Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA Introduction & Toyota Company Approach

Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA

Introduction & Toyota Company Approach


How to identify the best product which meets all aspects of environmental demand?

CO2

TaxationPrice

Usage

City Access

Parking

SocietySociety ProductProduct

DriverDriver

NOx

EV

Range Extender

Eco-Diesel

Fuel Cell

Responsible-driving

ECO-driving

Fuel ConsumptionAccidents

Noise

?COST

Range

Running Cost


Toyota vision is to achieve zero emission with,“The right car, for the right place and at the right time”

Aim: Zero EmissionAim: Zero Emission


Motor/GeneratorMotor/Generator

BatteryBattery

Fuel TankFuel TankEngineEngine


BatteryBattery


BatteryBattery

Hydrogen TankHydrogen TankFC StackFC Stack


Fuel TankFuel TankEngineEngine

BatteryBattery

HSD technology as basis for future technology development


HSD is the platform for the future CO2 reductions

100

50

EV [tailpipe]

PetrolPetrol

DieselDiesel

Past Today

PetrolPetrol

DieselDieselHVHV

Mid-Term Long-Term

DieselDiesel

PHVPHV

PetrolPetrol

FCHVFCHV

EV mode

CO2

DieselDiesel

PetrolPetrol

HVHV

PHVPHVEV

mode

HVHV


360°Low Carbon

Company

(5) Sustainable recycling

(4) Sustainable Retailers

(1) Sustainable products

(2) Sustainable manufacturing

(3) Sustainable logistics & operations

360°TME Sustainability Approach

TPCE: Solar panelsproduce 1,600 MWh/year

La Rochelle, France:Geothermal, solar panels, micro wind


HSD Product Part


Hybrid Synergy Drive, a proven technology

ReliableReliable RewardingRewarding SatisfyingSatisfying


Toyota leading HV market with 68% of share in Hybrid market in 2009

7.818.3 22.5

31.841.0 41.9

12.0

10.9

3.4

9.5

13.9 24.2

4.2

14.8

13.7

1.3

1.9

2003 2004 2005 2006 2007 2008 2009

Toyota Lexus Honda Others

48% 81% 77% 59% 57% 60% 54%

18% 32% 26% 20% 14%

K units

Source: NewReg EU 27 + CH/N

Share in HV market

HV Volumes


Aim 2010s: 1 million hybrids/year(Unit: Million) Annual Toyota HV sales (worldwide)

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

1.0

0

0.9

(Unit: Million) Annual Toyota HV sales (worldwide)

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

1.0

0

0.9


0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

1.0

0


0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

1.0

0

0.9

EU:275,000 HV to date32,000 Prius sold year to date

2.75 million hybridscumulative sales

Hybrid version on everymodel in 2020s

Bring HSD to mainstream modelsBring HSD to mainstream models


HSD is not only superior for CO2 emissions but also NOx and PM

&


HSD is not only superior for CO2 emissions but also NOx and PM

100

0

50

mg

/km

NOx emissions

150

Auris Hybrid100kW

Competitor 2.0 litre diesel A B C D

0.8

0.4

0.2

0.0

Particulate emissions

Auris Hybrid 100kW

0.000.06

0.12

0.39

0.80

mg

/km

Source: KBA Kraftfahrt BundesamtSource: KBA Kraftfahrt Bundesamt

6.7

104.8

149 153

200

202

0.6

Competitor 2.0 litre diesel A B C D


HSD thanks to EV capability, avoids urban noise pollution

GO

OD

High Speed

Prius

Mild Hybrid (No EV capability)

So

un

d

So

un

d

Pre

ss

ure

P

res

su

re

Le

ve

lL

ev

el

Vehicle SpeedVehicle Speed

EV driving achieves amazing quietnessEV driving achieves amazing quietness

Source: TMC R&D

SILENCESILENCE

GOODGOOD


"the best thing about Prius is how it motivates people to drive more efficiently“"the best thing about Prius is how it motivates people to drive more efficiently“

AMS, 20.05.2010AMS, 20.05.2010Prius Head - up DisplayPrius Head - up Display

Prius - Eco Drive MonitorPrius - Eco Drive Monitor

Auris HSD – Energy Flow DisplayAuris HSD – Energy Flow Display ““New driving style…New driving style…Take a more relaxed Take a more relaxed approach and everything falls into place. It’s approach and everything falls into place. It’s smooth and near-silent, even when the petrol smooth and near-silent, even when the petrol engine is operating. It all feels more coordinated. engine is operating. It all feels more coordinated. You get a great ride, too You get a great ride, too ““

