Cornershop – Brimful of Asha

CostumeThe costume which is worn by

the girl in the video are 1970’s style clothes which consist of black & white patterned trousers and a vibrant orange button shirt. These clothes expresses the times of a hopeful multicultural England in the 1970’s.

Genre codesThe Genre Codes & Conventions in which pop

culture typically uses consists of various things. For example, the inclusion of brightly coloured modern-to-the-time stylish clothes is of norm in pop videos.

Frequently used close-up camera shots are implemented to illustrate and emphasize the happiness exemplified by the artist. The close-ups give a sense of content within the character and it shows they’re happy with their life. The artist has chosen to include such positivity because he wants to connote happiness and make the viewer feel cheerful.

References Asha represented the feeling of Indians coming from

their home country in hope to live a better life in England. The use of colour within Brimful of Asha represents the Indian culture through clothing. Another video to support this theory is Dis Ka Aalam – Kumar Sanu. The costume seen here, which is worn by a young pretty Indian girl, is an electric yellow with crystallised looking beads. Both costumes suggest that colourful clothing is a genre convention that must be included in Indian music videos. The reason why I think this is done is because it is done to brand their culture as being peaceful, joyful and loving.

Dis Ka AalamBrimful of Asha

LyricsThe lyrics are about a tribute to

Asha Bhosle, one of the most famous pop singers/film-score vocalists of India. The lyrics also supposedly symbolise hope for Indian people to immigrate into England.

Illuminate the main streets and the cinema aisles.We don't care about no government warning

The movies and songs are an escape; they are what allow people to forget important concerns, at least for a while. 

A sample of lyrics taken from ‘Brimful of Asha’

NarrativeThe narrative of Cornershop – Brimful of Asha is

based upon the meaning of the word Asha, which is hope. The narrative structure is linear as the video is the telling of a story of how India is a thriving vibrant, colourful, peaceful and joyful country.

The overall message that Corner Shop- Brimful Of Asha was trying to send to the audience was a positive uplifting feel. This is clear because the youthful young girl is seen as a happy individual who moves to the tempo of the song. This is also clear through the vibrant colours shown.