Presentacin de PowerPoint
Financing and project costing quantitative market
researchMembers:
Fernando PadillaDavid TisocSergio Estrada
Presentation1) Costing Quantitative - Surveys
2) Financing a quantitative project - In-depth interviews
3) conclusions
In the costing of a quantitative project is divided into four
sections :
Recruitment
Materials
Data processing
Other expenses Costing Quantitative - Surveys
Part of recruitment are recruiting costs , transportation and
application of each survey.
Materials are physical surveys .
Data processing is composed of the coding , tabulation and
fingering .
Other expenditures are gifts for participants.
The cost applied per unit survey.Base: 500 surveysc/u
(S/.)AmountTotalRecruitmentRecruitment S/. 20.00 500 S/. 10,000.00
Transport S/. 1.50 500 S/. 750.00 Application of survey S/. 35.00
500 S/. 17,500.00 MaterialsMaterials (prints, copies) S/. 0.10 500
S/. 50.00 Data processingCodification/ Tab S/. 1.50 500 S/. 750.00
Fingering S/. 1.00 500 S/. 500.00 Other expensesGifts participants
S/. 30.00 500 S/. 15,000.00 Other expenses S/. 20.00 500 S/.
10,000.00 TOTAL S/. 54,550.00 Costing Quantitative - surveys In the
costing of a quantitative project is divided into four sections
:
Recruitment
Field Research
Prosecution
Materials
Other expenses
Financing a quantitative project - In-depth interviews
Consumers to know about the product that is offered
Know their knowledge and thoughts about the competition
Other expenditures are gifts for participants.
The cost applied per unit survey.Base: 25 in-depth surveysUnit
(S /.)Amount Total RecruitmentRecruitment3025750Transport32575Field
ResearchInterviewers752150ProsecutionRecordings,
transcripts3025750Materials bond sheets, images, etc 525125Charges
gifts
45251125other expenses3025750TOTAL 3,725Conclusions1) It spends
more on both projects in recruitment and Gifts
2) It spends less on both projects in materials
3) The proposed quantitative survey research is more expensive
because it is necessary to have a greater number of people for
research, which will provide us with much more specific information
about the market, which will help you make better decisions in the
area of marketing
