Corporate Identitiesand

International Style

Bradbury Thompson

1950-1970

istorical EventsH

World War II ends in 1945Color television comes to the U.S. in 1952Vietnam War begins in 1954 and ends in 1975Civil Rights movementComputer mouse invented

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Jackson PollockAndy WarholBridget RileySaul BassPaul Rand

N ew York School

Wave of European immigrants travel to U.S. and infl uence design

Diverse group of New York based designers

Present information openly and directly

Originality of concept is prized

Personal style shown

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Ideals of rationalism and universal communicationTypography: grids, sans serifs, neutality, left aligned, ragged right Univers, HelveticaNo distraction from contentSimplicity of style worked as unifying language of corporate identityPersonal expression rejected

nternational Style

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C orporate Identities

Form brand identitiesDesign is problem solving disciplineColor TV has impact on advertisingChermayeff and GeismarRefer to design studio as “design offi ce”

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C“Trademark design challenges us to use all the magic and intelligence at our command, all our skill, knowledge, vision, and ability, in the creation of a single. clear, direct image that will em body the character and aspirations of the organizations that come to us in search of identity.”

Born in 1911 in Topeka, KSMajored in EconomicsLearned about design through magazines and interviewsMember of the New York SchoolThought of “type as toy”Mainly used CMYK colorsDesigned magazines, books, stampsDesigned government magazines during WWII

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estvaco InspirationsW

Designed 60 issues over 23 yearsDistributed to printers, designers, art directors, and artistsOpportunity for personal and professional growth and experimentation

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Washburn College Bibl

Innovative reassessment of bible typographyText in cadenced phrasesGenerous white space

ources

“Art 245 HGD Study Guides.” Art 245 HGD Study Guides. San Diego State University, 2005. Web. 05 Nov. 2013. <http://www.cwaincsandiego.com/fl a/merritt_sdsu/245_study20-25.html>.

Boston, Emily. “Bēhance.” Behance. Adobe Systems Incorporated, 12 Aug. 2012. Web. 04 Nov. 2013. <http://www.behance.net/gallery/Timeline-History-of-Graphic-DesignTypography/4796739>.

“Bradbury Thompson 1911-1995.” Graphic Design Archive Online. Rochester Institute of Technology, n.d. Web. 04 Nov. 2013. <http://library.rit.edu/gda/designer/bradbury-thompson>.

“Chermayeff & Geismar & Haviv.” Chermayeff & Geismar & Haviv. Wide Eye Creative, n.d. Web. 04 Nov. 2013. <http://www.cgstudionyc.com/>.

“The End of the Modern Era.” Graphic Design History. Designhistory.org, 2011. Web. 04 Nov. 2013. <http://www.designhistory.org/PostModern_pages/EndInternational.html>.

Hays, Todd. “Bradbury Thompson: Graphic Design as Artform.” Viewpoint Nov.-Dec. 1990: 134-42. Toddpr.com. Web. <http://toddpr.com/articles/BradburyThompson.pdf>.

Miller, Eric. “Key Moments in Graphic Design History Timeline: Part 2.” About.com Graphic Design. About.com, n.d. Web. 04 Nov. 2013. <http://graphicdesign.about.com/od/history/a/timeline2. htm>.

Poulin, Richard. Graphic Design and Architecture, a 20th Century History: A Guide to Type, Image, Symbol, and Visual Storytelling in the Modern World. Beverly, MA: Rockport, 2012. Print.

Rosicky, Jan. “Graphic Design History Timeline.” Graphic Design History Timeline. Prague College, n.d. Web. 04 Nov. 2013. <http://gdh.2rsolutions.cz/>.

Thompson, Bradbury. The Art of Graphic Design. New Haven: Yale UP, 1988. Print.

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