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Die neuen Powerpoint Vorlagen Corporate Design Spring Conference 2019

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Page 1: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Die neuen Powerpoint

Vorlagen

Corporate Design

Spring Conference 2019

Disclaimer

This presentation contains forward looking statements which are based on the managementrsquos current

estimates with regard to future developments Such statements are subject to risks and uncertainties

which are beyond Leifheitrsquos ability to control or estimate precisely such as statements on the future

market environment and economic conditions the behavior of other market participants and government

measures

If one of these uncertain or unforeseeable factors occurs or the assumptions on which these statements

are based prove inaccurate actual results could differ materially from the results cited explicitly or

contained implicitly in these statements Leifheit neither intends to nor does it accept any specific

obligation to update forward-looking statements to reflect events or developments after the date of this

presentation

Leifheit AG shall not assume any warranty for the information provided in this presentation being up-to-

date accurate complete or of good quality or for the suitability of the information for specific purposes

Any liability of Leifheit AG for loss caused by the use or non-use of the information provided or by wrong

or incomplete information is excluded

Spring Conference May 2019 2

Agenda

bull Introduction to Leifheit

bull Financial Figures Q1 2019

bull Financial Figures FY 2018

bull Key strategic initiatives

bull Forecast Financial Year 2019

bull Investment Highlights

bull Annex

Spring Conference May 2019 3

Introduction

to Leifheit

Tradition ndash Innovation ndash Vision

Introduction to Leifheit

1959

2019

May 2019 Spring Conference 5

Leifheit Group

ldquoWe are your leading experts for

solutions that make your everyday life

at home more easy and convenientrdquo

Introduction to Leifheit

Household

bull High-quality branded products with a high degree of consumer

benefit mid to upper price segment

bull Consistent brand management

bull Systematic processes for innovation and market launch

bull Distribution in international markets

bull Products in mid-price

range

bull Customer-specific

product development

bull Strong service

component

Wellbeing Private Label

May 2019 Spring Conference 6

Wellbeing

9 Turnover share

Scales medical products and air treatment

complementary new assortments for a modern lifestyle

Laundry care

40 Turnover share

Laundry dryers ironing boards and storage

for fresh clean and well-kept laundry

Cleaning

34 Turnover share

Easy and convenient solution

for every cleaning demand

Kitchen goods

17 Turnover share

Useful kitchen aids for

opening cooking cutting or storing

One of the leading suppliers of household

products in Europe

Introduction to Leifheit

May 2019 Spring Conference 7

Previous experience

bull Many years of experience as

CTO at Igus GmbH and

Stoba Praumlzisionstechnik

bull Various technical

management positions at

Robert Bosch GmbH

Core competencies

bull Digitalization IoT Industry

40 implementation of lean

production systems agile

ldquoScrumrdquo methods

Experienced Management Board

Introduction to Leifheit

Previous experience

bull Many years of management

experience at C-Level

bull Various global financial

management functions at

Stiebel Eltron and General

Electric

Core competencies

bull Digitalization IT cost

productivity strategic growth

models MampA and Post-

Merger Integration

Igor Iraeta Munduate COO amp CO-CEO ad interim

born 1974

Ivo Huhmann CFO amp CO-CEO ad interim

born 1969

Previous experience

bull Many years of experience as

President Europe at

SodaStream

bull Various leading positions at

Henkel Danone PepsiCo

and Procter amp Gamble

Core competencies

bull General Management

Business Development

and consumer goods

Marketing

Henner Rinsche CEO from 1 June 2019

born 1971

May 2019 Spring Conference 8

TOP-10 clients (50 of turnover)

