M A K I N G M A S S A C H U S E T T S M O R E W A L K A B L EOld City Hall | 45 School Street | Boston MA 02108 | T: 617.367.9255 | F: 617.367.9285 | info@walkboston.org | www.walkboston.org

CORPORATE SUPPORT/2016

Benefits are cumulative as levels increase and are yearlong Check one to become a WalkBoston Corporate Supporter

$5,500 racewalker • full-page ad in annual program• logo in annual program• logo on annual brochure• description on website• large logo in enews (bi-weekly)

$2,750 strider • half-page ad in program• logo on website• logo in enews (bi-weekly)

$1,150 stroller • quarter-page ad in program• name on annual brochure• link on website• listing in enews (bi-weekly)• name displayed at events

$575 ambler • name in program• name on website• name in newsletter (quarterly)• free walks/events• corporate supporter event invites• admission to annual celebration

Organization

Contact person

Address

Phone Fax

Email

Fax this form or email the information to Laura at the WalkBoston office. Submit artwork electronically to lorourke@walkboston.org

Thank you! for your commitment to walkability in communities across Massachusetts and for supporting our mission and work.

OUR MISSION WalkBoston makes walking safer and easier in Massachusetts to encourage better health, a cleaner environment and vibrant communities.

private lunch & learn•

visibility

Thanks to our racewalkers & sponsors

Enews [bi-weekly] — 4,200 subscribers Newsletter — reaches 2,600 quarterly

racewalker & sponsor

stroller and up

strider and up

Massachusetts Convention Center Authority Stunning Architecture. Superior Service. Unsurpassed Technology.

Across the world, road traffic crashes kill about 1.24 million people each year. More than one-fifth of those killed are pedestrians [approximately 270,000]. Road accidents are now the leading cause of death for 15- to 29-year olds in Latin America and the Caribbean. These sober statistics from the 2013 World Health Organization [WHO] report, Pedestrian Safety, A Road Safety Manual for Decision-Makers and Practitioners, explain why public health experts throughout the world are increasingly focused on engaging government to create prevention strategies.

According to the WHO report, eliminating pedestrian risk is an achievable policy goal: “Pedestrian collisions, like all road traffic crashes, should not be accepted as inevitable because they are, in fact, both predictable and preventable.”

Major risk factors for pedestrian accidents identified in the report are vehicle speed, alcohol use by drivers and pedestrians, lack of safe infrastructure and inadequate visibility. To assess pedestrian safety in a given setting, the report recommends that authorities prepare an action plan to design, implement and evaluate effective interventions. A comprehensive approach to safety includes engineering, legislation and enforcement as well as behavioral measures.The constituency for pedestrian safety recognized by the World Health Organization is growing across the globe, as government officials gain understanding of the economic costs of accidents and the health benefits of walkable communities.

Non-governmental organizations are also raising ideas about pedestrian safety. In 2011, the United Nations launched a Decade of Action for Road Safety with the mission of saving 5 million lives by 2020. At the 2012 Walk21 conference in Mexico City, an International Charter for Walking gathered 4,185 signatories representing 88 countries. In South Africa, a Global Road Safety program launched in May 2013 that uses education and enforcement, has a goal of reducing road accidents by 50% by 2020.

Traffic losses have heavy economic costs. In South America, Latin America and the Caribbean, 1% to 2% of GDP is lost annually because of crashes. continued

Boston

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WALKBOSTON BOARDI

Joe Beggan David Black Betsy Boveroux Amy Branger Joyce DiBonaDiana DotyMark FavermannNina Garfinkle Richard Garver Ann HershfangBetsy JohnsonKarla Karash Matt Lawlor/president Erik Lund/counsel Jerry PucilloBill ReyeltGreg Rogers/treasurerEmma Rothfeld Yashar/secretary Jessica Sawyer Linda Sharpe Karen Cord Taylor

CONTACTS/COMMITTEESI

executive directorWendy Landman

staff Stacey Beuttell Julie DeMauroDorothea Hass Brendan Kearney Barbara MaratosRobert Sloane

interns Flora Cheng Sophie Geller Sam Sklar Mehnaz Tasnim Jing Wei Zhang

advocacyKarla Karash

communicationsNina Garfinkle

developmentEmma Rothfeld Yashar

newsletter editorsChristine Giraud & Nina Cohen

M A K I N G M A S S A C H U S E T T S M O R E W A L K A B L EwalkGlobal safe walking strategyBY WENDY LANDMAN

A national walking movement is afootBY NINA COHEN

Walking has been called the club that everybody belongs to and nobody joins. That may be changing. A new interest in the benefits of walking is prompting experts in public health, architecture and other fields to find common ground with walking advocates.

