Copyright 2012 HealthEquity, Inc. All rights reserved.
HealthEquity and the HealthEquity logo are registered trademarks
and service marks of HealthEquity, Inc. Building Health Savings is
a service mark of HealthEquity, Inc. Confidential and proprietary.
Reproduction without express written consent is prohibited.
EMPLOYER NAME Date
Slide 2
AGENDA/OBJECTIVES Introductions and Background Objectives Why
HealthEquity? Model and Technology Service and Education 2 3 4 5 2
1 6 Implementation
Slide 3
INTRO AND BACKGROUND 3
Slide 4
HEALTHEQUITY LEADERSHIP Steve Neeleman, MD CEO/Founder
Practicing Surgeon Author, The Complete HSA Guidebook Jon Kessler
Chairman Founder of WageWorks, the nations largest TPA 4
Slide 5
HEALTHEQUITY OVERVIEW Founded 2002 Based in Salt Lake City,
Utah IRS approved non-bank trustee 5 th largest HSA custodian,
fastest growing of the top ten custodians 250,000 accounts, $400M
in assets Education-based service model Client-tailored web sites
24/7/365 access to live Member Services specialists FDIC-insured
cash account or investing 5
Slide 6
COMPANY NAME OBJECTIVES 6
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OBECTIVES 1.Secure a best-fit HSA custodial relationship
2.Provide excellent customer support 3.Support ongoing,
three-pillar educational strategy 4.Offer an integrated solution
with BCBSIL and Medco 5.Complement and promote current wellness
programs 6.Comply with existing SAP electronic data capture process
7
Slide 8
WHY HEALTHEQUITY? 8
Slide 9
NET PROMOTER METHODOLOGY Promoter (P): Loyal enthusiasts who
keep buying and urge friends to do the same (score 9 or 10 on
10-point scale) Passives: Satisfied, but unenthusiastic; easily
wooed by competition (score 7 or 8 on 10-point scale) Detractor
(D): Unhappy customers trapped in a bad relationship (score 6 or
less on 10-point scale) Where P D = Net Promoter Score Average
American company rating is 9 Very best companies range from 48 to
82 9
Slide 10
HOW DOES HEALTHEQUITY COMPARE?: Banking Industry Source:
NetPromoter Industry Report 2009, HealthEquity added 10
Slide 11
DOW CORNING CASE STUDY With HealthEquity Before HealthEquity
Overall satisfaction with health benefits 7.86.0 Understanding of
health accounts 8.05.8 Specific satisfaction with HealthEquity 9.0
Average change in health account balance up $1,000 CDH
participation rate (dual option) 74% Change in trend (CDH option)
Down 3% 11
Slide 12
MODEL, TECHNOLOGY, AND INTEGRATION 12
Slide 13
INTEGRATION Health and Wealth Full Integration Enables Superior
Execution Devon Energy Health and Wealth Web Site Eligibility
HealthEquity Eligibility, Claims, Rx, Contributions 24/7/365 Access
to Live Member Services Specialists Account Management Claim
Review, PayChoiceTechnology, Investing BCBS of Illinois Medco
Contributions Ongoing Employee Engagement Cost Saving Tools,
Alerts, and Messaging 13
Slide 14
MEMBER LAUNCH HealthEquity Receives Enrollment Welcome Kit and
Debit Card First Login to Web Portal Account Screening and Set Up
0100101 0010110 Open Enrollment Meetings and Communications Ongoing
Interactions Ongoing 6090 days prior Devon Enrollment 40 days
prior20 days prior 17 Days prior15 days priorPlan Yr. Begins
14
Slide 15
Copyright 2012 HealthEquity, Inc. All rights reserved.
HealthEquity and the HealthEquity logo are registered trademarks
and service marks of HealthEquity, Inc. Building Health Savings is
a service mark of HealthEquity, Inc. Confidential and proprietary.