Present in leading distribution channels

Introduction to Leifheit

Turnover by distribution channel

in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018

May 2019 Spring Conference 9

Turnover share E-Commerce 15

La LoupeF (Herby) bull About 80 employees

bull Manufacturing of wall and tower dryers

ParisF (LeifheitBirambeau) bull About 80 employees

bull Marketing sales and administration

BlatnaacuteCZ (Leifheit) bull About 450 employees

bull Manufacturing of tower dryers wall dryers and floor wipers

bull Logistic center Eastern Europe

ZuzenhausenD (Leifheit) bull About 110 employees

bull Logistics center

NassauD (LeifheitSoehnle) bull About 320 employees

bull Marketing sales development quality assurance central administration

bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers

Head office and branches Sales region

10

Operating in more than 80 countries

with 15 own branches

Introduction to Leifheit

April 2019 Solventis Aktienforum

Financial Figures

Q1 2019

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 2: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Disclaimer

This presentation contains forward looking statements which are based on the managementrsquos current

estimates with regard to future developments Such statements are subject to risks and uncertainties

which are beyond Leifheitrsquos ability to control or estimate precisely such as statements on the future

market environment and economic conditions the behavior of other market participants and government

measures

If one of these uncertain or unforeseeable factors occurs or the assumptions on which these statements

are based prove inaccurate actual results could differ materially from the results cited explicitly or

contained implicitly in these statements Leifheit neither intends to nor does it accept any specific

obligation to update forward-looking statements to reflect events or developments after the date of this

presentation

Leifheit AG shall not assume any warranty for the information provided in this presentation being up-to-

date accurate complete or of good quality or for the suitability of the information for specific purposes

Any liability of Leifheit AG for loss caused by the use or non-use of the information provided or by wrong

or incomplete information is excluded

Spring Conference May 2019 2

Agenda

bull Introduction to Leifheit

bull Financial Figures Q1 2019

bull Financial Figures FY 2018

bull Key strategic initiatives

bull Forecast Financial Year 2019

bull Investment Highlights

bull Annex

Spring Conference May 2019 3

Introduction

to Leifheit

Tradition ndash Innovation ndash Vision

Introduction to Leifheit

1959

2019

May 2019 Spring Conference 5

Leifheit Group

ldquoWe are your leading experts for

solutions that make your everyday life

at home more easy and convenientrdquo

Introduction to Leifheit

Household

bull High-quality branded products with a high degree of consumer

benefit mid to upper price segment

bull Consistent brand management

bull Systematic processes for innovation and market launch

bull Distribution in international markets

bull Products in mid-price

range

bull Customer-specific

product development

bull Strong service

component

Wellbeing Private Label

May 2019 Spring Conference 6

Wellbeing

9 Turnover share

Scales medical products and air treatment

complementary new assortments for a modern lifestyle

Laundry care

40 Turnover share

Laundry dryers ironing boards and storage

for fresh clean and well-kept laundry

Cleaning

34 Turnover share

Easy and convenient solution

for every cleaning demand

Kitchen goods

17 Turnover share

Useful kitchen aids for

opening cooking cutting or storing

One of the leading suppliers of household

products in Europe

Introduction to Leifheit

May 2019 Spring Conference 7

Previous experience

bull Many years of experience as

CTO at Igus GmbH and

Stoba Praumlzisionstechnik

bull Various technical

management positions at

Robert Bosch GmbH

Core competencies

bull Digitalization IoT Industry

40 implementation of lean

production systems agile

ldquoScrumrdquo methods

Experienced Management Board

Introduction to Leifheit

Previous experience

bull Many years of management

experience at C-Level

bull Various global financial

management functions at

Stiebel Eltron and General

Electric

Core competencies

bull Digitalization IT cost

productivity strategic growth

models MampA and Post-

Merger Integration

Igor Iraeta Munduate COO amp CO-CEO ad interim

born 1974

Ivo Huhmann CFO amp CO-CEO ad interim

born 1969

Previous experience

bull Many years of experience as

President Europe at

SodaStream

bull Various leading positions at

Henkel Danone PepsiCo

and Procter amp Gamble

Core competencies

bull General Management

Business Development

and consumer goods

Marketing

Henner Rinsche CEO from 1 June 2019

born 1971

May 2019 Spring Conference 8

TOP-10 clients (50 of turnover)