Whatcar, 20.05.2010Whatcar, 20.05.2010

HSD induces more responsible and efficient driving thanks to innovative specs


HSD recognized for high quality and highest customer satisfaction


Plug-in Product Part


Shorter distance: EVapprox. 20km with zero emissions

Longer distance: Hybridlow emissions

PHEV: “the best of both worlds” No range anxiety / long range capability

PHEV: “the best of both worlds”PHEV: “the best of both worlds”

- EV for city transportationEV for city transportation- Highly efficient full hybrid for longer drivesHighly efficient full hybrid for longer drives


Customers expects no compromises on capacity and range

13% 5%

69%

2 seats +trunk

3 seats +trunk

4 seats +trunk

3% 11%

25%

50%

min.60km

min.100km

min.200km

Sameas ICE

Full size car expected Range of conventional car expected

Source: Trend Tacho 2/2009 - Alternative Powertrains/EV [Germany]; n=1000

“What conditions would have to be met for you to consider an EV as next car?”


20km EV range is sufficient for daily commuting and only PHEV can meet all types of driving usage needs

CITY: 20kmCITY: 20km

EV

REX O

PHEV OSuburbs: 40kmSuburbs: 40km

EV ∆∆REX O

PHEV O

Weekend Trip: 150kmWeekend Trip: 150km

EV X

REX ∆∆PHEV O

Length of Single Journey:Length of Single Journey: -80% drive less than 10 km per trip-90% of trips are under 25km

Source:Results of PHEV tests with EDF in UK; Results for period Sep to Nov, 2008

Long Trip: 1000kmLong Trip: 1000km

EV X

REX XXPHEV O

CityCity

SuburbsSuburbs

Weekend Weekend trip areatrip area


PHEV is the most optimized solution with efficient use of PHEV is the most optimized solution with efficient use of energy and costenergy and cost

Ele

ctri

city

(kW

h)

= B

att

ery

cost

EV range (km)

0 20 40 60

5

10

15

20

25

Prius battery

Prius battery

Prius battery

80 100

Battery

cost

Battery cost not confirmed, PPMD assumption –on RSP


PHEV is the least dependant on infrastructure investmentPHEV is the least dependant on infrastructure investment

SpecialSpecial InfrastructureInfrastructure

ChargingCharging TimeTime

Strictly Strictly neededneeded

NeededNeeded On-demandOn-demand

Very long or Very long or requires high requires high voltage quick voltage quick chargecharge

Long Long

((~~2.5h)2.5h)

ShortestShortest

((~~1.5h)1.5h)

EVEV REXREX PHEVPHEV


EV battery development still needs significant improvements

Veh

icle

V

ehic

le

Sp

eed

S

pee

d

(km

/h)

(km

/h)

Temperature (Temperature (°C°C ))

Max. speed, acceleration is decreasing Max. speed, acceleration is decreasing during winter time, if battery level is lowduring winter time, if battery level is low

Source: TMC R&D

120

100

80

40

0-20 -10 10 30 50

50%

40%

30%

20%

State of State of ChargeCharge

Wors

e

Wors

e

WinterWinter


And it also received praise from media after first test And it also received praise from media after first test drives…drives…

“The first driving test was promising. The Prius as a plug-in means in the city almost always zero-emission driving, the absolute range of 700 kilometers ends all discussions about everyday use.”

First drive report with Prius Plug-in in Berlin CityFirst drive report with Prius Plug-in in Berlin City30/07/201030/07/2010

“This is usable, robust and genuine fuel-saving technology that doesn’t leave you stuck by the side of the road.”

Prius Plug-in ReviewPrius Plug-in Review12/08/201012/08/2010

“The Prius Plug-in ticks all the boxes. Early adopters may take the plunge with cars like the Nissan Leaf, but for the rest electric plug-in hybrid mix is the ideal all rounder until ranges improve.”

COTY journalist Michael McAleer (11/08/2010)COTY journalist Michael McAleer (11/08/2010)

The Toyota Prius plug-in makes his case alone outstandingly as the outrider drive train, since it does drive electric without letting normal drive off : to provide enough range. With the falling prices for batteries, they could gradually be even greater.