Reproduction without express written consent is prohibited. DEVON
ENERGY HSA PORTAL Demo 15
Slide 16
SERVICE AND EDUCATION 16
Slide 17
SERVICE EXCELLENCE 24/7/365 Specialist turnover was less than
15% last year HealthEquity Member Services specialists are
professionals with extensive experience and specialized skills
specific to HSAs, HRAs, and FSAs Backgrounds and skills include:
Healthcare, nursing, CNAs, insurance claims and billing, financial,
banking and investments Education and just-in-time resources ensure
HealthEquity specialists are accurate and up-to- date on IRS
legislation, HSA information, and healthcare expenses. They attend
two hours of education bi-weekly, respond to 10-question weekly
quizzes, and complete weekly call evaluations. 17
Slide 18
HEALTH AND WELLNESS EDUCATION 24/7/365 Easy point-and-click
captures the call reasons and educational points A second click
captures the action taken by the member as a result of the
education provided by the member services specialist 18
Slide 19
REPORTING: Interactions and Trends In addition to basic
expected reporting results, educational interactions, enrollments,
$ contributed, etc. are captured in CRM and reported to Devon.
19
Slide 20
ENROLLMENT AND EDUCATION HealthEquity Resources Educational
materials Open enrollment web site Plan cost calculators Open
enrollment meetings/webinars Online tutorials for e-mail
distribution Dedicated open enrollment line The Complete HSA
Guidebook (online or hardcopy) Member portal New member tutorials
New member welcome kits 20
Slide 21
IMPLEMENTATION 21
Slide 22
IMPLEMENTATION TEAM Implemented 60+ partners with different
depths of integration and customization Implementation typically
tales 24 months Involves project lead, communication lead, and IT
resources HealthEquity assigns a partner relationship manager and
creates a cross-functional team Partner Solutions Team Partner
Relationship Manager Implementation Team Structure Continued focus
on the customer will keep us loyal forever! Your responsive team
has made implementation a breeze. We love you guys and recommend
you to anyone who will listen. New Partner Marketing and Sales
Support Technology Operations Member & Client Services
Financial Services 22
Slide 23
TESTING PROCESS Stable Platform Accounts since 2003 Dev, test,
and production environments Format & Data Exchange Testing
HealthEquity maps and processes test files HealthEquity executes
unit tests and initial test cases Partner performs user acceptance
testing HealthEquity provides partner access to test environment
Scenario Testing Scenario test files HealthEquity file processes
test files HealthEquity executes test cases Partner performs user
acceptance testing 23
Slide 24
NEXT STEPS 24
Slide 25
NEXT STEPS: Contacts and Information Requests Onsite meetings,
The Complete HSA Guidebook, and information requests Gary Bell, SVP
Enterprise Strategy, 801.727.1046, [email protected] Steve
Neeleman, MD, CEO 801.727.1012, [email protected] 25 3 2
1
Slide 26
TRACK RECORD If you are going to attempt a CDH strategy: 1) Be
serious, 2) Make an investment, and 3) Work with experienced
partners like HealthEquity. Chief HR Officer, Large Employer
Continued focus on the customer will keep us loyal forever! Your
responsive team has made implementation a breeze. We love you guys
and recommend you to anyone who will listen. Director, New England
Health Plan HealthEquity continues to out do themselves in customer
service! Thanks for taking such good care of our clients. We very
much appreciate your efforts. The feedback from our clients has
been five-star. VP, California Banking Institution 26
Slide 27
Copyright 2012 HealthEquity, Inc. All rights reserved.
HealthEquity and the HealthEquity logo are registered trademarks
and service marks of HealthEquity, Inc. Building Health Savings is
a service mark of HealthEquity, Inc. Confidential and proprietary.
