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\\ COMPANY PROFILE \\
Updated as of June 2016
THE MING THING STARTEd out as MING’s PERSONAL YOUTUBE CHANNEL
COMEDY SKETCHES • SHORT FILM • WEB SERIES • HOW-TO • TRAVEL • VLOG
BRYAN & RAFFI LEND THEIR EXPERTISE & HELPED MING PRODUCE BETTER QUALITY CONTENT AT THE EARLY STAGES WHICH eventually BLOOMED INTO AN ENTERTAINMENT CHANNEL WITH A VARIETY OF CONTENT GENRE
Core Studios Sdn Bhd | [email protected]
CORE STUDIOS
Core Studios Sdn Bhd | [email protected]
DUE To the increasing demands of video content marketing amongst brands & agencies as well as a growing audience base on the ming thing channel
was established to create unique experiences where passion & purpose come together
NOV 2011 2011-2012 OCT 2012 FEB 2013 OCT 2013 JAN 2014 MAR 2016
Started THE MING THING YouTube channel
Registered CORE STUDIOS as a company
Moved into a proper office
studio
Hired our company’s first full-time staff
Launched SANDBOX ASIA
platform
- Focused on creating YouTube content- Produced various content genre - Won multiple short film awards
Approached by our first brand/client to produce
branded videos
Core Studios Sdn Bhd | [email protected]
INSIGHTS & STRATEGY IDEAS & PLANNING CREATIVE EXECUTION CHANNELS
•Videography
•Photography
•Editing
•Color Grading
•Music Composing
•Audio Mixing
•Community & TalentManagement
•Content Curation
•Online ChannelManagement
•Social Seeding
•Creative Consultation
•Integrated Brand Campaign
•Story Concept & Scripting
•Audience / Consumer Behaviour
•YouTube / FacebookTrend & Relevancy
•Social Media Consultation
Core Studios Sdn Bhd | [email protected]
THE MING THING SANDBOX ASIAChannel Genre: Mix VarietyChannel Genre: Entertainment
BRYANLIMTVChannel Genre: Lifestyle / Travel
MINGASAURChannel Genre: Personal Vlog
THENATSTORYChannel Genre: Lifestyle / Vlog
MILK N HUNNYChannel Genre: Personal Vlog
(Click on the channel name to browse webpage)
Core Studios Sdn Bhd | [email protected]
Core Studios Sdn Bhd | [email protected]
‘Conversations with Dad’ - Video Link: https://www.youtube.com/watch?v=C2Xmkg3HRp0
Core Studios Sdn Bhd | [email protected]
The Ming Thing was engaged to produce three different comedy sketch videos that ties together alongside Canon Malaysia’s #FreeWhoDowan contest campaign. Amongst the three, ‘Conversations with Dad’ had the most favourable response from the audience due to the genuine & relatable situation depicted.
‘Bring Her Home’ - Video Link: https://www.youtube.com/watch?v=qFW5bx0KOE0
Core Studios Sdn Bhd | [email protected]
The Ming Thing was engaged to create a story-centric product video for Panasonic Viera TV without looking too hard sell. To date, the video is in our top 10 list of most popular video on our channel - garnering positive comments in regards to the story idea, effective product placement and creative humour.
‘You Again’ Web Series - Playlist Link: https://www.youtube.com/playlist?list=PLkXcPfMf1r1KhSkZdcVTus9gDlKOS5gFX
Core Studios Sdn Bhd | [email protected]
Huawei approached us wanting to produce a one-off video for their upcoming flagship phone under their belt (Honor 7). We switched things around and proposed a 5-episode web series concept instead. We also had Singapore Tourism Board to come onboard as secondary sponsor for our entire shoot that took place in Singapore.
‘The Unplugged Project’ - Playlist Link: https://www.youtube.com/playlist?list=PLkXcPfMf1r1KsZ9dNQ28VWUOy5cF12CXL
Core Studios Sdn Bhd | [email protected]
The Unplugged Project is a 4-part video series that we were already planning to produce on our channel (with or without sponsors). Halfway through pre-production, we figured this series would be beneficial for any brands to make a standpoint via this PSA series on the topic of people being too caught up with their phones. Hence, we touched base with Digi - all they asked for is for us to make GOOD content and they’ll be more than happy to sponsor our whole series budget.
Core Studios Sdn Bhd | [email protected]
Apart from making branded content on The Ming Thing channel, Core Studios also produce client videos to be uploaded on the brand’s video channel (Facebook / YouTube). This is an online commercial that we did for LANEIGE in conjunction with their Christmas Lucky Holiday campaign.
‘LANEIGE Lucky Holiday’ - Video Link: https://www.youtube.com/watch?v=qiYdETGtccI
Core Studios Sdn Bhd | [email protected]
‘McDonald’s #ineedtheLAT’ - Video Link: https://www.facebook.com/My.McDonalds/videos/10155955306645023
Core Studios also offer creative consultation for video campaigns. We assisted in crafting #ineedtheLAT campaign for McDonald’s Malaysia to promote their Spicy Chicken McDeluxe burgers. We conceptualized & produced some of their videos and they were pleased with the responses garnered.
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