Airtime-As-Gift for Sales Promotion Solution

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Nultan Ltd. is a leading software, internet and telecommunications company with deep and relevant technical competence, resources and experience acquired through the implementation of enterprise grade solutions for multi-nationals.

Who we are

What we do

Our flagship product, NAAVS (Nultan Automatic Airtime Vending Solution) is a custom built PIN based universal airtime solution, that combines integration of mobile phone operators with advanced software that enables our Client’ consumers redeem airtime, in real time, during sales promotions irrespective of the GSM Network that the consumer uses.

NAAVS Features

• Secured PIN based solution

• Premium SMS/ Short code based redemption trigger

•Universal & Real time airtime redemption

• GSM Networks only

• Live Reporting/Analytics

Secured PIN Based solution

• Secured algorithm based X digit PINS with designated airtime values (e.g. N100; minimum of N50) are made available to clients for insertion on promoted products.

• Client must ensure security of PINs once in custody as abuse of PIN by client employees at point of insertion on products have been noted in past campaigns.

• PINs are inactive until client requests that they be activated & can not be de-activated once activated.

Premium SMS/Short Code Redemption Trigger

Users initiate airtime redemption by sending an SMS containing PIN to a designated premium short code (4 or 5 digits). There are 2 options available:

• User Billing short-code: Users are billed N10 for every SMS sent by their respective operators. This is already set up and campaign can commence immediately.

• Client Billing short-code: Client may decide to pay for the SMS sent by users and this costs requires advance payment for Short code, custom SMS, dedicated platform set up. This set up takes 7 weeks.

Universal & Real Time Airtime Redemption• Users are able to redeem designated airtime with the same PIN irrespective of the GSM operator (in Nigeria) that they use.

• Airtime redemption is also in real-time i.e. few seconds after the user successfully sends the correct PIN to the correct short code.

GSM Networks Only • NAAVS, on the Zero-rated (Client billed) platform, is only applicable to the four GSM operators in Nigeria: MTN, Airtel, Glo & Etisalat.

• NAAVS, on the Rated (User billed) platform applies to all the four GSM networks and also Visaphone and starcomms.

•Entries from Multilinks would be invalid entries.

Live Reporting/Analytics• Clients are able to monitor entries as they are made by users. This ensures full visibility over campaign performance as well as control over spend.

• Analytics allows client see progress of campaign for on time decision making on additional measures to ensure attainment of campaign objectives (data driven decisions)

• Clients get to have a database of the phone numbers of their actual consumers for future engagements. Phone numbers can be downloaded to MS Excel.

Our Clients

Limitations & Measures• 98% real time airtime redemption rate within seconds. 1 % delayed for not more than 24 hours due to general network challenges in Nigeria beyond our control.

• 1% invalid entries due to user error &/or abuse (wrong PIN, used PIN, SMS not sent because user doesn’t have up N10 balance or no network, SMS sent to wrong short code etc).

• Measures taken to address these limitations include our Customer Service team dedicated to resolving complaints from the 2% within work hours by phone, live chat and email. Client is given an option of paying for a toll free service for its users with complaints.

THANK YOU!

As you plan and execute your activities for the this 3rd quarter, we look forward to helping you maximize the ROI on your sales and trade

promotions expenditure through our industry leading mobile based marketing solution.

Please do not hesitate to contact us for clarifications and a short demo.