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Copyright 2013, Mobile Commons, Inc.
reach everyone, everywhere
Top 5 Features to Supercharge Your Mobile Campaign
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 2
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 2
Top 5 Mobile Commons Features
Supercharge your campaigns:
1. Go viral with Tell-A-Friend2. Increase donations with Quick Donate 3. Increase response rate with Customized Responses4. Fully Integrate your campaign with Picture Messages5. Target your audience with Greater/Less Than Filters
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 3
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 3
Tell-A-Friend
What is Tell-A-Friend? Ask your subscribers to invite
their friends to join your mobile campaign
Why Use Tell-A-Friend? Drive more opt-ins Get more signatures Make more phone calls Increase your donations
Your friend Sam at 347-786-1536 just told Mayor Smith we need more bike lanes and wants you to 2. Rply Y sign and join TransPort.org
Y
Thanks for joining! Pls Rply with your email and zip to sign the petition to Mayor Smith!
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 4
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 4
Tell-A-Friend
Best Practices: Always ask Alphas to invite others to participate Emphasize importance of recruiting others Give Betas an incentive to join and why it is important to take
action Results
With a fairly compelling ask: 7% response from Alphas 20% response from Betas Each Alpha can bring in 2.3 new subscribers
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 5
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 5
Quick Donate
What is Quick Donate? Allow your mobile subscribers
to text in the amount they want to donate
Why use Quick Donate? Frictionless experience for
users to donate Builds your Donor & Opt-In list
simultaneously
We need your help to get more bike lanes in Smithtown! Make a year end tax-deductible donation today – simply reply with the amount you’d like to donate! (ex. 75)
150
Thank you. Please reply YES to confirm your $150 donation.
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 6
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 6
Quick Donate
Best Practices: Collect & store credit card info when people make a donation Try to get a mobile opt-in for all donors Include examples of responses Quick Donate isn’t just a license to ask for donations, it’s also a
way to grow the list! Give your Quick Donors other great content and important actions.
Results: Smaller average donation size than online gifts, but higher average
donation size than Text-to-Give amounts Higher response rate than other mediums and asks
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 7
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 7
What is Customized Responses? Allows you to personalize the
message based on the user response or profile
Why Customize? Increase response rates by
giving people information that pertains directly to them – immediately.
Customized Responses
Hi Sam, Are you a registered voter? Reply YES or NO.
Yes
Great, we need to get as many people as possible to the polls this year. Reply with the cell #s of ur 5 friends who are least like to vote & we’ll txt them to get them there!
OK, We need to get as many people as possible to polls this year. The most important thing you can do is register today. It takes less than 5 min here: http://lil.ms/f9h
No
Custom Response
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 8
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 8
Customized Responses
Best Practices: Anytime you can, use customized responses to tailor your
message to your audience, it will increase your response rate Enhance the experience people have interacting with your brand
by referring to previous participation and actions Think of your messaging as a 1-on-1 mobile conversation - target
based on the last message sent It takes a little code, but be brave – ask us for help Customize opt-in paths so you don’t ask for info you already have
Results: Response rates to customized messages exceed 50% Actions rates (based on report backs) are as high at 30%
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 9
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 9
Picture Messages
What is MMS? MMS allows you to send
picture messages Why use MMS?
Use pictures to amp up report-backs or crowd sourcing
Inspire your users to take action by sending a visual rather than text only
This is Max. He and millions of other animals need a home. You can help him by becoming a member making a $35 donation here: http://lil.ms/f9h
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 10
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 10
Picture Messages
Best Practices: Use as part of an integrated approach, pictures can motivate
people to take action on other mediums, not just text Ask people to share photos and grow your list via TAF People love photo sharing! Use that to your advantage – have
people text in photos as part of an opt in. Advertise the call to action across all available channels
Results: Response rates increase by 10% when a photo is added to the ask
in a text message
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 11
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 11
Greater Than, Less Than, or Equal To
What is Greater Than, Less Than, or Equal To? Target by age or other numeric
values Why use this?
Increase response rate by getting people the info most relevant to them
Just because you can’t vote yet, doesn’t mean u don’t have a voice. Millions of teens are talking to their legislators about the most crucial issues of our day. Reply JOIN and we’ll send you info on how to talk to ur reps about ur issues.
JOIN
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 12
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 12
Greater or Less Than Filters
Best Practices: Create custom fields for all relevant numeric or date fields People are most likely to respond when they first opt-in, so if it’s
critical info, add the request to the opt-in path. Results:
Increase your response rates by targeting your messages to the right audience