Copyright The Cloud Networks 2007 1

Copyright The Cloud Networks 2007 2

Bologna Euro Cities Workshop, June 28, 2007

The Cloud Networks

Wireless Broadband Mobility in Europe

Copyright The Cloud Networks 2007 3

The Cloud Networks Objective:

• Europe’s wireless broadband mobility network

– A large scale network of networks across Europe

– A mobile broadband experience & user interface

– Integrated content, applications, devices & services

EnterpriseEnterprise

Metro ZoneMetro ZonePublic VenuePublic Venue

HomeHome

Copyright The Cloud Networks 2007 4

• Europe’s largest independent public WiFi network operator • Operate our own network in 8,500+ locations• UK, Germany, Sweden, The Netherlands, Norway & Denmark

• Expanding our network into Denmark and Norway through recently announced partnership with Telenor

• Further network expansion activities elsewhere in Europe driven by enterprise mobility and metro WiFi programmes

The Cloud Networks Current:

Shared Infrastructure, Neutral Host PlatformEnabling Multiple Service Experiences

Unique infrastructure and service delivery capability supporting multiple service experiences on a shared infrastructure

ServiceExperiences

Source: The Cloud & capital markets

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Single mode VoWiFi devices

Consumer FMC handsets

Enterprise smartphones

Consumer smartphones

PDAs

Laptops

Western Europe WiFi devices as a % of Mobile Handsets

Device growth:

Copyright The Cloud Networks 2007 7

Our Wireless Cities Today…

• Metro programme launched in 2006 to provide city wide WiFi networks across Europe

• Symmetrical, broadband experience with multi mbps capacity per user

• Rich web based media experiences on mobile and handheld devices

• Indoor hotspot extension from city wide WiFi networks for coverage ubiquity

City of London city wide WiFi coverage

Amsterdam Canary Wharf Stuttgart Karlskrona

Copyright The Cloud Networks 2007 8

City driven Business Model Public – Private Partnership

• The Cloud as Neutral Network Operator Deploys, Maintains and Owns the Metro Network

• The City is Anchor tenant for Municipal Applications, e.g. Mobile Council Workforce and Enhanced Public Safety and Traffic Management (CCTV)

• Primary benefits: minimal risk, increase broadband competition, open access for multiple ISPs, low-cost public access and ads, free service for digital divide

• Secondary benefits: business services, enhance tourism, economic development

Copyright The Cloud Networks 2007 9

New Ways to Manage Cities…

Security Tracking

Lighting ControlsStreet Light

Controls

Fire Hydrant

Monitoring

Parking Egress Ingress

Emissions EPA

Digital Billboards

Irrigation Systems Parking

Meters

Road Structure

Storm Water

Camera Systems

Police Communica

tions Utility Meter

Reading

Automotive Diagnostics

Records Tracking

RFID

Noise Monitoring

Metro WiFi, your City can Benefit!

Whole Sale Partners Current City Networks

1) Public - Private Partnership1) Public - Private Partnership• The City allows access to street furniture.• The Cloud owns, deploys and maintains the network.2) Management Services Model 2) Management Services Model • The City owns + gets a revenue share of the network.• The Cloud deploys and maintains the Metro Network.3) Franchise Model3) Franchise Model• The City owns and deploys the Metro Network.• The Cloud maintains + gets a revenue share.

FREE SERVICES:• Tourist Information• E-Government• Public Transport information and Payment• E-City Tax Information and Payment

PUBLIC AND PRIVATE SERVICES / APPLICATIONS• Mobile Voice over IP• Internet Access everywhere• Mobile TV and Games• Digital Billboards• Traffic Management, Traffic lights• Public Transport Management & Information• Surveillance / CCTV (Security, Parking,...)• Noise and Pollution Control

Copyright The Cloud Networks 2007 11

The Cloud

The Internet everywhere,the way you want it

Thank you