In October 2013 over 400 advocates gathered at the first National Walking Summit in Washington, D.C., which was sponsored by the Everybody Walks Collaborative and underwritten by healthcare giant Kaiser Permanente. Participants attended workshops on how to create buzz, connecting across government silos, and making sure the movement stays inclusive. They dance-walked through a hotel lobby and looked at new mapping tools and other products at a vendor fair. They built skills to persuasively talk about how the built environment impacts the health, social connected-ness, economic strength and environmental resiliency of their communities.

Walkability programs are gaining national traction, as ideas that work well in one community are adapted in others. The national Safe Routes to School program, which sponsors Walk To School Day, saw record levels of participation for this event in 2013. In 50 states, the District of Columbia and Puerto Rico, 4,447 schools participated, 41% of which fielded first time programs.

In Massachusetts, the ambitious GreenDOT plan to triple walking, biking and transit trips by 2030 mandates that municipalities seeking state funding have Complete Streets strategies by 2015. MassDOT adopted in 2013 a Healthy Transportation Policy Directive for itself that requires that all modes be considered equally during project design. “As our understanding of the importance of physical activity for human health grows, so has the importance of engaging people to be activists in their communities,” says Wendy Landman, WalkBoston Executive Director.

PRESIDENT’S LETTERI’m tremendously excited to be WalkBoston’s new Board President. These days I’m a land use/commercial real estate attorney at Robinson & Cole. But before obtaining my law degree in the late 1990s, I worked as a transportation

planner on promoting alternatives to single-occupancy travel. WalkBoston’s mission is one I’ve worked on and thought about for a long time.

As we see broader acceptance of the gospel of walkability as a quadruple bottom line win-ner – human health, social connectivity, reduced carbon emissions and economic development – walkability seems a central thread for the re-urbanization of our central cities and inner sub-urbs. Increasingly, pedestrian-friendly designs appear in new development, even in auto-orient-ed suburbs and rural areas. In other words, the playing field is tilting in a manner that’s never been more favorable for WalkBoston’s mission.

We can take advantage of this wave of recogni-tion to carry our work forward in new ways and in new locations so that walking and walkability become a central part of many more public and private investment decisions.

I’d like to extend sincere thanks on behalf of the board, staff, and our membership to outgoing Board President Jessica Sawyer. In her 3 years as President, Jessica helped the board become more organized and effective. Our disappointment in Jessica’s stepping down as president is mitigated by knowing she’ll remain a member of the board so that we’ll continue to benefit from her energy and intelligence.

I welcome your comments and thoughts and hope to see you at the Annual Celebration!

Matt Lawlor

RACEWALKER

STRIDERSEaton VanceMassportRobinson & ColeTrinity Financial

STROLLERSBoston Society of ArchitectsDLA PiperEastern BankFay, Spofford & ThorndikeGoody, Clancy HMFH ArchitectsHNTBHYM InvestmentMassDevelopmentMicrosoft NERD CenterMillennium Partners New BalanceNStar

Partners HealthCarePlymouth RockSasakiStantecTEC EngineeringThe CollaborativeTranSystemsTufts Medical CenterVanasse Hangen BrustlinZipcar

AMBLERS A Better City Alta Planning & Design Architectural Heritage Foundation BETA Group Beth Israel Deaconess Medical Center BEVCO Assoc. BSC Group Cabot, Cabot & Forbes Carol R. Johnson Cecil Group Cetrulo LLP CommuterChoice Copley Wolff Design Crosby, Schlessinger, Smallridge

Edelstein & Company Environmental Business Council of N.E. Friends of PO Square Gilbane Goulston & Storrs Halvorson Design Harpoon Brewery Howard/Stein-Hudson Jacobs Engineering Group LifePlans McMahon Assoc. Nitsch Engineering Parsons Brinckerhoff STV Toole Design Transit Realty Assoc. URS

CONTRIBUTORS AAA ADD BR Alexander Directr Cambridge Traffic, Parking & Transportation Leers Weinzapfel Assoc. Modell’s

events

Annual Celebration Tues., March 18th, 5–8pm NERD Center, 1 Memorial Drive Annual Walk: spring date TBD

Speaker: Scott Bricker, America Walks Executive Director since 2010, has quadrupled the size of the organization, made it central to the national walking movement and helped lead the “EveryBody Walk Collaborative.” Scott is a dynamic leader and one of America’s impor-tant voices for active transportation.