Present in leading distribution channels

Introduction to Leifheit

Turnover by distribution channel

in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018

May 2019 Spring Conference 9

Turnover share E-Commerce 15

La LoupeF (Herby) bull About 80 employees

bull Manufacturing of wall and tower dryers

ParisF (LeifheitBirambeau) bull About 80 employees

bull Marketing sales and administration

BlatnaacuteCZ (Leifheit) bull About 450 employees

bull Manufacturing of tower dryers wall dryers and floor wipers

bull Logistic center Eastern Europe

ZuzenhausenD (Leifheit) bull About 110 employees

bull Logistics center

NassauD (LeifheitSoehnle) bull About 320 employees

bull Marketing sales development quality assurance central administration

bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers

Head office and branches Sales region

10

Operating in more than 80 countries

with 15 own branches

Introduction to Leifheit

April 2019 Solventis Aktienforum

Financial Figures

Q1 2019

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 3: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Agenda

bull Introduction to Leifheit

bull Financial Figures Q1 2019

bull Financial Figures FY 2018

bull Key strategic initiatives

bull Forecast Financial Year 2019

bull Investment Highlights

bull Annex

Spring Conference May 2019 3

Introduction

to Leifheit

Tradition ndash Innovation ndash Vision

Introduction to Leifheit

1959

2019

May 2019 Spring Conference 5

Leifheit Group

ldquoWe are your leading experts for

solutions that make your everyday life

at home more easy and convenientrdquo

Introduction to Leifheit

Household

bull High-quality branded products with a high degree of consumer

benefit mid to upper price segment

bull Consistent brand management

bull Systematic processes for innovation and market launch

bull Distribution in international markets

bull Products in mid-price

range

bull Customer-specific

product development

bull Strong service

component

Wellbeing Private Label

May 2019 Spring Conference 6

Wellbeing

9 Turnover share

Scales medical products and air treatment

complementary new assortments for a modern lifestyle

Laundry care

40 Turnover share

Laundry dryers ironing boards and storage

for fresh clean and well-kept laundry

Cleaning

34 Turnover share

Easy and convenient solution

for every cleaning demand

Kitchen goods

17 Turnover share

Useful kitchen aids for

opening cooking cutting or storing

One of the leading suppliers of household

products in Europe

Introduction to Leifheit

May 2019 Spring Conference 7

Previous experience

bull Many years of experience as

CTO at Igus GmbH and

Stoba Praumlzisionstechnik

bull Various technical

management positions at

Robert Bosch GmbH

Core competencies

bull Digitalization IoT Industry

40 implementation of lean

production systems agile

ldquoScrumrdquo methods

Experienced Management Board

Introduction to Leifheit

Previous experience

bull Many years of management

experience at C-Level

bull Various global financial

management functions at

Stiebel Eltron and General

Electric

Core competencies

bull Digitalization IT cost

productivity strategic growth

models MampA and Post-

Merger Integration

Igor Iraeta Munduate COO amp CO-CEO ad interim

born 1974

Ivo Huhmann CFO amp CO-CEO ad interim

born 1969

Previous experience

bull Many years of experience as

President Europe at

SodaStream

bull Various leading positions at

Henkel Danone PepsiCo

and Procter amp Gamble

Core competencies

bull General Management

Business Development

and consumer goods

Marketing

Henner Rinsche CEO from 1 June 2019

born 1971

May 2019 Spring Conference 8

TOP-10 clients (50 of turnover)

