Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1 IT Transformation through Cloud Computing Ahmed Adly Emerging Technologies Director

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1

IT Transformation through Cloud Computing

Ahmed AdlyEmerging Technologies Director


2009

Gartner Hype Curve Cloud Computing

Source: Gartner "Hype Cycle for Cloud Computing, 2009 -2012"

201020112012


Cloud Computing Momentum

10x

Back


On Top of CIO Priorities for 3 Years


So What is “Cloud Computing”?

Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

This cloud model promotes availability and is composed of:

NIST Definition of Cloud ComputingCloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

This cloud model promotes availability and is composed of:

Source: NIST Definition of Cloud Computing v15

3 Service Models• SaaS• PaaS• IaaS

4 Deployment Models• Public Cloud• Private Cloud• Community Cloud• Hybrid Cloud

5 Essential Characteristics• On-demand self-service• Resource pooling• Rapid elasticity• Measured service• Broad network access

http://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.doc


Platform as a Service Oracle cloud Rackspace Microsoft Azure Google

IaaS

PaaS

SaaS

Infrastructure as a Service CHP EC2, Telco‘s

Software as a Service Oracle cloud Salesforce.com

Cloud – Your ChoicesThere are basically three choices

Application

App Server

Middleware

Security

Database

Sys. Mgmt.

OS

HW

SaaS

Combination of

PaaS | IaaS


INTERNET

Public Clouds

IaaS

PaaS

SaaS

Public Clouds and Private Clouds

IaaS

PaaS

SaaSINTRANET

Private Cloud

Users

Public Clouds:• Lower upfront costs• Economies of scale• Simpler to manage• OpEx

Private Cloud:• Lower total costs• Greater control over security, compliance &

quality of service• Easier integration• CapEx & OpEx

Both offer:• High efficiency• High availability• Elastic capacity

• Used by multiple tenants on a shared basis

• Hosted and managed by cloud service provider

• Limited variety of offerings

• Exclusively used by a single organization

• Controlled and managed byin-house IT

• Large number of applications


$0

$10.000

$20.000

$30.000

$40.000

$50.000

$60.000

$70.000

$80.000

2009 2010 2011 2012 2013 2014 2015SaaS PaaS SISaaS Server Storage

2010

Cloud Share

52%

7%

21%

11%

9%

Source: IDC #228485 Worldwide and Regional Public IT Cloud Services 2011-2015 Forecast (July 2011) - 2010-2015 CAGR: 28.4%

$ M

Search for New Market GrowthRevenue by Technology Segment

http://www.idc.com/getdoc.jsp?containerId=228485


$0

$10.000

$20.000

$30.000

$40.000

$50.000

$60.000

$70.000

$80.000

2009 2010 2011 2012 2013 2014 2015

United States Canada WE Japan APxJ CEE MEA LA

Source: IDC #228485 (September 2011) - 2010-2015 CAGR: 27.6%

Public Cloud Services Revenue by Region

$Millions 16,101 21,544 28,173 36,124 45,477 57,387 72,855

LA: 69.4%

MEA: 56.1%

CEE: 43.7%

APxJ: 44.7%

JAP: 41.3%

WE: 35.1%

CAN: 28.6%

US: 19.9%


Cloud Market Observations

Source: Informa Telecoms & Media


… and adopt PaaS for Standard Services

Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011

Platform as a Service (PaaS)

Infrastructure as a Service (IaaS)

Database platform as a service

Application server platform

as a service

Software Dev/Test

as a service

0

10%

20%

30%

40%

50%

Storage as a service

Compute as a service


Private Cloud Adoption Is Increasing

Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011

Yes, in produc-tion at scale;

17.7%

Yes, in limited use; 12.2%

Yes, in pilot stage; 7.1%

Preliminary planning; 7.5%

Under consideration; 10.6%

No; 35.4%

Don’tknow/unsure,9.5%

Yes, in production at scale; 11.3%

Yes, in limited use; 12.8%

Yes, in pilot stage; 4.5%

Preliminary planning; 4.9%

Under consid-eration; 10.5%

No; 47.4%

Don’tknow/unsure,8.7%

20112010

37% have private clouds in 2011 (+28% from 2010)


Growing interest in PaaS

Source: Forrester Research, PaaS Market Sizing


Many Cloud Use Cases

Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011

Private Cloud Public Cloud

New applications more often than extensions to existing

Both dev/test and production

Enterprise more often then departmental

More often used by employees than external users

Both stable and dynamic workloads. Cloudbursting rare.

Long-lived apps more often than temporary

Observations


Why Are Enterprises Interested in Cloud?What Are the Challenges Enterprises Face?