Reproduction without express written consent is prohibited. THANK
YOU! www.healthequity. com 27
Slide 28
DEMO CAPTURES 28
Slide 29
DEMONSTRATION INTEGRATED ACCOUNT MANAGEMENT HSA / HRA / FSA /
DCRA / VEBA COMMUNICATION, MARKETING, AND EDUCATIONAL SERVICES
Better Experience HEALTH PLAN B HEALTH HEALTH PLAN A HEALTH HEALTH
PLAN C HEALTH PBMPBM DMDM CLAIMS & ELIGIILITY INFORMATION
INFORMATION CLAIMS & ELIGIILITY INFORMATION INFORMATION Better
Discounts/Choice EMPLOYER LOWER COSTS MAXIMIZE NETWORKMAXIMIZE
NETWORK DISCOUNT / ACCESSDISCOUNT / ACCESS EMPLOYEE SATISFACTION
HIGH-QUALITY EXPERIENCEHIGH-QUALITY EXPERIENCE MINIMAL
DISRUPTIONMINIMAL DISRUPTION CHOICECHOICE CENTRALIZED COMMUNICATION
CONSISTENT CONSUMER STRATEGY Better Outcomes RESULTS Web Portal
Live 24/7/365 Support Continuing Education Debit Card Claims from
Insurance Better Decisions MOST VALUE 29
Slide 30
PLATFORM FROM WHICH TO DRIVE PROGRAMS 30
Slide 31
INSURANCE INFORMATION 31
Slide 32
INVESTMENT 32
Slide 33
PAYMENT PLATFORM PayChoice platform offerrs pay from any
account option Add optional personal checking account Pay provider
directly from any account and create a lifetime record of how
claims were paid 33
Slide 34
Rx PRICING TOOL For integrated pharmacy claims, HealthEquity
proactively identifies savings opportunities and makes the member
aware of the opportunities on the PayChoice platform and via
e-mail. 34
Slide 35
Rx SAVINGS REPORT Result: Member is educated and can talk to
their provider about ways to save. Alternative Med 35
Slide 36
SYMPTOM CHECKER Help members decide whether to treat at home or
see a doctor. Possible causes of the symptom, how to self treat,
when its an emergency, when to call a doctor, and how to prevent it
in the future. 36
Slide 37
LEVERAGE PAYMENT PLATFORM: Medical Care and Rx Members visit
the site to pay claims and transact. Includes
opportunities-to-leverage capability: Provides timely and relevant
information Rx savings or drug-to-drug interaction messaging
Message around care opportunities Ease of use Rx mail order link
Direct payment connection to Medco 37
Slide 38
PERSONAL HEALTH AND FINANCIAL RECORD (PHFR) Track health
statistics, conditions and care, and drugs and allergies. View
medical spending organized by type of service and condition.
38
Slide 39
CARE GUIDELINES Step-by-step guide to understanding and
managing 12 common conditions 39
Slide 40
CONTENT & DECISION SUPPORT Health encyclopedia A
comprehensive, award-winning collection of illustrated health
information on diseases and conditions, symptoms, tests, surgeries,
and more Symptom checker Detailed information on more than 300
specific symptoms, such as abdominal pain, headaches, or heart
palpitations, allows members to search topics based on what theyre
experiencing Care guidelines Comprehensive articles on more than
1,600 topics are categorized by disease/condition overview,
symptoms, treatment, and prevention Surgeries and procedures
Graphical presentations cover more than 100 topics, from
gastrointestinal conditions to plastic surgery Health risk
assessment URAC-accredited general risk assessment and 12 lifestyle
and condition assessments Helps members assess and minimize disease
and illness risk 40
Slide 41
HEALTHEQUITY OVERVIEW Key Differentiation Available before and
after enrollment Teachable moments and live activations Targeted
communications Configurable Web portal platform Account
integration: o HSA/HRA/FSA/VEBA Health plan integration Pharmacy
benefit integration Disease management integration Live Member
Services specialists 24/7/365 Regularly exceed industry standards
and SLAs Low turnover I wish HealthEquity could train other vendors
how to achieve flawless implementation and provide stellar customer
service. Denise Johnson Human Resources Director Regence 41