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What’s Your Communication Style?Connecting with Donors, Board

Members and Staff

Liz FitzgeraldXChange Consulting, Inc.

770-956-9493liz@xchangeconsulting.com

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Sign Your Name

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WHOLE BRAIN®

THINKING

Copyright 1982-2006 by The Ned Herrmann Group. All rights reserved.Published by Herrmann International. No part of this presentation may be reproduced in whole or in part in any form or medium without written authorization by Herrmann International.

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FOUR THINKING STRUCTURES

CEREBRAL

LIMBIC

RIGHTLEFT

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THE ORGANIZING PRINCIPLE

PHYSIOLOGY

THE BRAIN

METAPHOR

THE WHOLE BRAIN

MODEL

ARCHITECTURE

THE ORGANIZING

PRINCIPLE

DA

B C

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Describe Yourself

Create a list of attributes/descriptors about YOU. List anything that comes to mind: physical attributes, passions, hobbies and interests.

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BRAIN DOMINANCE

PREFERENCES

INTEREST

MOTIVATION

COMPETENCE

STRONGWEAK

STRONGWEAK

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LOGICALANALYTICALFACT-BASED

QUANTITATIVE

ORGANIZEDSEQUENTIAL

PLANNEDDETAILED

HOLISTICINTUITIVEINTEGRATINGSYNTHESIZING

INTERPERSONALFEELING-BASEDKINESTHETICEMOTIONAL

DA

B C

WHOLE BRAIN THINKING MODEL

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Quadrant A – Blue• Analytical• Challenging• Critical• Definitive• Direct• Factual• Intellectual• Logical• Mathematical• Objective• Problem Solver• Quantitative• Rational

• Realistic• Rigorous• Technical• Need Proof, Data and Numbers• Black and White• To-the-Point• Linear Thinker• Precision and Accuracy• Debate for the Sake of

Intellectual Discussion• Risk Averse• Focus on minutia

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Quadrant B – Green

• Administrative• Articulate• Controlled• Detailed• Disciplined• Dominant• Industrious• Organized• Planner• Practical• Procedural• Punctual• Safekeeping

• Sequential • Persistent• Structured• Agenda Driven• Timeline• Get Everyone in Line• Routine is the Comfort Zone• Everything has a Place• Tenacious• Keeps Order• Provides Polices and

Procedures• May be Resistant to Change

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Quadrant C – Red

• Cooperative• Emotional• Empathetic• Enthusiastic• Expressive• Friendly• Harmonizing• Helpful• Interpersonal• Intuitive• Musical• Passionate• Receptive

• Responsive • Spiritual• Trusting• Collaborative• Relational• Team-Oriented• Team Builder• Consensus Building• Create Win-Win Situations• Connect People• Manage Conflict• Intuitive About Others• Can Overextend Themselves

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Quadrant D – Yellow

• Adventurous• Artistic• Conceptual• Creative• Curious• Exploratory• Flexible• Imaginative• Integrating• Intuitive• Open-Minded• Risk Taker• Simultaneous• Spontaneous

• Strategic• Synthesizer• Visionary• Brainstorming• New Ways of Doing Things• Ask Questions• Open to New Ideas• Change Agent• Innovative• Entrepreneurial• May Need to Delegate Ideas to

Action• Constant Improvement

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What’s Your Language?

• What do you think of when you hear the word money? ____________________

• What do you think of when you hear the word growth? ____________________

• What do you think of when you hear the word measure? ____________________

• What do you think of when you hear the word plan? ____________________

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Plot YourselfA

B C

D

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MEDIC

AL

ADMINISTRATION

NURSES

PSYCHIATRISTS

Herrmann Brain Dominance Profile SAMPLE OCCUPATIONAL PROFILES

Hospital example

Lower LeftB

ControlledConservativePlannerOrganizationalAdministrative

AUpper Left

LogicalAnalyzerMathematicalTechnicalProblem solver

Lower RightC

InterpersonalEmotionalMusicalSpiritualTalker

DUpper right

ImaginativeSynthesizerArtisticHolisticConceptualizer

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List Key StakeholdersA

B C

D

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A

B C

D

How the Brain Communicates

•Uses facts to illustrate points•Very matter of fact•Expresses emotions abstractly•Appears to display little or no emotion regardless of the situation

•Speaks in sentences and paragraphs•Competes sentences and paragraphs•Very concrete in speaking•Asks questions that have answers

•Mediate & facilitate•Share, listen & express•Collaborate & build relationships•Intuitively sense underlying issues•Sensitive to other people’s needs

•Speaks in phrases•Stops in mid-sentence, thinkingothers obviously know•Very abstract in speaking – uses Metaphors and musical words•Asks questions that lead to other questions

What?

Who?

How?When?Where?

Why?

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Herrmann Brain Dominance Instrument

SELECTED OCCUPATIONAL NORMSSCIENTIFIC

"TROUBLESHOOTERS"

TECHNICAL

FINANCIAL

ARTISTIC

ENTREPRENEURIAL

LEGAL

MANAGERIAL

ADMINISTRATOR

SUPERVISORY

DEVELOPMENTAL

EXPRESSIVE

FACILITATIVE

SOCIAL

CUSTOMER SERVICE

SUPPORTIVE

"MULTIDOMINANT

MULTI TASKING

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IMPACT OF DOMINANCE

ON HOW WE SEE

THE WORLD