#TDPARTNERS16 GEORGIA WORLD CONGRESS CENTER

Corporate Information Challenges in a Digital WorldDianna Dees; John MayrackPrincipal Enterprise Architect, PetcoPrincipal Consultant, Teradata

• About Petco • Business Capabilities / Subject Area • Corporate Information Factory

• Data In Motion • Data At Rest

• Internet of Things & Cloud Strategies• Road Mapping• Q/A

Agenda

About Petco

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With more than 50 years of service to pet parents, Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy.

Everything we do is guided by our vision:Healthier Pets. Happier People. Better World.

We employ more than 25,000 partners and operate more than 1,470 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico.

Corporate Information Challenges

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How can an Organization handle:• Explosion of Data acquisition and sources

• Maturing of their business model

• Agile & Continuous Delivery

• Turning raw data into available information for quick decisions

Know your Business Capabilities and Strategies1 – Develop Vision and

Strategy(10002)

2 – Develop and Manage

Customer Experience

(16477)

3 – Market Products and

Services(16610)

4 –Merchandise Products and

Services(16634)

5 – Deliver Products and

Services(16679)

6 – Develop and Manage

Human Capital(10007)

7 – Manage Information Technology

(10008)

8 – Manage Financial

Resources (10009)

9 – Acquire, Construct, and Manage Assets

(10010)

10 – Manage Enterprise

Risk, Compliance,

and Resiliency(16437)

11 – Manage External

Relationships

(10012)

12 – Develop and Manage

Business Capabilities

(10013)

1.1Define the business

concept and long-term

vision(10014)

1.2Develop business strategy (10015)

1.3Manage strategic initiatives(10016)

2.1Operate direct

channels(16478)

2.2Develop and

manage retail store channel

(16506)

2.3Operate retail

store(16521)

2.4Develop and

manage Omni channel (16571)

2.5Manage

customer relationship

(16588)

3.1Perform

customer and market analysis

(16611)

3.2Market to customers

(16618)

4.1Develop

product plan(16635)

4.2Manage product

development lifecycle(16651)

4.3Source

products(16672)

5.1Operate

warehouse(16680)

5.2Manage

transportation and logistics

(16705)

5.3Manage

enterprise inventory(16726)

6.1Develop and

manage human resources (HR)

planning, policies, and

strategies(10409)

6.2Recruit, source,

and select employees

(10410)

6.3Develop and

counsel employees

(10411)

6.4Reward and

retain employees

(10412)

6.5Redeploy and

retire employees

(10413)

6.6Manage

employee information

(10414)

7.1Manage the

business of IT(10563)

7.2Develop and manage IT customer

relationships(10564)

7.3Develop and implement

security, privacy, and

data protection controls(11220)

7.4Manage

enterprise information

(10565)

7.5Develop and maintain IT

solutions(10566)

7.6Deploy IT solutions(10567)

7.7Deliver and support IT services(10568)

8.1Perform

planning and management

accounting(10728)

8.2Perform revenue

accounting(10729)

8.3Perform general

accounting and reporting(10730)

8.4Manage fixed-asset project accounting

(10731)

8.5Process payroll

(10732)

8.6Process

accounts payable and

expense reimbursement

(10733)

8.7Manage treasury

operations(10734)

8.8Manage internal controls(10735)

8.9Manage taxes

(10736)

8.10Manage

international funds or

consolidation(10737)

9.1Design and construct or

acquire nonproductive

assets(10937)

9.2Plan

maintenance work

(10938)

9.3Obtain and

install assets, equipment,

and tools(10939)

9.4Dispose of

productive and nonproductive

assets(10940)

10.1Manage

enterprise risk(16438)

10.2Manage business resiliency(11216)

10.3Manage

environmental health and

safety (EHS)(11179)

11.1Build vendor relationships

(11010)

11.2Manage

government and industry relationships

(11011)

11.3Manage

relations with board of directors(11012)

