Footprint – span of control

Main Offices

Main Office : Chembur

Operation Office: Chembur & Pune

Associates Offices

Delhi, Bangaluru & Hyderabad : Overlooking PAN India execution

Designers & Client Servicing

Digital Printers

Lamination Unit

Briefing / Training Room

MIS & Accounts

Retail LAB – For Visibility Plans

Above The Line

Through The Line

Below The Line

Television

Prints Radio

OOH

Events

Activation

Market Dominance

POSM

Merchandising

MASS COMMUNICATION

FOCUS / NICHE COMMUNICATION

NO TOUCH & FEEL

TOUCH & FEEL

LOW COST OF REACH

HIGH PRODUCTIVITY

Brief Understanding

Win With CUSTOMERthe process we follow

brand plan activate

- Understanding the brand / sales / growth

plans / marketing plans and the Brand

Philosophy

- Planning 360 degree activation involving

sales team, marketing team, distributors,

retailers, shopper / customer etc

- Developing ACTIVATION Calendar

- Activating elements like sales promotion, visibility drive, whole sales, trade scheme,

loyalty programs, increase shopper

touch points, sampling etc to give 360 degree

effect to the brand

market working with Sales and

Marketing Team

planning with Sales Team &

Marketing Team

execute activation calendar

What we provide..!• Well planned BTL strategy along with a detail activation calendar

• CORETAIL team, Clients Mkt / Brand team, Sales Team will plan the following

– CBP / BMP for Formats : Category Business Plan / Brand Marketing Plan for Formats

– Basis CBP we will create RETAIL format wise JTBD (Jobs to be done)

– Every JTBD will plan out in Activation / Activity Calendar

• Activation CALENDAR is made with clients confirmation on Budget / Objectives

• This Calendar is executed as per timelines and objective

• 10-15% budget will be kept for competition reaction activations (last moment activations to fight competitions)

Core StrengthsRetail Audit

- Budget Utilization Audit- Visibility Claim Audit- Market Intelligence Report

Retail Solution- Retail Concepts - Retail Prototype- Fabrication- Execution

Turnarounds

- Turnaround Strategy- Strategy to Execution - Review and Refine

Problem Solution- Indentifying Problems- Driving Solution / Concepts- Prototyping and refining ideas- Executing Them

Turn Key Consultancy- Handing Brands Independently from Companies Point of View- Complete Trade Marketing Support- Activation Calendar in line with Sales and Marketing Inputs

Activation- Rural and Urban Execution of Events, Sales Promotion, Sampling, HTH, Vans, Haats and Fairs, Malls, Sting Operation & Merchandising

Fabrication

- Metal and Non Metal fabrication In-house- In-house creative team - Complete Solution on Exhibition and Signages

Brand Objective / Communication Objective Space at retail

Retailer Friendly

Retail Unit Solution

Case Study - 1

Was to Create a very Premium Category Dress As part of Category Management in MT Channel

Showcase the Leadership status of the BRAND and Category Dominance over new entrance in the category

Challenges BMP – Sale & Marketing Action

Option 1: ACP Board with Acrylic Highlights of the Key Visuals and back liteOption 2: Complete Acrylic Backlite Board highlighting the Key Visuals- Options are getting installed on Category, then post 3 months of observation and customer feedback will get National Rollout

Installation of Category Dress in TOTAL MALL, Bangalore as Prototype and then expand PAN India

Valorizing the Oral Care Category in MT with Premium look

Other elements like category markers, Aisle Flags, Category Separator and skirting are all made in Acrylic with LED on

edges.

Case Study - 2

Launch visibility elements in MOT & Off-trade for there new Product Launch : Smirnoff Mango, Honey & Chilly

Showcase the new variants with its key ingredient flavors and bring them alive @ POP

Challenges BMP – Sale & Marketing Action

Conceptualized & Designed and Implemented Retail Solutions PAN india

These Elements were designed after a proper retail recee, for space, time spend @ counter research of shopper and

other high visibility space understanding.

Trust… We have

Where we fit

Factory

Depot

Distributor

Retailer

Shopper

Company

Channel Partners

Marketing:-Creating Pull-Handling ATL

-Controls Brand Budgets

-Custodian on the Brand

Sales:-Stock

Movement-Revenue

generators-Custodian on Availability of

product @ store

Trade Marketing:-Offtake Generation

-Delivering first moment of truth

-Activating POP

MT & GTVisibility

Launch visibility elements in MOT & Off-trade for there new Product Launch : Visible White, Mission Red, BB Cream, etc

Visible White – 300 storesMission Red – 350 StoresBB Cream – 240 Stores, Long & Strong – 213 ,Good Bye Damage – 50 Storesstores, ETC

Conceptualized & Designed and Implemented Retail Solutions PAN india @ 27 Cities

Retail OfficesIt is the places where customer can direct feel & purchase product ( Exhibition , Office Activity , etc

Amway Office – 7 Cities Cremica Exhibition – 2 CitiesLeonardo Oil – 12 citiesKikkoman – 7 cities

Retail DesignsWe provide concept to brand in retail spaces along with execution at stores

Retail SignagesWe design brand signages and execute them at Stores in different material

Events