Speed

CostQoS

Fit

Security

Benefits Challenges/Issues

Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008


PRIVATE

PUBLIC

HYBRID


Workload

IT Operations

Workload


Workload

IT Operations

Increasing Requirementson IT Infrastructure


IT Operations

Increasing Requirementson IT Infrastructure

Copyright © 2012, Oracle and/or its affiliates. All rights reserved.20


SILOED

SEPARATE

SPECIALIZED

NON-STANDARD


Excess

YOUR CURRENT ENVIRONMENTIS INEFFICIENT


PATCH

PROVISION UPDATES&

UPGRADES

FRAGMENTEDMANAGEMENT

DIAGNOSE

SPECIAL CONFIG

MONITOR

AND DIFFICULT TO MANAGE

Excess

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 24Copyright © 2012, Oracle and/or its affiliates. All rights reserved.24


Only Allows VM Based Consolidation

Largely Only Supports Infrastructure Services



Only Allows VM Based Consolidation

Largely Only Supports Infrastructure Services

Not Application Aware

Can’t Run High DemandEnterprise Workloads



SILOED

SEPARATE

SPECIALIZED

NON-STANDARD



Private Cloud Solution

Applications

Packaged AppsBespoke Apps ISV Apps

Enterprise Management

SOA Suite & BPM Suite

Security:Identity Mgmt

Data Integrator & GoldenGate

User Engagement:

DatabaseCloud Application

Foundation

Platform as a Service

VM for x86

Oracle LinuxOracle Solaris

VM for RISC

Infrastructure as a Service

StorageServers

Cloud Lifecycle

Management

Business- Driven

Application Management

Cloud Stack Management


The Journey to Cloud…Define a single

solution for a given problem

Standardize

Reduce the footprint of deployed

applications

Consolidate

Increase automation and reduce manual

tasks for managing IT

Automate

Achieve new operational

models & greatest efficiency

Optimize

Define strategy, Enterprise Architecture and Roadmap for Cloud

Roadmap


Cloud Is a Multi-Year Journey

Technology Capital Spending

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Year

% o

f t

ota

l c

ap

ita

l

Application Development

Infrastructure

CaseStudy

Technology Capital Spending

% o

f to

tal c

apita

l

BOTTOM LINE RESULT:Northern Trust has seen a shift in spending from infrastructure management to a focus on developing new capabilities


PRIVATE

PUBLIC

HYBRID


What About Risk? Are All Clouds The Same?

Incomplete processes and insight Fragmented User Experience Deployment lock-in Inability to customize Security, scale, and reliability

WARNING!

Niche Cloud Providers


Niche Cloud Providers Deliver Limited Power

• Immature functionality• Incomplete insight and

fragmented user experience• High-risk, low performance

Niche Cloud Provider



Business Intelligence

? ?? Business Processes


Niche Cloud Providers Offer Limited Choice

No Exit Strategy or

Portability

One-Size Fits All Model

Proprietary Platforms and Cloud Silos


Niche Cloud Providers Offer Limited Accountability

• Built on stack they don’t own

• Deployed on hardware they don’t make

• Run in data centers they’re not responsible for


Database Java Developer Storage MessagingPlatform & Infrastructure

Services

Oracle CloudComplete Suite of Integrated Services

Social Marketing

Social Engagement & Monitoring

Social Network

Data & Insight

Social Sites

Human Capital

Management

Talent Management

Sales & Marketing

Customer Service & Support

Enterprise Resource Planning

Planning & Budgeting

Financial Reporting

ApplicationServices

Social Services


PRIVATE

PUBLIC

HYBRID


Choose Degree of Control, Visibility and Adoption Speed

PublicHybridPrivate

HCMCRMERP

•Removing Fear of Lock-in and promote agility•Removing uncertainty of future and cost of re-write•Allowing cloud bursting for unanticipated loads


Cloud Services Framework Use the Cloud Services

Framework to plan your journey thru Cloud

The first two services:– Cloud Strategy Workshop

– Cloud Solution Workshop

Delivered as free consulting service to set the scope of the Cloud Journey

Enterprise Deployment

Model

Reference Cloud Implementation

Platform Upgrade

Exadata / Exalogic Services

Platform Consolidation

Application Migration

DR & Failover Automation

Cloud Operations

Model

Self Service Provisioning

Cloud Architecture &

Roadmap

Cloud Solution Workshop

Cloud Strategy Workshop

Business Evolution

Metering / Charge-Back

Quality of Service

Optimisation

Cloud Competency Centre

Standardise Consolidate Automate OptimiseRoadmap


Q&A

[email protected]


Documents

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1 IT Transformation through Cloud Computing Ahmed Adly Emerging Technologies Director