Present in leading distribution channels

Introduction to Leifheit

Turnover by distribution channel

in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018

May 2019 Spring Conference 9

Turnover share E-Commerce 15

La LoupeF (Herby) bull About 80 employees

bull Manufacturing of wall and tower dryers

ParisF (LeifheitBirambeau) bull About 80 employees

bull Marketing sales and administration

BlatnaacuteCZ (Leifheit) bull About 450 employees

bull Manufacturing of tower dryers wall dryers and floor wipers

bull Logistic center Eastern Europe

ZuzenhausenD (Leifheit) bull About 110 employees

bull Logistics center

NassauD (LeifheitSoehnle) bull About 320 employees

bull Marketing sales development quality assurance central administration

bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers

Head office and branches Sales region

10

Operating in more than 80 countries

with 15 own branches

Introduction to Leifheit

April 2019 Solventis Aktienforum

Financial Figures

Q1 2019

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 4: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Introduction

to Leifheit

Tradition ndash Innovation ndash Vision

Introduction to Leifheit

1959

2019

May 2019 Spring Conference 5

Leifheit Group

ldquoWe are your leading experts for

solutions that make your everyday life

at home more easy and convenientrdquo

Introduction to Leifheit

Household

bull High-quality branded products with a high degree of consumer

benefit mid to upper price segment

bull Consistent brand management

bull Systematic processes for innovation and market launch

bull Distribution in international markets

bull Products in mid-price

range

bull Customer-specific

product development

bull Strong service

component

Wellbeing Private Label

May 2019 Spring Conference 6

Wellbeing

9 Turnover share

Scales medical products and air treatment

complementary new assortments for a modern lifestyle

Laundry care

40 Turnover share

Laundry dryers ironing boards and storage

for fresh clean and well-kept laundry

Cleaning

34 Turnover share

Easy and convenient solution

for every cleaning demand

Kitchen goods

17 Turnover share

Useful kitchen aids for

opening cooking cutting or storing

One of the leading suppliers of household

products in Europe

Introduction to Leifheit

May 2019 Spring Conference 7

Previous experience

bull Many years of experience as

CTO at Igus GmbH and

Stoba Praumlzisionstechnik

bull Various technical

management positions at

Robert Bosch GmbH

Core competencies

bull Digitalization IoT Industry

40 implementation of lean

production systems agile

ldquoScrumrdquo methods

Experienced Management Board

Introduction to Leifheit

Previous experience

bull Many years of management

experience at C-Level

bull Various global financial

management functions at

Stiebel Eltron and General

Electric

Core competencies

bull Digitalization IT cost

productivity strategic growth

models MampA and Post-

Merger Integration

Igor Iraeta Munduate COO amp CO-CEO ad interim

born 1974

Ivo Huhmann CFO amp CO-CEO ad interim

born 1969

Previous experience

bull Many years of experience as

President Europe at

SodaStream

bull Various leading positions at

Henkel Danone PepsiCo

and Procter amp Gamble

Core competencies

bull General Management

Business Development

and consumer goods

Marketing

Henner Rinsche CEO from 1 June 2019

born 1971

May 2019 Spring Conference 8

TOP-10 clients (50 of turnover)

Present in leading distribution channels

Introduction to Leifheit

Turnover by distribution channel

in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018

May 2019 Spring Conference 9

Turnover share E-Commerce 15

La LoupeF (Herby) bull About 80 employees

bull Manufacturing of wall and tower dryers

ParisF (LeifheitBirambeau) bull About 80 employees

bull Marketing sales and administration

BlatnaacuteCZ (Leifheit) bull About 450 employees

bull Manufacturing of tower dryers wall dryers and floor wipers

bull Logistic center Eastern Europe

ZuzenhausenD (Leifheit) bull About 110 employees

bull Logistics center

NassauD (LeifheitSoehnle) bull About 320 employees

bull Marketing sales development quality assurance central administration

bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers

Head office and branches Sales region

10

Operating in more than 80 countries

with 15 own branches

Introduction to Leifheit

April 2019 Solventis Aktienforum

Financial Figures

Q1 2019

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 5: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Tradition ndash Innovation ndash Vision

