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Copyright © 2014 by The University of Kansas When to use guest columns & editorials? Tie them to: The start of an initiative, organization, or program. A season. An upcoming or current event. An upcoming holiday.
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Copyright © 2014 by The University of Kansas
Preparing Guest Columns and
Editorials
Copyright © 2014 by The University of Kansas
Why use guest columns & editorials?
• To bring the public over to your way of thinking. • To show your side of controversial issues.• To re-open public dialogue. • To counter your opponents' arguments.
Copyright © 2014 by The University of Kansas
When to use guest columns & editorials?Tie them to:• The start of an initiative, organization, or
program. • A season.• An upcoming or current event. • An upcoming holiday.
Copyright © 2014 by The University of Kansas
Whom can you target with your guest column or
editorial?• Gender makeup Average age • Where they live • Income level • Education level • Knowledge or skill level • Ethnic/racial background • Attitude/community values
Copyright © 2014 by The University of Kansas
How do you prepare guest columns & editorials?
• Find out the publication's policy on guest editorials and columns • If needed, send pitch letter
• Select a writer for the piece • Known public figure • Good writer
• Know format requirements • Start writing • Keep main message in mind while writing • State the issue in simple terms • Use documented facts • Make sure your arguments are clear, logical, and easy to
follow • If opposed, present a counter-argument • If possible, ask the reader to take some sort of action
Copyright © 2014 by The University of Kansas
How do you prepare guest columns & editorials? (cont.)• Review your work and get feedback • Check for errors • Get additional opinions • Use feedback to come up with the final version
• Submit your piece for publication. • Meet all submission & format guidelines • Get it in before the deadline • Follow up with a thank-you letter