Golden Shoes Sarah Freeman: Jamaica Plain walking advocate; Mayor Gary Christenson & Sharon Santillo: Malden ped activists; Revere Walk to School Champions; Karin Valentine Goins: WalkBike Worcester co-founder.

renew now

As we head towards WalkBoston’s 25th anniversary in 2015, we thank all our members for your continued support. You’ve helped us grow from a volunteer, Boston-focused group into a professionally staffed organization with an engaged board that works statewide. None of this would happen without you.

We’ll celebrate the progress of the past year and look to the future of walkability at the March 18th Annual Celebration. We hope to see you there—members attend free!

With your help, we will continue to be a powerful voice for pedestrians. Renew today! WalkBoston.org/join or by check in the enclosed envelope; contact Brendan 617.367.9255 with any questions.

mayoral request

Whether it’s a rejuvenated nightlife scene, 21st-century bus service, third-graders ready for learning, or a new art mecca, ideas for improving Boston are made better with one key ingredient: walking.

A great walking environment is the secret sauce. It gets us to and from nights on the town, children safely to parks and schools and art patrons flocking to new exhibitions.

WalkBoston hopes Mayor Martin Walsh appoints a Transportation Commissioner who will retime traffic signals, slow traffic in retail, residen-tial, school and park areas, improve sidewalk snow clearance, and mark crosswalks at bus stops.

—Wendy Landman, excerpt of Boston Globe letter to the Editor

advocate praise

WalkBoston in actionWe are making an impact in western Massachusetts – the City of Springfield praised us for the recommendations we provided in our school walkability audits and included them in bid documents for work around one of the schools—“This is fantastic. Thank you so much for all the work you put into this report – it’s incredibly helpful.”

SatisfactionThe devil is in the details – a Boston neighborhood advocate was happy to tell us that she was successful in getting a bus stop moved so that buses no longer block the pedestrian crosswalk. Action was needed and taken by both the City of Boston and the MBTA.

thank you!

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loba

lwalkBoston45 School StreetBoston, MA 02108 T: 617.367.9255 F: 617.367.9285 info@walkboston.org www.walkboston.org

missionWalkBoston makes walking safer and easier in Massachusetts to encourage better health, a cleaner environment and vibrant communities.

TM

Global safe walking strategy continued

Recognizing the burden of these costs, the Inter-American Development Bank launched a Youth Program to promote road safety at its annual meeting in 2010 in Cancun, Mexico.

A project called Walkability Asia, part of Clean Air Asia, is conducting walk-ability surveys in 27 Asian cities to identify problem areas and enable policy makers and funders to take action to improve infrastructure. Results are shared on the organization’s website, www.walkabilityasia.org, which serves as a reporting platform for initiatives in Asian cities that are aimed at eliminat-ing pedestrian hazards and improving the walking environment.

No universally accepted “best practice” yet exists for safety campaigns for walkers, but some mix of the “5 E’s” are usually invoked: education, encour-agement, enforcement, engineering and evaluation. A key issue across the globe is traffic speed. Pedestrians hit by slow moving vehicles (20 mph or slower) are 95% likely to survive and to have relatively minor injuries, while those hit at 40 mph have a 95% chance of dying. Thus almost all safety cam-paigns address traffic speeds in areas where there are pedestrians.

The constituency for pedestrian safety recognized by World Health Organization is growing across the globe, as government officials gain understanding of the economic costs of accidents and the health benefits of walkable communities.

