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Bathroom
Kitchen
Main Business
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Globe Union - Management Team
Group Chairman & President
Scott Ouyoung
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Group Headcounts
North America : 476Europe: 755
Taiwan : 560
China : 7,864
Total headcounts : 9,655
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Company Profile 1979 Established GUIC, as a trading company 1989 Stepped into factory manufacturing 1993 Set up factory in China 2005 GUSZ IPO in China Own: 10 factories 、 10 sales companies 、 13 brands 2007 Group sales achieve NTD22.5billion Capital contributed to Global Investment
Region NTD (billion)
Taiwan 0.65
China 2.72
North America 2.05
Europe 3.68
Total 9.10
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GU Global Strategy
GU Global Brand (2007~)
GU Local Brand (1993 ~)
Vertical Integration of the Supply Chain in the Industry
GU ODM(1979~) Global Strategies
Seeking the top rank on market share & profitability
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Business Model
Product Manufacturer
Channel Distributor
product
ODM
Own BrandsIn-house
Outsourcing58 %
42 %52 %
48 %
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GU Strategy for Manufacturing Factory
MexicoMexico
TexasTexas
MontrealMontreal
GermanyGermany
ShandongShandong
ShenzhenShenzhen
China: scale of production 、 low cost
Europe/NA: speedy product supply 、 close to customers Outsourcing: JV 、 join forces
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GU ODM (1979)
HOMEMARK好美佳
Home center
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1999
2002
2003
2000
2003
1993
2003
2006
2006
20042007
GU Local Brand (1993)
以夷制夷
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GU Global Brand – Danze (2007)
資源共享、借力使力
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Top Taiwan Global Brands 2007 A Ranking by Brand Value -- 「 Emerging Brand 」