11.4Manage legal

and ethical issues

(11013)

11.5Manage public

relations program(11014)

12.1Manage business

processes(16378)

12.2Manage portfolio,

program, and project(16400)

12.3Manage quality

(16419)

12.4Manage change(11074)

12.5Develop and

manager knowledge

management (KM) capability

(11073)

12.6Measure and benchmark

(16436)

5.4Manage direct-

to-store-delivery(16745)

5.5Manage

delivery of services(16746)

• Understand the impact of a Digital Strategy on your business capabilities

• Plan for Digital disruption without knowing all the touch points

Retail Model from: https://www.apqc.org/

Roadmap the Subject Area Builds based on the Strategies• Know the data

needed to enable the quick decisions that disruption will cause leverage:

• Subject Areas• Industry Models

• Look at the data needs from all stakeholder perspectives:

• Employees• Customers• Vendors• Your

organization• Competitors

SUBJECT AREA eCommerce Finance Marketing Merchandising Store Operations Supply ChainASSOCIATES/PARTNERS √ √ √ √ √ √CALENDARS √ √ √ √ √ √COMPETITORS √CUSTOMERS √ √CUSTOMER ORDERS √ √ √ √ √EXTERNAL ORGANIZATIONSFINANCIALS √GEOGRAPHIES √INTERNAL ORGANIZATIONS √ √ √ √ √ √INVENTORIES √ √ √ √ √ √PRODUCTS AND SERVICES √ √ √ √ √ √PROMOTIONS √ √PURCHASES √ √ √ √ √RETAIL LABORRETAIL PRICES √ √ √ √RETAIL SALES √ √ √ √ √SCHEMATICS √SOURCING √VENDOR √ √ √ √TRANSPORTATION √

http://www.teradata.com/solutions-and-industries/industry-roadmaps-and-models/#tabbable=1&tab1=0&tab2=0&tab3=0&tab4=0

Corporate Information Factory

7 http://www.inmoncif.com/library/cif/

ODS

EDW

Sandbox

Data Lake

Information in Motion

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Today we have known• Channel• Devices• Integration Patterns

Tomorrow there will be unknown • Touchpoints• Data capture opportunities• Microservices• Spoke analytics

Information at Rest

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In the past:• Transaction Systems Operational

Reporting• Known Data Schema On Write• System of Record• Canned Reporting

In the future:• No reporting on Transaction System

(Fast, Fast, Fast)• Schema on Read (Unknown number

of data elements)• Systems of Innovation / Differential• Adhoc / Self Service (beyond OLTP) EDW

Sandbox

Data Lake

http://www.gartner.com/it-glossary/pace-layered-application-strategy/

Digital Strategies

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The strategy must afford an extensible, scalable suite of capabilities that not only solve for the known, but also are flexible enough to solve for the future “unknown”. Doing this without completing reworking the Corporate Information Factory Ecosystem.

Build a culture for Success

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Partnerships• Business Teams• Data Governance• Program / Project Office• Procurement• Data Scientist• Vendor Partners• Supply Partners• Citizen Developers• Information Technology• Vendor Management Team

Open Architecture / Self Service • Reporting• Data Analytic• Data Integrations• APIs• Data Visibility

Roadmap and plan for the Disruption

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In a Digital world you must plan a roadmap for your Corporate Information Factory that takes into account:

• Data In Motion• Limitless Data Origination Points• Micro Data Analysis that “may” need to align to your overall corporate

data analysis strategy/roadmap• Where to handle operational reporting as transactional system that no

longer support reporting• Provision all data into the data lake with “data outlets” for what is

important (Core, Semantics)

Allow room for additional items to be added to the roadmap due to unexpected opportunities.

Question and Answers

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Remember to plan leaving room for the unexpected due to the volume of change that will happen in a Digital World that is enabled via: Cloud and Internet of Things.

Thank You

Questions/CommentsEmail:

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dianna.dees@petco.com

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