Become a corporate member today! www.walkboston.org

Renew or join today! racewalker & sponsor

ambler

strider and up

Brochure — distributed yearlong

Stroller: Association of Pedestrian and Bicycle Professionals, Boston Society of Architects, Boston Foundation, The Cecil Group, The Lawrence & Lillian Solomon Fund, Goody, Clancy & Associates, HNTB, Massachusetts General Hospital, NStar, Partners Healthcare, Planners Collaborative, Plymouth Rock Assurance, Tufts Medical Center, Vanasse Hangen Brustlin, Whole Foods, WilmerHale

stroller and up

ambler and up

www.walkboston.org — 2,600 visits weekly

4,653 followers

1,237 likes

making massachusetts more walkable

About WalkBoston

WalkBoston makes walking safer and easier inMassachusetts to encourage better health, a cleanerenvironment and vibrant communities.• Our education and advocacy programs give voice to

people to make their communities more walkable.• Working with government agencies, we influence

state and local transportation policies and designs.• We develop and implement innovative programs

that address social and physical barriers to walking.• Our work especially benefits those who depend on

walking the most: people with lower incomes, sen-iors and children, and people with disabilities.

WalkBoston’s advocacy on behalf of pedestriansbegan in 1990 when a handful of like-minded citizensdecided they would be more effective speaking outcollectively than as individuals.

Every additional voice helps WalkBoston’s messageto be heard. We welcome your advocacy efforts andyour individual and corporate memberships. Tobecome a member or get more information aboutWalkBoston and pedestrian advocacy, visitwww.walkboston.org.

How we can help

• Advise on improvements for your community.• Provide guidance, moral support and technical

assistance.• Present a speakers program on pedestrian

design and advocacy.• Help set up advocacy groups and make them stronger.

Visit walkboston.org for tools, publications and otherresources on how to be an effective walking advocate.

makinga more

walkablecommunity

45 School Street | Boston MA 02108 | 617.367.9255 | www.walkboston.org

making massachusetts more walkable

© WalkBoston 9/2012

FURNISHING ZONE3—5 FEET

Citizen Advocacy: A crucial step toward a better walking environment

Walkability has long been a cornerstone of a livablecommunity. The traditional New England town, builtaround a town square, is the quintessential walkablecommunity. Homes, shops, businesses and publictransit, all within walking distance of one another, helpto make a place desirable to live, work, visit and play.

Many U.S. cities and early suburbs also have theseadvantages, but in the latter half of the 2oth century,they became less common as population spread outand Americans relied mostly on cars for transporta-tion. Moreover, transportation budgets, planning andpolicies largely favor the movement of traffic overthat of pedestrians.

But, walkability is re-emerging as a key ingredientdesired in communities. People value its benefits oflower transportation costs, greater social interaction,improved personal and environmental health, andexpanded consumer choice.

Yet walkability cannot be taken for granted, and poorlydesigned places can be unsafe and even deter walking.That’s where you—an active citizen—can play a vitalrole in making sure your community is walker-friendly.

How? It’s easy. As you walk around your community,think about what changes would make your routemore walkable. Then make them happen. Take yourconcerns to public officials and community leadersand insist that they take the necessary steps to pro-vide a safe and pleasant walking environment.

This pamphlet contains some of the basics that havemade WalkBoston the premier pedestrian advocacyorganization in the country. Use them to improve thewalkability of your community.

NEVER DOUBT THAT A SMALL GROUP OF THOUGHTFUL,COMMITTED CITIZENS CAN CHANGE THE WORLD; INDEEDIT’S THE ONLY THING THAT EVER HAS. —Margaret Mead

CURB EXTENSION6 FEET MAX.

COMMERCIAL WALKING ZONE8—12 FEET

SHY ZONE2 FEET

RACEWALKER

STRIDERSEaton VanceMassportRobinson & ColeTrinity Financial

STROLLERSBoston Society of

ArchitectsDLA PiperEastern BankFay, Spofford & ThorndikeGoody, Clancy HMFH ArchitectsHNTBHYM InvestmentMassDevelopmentMicrosoft NERD CenterMillennium PartnersNew BalanceNStar

Partners HealthCarePlymouth RockSasakiStantecTEC EngineeringThe CollaborativeTranSystemsTufts Medical CenterVanasse Hangen BrustlinZipcar

AMBLERSA Better CityAlta Planning & DesignArchitectural Heritage

FoundationBETA GroupBeth Israel Deaconess

Medical CenterBEVCO Assoc.BSC GroupCabot, Cabot & ForbesCarol R. Johnson Cecil GroupCetrulo LLPCommuterChoiceCopley Wolff DesignCrosby, Schlessinger,

Smallridge

Edelstein & CompanyEnvironmental Business

Council of N.E.Friends of PO SquareGilbaneGoulston & StorrsHalvorson Design Harpoon BreweryHoward/Stein-Hudson Jacobs Engineering GroupLifePlansMcMahon Assoc.Nitsch EngineeringParsons BrinckerhoffSTVToole Design Transit Realty Assoc.URS

