Corporate Social Responsibility - Tristan Vaca Narvaja

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    CorporateSocialResponsibilityPresentation by

    Tristn Alberto Vaca Narvaja

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    The concept of CSR The company should not only aim at making the

    maximum profits for its shareholders, but also considersocial welfare.

    Areas

    Product safety

    Environmental protection Labor rights

    Human rights

    Community development

    Corruption

    Not only attend the interests of shareholders, but alsothose of other stakeholders. (Employees, consumers,suppliers, and local communities)

    Global Supply Chains.

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    Increasing Importance of CSRIn China

    Companies makes profit in a social context

    They provide services and products to fulfill the

    needs of the society Green Economy. (Building a harmonious society, is

    the long-term goal of the Chinese socialism)

    The reduction of pollution emissions has beenintroduce since the 10thfiveyear plan.

    Recent growth of public and private initiatives.

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    CSR initiatives in China

    Company Law (Art. 5)

    General principles of Corporate Social Responsibility

    Corporate Social and Environmental Disclosure

    Socially Responsible Investing and Environmentally Responsible

    Financing

    Public initiatives

    CSR Standards and Guidelines

    CSR Organizations, Forums and Awards

    Private Initiatives

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    Company Law - Art. 5 Article5: When undertaking business operations,

    a company shall comply with the laws and

    administrative regulations, social morality andbusiness morality. It shall act in good faith, acceptthe supervision of the government and thegeneral public, and bear social responsibilities

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    General Principles of Corporate

    Social Responsibility (2008) State-owned Assets Supervision an Administration Commissionof the State Council (SASAC) released it. It expects the SOEs to

    become leading examples for all Chinese companies.

    Reasons Promoting social Harmony

    SOEs are the backbone ofChinas economy, security,

    affecting every aspect ofChinese peoples living

    Sustainable development

    ContentsComplying with the law and business

    conduct

    Increasing profitably

    product and service qualityEnvironmental protection

    Innovation and technology

    Production Safety

    Employees rights

    Actively engaging in charity.

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    Socially Responsible Investing and

    Environmentally ResponsibleFinancing

    CSR

    CorporateFinancial

    Performance

    Green credit policy

    Use of financial channels to improvecorporate environmental performance

    Green securities

    Environmental performance reviewswhen applying for initial public offeringor refinancing

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    China Coal EnergyCorporation - 2008

    Failure to:

    strictly implementenvironmental impactevaluations

    Phase out outdated facilities Install environmental

    protection facilities requiredby law

    Emissions exceeding thepermitted level

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    CSR initiatives in China

    Company Law (Art. 5)

    General principles of Corporate Social Responsibility

    Corporate Social and Environmental Disclosure

    Socially Responsible Investing and Environmentally Responsible

    Financing

    Public initiatives

    CSR Standards and Guidelines

    CSR Organizations, Forums and Awards

    Private Initiatives

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    CSR Standards and Guidelines

    HOWEVER,it is more about long-term goals ratherthan immediately required standards. The evaluation process is controlled by the Responsible

    Supply Chain Association, whose members are thesame companies subject to the evaluation process.

    CSC9000T (imitating ISO14000, the internationally-recognized environmental management tool)

    Provides objectives in the areas of management system,emplyment contract, child workers, forced orcompulsory labor, working hours, wages and welfare,

    trade unions, occupational health and safety

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    Is CSR an alien concept to theChinese culture?

    Ideology of Orthodox Confucianism

    Hostile to profit-

    making businessBusiness org. using akingship cloak

    Social responsibilitieswith the family andthe communities

    Buddhism and Daoismcombined with theConfucianisminduced a culture ofdiligence, honestyand charity amongbusinessmen.

    1731: Qing Dynasty edict

    the ideal way for awealthy household toperpetuate itself ()is dispensing relief

    and aid to the poor

    SOEs

    Before the economicreform, a SOE was

    not only a productionunit but also a socialservice center.

    Its not the same

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    Pros Cons

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    Pros Cons

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    Pros Cons

    Social andenvironmental standardsin global supply chains

    Increase of costs of

    production

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    Pros Cons

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    Pros Cons

    Increase of costs of

    production

    Internal consumer isimmature

    Social andenvironmental standardsin global supply chains

    US and Europeanconsumers care

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    Pros Cons

    Increase of costs of

    production

    Internal consumer isimmature

    Social andenvironmental standardsin global supply chains

    US and Europeanconsumers care

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    Pros Cons

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    Sanlu Milk Powder(2008) Biggest milk powder

    manufacturer in china

    A batch of formula producedwas tainted with melamine,

    the chemical that wasinvolved in a pet food recalllast year when thousands ofanimals in the US were taken illor died.

    Melamine, which is used inplastics, fertilizers and

    cleaning products, should notbe used in food, but adding itmakes food appear higher inprotein when tested.

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    Pros Cons

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    Pros Cons

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    Conclusions

    CSR is not window dressing, buta requirement for corporatelong-term development.

    As stakeholdersboth in Chinaand around the worldcontinue to place an increasingemphasis on responsiblecorporate citizenship,companies in China are likely tomaintain and expand their CSRefforts for the foreseeable future.

    Indeed, companies are alreadygoing beyond legal.

    Sustainable economy is not achoice.

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    Conclusions