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Coulda, Woulda, Shoulda
Planning and conducting a serials survey: lessons learned
Madeleine Bombeld, Eileen Brown and Lynn ShayUniversity of North Carolina at Wilmington North Carolina Serials Conference 2004
Who we are:Top rated regional universityNationally recognized for our Marine Science programEnrollment - 11000 undergrads, 1000 graduate studentsFull time faculty 445
Randall LibraryApproximately 900,000 volumes2950 subscriptions, 479 electronic onlyAccess to 160 databases and/or aggregatorsSerials budget $1,300,000
Collaboration
Madeleine Bombeld - Access Services Librarian
Elieen Brown - Government Documents Librarian
Lynn Shay - Serials Coordinator
All members of the Task Force on Serials Management and Access
Getting StartedGoalDo our users have a preference? Prefer electronic? Prefer print? How will knowing this be of benefit?Literature ReviewAre there similar studies? Consistent findings? Can we build upon the literature?Subjects for StudyWho? MeasurementWhat are key variables? Measurement devise new or developed by others?
Data- Collection MethodsSurvey? Experiment? Field research?
AnalysisDescriptive? Inferential?
Schedule
Budget
Babbie, Earl. The Practice of social research. 5th ed.
Format Preference
What is your preferred mode of access to journal literature?Please check one.
O print/library copyO electronic via the web 0
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Electronic
Coulda
Survey goalWe may have been too optimistichttp://www.ucop.edu/cmi/docs/cmi_prelim_findings_072103.pdf QuestionnaireBe careful Open-ended or closed-ended questionsAsk questions in a way that makes sense to respondentsAvoid biasIs the respondent able to answer reliably?
What does this mean?
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mostrecent
1-2years
5 years
Faculty
Grad students
To remain current in your field of research you need journal access to:o most recent o current calendar year o within 1-2 years o 3 to 5 years o 5 years
Faculty Core Journals -preferred electronic
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P used
P available
P only
E used
E available
Eonly
List core journal that you use to keep current in your field and indicate the format you use1._________________________ o electronic o print
Coulda
Data collectionFacilitate clear recording of answersCollect in a form that is efficient for later processing
DeliveryInvolve others
Data
Woulda
Content problems
Survey administration
Results analysis
Shoulda
Response numbers
Survey content
Analysis
Web addresses
UNCW Survey Questionnairehttp://library.uncwil.edu/Techserv/journal_survey.html
Literature Review/Works Citedhttp://library.uncwil.edu/Techserv/survey_bibliography.html
