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Fair Trade cosmetics

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Toronto-based company offering steam cleaning and related products.

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The HubTCI NEWSLETTER FALL 2012

TCI ASSOCIATES SHINE AT THE ENERGIZER NIGHT RACE

A CELEBRATION OF LIGHT, MUSIC AND RUNNING IN THIS ISSUE…

A MESSAGE FROM THE PRESIDENT TCI AT THE ENERGIZER NIGHT RACE TWO DEALERS EXPERIENCE HYBRIDS FIRSTHAND SPOTLIGHT ON THE PRAIRIE ZONE

CONTINUED ON PAGE 3…

FIFTEEN TCI ASSOCIATES laced up their runners and sported Energizer® PRO 4 LED Headlights as part of the 2012 Energizer® Night Race™ – a lively celebration of light, music and running.

This one-of-a-kind race began in Calgary on August 18th, followed by Toronto on September 8th, Montreal on September 15th, and Vancouver on October 13th.

Co-develop brand concept for internal newsletter for Toyota Canada associates. Act as editor/writer for quarterly publication: Select themes, features, profiles, etc.

FEATURE

ENERGIZER NIGHT RACE…CONTINUED FROM COVER

FOR MORE INFORMATION ON THE ENERGIZER NIGHT RACE 2012, VISIT WWW.ENERGIZERNIGHTRACE.CA. FOR A LIST OF WINNING TIMES FOR THE RACES, GO TO WWW.WINNINGTIME.CA.

“The race is a great opportunity for Toyota Canada, a sponsor, to be part of a unique Canada-wide community event,” says Nadia Marchese, Consultant, Event Marketing. “Toyota’s part in this is very special.”

Each runner who registered for the race had the opportunity to be part of the Toyota VIP experience when they entered the contest online. But that wasn’t all. Twenty-five winners and their guests received access to an exclusive VIP area at the race site, access to a special parking zone, a secure, safe bag check and private change rooms before and after the event. There was shuttle service in a Toyota Sienna between the parking lot and the race site, food and beverage service and special giveaways.

Kicking off at sunset, TCI runners signed up for either the 5k or 10k routes with medals given in each of these categories. Awards went to the top three male and top three female overall finishers, while age group prizes were awarded to the top three male and top three female finishers in the categories, 19 and under, 20-29, 30-39, 40-49, 50-59, 60-69, 70+.

Phil Marcotte, Consultant Social Media at TCI who ran the 5k race in Toronto at Sunnybrook Park, said it was a spec-tacular sight to see all those runners with their headlamps on making their way through the park. “It was really neat to see all those lights moving up and down in the dark.” Adds Phil, “I hadn’t run for a few months so I was a little rusty, but the conditions were perfect for a good run. It was a nice cool summer evening.”

Nadia saw it as a great exercise in encouraging activity and wellness. “It’s a fun and engaging experience that promotes healthy living,” she says. “We enjoyed every minute of it, and it’s a bonus that funds raised go to local charities.”

The Calgary race raised funds for Calgary Health Trust in aid of the Libin Cardiovascular Institute of Alberta. This organization supports cardiovascular patients through edu- cational programs and research. The Toronto leg focused on Sunnybrook Foundation’s campaign to support cures, treatments and advanced care, while the Montreal event raised money for CHUM, an organization that provides educa-tion and research programs in aid of cardiovascular diseases. Vancouver runners will focus on the Starlight Children’s Foundation, which assists very ill children and their families, through entertainment, education and family activities.

THE TOYOTA WAY

KAIZEN KAIZEN, OR “IMPROVEMENT” IN JAPANESE, is one of the 14 principles of The Toyota Way. The word refers to activities that continually improve all steps in a process. By doing so, Kaizen aims to eliminate waste. The five elements of Kaizen are teamwork, personal discipline, improved morale, quality circles and suggestions for improvement. At Toyota, everyone works together to this end. Team members set up jobs and do time studies on them, while the task of management is to make them successful. This ties in to the philosophy that Kaizen events are accomplished “with” team members, and not “to” the members. It’s a team effort in which managers and members work in partnership, try out ideas and improve-ments together in a spirit of mutual respect (Toyota Culture: The Heart and Soul of the Toyota Way).

WE ARE RELENTLESS IN OUR PURSUIT OF IMPROVEMENT, NEVER EASILY SATISFIED, CONSTANTLY MAKING IMPROVEMENT EFFORTS AND STEADILY ENCOURAGING INNOVATION. (TOYOTA WAY, 2001)

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New smoothie made from the African baobab tree.

print+digital

SEMPERVIVA YOGA · 5 KITSILANO LOCATIONS

MEINHARDT FINE FOODS · 3002 GRANVILLE ST

CHOCOLATE ARTS · 2037 W 4TH AVE

FIFTH AVENUE CINEMAS · 2110 BURRARD ST

HEATHER ROSS [IN HOUSE] · 1525 W 6TH AVE

MMMMMMMMMOMOMOMOMOMOOMOMMMMOMMOMOMMMOMOULULULULU ÉÉÉÉ · · · 11199999994 4 44 W W W 4T4T4TH HH AVAVAVEEE

No matter what your style or passion, KITS360 has something for everyone. A historical neighbourhood with its sights on what’s to come, Kitsilano is evolving in fresh ways while still preserving the things people like best about the neighbourhood, such as the beautiful beaches, walking and bike trails, parks, theatres, restaurants and shops. Living at KITS360 makes it exciting and easy for you to live, work and play.