Introduction to Leifheit

1959

2019

May 2019 Spring Conference 5

Leifheit Group

ldquoWe are your leading experts for

solutions that make your everyday life

at home more easy and convenientrdquo

Introduction to Leifheit

Household

bull High-quality branded products with a high degree of consumer

benefit mid to upper price segment

bull Consistent brand management

bull Systematic processes for innovation and market launch

bull Distribution in international markets

bull Products in mid-price

range

bull Customer-specific

product development

bull Strong service

component

Wellbeing Private Label

May 2019 Spring Conference 6

Wellbeing

9 Turnover share

Scales medical products and air treatment

complementary new assortments for a modern lifestyle

Laundry care

40 Turnover share

Laundry dryers ironing boards and storage

for fresh clean and well-kept laundry

Cleaning

34 Turnover share

Easy and convenient solution

for every cleaning demand

Kitchen goods

17 Turnover share

Useful kitchen aids for

opening cooking cutting or storing

One of the leading suppliers of household

products in Europe

Introduction to Leifheit

May 2019 Spring Conference 7

Previous experience

bull Many years of experience as

CTO at Igus GmbH and

Stoba Praumlzisionstechnik

bull Various technical

management positions at

Robert Bosch GmbH

Core competencies

bull Digitalization IoT Industry

40 implementation of lean

production systems agile

ldquoScrumrdquo methods

Experienced Management Board

Introduction to Leifheit

Previous experience

bull Many years of management

experience at C-Level

bull Various global financial

management functions at

Stiebel Eltron and General

Electric

Core competencies

bull Digitalization IT cost

productivity strategic growth

models MampA and Post-

Merger Integration

Igor Iraeta Munduate COO amp CO-CEO ad interim

born 1974

Ivo Huhmann CFO amp CO-CEO ad interim

born 1969

Previous experience

bull Many years of experience as

President Europe at

SodaStream

bull Various leading positions at

Henkel Danone PepsiCo

and Procter amp Gamble

Core competencies

bull General Management

Business Development

and consumer goods

Marketing

Henner Rinsche CEO from 1 June 2019

born 1971

May 2019 Spring Conference 8

TOP-10 clients (50 of turnover)

Present in leading distribution channels

Introduction to Leifheit

Turnover by distribution channel

in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018

May 2019 Spring Conference 9

Turnover share E-Commerce 15

La LoupeF (Herby) bull About 80 employees

bull Manufacturing of wall and tower dryers

ParisF (LeifheitBirambeau) bull About 80 employees

bull Marketing sales and administration

BlatnaacuteCZ (Leifheit) bull About 450 employees

bull Manufacturing of tower dryers wall dryers and floor wipers

bull Logistic center Eastern Europe

ZuzenhausenD (Leifheit) bull About 110 employees

bull Logistics center

NassauD (LeifheitSoehnle) bull About 320 employees

bull Marketing sales development quality assurance central administration

bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers

Head office and branches Sales region

10

Operating in more than 80 countries

with 15 own branches

Introduction to Leifheit

April 2019 Solventis Aktienforum

Financial Figures

Q1 2019

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 6: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Leifheit Group