Prius Plug-in Review10/09/2010


Conclusion Part


Current HV market continuously growing but mix still below well 1%

‘03

2k2k

10k10k

24k24k

38k38k

56k56k

69k69k78k78k

0.06%0.06%

0.15%0.15%

0.24%0.24%

0.36%0.36%

0.47%0.47%

0.54%0.54%

Hybrid Hybrid Volume Volume

Hybrid Hybrid MixMix

Source: NewReg / EU27 incl. CH and N

‘04 ‘05 ‘06 ‘07 ‘08 ‘09

56k56k

HV Mix in TTL EU MarketHV Mix in TTL EU Market

2010 YTD (Jan-Aug)2010 YTD (Jan-Aug)


Incentives could boost the sales of new environmental technologies

Innovator Early majority

Early adopters

Time

Ac

cu

mu

late

d s

ale

s


Incentives needs to be used where it makes most sense

?SocietySociety ProductProduct

DriverDriver


Back-up Part


1. Sustainable products

Gasoline,diesel

Gaseousfuels Biofuels Synthetic

fuels Electricity Hydrogen

CO2 reduction Air qualityEnergy diversity

Hybrid technology

Ultimate Eco-Car

The right car, the right place, the right time

TOYOTA MOTOR EUROPE


2. Sustainable plants

Renewable Energy

Sustainable Plant: TMUK

Sustainable Plant: TMMF

Using natural resources whilst existing in harmony with natural surroundings

Plantation on & around Sites

Environmental Performance

1

2

3

• 8 Toyota plants in Europe are ISO 14001 certified• All plants have zero waste to landfill• Energy use was reduced by 44% since 2001

TOYOTA MOTOR EUROPE


Facts & FiguresFacts & Figures

• 12,800 panels on +/- 80 000 m² roof surface

• Renewal +/- 65 000 m² roof surface

• Peak power supply : 1.84 MWp

• Electricity Production : 1,600 MWh/year

+/- 16% of electricity consumption of TPCERemaining 100% green electricity supplied by Luminus

BEFORE

AFTER

3. Sustainable logistics operationsToyota Parts Center Europe Solar Project

Completed Dec 09

Start Mar 09

TOYOTA MOTOR EUROPE


4. Sustainable Retailer Strategy

Energy (Kaizen)

Audit

Energy (Kaizen)

Audit

Certified Environmental Management

System (e.g. ISO 14001)

Certified Environmental Management

System (e.g. ISO 14001)

Toyota Retailer Environmental Assessment

Toyota Retailer Environmental Assessment

New Outlets &

Full Refurbishments

New Outlets &

Full Refurbishments

Existing OutletsExisting Outlets

“Buildings contribute to 40% of CO2 emissions in Europe”United Nations Environment Programme (UNEP) Sustainable Construction and Building Initiative (SBCI)

Sustainable RetailerSustainable Retailer

1 2


La Rochelle - France

Main technologies: Geothermal / Solar panels / Micro windEnvironmental improvement:CO2 neutral- 50% water consumption/car- 60% kWh/m2-100% reduction in NOxPayback: 4 - 10 years, depending on technology

Opened 17 June ‘10

Main measures: Zero / low cost actions

Environmental improvement:- 24 to 48 tonnes CO2 /year- 10 to 20% gas consumption-10 to 20% electricity consumption

Savings: between 4,750 -9,500 € / yearPayback < 3 years

TOYOTA MOTOR EUROPE

4. Sustainable Retailer Strategy

1 2


We are convinced that HSD, full hybrid, is truly the core technology for 21st century

Stage 1

2010

Prius +Auris HSD

Stage 2

Stage 3

2015

HSD mix

Prius only

Bring HSD to mainstream modelsBring HSD to mainstream models


Environmental efficiency/household will be deteriorated as there will be a need for second car

+

EV: 0 gr. CO2EV: 0 gr. CO2 Family car: 144* gr. CO2Family car: 144* gr. CO2•Volume-weighted average CO2 emissions of the top 10 brands by volume ’09Volume-weighted average CO2 emissions of the top 10 brands by volume ’09

Source: JatoNet CO2 White Paper ‘10Source: JatoNet CO2 White Paper ‘10

Double purchasing and running cost


Hybrid Battery Recycling

• Toyota wants to make sure that hybrid batteries are collected and treated to recover the metals

• Currently investigating to set up a collection network

TOYOTA MOTOR EUROPE


Energy source for electricity generation

ThermalThermal HydroHydro NuclearNuclear

Efficiency improvement varies

with power mix

Efficiency improvement varies

with power mix

Iceland

GeothermalGeothermal

Potential to reduce CO2 on a well-to-wheel basis, especially if non-fossil fuels are used

0%

10%

20%

30%

40%

50%60%

70%

80%

90%

100%

Austria France UK Germany NL Italy Spain Portugal Belgium Sweden Denmark Finland Norway

Documents

Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA Introduction & Toyota Company Approach