesegoalsaretrailingbehindexpectedtargets.WithlessthanfouryearslefttoachievetheMDGs,wemustactnowtoimprovechildandmaternalhealth.
DuringtheUnitedNationsMillenniumDevelopmentGoalsSummitin2010,UNSecretary-GeneralBanKiMoonreleasedaglobalstrategyforwomen’sandchildren’shealth.KnownasEveryWomanEveryChild,www.everywomaneverychild.org,theplanaimstohelpaccelerateprogresstowardsimprovedchildandmaternalhealth.
Thestrategyaimstosavethelivesof16millionwomenandchildrenby2015andstressespartnership,innovationandcreativity.Manygovernmentsmadefinancialcommitmentstosupportthisstrategy.WorldVisionaimstoholdleadersaccountabletothesecommitments.
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Cover SuzySainovski/WorldVisionAustralia
WELCOME
Titlepage SuzySainovski/WorldVisionAustralia
1.RUNANEVENTORSETUPAPHOTOSTAND
Titlepage SolomonDibaba/WorldVisionEthiopia
Page3 MichelleSiu/WorldVision
Page7 SanaMukhtar/WorldVision
Page13 HeillenSanchez/WorldVision
2.GETTHEMESSAGEOUTANDINSPIREOTHERS!
Titlepage SuzySainovski/WorldVisionAustralia
Page5 SopheakKong/WorldVision
Page8 MaryKateMacIsaac/WorldVision
Page11 SuzySainovski/WorldVisionAustralia
Page12 JustinDouglass/WorldVision
Page13 Fromtoplefttobottom:CollinsKaumba/WorldVision;VannalateNorkeo/WorldVision;FionaWelby/WorldVisionAustralia;HasanthiJayamaha/WorldVision
Page14 CollinsKaumba/WorldVision
Page15 Topandbottom:VannalateNorkeo/WorldVision
Page16 FionaWelby/WorldVisionAustralia
Page19 Left:KariConstanza/WorldVision;Righttopandbottom:ChrisSisarich/WorldVision