Corporate Website RedesignDon Bisch

Director, Corporate Communications

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Brand Identity• Equitable Life refreshed its brand identity in 2009. • Objective was to create a consistent look and distinguish ourselves

from the competition.• The key features of the new brand identity include:

A crisp and clean look and feel; Images of people to represent our relationships with advisors,

policyholders, plan sponsors, etc.; Standards for fonts, logos, colours, etc.

Corporate Website Redesign

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Available on e.Link: Corporate/Corporate Communications/ Brand Guidelines

Corporate Website Redesign

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Corporate Website Redesign

Brand Identity

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The new site:• Visually appealing with a clear, consistent brand identity.• Easier to navigate with bilingual search. • RSS feeds and links to social media.• Complies with international accessibility standards.• Supports graphics, rich media.• Maximizes search engine optimization (SEO).• Allows for timelier updates.• More comprehensive measurement and analysis of traffic.

Corporate Website Redesign

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Corporate Website Redesign

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Corporate Website Redesign

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Corporate Website Redesign

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May 28, 2011

Corporate Website Redesign