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Co r p o r at e Id e n t I t I e sIn t e r n at I o n a l st y l ealv I n lu s t I g1950 - 1970
5019Korean War Begins
51 6968
6765
6463
6261
5554
End of WWII
Segregation Ruled Illegal in U.S.
Rosa Parks Refuses To Give
Up Her Seat.
Berlin Wall is Built
Cuban Missile Crisis
JFK AssassinatedMLK Jr. “I Have A Dream” Speech
U.S. Sends Troops to Vietnam
Civil Rights Act Passes
Apollo ICatastrophe
MLK Jr. AssassinatedRobert Kennedy
Assassinated
Neil Armstrong is The First Man on
The Moon
Earth 1950 - 1970Earth 1950 - 1970
Earth 1950 - 1970Earth 1950 - 1970 International Style-Also known as Swiss Style and International Typography Style-Popularized in 1950-Originated from Switzerland
-Style is based upon: Cleanliness, Readability, and Objectivity.
The New TypographyBauhausDe Stijl
Swiss StyleSwiss StyleSwiss Style
Swiss StyleSwiss StyleSwiss Style
Characteristics: grid systemsans-serif typefaceflush leftasymmetricalwhite spacegeometrically uniformsimplicity
Die Neue TypographieBy Jan Tschichold
Typography as an art of communication.Influenced many designers throughout this era.
Ernst Keller - “Father of Swiss Style” - Initial creator of the Grid System
Poster for Reitberg Museum of Zürich in 1955
Josef Müller- Brockmann - Swiss designer - Studied under Keller - “Grid Systems in Graphic Design”
Festival en Juin à Zurique, 1959
Max Bill - Swiss designer - Theoretical writing & progressive work - Ulmer Hocker of 1954
Ulmer Hocker of 1954
Edouard Hoffmann - After college, held technology & engineering internships in Zürich, Berlin, & Munich - Worked for his uncle at Haas Type foundry - Approached Miedinger in regards to creating a neutral font.
Max Miedinger - Freelanced for a year until he met Edouard Hoffmann - Created Neue Haas Grotesk in 1957 and changed the name to Helvetica.
- Wider spacing- Neutral typeface - No intrinsic meaning
- Popularized in America after WWII - Businesses were seeking a modern style - Corporate Identities helped businesses establish credibility. - recognizability - symbolizes organization - structured - employee identification with organization
Designer“born modern” in 1915became a magician believe in curative power of designbelieved it was not necessary to design down
Book jacket for Monsieur Teste
Lorca: 3 Tragedies
Exhibit Invitation, 1950
Force and Freedom, Meridian Books, 1955
Gerald Holtom
SOURCES:
http://swissgraphicdesign.blogspot.com/http://www.1stwebdesigner.com/design/swiss-style-typography/http://guity-novin.blogspot.com/2012/03/history-of-type-face.html