Corporate Communications

Presentation for Jan-May 2014 Performance Evaluation

Scope of OperationsThe key responsibility of this department is to effectively communicate the core values, products and innovations of eKnowvate Solutions Limited, building Brand Identity and top of the mind Awareness. This is to be systematically achieved by:• The development and production of a Corporate Profile for the organization.• Brand promotion and development at the local, national and international levels via

the various types of media• Public Relations management.• Development of communications protocol (internal and external) to meet

international standards.• Development of marketing collateral for organization’s products.• Development of strong collaboration with all stakeholders to achieve communication

goals• Development of all telemarketing facets for effective delivery in this area

Scope of Operations Contd.• Development and management of social media campaign for entire

business• Development of working relationship with leading media houses in a

proactive manner• Development and management of engaging content for monthly

newsletter of the group• The Management of all websites of the business (content) and the intranet

to the highest standard.• The design and Launch of email marketing campaigns for our various

products• The development and launch of SMS campaigns for various products.

Social Media Presence• As an organization with core competencies in digital innovation and mobile

strategy, strategically building communication lines across both verticals reinforces our brand proposition.

• Social Media pages have been developed in the past 6weeks on the Facebook and Twitter Platforms

• These platforms have been designed to highlight our products, successes and to build the Company’s reputation as Technologically innovative, savvy and competent.

Our Facebook Pages: eKnowvate• From 2 sponsored

campaigns, eKnowvate Facebook page has garnered 1100 likes so far over a 4 week period.

Our Facebook Pages: My Computervillage.com

• The Mycomputervillage.com Facebook page has garnered 3,562 likes over a period of 3 months• The primary aim of this page is to

drive potential customers to the website.

eKnowvate Twitter Page • We have generated 206 posts

since its inception with topics ranging from Mobile apps to the newest Technology news. • Have a followership of 28 including

a PR Practitioner, a digital platform editor (Harvard trained), and a blogger/website designer.• Our goal is to connect with strong

influencers who can further promote our brand.

Telemarketing• Within the period of 2 months, the Corporate communications unit has

embarked on email and SMS campaigns for 2 of our products.

• The telemarketing team makes an average of 25 calls on a daily basis; comprising both cold calls and follow-up calls.

• In the event that product consultants do not have a vast potential client base, the telemarketing unit assists in developing a potential client base to work with.

Telemarketing: Synopsis (Email & SMS)

Duration Product Emails Sent SMS Leads Generated

Actual Sales

15th May – 17th June 2014.

Flock Care 653 445 37 Efforts are ongoing

19th June till date Digitization 247 671 8 Ongoing

Marketing Collateral: DigitizationImage 1: Backdrop Image 2: Brochure

Marketing Collateral: Digitization

Image 2: Roll-up Image 3: Poster

Marketing Collateral: Corporate ProfileCover Page Inner Page

Plans for 3rd Quarter.• Email and SMS campaigns will continue for product lines

• Commencement of Newsletter for eKnowvate Solutions and Servetek • Website review for eKnowvate Solutions• Need more hands in the department

Daily Target Weekly Target Monthly Quarterly

4 Leads 20 Leads 80 240

Thank You.