ldquoWe are your leading experts for

solutions that make your everyday life

at home more easy and convenientrdquo

Introduction to Leifheit

Household

bull High-quality branded products with a high degree of consumer

benefit mid to upper price segment

bull Consistent brand management

bull Systematic processes for innovation and market launch

bull Distribution in international markets

bull Products in mid-price

range

bull Customer-specific

product development

bull Strong service

component

Wellbeing Private Label

May 2019 Spring Conference 6

Wellbeing

9 Turnover share

Scales medical products and air treatment

complementary new assortments for a modern lifestyle

Laundry care

40 Turnover share

Laundry dryers ironing boards and storage

for fresh clean and well-kept laundry

Cleaning

34 Turnover share

Easy and convenient solution

for every cleaning demand

Kitchen goods

17 Turnover share

Useful kitchen aids for

opening cooking cutting or storing

One of the leading suppliers of household

products in Europe

Introduction to Leifheit

May 2019 Spring Conference 7

Previous experience

bull Many years of experience as

CTO at Igus GmbH and

Stoba Praumlzisionstechnik

bull Various technical

management positions at

Robert Bosch GmbH

Core competencies

bull Digitalization IoT Industry

40 implementation of lean

production systems agile

ldquoScrumrdquo methods

Experienced Management Board

Introduction to Leifheit

Previous experience

bull Many years of management

experience at C-Level

bull Various global financial

management functions at

Stiebel Eltron and General

Electric

Core competencies

bull Digitalization IT cost

productivity strategic growth

models MampA and Post-

Merger Integration

Igor Iraeta Munduate COO amp CO-CEO ad interim

born 1974

Ivo Huhmann CFO amp CO-CEO ad interim

born 1969

Previous experience

bull Many years of experience as

President Europe at

SodaStream

bull Various leading positions at

Henkel Danone PepsiCo

and Procter amp Gamble

Core competencies

bull General Management

Business Development

and consumer goods

Marketing

Henner Rinsche CEO from 1 June 2019

born 1971

May 2019 Spring Conference 8

TOP-10 clients (50 of turnover)

Present in leading distribution channels

Introduction to Leifheit

Turnover by distribution channel

in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018

May 2019 Spring Conference 9

Turnover share E-Commerce 15

La LoupeF (Herby) bull About 80 employees

bull Manufacturing of wall and tower dryers

ParisF (LeifheitBirambeau) bull About 80 employees

bull Marketing sales and administration

BlatnaacuteCZ (Leifheit) bull About 450 employees

bull Manufacturing of tower dryers wall dryers and floor wipers

bull Logistic center Eastern Europe

ZuzenhausenD (Leifheit) bull About 110 employees

bull Logistics center

NassauD (LeifheitSoehnle) bull About 320 employees

bull Marketing sales development quality assurance central administration

bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers

Head office and branches Sales region

10

Operating in more than 80 countries

with 15 own branches

Introduction to Leifheit

April 2019 Solventis Aktienforum

Financial Figures

Q1 2019

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 7: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Wellbeing

9 Turnover share

Scales medical products and air treatment

complementary new assortments for a modern lifestyle

Laundry care

40 Turnover share

Laundry dryers ironing boards and storage

for fresh clean and well-kept laundry

Cleaning

34 Turnover share

Easy and convenient solution

for every cleaning demand

Kitchen goods

17 Turnover share

Useful kitchen aids for

opening cooking cutting or storing

One of the leading suppliers of household

products in Europe

Introduction to Leifheit

May 2019 Spring Conference 7

Previous experience

bull Many years of experience as

CTO at Igus GmbH and

Stoba Praumlzisionstechnik

bull Various technical

management positions at

Robert Bosch GmbH

Core competencies

bull Digitalization IoT Industry

40 implementation of lean

production systems agile

ldquoScrumrdquo methods

Experienced Management Board

Introduction to Leifheit

Previous experience

bull Many years of management

experience at C-Level

bull Various global financial

management functions at

Stiebel Eltron and General

Electric

Core competencies

bull Digitalization IT cost

productivity strategic growth

models MampA and Post-

Merger Integration

Igor Iraeta Munduate COO amp CO-CEO ad interim

born 1974

Ivo Huhmann CFO amp CO-CEO ad interim

born 1969

Previous experience

bull Many years of experience as

President Europe at

SodaStream

bull Various leading positions at

Henkel Danone PepsiCo

and Procter amp Gamble

Core competencies

bull General Management

Business Development

and consumer goods

Marketing

Henner Rinsche CEO from 1 June 2019

born 1971

May 2019 Spring Conference 8

TOP-10 clients (50 of turnover)

Present in leading distribution channels

Introduction to Leifheit

Turnover by distribution channel

in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018

May 2019 Spring Conference 9

Turnover share E-Commerce 15

La LoupeF (Herby) bull About 80 employees

bull Manufacturing of wall and tower dryers

ParisF (LeifheitBirambeau) bull About 80 employees

bull Marketing sales and administration

BlatnaacuteCZ (Leifheit) bull About 450 employees

bull Manufacturing of tower dryers wall dryers and floor wipers

bull Logistic center Eastern Europe

ZuzenhausenD (Leifheit) bull About 110 employees

bull Logistics center

NassauD (LeifheitSoehnle) bull About 320 employees

bull Marketing sales development quality assurance central administration

bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers

Head office and branches Sales region

10

Operating in more than 80 countries

with 15 own branches

Introduction to Leifheit

April 2019 Solventis Aktienforum

Financial Figures

Q1 2019

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 8: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Previous experience

bull Many years of experience as

CTO at Igus GmbH and

Stoba Praumlzisionstechnik

bull Various technical

management positions at

Robert Bosch GmbH

Core competencies

bull Digitalization IoT Industry

40 implementation of lean

production systems agile

ldquoScrumrdquo methods

Experienced Management Board

Introduction to Leifheit

Previous experience

bull Many years of management

experience at C-Level

bull Various global financial

management functions at

Stiebel Eltron and General

Electric

Core competencies

bull Digitalization IT cost

productivity strategic growth

models MampA and Post-

Merger Integration

Igor Iraeta Munduate COO amp CO-CEO ad interim

born 1974

Ivo Huhmann CFO amp CO-CEO ad interim

born 1969

Previous experience

bull Many years of experience as

President Europe at

SodaStream

bull Various leading positions at

Henkel Danone PepsiCo

and Procter amp Gamble

Core competencies

bull General Management

Business Development

and consumer goods

Marketing

Henner Rinsche CEO from 1 June 2019

born 1971

May 2019 Spring Conference 8

TOP-10 clients (50 of turnover)

Present in leading distribution channels

Introduction to Leifheit

Turnover by distribution channel

in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018

May 2019 Spring Conference 9

Turnover share E-Commerce 15

La LoupeF (Herby) bull About 80 employees

bull Manufacturing of wall and tower dryers

ParisF (LeifheitBirambeau) bull About 80 employees

bull Marketing sales and administration

BlatnaacuteCZ (Leifheit) bull About 450 employees

bull Manufacturing of tower dryers wall dryers and floor wipers

bull Logistic center Eastern Europe

ZuzenhausenD (Leifheit) bull About 110 employees

bull Logistics center

NassauD (LeifheitSoehnle) bull About 320 employees

bull Marketing sales development quality assurance central administration

bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers

Head office and branches Sales region

10

Operating in more than 80 countries

with 15 own branches

Introduction to Leifheit

April 2019 Solventis Aktienforum

Financial Figures

Q1 2019

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 9: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

TOP-10 clients (50 of turnover)

Present in leading distribution channels

Introduction to Leifheit

Turnover by distribution channel

in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018

May 2019 Spring Conference 9

Turnover share E-Commerce 15

La LoupeF (Herby) bull About 80 employees

bull Manufacturing of wall and tower dryers

ParisF (LeifheitBirambeau) bull About 80 employees

bull Marketing sales and administration

BlatnaacuteCZ (Leifheit) bull About 450 employees

bull Manufacturing of tower dryers wall dryers and floor wipers

bull Logistic center Eastern Europe

ZuzenhausenD (Leifheit) bull About 110 employees

bull Logistics center

NassauD (LeifheitSoehnle) bull About 320 employees

bull Marketing sales development quality assurance central administration

bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers

Head office and branches Sales region

10

Operating in more than 80 countries

with 15 own branches

Introduction to Leifheit

April 2019 Solventis Aktienforum

Financial Figures

Q1 2019

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 10: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

La LoupeF (Herby) bull About 80 employees

bull Manufacturing of wall and tower dryers

ParisF (LeifheitBirambeau) bull About 80 employees

bull Marketing sales and administration

BlatnaacuteCZ (Leifheit) bull About 450 employees

bull Manufacturing of tower dryers wall dryers and floor wipers

bull Logistic center Eastern Europe

ZuzenhausenD (Leifheit) bull About 110 employees

bull Logistics center

NassauD (LeifheitSoehnle) bull About 320 employees

bull Marketing sales development quality assurance central administration

bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers

Head office and branches Sales region

10

Operating in more than 80 countries

with 15 own branches

Introduction to Leifheit

April 2019 Solventis Aktienforum

Financial Figures

Q1 2019

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 11: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Financial Figures

Q1 2019

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 12: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Positive start in 2019 ndash

figures within the forecast range

Financial Figures Q1 2019

May 2019 Spring Conference

3M 2018 3M 2019 ∆

Group Turnover euro m 622 643 34

Gross margin 446 429 -17 PP

Foreign currency results euro m -01 05 gt100

EBIT euro m 47 39 -172

EBIT margin 75 60 -15 PP

Earnings before taxes (EBT) euro m 43 35 -184

Net result for the period euro m 31 25 -187

EPS 032 026 -188

12

bull Additional contribution margins from turnover increase were offset by

negative customer and product mix effects

bull Research and development costs administrative and distribution costs

increased by meuro 11 in total in particular due to higher freight out and services

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 13: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

303

236

65

18

288

252

85

18

0

5

10

15

20

25

30

35

Germany CentralEurope

EasternEurope

Rest of theWorld

Q1 2018

Q1 2019 447

391

132 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Significant growth in Central and

Eastern Europe

Financial Figures Q1 2019

bull Central Europe region grew by 67

bull Eastern Europe with substantial growth of 300

bull Turnover in Germany fell by 50 due to shift

of campaigns into Q2 2019

bull E-Commerce continued to gain importance and

posted growth of 19

Group turnover by region

3M 2018 vs 3M 2019 in euro m

Group turnover by region

3M 2019

May 2019 Spring Conference 13

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 14: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

809

81

110 Household

Wellbeing

Private Label

Growth in all business segments

Financial Figures Q1 2019

bull Solid growth in the Household segment of 30

driven by Cleaning products

bull Wellbeing shows growth of 86 due to new

scales and Soehnle Medical products

bull Private Label grew by 24 Birambeau kitchen

products with positive development declines of

Herby laundry care products

Group turnover by segment

3M 2018 vs 3M 2019 in euro m

Group turnover by segment

3M 2019

May 2019 Spring Conference 14

505 521

48 52

69 70

0

10

20

30

40

50

60

70

Q1 2018 Q1 2019

PrivateLabel

Wellbeing

Household

622 643

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 15: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 16: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018

May 2019 Spring Conference 16

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 17: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

At a glance

Highlights Financial Year 2018

May 2019 Spring Conference

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

17

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 18: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m

Group turnover by region

FY 2018

May 2019 Spring Conference 18

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 19: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns ndash

105 euro dividend proposed to the AGM

Financial Figures FY 2018

May 2019 Spring Conference

000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

19

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 20: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 21: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives

May 2019 Spring Conference 21

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 22: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes

Key strategic initiatives

May 2019 Spring Conference 22

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 23: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Expansion of E-Commerce activities

through European platform

Key strategic initiatives

May 2019 Spring Conference

Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

23

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 24: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Internationalization

Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region

May 2019 Spring Conference

Key strategic initiatives

24

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 25: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 26: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Product and Brand Initiatives 2019

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 27: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Product and Brand Initiatives 2019

May 2019 Spring Conference 27

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 28: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Product and Brand Initiatives 2019

May 2019 Spring Conference 28

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 29: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Spring Conference

Product and Brand Initiatives 2019

May 2019 29

Expansion of blood

pressure monitors range

Systo Monitor 180

Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Expansion of

Air treatment range

Bari Design

Aroma Diffuser

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 30: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 31: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast

May 2019 Spring Conference

Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

31

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 32: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic

innovation and market

introduction processes

Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights

May 2019 Spring Conference 32

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please

Page 33: Corporate Design Die neuen Powerpoint Vorlagenir.leifheit-group.com/download/companies/leifheit/...2019/05/14  · product development • Strong service component Wellbeing Private

Die neuen Powerpoint

Vorlagen

Corporate Design

Your questions please