Linda Meinhardt knows quality. Since Meinhardt Fine

Foods opened in 1996, she has dished out the very best

in gourmet food products and sealed her reputation as

a culinary innovator and creative visionary. Her loyalty

to the Kits community stems from her love of good food

and the pleasure of bringing that taste experience to

her customers.

Eighteen years ago, Greg and Patricia Hook opened the

ever-popular Chocolate Arts in Kitsilano. They wanted to

be close to the ocean, and to live and work in the same

neighbourhood. The couple liked the mellow yet discerning

vibe of Kits, and decided it was the perfect place to produce

house-made chocolates. Today, the couple has kept their

“go local” approach alive through sourcing local and

natural ingredients, supporting community businesses

and communicating a sense of place in all they do.

the artist

the foodie

Artist and photographer Heather Ross has lived in Paris

and travelled to many exotic places, yet she prefers the

relaxed and simple beauty of Kits, her chosen home.

She draws inspiration from the ocean’s changing hues in

summer and dramatic winter skies to create the calming,

sensual layers that characterize her paintings. Heather

Ross [in house], near Granville Street’s vibrant art and

antique district, showcases her art and home décor. Her

artistic vision continues to motivate those who visit her

gallery/boutique to find their own source of inspiration.

Thirty-four years ago, Leonard Schein’s love of movies

convinced him to buy his first cinema – the Ridge. In 1996,

he opened the highly successful Fifth Avenue Cinemas on

Burrard Street. Today, under the banner of Festival Cinemas,

he manages several independent movie theatres in Vancouver.

Through his contribution to the cultural richness of Kits, he

continues to enrich the lives of generations of moviegoers.

The first time Moulé owner Michael Gorenstein saw the

unique industrial-style building at the corner of 4th and

Maple, he knew it was perfect for his family-run business.

Sixteen years and four stores later, he continues to tap into

what’s current and happening locally and internationally in

the fashion and design worlds. Although his one-of-a-kind

items – whether a Jonathan Adler ceramic piece or a

whimsical silk scarf – come from all over the world, he

believes that Moulé’s success is rooted in community.

the culturalist

the fashionist

the entertainer

When Gloria Latham co-founded Semperviva Yoga in

Kitsilano with her husband Scott Latham, she didn’t imagine

how quickly the discipline that unites the mind, body and

spirit would spread. In the early days in her Kits studio,

she shared her love for yoga with the local community.

Today, Semperviva offers students over 150 classes per

week in five locations. She attributes her success to an

amazing community of students, and to the teachers

who are passionate about making yoga accessible to

people of all ages and abilities.

the yoga masterTHIS IS YOURKITS.

Condo development in trendy Kitsilano.

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A NYC-based project bringing together independent professionals to work under an amenities-inclusive office space.

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ads(newspaper,print)

Weekly newspaper ad campaign in Toronto Star for Black’s Cameras.

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INCLUDED WITH EVERY CAMERA PURCHASE

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web Web copy and social media for an energy bar: slogans, tweetables, etc.

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Sirens, clothing merchandise store

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Seduced by fashion

Sirens dishes up eclectic value fashion with a sexy, feminine edge. Expressing individual style through what they wear, 18- to 24- year-olds seek the latest fashion trends at Sirens for a look that’s fresh, cool and seductive.

Whether shopping for a crop top, loose pants or a racy graphic print dress, Sirens offers its custom-ers all they need to stay with the fashion trends and keep those heads turning. It’s no surprise then that Sirens is growing quickly with over 95 stores across Canada, the United States and Puerto Rico.

A playful yet sumptuous store de-sign with new arrivals on the floor all the time, customers can play sassy on the dance floor, sporty at the park or oh, la, la French chic at the cafe; Sirens makes value fash-ion fuss-free, sexy and fun.

online+print

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Research FindingsJuly 2, 2013

CMHA – Strengthening our Voice

What is HEAD F IRST?

A growing movement of people powered by positive mental

health. A cool, supportive space to share ideas, stories and

lend a hand. A place to talk freely without shame or blame

about mental health issues. Where we put our heads first and work together to help all Canadians Be HeAd FirsT.

A Canadian Mental Health Association brand campaign

digital+print

SMART KITCHEN FOR THE LOVE OF FOOD

Simple and sensuous cooking and eating – whether you’re making

a gourmet meal or foraging for a light snack. The peninsula kitchen

boasts a composite stone slab countertop, a welcoming eating

bar and loads of built-in storage. A contemporary double-bowl

stainless steel sink with spray faucet, stainless steel appliances

and a European-style refrigerator add even more appeal.

Stylish shelving

Overheight upper cabinets

Up to 30 square feet of storage space

Large island for more prep space

Stainless steel appliances and deluxe gas cooktop and range

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Condo development in LEED building.