CONTRIBUTORSAAAADDBR AlexanderDirectrCambridge Traffic, Parking

& TransportationLeers Weinzapfel Assoc.Modell’s

events

Annual CelebrationTues., March 18th, 5–8pmNERD Center, 1 Memorial DriveAnnual Walk: spring date TBD

Speaker: Scott Bricker, AmericaWalks Executive Director since2010, has quadrupled the size ofthe organization, made it central tothe national walking movement andhelped lead the “EveryBody WalkCollaborative.” Scott is a dynamicleader and one of America’s impor-tant voices for active transportation.

Golden ShoesSarah Freeman: Jamaica Plain walkingadvocate; Mayor Gary Christenson& Sharon Santillo: Malden pedactivists; Revere Walk to SchoolChampions; Karin Valentine Goins:WalkBike Worcester co-founder.

renew now

As we head towards WalkBoston’s 25th anniversary in 2015, we thank all our members for your continued support. You’ve helped us grow from a volunteer, Boston-focused group into a professionally staffed organization with an engaged board that works statewide. None of thiswould happen without you.

We’ll celebrate the progress of the past year and look to the future of walkability at the March 18th Annual Celebration. We hope to see you there—members attend free!

With your help, we will continue to be a powerful voice for pedestrians. Renew today! WalkBoston.org/join or by check in the enclosed envelope; contact Brendan 617.367.9255 with any questions.

mayoral request

Whether it’s a rejuvenated nightlifescene, 21st-century bus service,third-graders ready for learning, or anew art mecca, ideas for improvingBoston are made better with one keyingredient: walking.

A great walking environment is thesecret sauce. It gets us to and fromnights on the town, children safelyto parks and schools and art patronsflocking to new exhibitions.

WalkBoston hopes Mayor MartinWalsh appoints a TransportationCommissioner who will retime trafficsignals, slow traffic in retail, residen-tial, school and park areas, improvesidewalk snow clearance, and markcrosswalks at bus stops.

—Wendy Landman, excerpt ofBoston Globe letter to the Editor

advocate praise

WalkBoston in actionWe are making an impact in westernMassachusetts – the City of Springfield praised us for the recommendations we provided in our school walkability audits and included them in bid documents for work around one of the schools—“This is fantastic. Thank you so much for all the work you put into this report – it’s incredibly helpful.”

SatisfactionThe devil is in the details – a Boston neighborhood advocate was happy to tell us that she was successful in getting a bus stop moved so that buses no longer block the pedestrian crosswalk. Action was needed and taken by both the City of Boston and the MBTA.

thank you!

2.14

loc

al/g

loba

lwalkBoston45School StreetBoston, MA 02108T: 617.367.9255 F: 617.367.9285 info@walkboston.org www.walkboston.org

missionWalkBoston makes walking safer and easier in Massachusetts to encourage better health, a cleaner environment and vibrant communities.

TM

Global safe walking strategy continued

Recognizing the burden of these costs, the Inter-American Development Bank launched a Youth Program to promote road safety at its annual meeting in 2010 in Cancun, Mexico.

A project called Walkability Asia, part of Clean Air Asia, is conducting walk-ability surveys in 27 Asian cities to identify problem areas and enable policymakers and funders to take action to improve infrastructure. Results areshared on the organization’s website, www.walkabilityasia.org, which servesas a reporting platform for initiatives in Asian cities that are aimed at eliminat-ing pedestrian hazards and improving the walking environment.

No universally accepted “best practice” yet exists for safety campaigns forwalkers, but some mix of the “5 E’s” are usually invoked: education, encour-agement, enforcement, engineering and evaluation. A key issue across theglobe is traffic speed. Pedestrians hit by slow moving vehicles (20 mph orslower) are 95% likely to survive and to have relatively minor injuries, whilethose hit at 40 mph have a 95% chance of dying. Thus almost all safety cam-paigns address traffic speeds in areas where there are pedestrians.

The constituency for pedestrian safety recognized by World HealthOrganization is growing across the globe, as government officials gainunderstanding of the economic costs of accidents and the health benefits ofwalkable communities.

Become a corporate member today! www.walkboston.org

Renew or join today!

racewalker & sponsor

Thank you supporters/sponsors

Strider: