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WHOLE BRAIN®

THINKING

TECHNOLOGY

SUMMARY

Herrmann International • www.hbdi.com 1-800-432-4234 1-828-625-9153

794 Buffalo Creek Road, Lake Lure, NC 28746 USA

Herrmann InternationalPresents

Copyright 1982-2006 by The Ned Herrmann Group. All rights reserved.Published by Herrmann International. No part of this presentation may be reproduced in whole or in part in any form or medium without written authorization by Herrmann International.

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UNIQUESPECIALIZEDSITUATIONAL

INTERCONNECTEDITERATIVEDOMINANT

MALLEABLEWHOLE

UNIQUESPECIALIZEDSITUATIONAL

INTERCONNECTEDITERATIVEDOMINANT

MALLEABLEWHOLE

KEY BRAIN CHARACTERISTICS

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The BRAIN is the Source of:

• Who we are• What we do• How we do it

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SPERRY'SLEFT/RIGHT

MODEL

Right CerebralHemisphere

Left CerebralHemisphere

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RIGHT

HEMISPHERE

LEFT HALF

LIMBIC

SYSTEM

RIGHT HALF

LIMBIC

SYSTEM

LEFT

HEMISPHERE

NEOCORTEX

LIMBIC

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FOUR THINKING STRUCTURES

CEREBRAL

LIMBIC

RIGHTLEFT

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A

B C

D

McLean'sTRIUNE BRAIN

MODEL

SPERRY'SLEFT/RIGHT

MODEL

HERRMANN'SWHOLE BRAIN

THINKINGMODEL

Right CerebralHemisphere

Left CerebralHemisphere

Right HalfLimbic System

Left HalfLimbic System

A

B C

D

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BRAIN DOMINANCE

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THE ORGANIZING PRINCIPLE

Four interconnected clusters of specialized mental processing modes that function together

situationally and iteratively,

making up a whole brain in which one or more parts becomes naturally dominant

DA

B C

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THE ORGANIZING PRINCIPLE

PHYSIOLOGY

THE BRAIN

METAPHOR

THE WHOLE BRAIN®

MODEL

ARCHITECTURE

THE ORGANIZING

PRINCIPLE

DA

B C

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LOGICALANALYTICALFACT-BASED

QUANTITATIVE

ORGANIZEDSEQUENTIAL

PLANNEDDETAILED

HOLISTICINTUITIVEINTEGRATINGSYNTHESIZING

INTERPERSONALFEELING-BASEDKINESTHETICEMOTIONAL

D

Upper RightAUpper

Left

BLower Left

C

Lower

Right

Rig

ht

Mod

eT

hin

kin

g P

roce

sses

Left M

ode

Th

ink

ing P

rocesses

Upper Mode Thinking Processes

Lower Mode Thinking Processes

WHOLE BRAIN® THINKING MODEL

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EXPERIMENTALSELF

SAFEKEEPINGSELF

FEELINGSELF

RATIONALSELF

A

B C

DLOGICAL

ANALYTIC

OUR FOURDIFFERENT SELVES

PLAYFULIMAGINATIVE

ORGANIZERPLANNER

EXPRESSIVEEMOTIONAL

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Is sensitive to othersLikes to teachTouches a lotIs supportiveIs expressiveIs emotionalTalks a lotFeels C

AnalyzesQuantifies

Is logicalIs critical

Is realisticLikes numbers

Knows about moneyKnows how things work

A

Example:

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B C

D

Measuring the level of mental preference

of each of the four selves forms the profile

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THE HBDI™ PROFILERESULTS FROM THE

PERSONAL PREFERENCE DATAPROVIDED BY THE

HERRMANN BRAIN DOMINANCE INSTRUMENT

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Preference Code:

Adjective Pairs:Profile Score:

A B C DQuadrant:

2

3

48

1

9

111

1

8

87

2

4

35

©2005 The Ned Herrmann Group

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INDIVIDUAL PROFILES

ARE NEITHER

GOOD NOR BAD

RIGHT NOR WRONG

BUT THERE ARE

SITUATIONAL CONSEQUENCES

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BRAIN DOMINANCE

PREFERENCES

INTEREST

MOTIVATION

COMPETENCE

STRONGWEAK

STRONGWEAK

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MEDIC

AL

ADMINISTRATION

NURSES

PSYCHIATRISTS

Herrmann Brain Dominance Profile SAMPLE OCCUPATIONAL PROFILES

Hospital example

Lower LeftB

ControlledConservativePlannerOrganizationalAdministrative

AUpper Left

LogicalAnalyzerMathematicalTechnicalProblem solver

Lower RightC

InterpersonalEmotionalMusicalSpiritualTalker

DUpper right

ImaginativeSynthesizerArtisticHolisticConceptualizer

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PROCESSING MODES

Cognitive / Intellectual

Visceral / Instinctual

IntuitiveRealistic

Lower LeftB

ControlledConservativePlannerOrganizationalAdministrative

AUpper LeftLogicalAnalyzerMathematicalTechnicalProblem solver

Lower RightC

InterpersonalEmotionalMusicalSpiritualTalker

DUpper rightImaginativeSynthesizerArtisticHolisticConceptualizer

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IMPACT OF DOMINANCE

ON HOW WE SEE

THE WORLD

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BRAIN DOMINANCE FILTERS

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Herrmann Brain Dominance Profile Average Thinking Styles

