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    Agenda

    Independent un-organised ISPs for data delivery

    DEN Introduction

    FACT Sheet

    Products / Services / Tariffs

    Business Model

    How it works

    Challenges / Competitors

    Conclusion

    Wireline Broadband Industry in India

    By

    Ravi M

    Pradeep B

    Lalit BSachin P

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    Unorganized ISPFor Data Delivery

    Architecture

    Diagram

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    Classification Of Unorganized ISPFor Data Delivery

    Access providers: Access ISPs employ a range of technologies to enable consumers to

    connect to their network.Over time, available technologies have ranged from telephone

    lines, to cable (co-ax), wi-fi, and fiber optics.

    Transit ISPs:

    Just as their customers pay them for Internet access, ISPs themselves pay upstream ISPs for

    Internet access. An upstream ISP usually has a larger network than the contracting ISP

    and/or is able to provide the contracting ISP with access to parts of the Internet the

    contracting ISP by itself has no access to.

    In the simplest case, a single connection is established to an upstream ISP and is used to

    transmit data to or from areas of the Internet beyond the home network; this mode of

    interconnection is often cascaded multiple times until reaching a Teir 1 carrier. In reality, the

    situation is often more complex. ISPs with more than one (PoP) may have separate

    connections to an upstream ISP at multiple PoPs, or they may be customers of multiple

    upstream ISPs and may have connections to each one of them at one or more point of

    presence.Transit ISPs provide large amounts of bandwidth for connecting hosting ISPs andaccess ISPs.

    ISP Peering: ISP may engage in peeting, where multiple ISPs interconnect at peering points or

    Internet exchange points (IXs), allowing routing of data between each network, without

    charging one another for the data transmitteddata that would otherwise have passed

    through a third upstream ISP, incurring charges from the upstream ISP.

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    By

    Ravi M

    Pradeep B

    Lalit BSachin PCOTN Component II

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    DEN NetworksDigitizing INDIA

    DEN As aCompany

    FACT Sheet Pro / Ser /Tariff

    Business plans How it works Challenges /Competition

    Conclusion

    India's Leading MSO with a Pan-India Presence.

    DEN is India's leading cable TV distribution company reaching an estimated 11 million households inover 150 cities across 13 key states in India

    DEN is present in Delhi, Uttar Pradesh, Karnataka, Maharashtra, Gujarat, Rajasthan, Haryana,

    Kerala, West Bengal, Jharkhand, Bihar, Madhya Pradesh and Uttarakhand.

    DEN has a leading presence across the economically important Hindi Speaking Markets (HSM) belt

    and has a leading market share in the cities that it operates in.

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    DEN NetworksDigitizing INDIA

    Company Name: DEN Networks Limited

    Established: 10th July, 2007

    Business Description: DEN Networks Limited is India's leading cable TV platform reaching an estimated 11 million analog households in more than150+ cities across 13 states in India.

    Services Offered: DEN Digital: Standard Definition Digital Cable Service

    DEN HD: High Definition Digital Cable Service

    DEN Analog Cable

    Subscriber Base: DEN Digital: 4 Million + Subscribers (set top boxes installed)

    DEN Analog Cable: 11 Million Households

    ISIN: INE947J01015Listings: National Stock Exchange of India Limited (NSE)

    Bombay Stock Exchange Limited (BSE)

    Stock Exchange Symbols: NSE: DEN

    BSE: 533137

    Shares in Issue: 134,024,101 shares as on Mar 31st, 2013

    Registered Office: DEN Networks Limited

    236, Okhla Industrial Estate,

    Phase-III

    New Delhi 110020

    Compliance Officer & Jatin Mahajan

    Company Secretary: Ph: +91 11 4052 2200

    Fax: +91 11 4052 2204

    Email: [email protected]

    Registrar and Karvy Computershare Private Limited

    Transfer Agent: Address:

    46, Karvy House,

    Avenue 4, Street No. 1, Banjara Hills,

    Hyderabad - 500034

    Phone: + 91 40 2342 0815

    Fax: + 91 40 2342 0814

    Email: [email protected]

    DEN As aCompany

    FACT Sheet Pro / Ser /Tariff

    Business plans How it works Challenges /Competition

    Conclusion

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    DEN NetworksDigitizing INDIA

    Channel Packages

    DEN As aCompany

    FACT Sheet Pro / Ser /Tariff

    Business plans How it works Challenges /Competition

    Conclusion

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    DEN NetworksDigitizing INDIA

    DEN As aCompany

    FACT Sheet Pro / Ser /Tariff

    Business plans How it works Challenges /Competition

    Conclusion

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    DEN NetworksDigitizing INDIA

    STAR INDIA

    DEN 100%STAR DEN

    50%

    ZEE

    Turner Int

    ZEE Turner

    Media Pro

    50%

    Media

    Pro 50%

    Star DEN

    50%

    DEN 100%

    An excellent Collaborative approach and revenue

    sharing method. Objective is to transform content distribution in India

    by creating efficiencies in the distribution arena,

    promoting transparency, and spurring digitization.

    DEN As aCompany

    FACT Sheet Pro / Ser /Tariff

    BusinessModel

    How it works Challenges /Competition

    Conclusion

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    DEN NetworksDigitizing INDIA

    Cable television is a system of distributing television programs to subscribers via radio

    frequency (RF) signals transmitted through coaxial cables or light pulses through fiber-opticcables.

    DEN As aCompany

    FACT Sheet Pro / Ser /Tariff

    Business plans How it works Challenges /Competition

    Conclusion

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    DEN NetworksDigitizing INDIA

    Challenges: -

    India going digitization by 30th June 2013.

    Threat from DTH operators, Cable TV operators loosing market share.

    Operational issues.

    Competition from other cable TV operators.

    VOD technology / Infra requirements.

    Competitions: -

    Hathway

    Siti Cable

    DEN As aCompany

    FACT Sheet Pro / Ser /Tariff

    Business plans How it works Challenges /Competition

    Conclusion

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    DEN NetworksDigitizing INDIA

    DEN As aCompany

    FACT Sheet Pro / Ser /Tariff

    Business plans How it works Challenges /Competition

    Conclusion

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