for Males & Females

Lower Left

B

Planner ControlledConservativeOrganizationalAdministrative

AUpper Left

Problem solverMathematicalTechnicalAnalyzer Logical

Lower Right

C

TalkerMusicalSpiritual

EmotionalInterpersonal

DUpper rightConceptualizer

ImaginativeSynthesizer

ArtisticHolistic

Males:292,576

Females:215,730

100

9080

7060

5040

3020

10

N=508,306

100908070605040

302010

100 90

8070

6050

4030

2010

10090

8070

6050

4030

2010

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Husban

d

Herrmann Brain Dominance Profile

SAMPLE PROFILES

Wife

Lower Left

B

Planner ControlledConservativeOrganizationalAdministrative

AUpper Left

Problem solverMathematicalTechnicalAnalyzer Logical

Lower Right

C

TalkerMusicalSpiritual

EmotionalInterpersonal

DUpper RightConceptualizer

ImaginativeSynthesizer

ArtisticHolistic

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Herrmann Brain Dominance Instrument

SELECTED OCCUPATIONAL NORMSSCIENTIFIC

"TROUBLESHOOTERS"

TECHNICAL

FINANCIAL

ARTISTIC

ENTREPRENEURIAL

LEGAL

MANAGERIAL

ADMINISTRATOR

SUPERVISORY

DEVELOPMENTAL

EXPRESSIVE

FACILITATIVE

SOCIAL

CUSTOMER SERVICE

SUPPORTIVE

"MULTIDOMINANT

MULTI TASKING

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RealisticCommon

Sense

IdealisticIntuitive

Cognitive Pragmatic

Visceral Instinctual

Dou

ble

Dom

inan

tL

eft

Double DominantCerebral

Double DominantLimbic

Dou

ble D

omin

ant

Righ

t

CREATIVENATURAL

LOGICALQUANTITATIVE

CRITICALANALYTICFACTUAL

CONCEPTUALSYNTHESIZINGMETAPHORICINTEGRATIVE

VISUAL

EMOTIONALHUMANISTICEXPRESSIVE

SENSORYMUSICAL

SEQUENTIALCONSERVATIVECONTROLLEDSTRUCTURED

DETAILED

THE UNIVERSE OF THINKING STYLES

A

B

D

C

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QuantifyingAnalyzingTheorizing

Logically processing

QuantifyingAnalyzingTheorizing

Logically processing

OrganizingSequencingEvaluatingPracticing

OrganizingSequencingEvaluatingPracticing

ExploringDiscovering

ConceptualizingSynthesizing

ExploringDiscovering

ConceptualizingSynthesizing

SharingInternalizing

Moving & FeelingInvolving

SharingInternalizing

Moving & FeelingInvolving

INTERESTMOTIVATION

PASSION

INTERESTMOTIVATION

PASSION

A

B C

DUPPER LEFT

LOWER LEFT LOWER RIGHT

UPPER RIGHT

PREFERRED LEARNING STYLES

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LogicalRational

QuantitativeTheoretical

LogicalRational

QuantitativeTheoretical

OrganizedSequentialProceduralMethodical

OrganizedSequentialProceduralMethodical

VisualConceptual

SimultaneousExperimental

VisualConceptual

SimultaneousExperimental

EmotionalExpressive

InterpersonalKinesthetic

EmotionalExpressive

InterpersonalKinesthetic

A

B C

D

RIGHTLEFT

UPPER

LOWER

experien

tialco

ncr

ete

intellectual

instinctual

OPEN MINDED

FEELING-B

ASEDCONTROLLED

FACT-BASED

Non

-Verb

alV

erb

al

WHOLE BRAIN® TEACHING & LEARNING MODEL

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NO MATTER HOW “DIFFERENT” YOU ARE,

THERE ARE OTHER NORMAL PEOPLE LIKE YOUSOMEWHERE IN THE WORLD.

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VISUALIZATIONIMAGINATION

CONCEPTUALIZATION

VISUALIZATIONIMAGINATION

CONCEPTUALIZATION

LOGICAL THINKINGANALYSIS OF FACTS

PROCESSING NUMBERS

LOGICAL THINKINGANALYSIS OF FACTS

PROCESSING NUMBERS

PLANNING APPROACHORGANIZING FACTSDETAILED REVIEW

PLANNING APPROACHORGANIZING FACTSDETAILED REVIEW

GUT REACTIONSENSORY RESPONSE

INTERPERSONAL

GUT REACTIONSENSORY RESPONSE

INTERPERSONAL

A

B C

D

PREPARATION / INCUBATION / ILLUMINATION / VERIFICATION

PREPARATION&

VERIFICATION

INCUBATION&

ILLUMINATION

WHOLE BRAIN® CREATIVITY & INNOVATION

ITERATIVE MODEL

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Awareness

Understanding

Acceptance

Value Shift

Belief

Application

TransformationSteps Along TheMental Path To

Self-Development

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Situationally, step into those modesyou least prefer

as required

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THINGS THAT WE ARE

DOING THAT WORK WELL,

SUCH AS TEACHING, MANAGING,

COMMUNICATING AND CREATING

ARE LIKELY, WHEN DIAGNOSED

TO BE WHOLE BRAINED.