Copy of Pizzeria Franchisee Sample

7/28/2019 Copy of Pizzeria Franchisee Sample

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Pizzeria Franchisee Sample

Executive Summery:

The following plan is based onyears of experience, is highly focused and

promises to follow a path of prosperity. It isbased on conservative sales figures and actualsales may be higher.4 moons pizzeria will show aprofit almost immidietely and will increase sales

and profits each year therefore.


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Objective

Need to lease a site at Banani, Kemanl AtaturkAvenue, Dhaka.

Be the first 4 moons pizzeria in Dhaka. Provide the highest quality product, duplicating

franchisors successful pizzeria in Dhaka. Give top notch service in a quick and efficient

manner. Keep our menu simple to maintain low food cost. Maintain the competitive, fast-casual dining at

the mid-range price point. Use marketing strategies to build volume quickly. Maintain and expend an outstanding reputation as

being the best neighbourhood pizzeria.


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Missions

4 moons pizzeria have some missions.They are: We will always offer a fresh product and

welcoming environment. We will remain cheerful, courteous, well trained

and focused on pleasing our guests. We will strive to become the first destination of

choise for those in our neighborhood andcommunity.

Our staff will be offered a workplace wherethey can prosper and grow a dignified, fun andrewarding manner.

We will give support to and contribute to ourcommunity schools, offices and businesses.


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Keys to success

Our policy of being operating managing members is tomake sure sure we pass by every table to greet, visitwith or atleast send a smile to our guests. We will visitany table or answer to any phone call that has feedback,

positive or negetive. We will use every means available tosatisfy our customers.

We will be comitted to the success and happiness of ourstuff.

We will be committed to providing quality food andbevarage at all times.

We will consistently follow the franchisors provenmethods.


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Highlights

0

100,000

200,000

300,000400,000

500,000

600,000

700,000

800,000

year 1 year 2 year 3

sales

gross mergin

net profit


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Company Summery

Established in 1958, 4 moons pizzerias are anaward winning, Home of the brick over pizza.They offer a comfortable, friendly ambience withits new Modern Pizzeria design.

The menu features are-pizza, hot calzones,sandwitches, baked pastas, fresh tossed salads,coffee, ice-creams and fried chickens etc.

The pizza dough is made fresh everyday on site.a

Bevarages include soft drinks, imported anddomestic bear, micro-brews and an impressive winelist.


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Company Ownership

We are an LLC, Limited Liability company, with threemeaning owners holding an equal share(25%) andinterest in the franchise.

1. Sarah Hasan: General Managing Owner-Hands-On-Management of the daily restaurant andcompany operations.

2. Zakir Hossain: Vice Managing Owner, hands-on-Managements of daily operations and sales

trends.3. Homera Fathema: Vice Managing Owner,

Marketing and Future Finance investments.


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Start-up-costs

Remodel costs Tk 1,000,0000 Walpaper menu costs Tk 100,000

Insurance Tk 2,000,0000

Franchise fee Tk 1,500,0000

1stmonth rent Tk 50,000

City fees Tk 15,000

Bear and Wine license (optional) Tk 50,000

Design Tk 50,000 Total Start-up Expenses Tk 5,000,0000


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Services

4 Moons Pizzerias are comfortable and inviting.The real power and energy of the pizzeria willcome from the attentive and courteous serviceprovided by our managers and stuff. We will have

at least one manager on duty all the time. Our hours are Sunday to Thursday 9:00am to

11:00pm. Take out available during store house.

Delivery hours 4:00pm to before closing everyday

we are open. We will offer delivery all day on Saturday and

Sunday and some holidays.


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Market Analysis

Potential customes growth year1 year2 year3 year4 CAGR

Ages 0-19 4% 30,426 31,643 32,909 35,594 4.00%(Prefered fastfood)

Ages 20-54 4% 61,583 64,046 66,608 69,272 4.00%

Over 55 3% 26,775 27,658 28,626 29,599 3.40%

Total 3.87% 118,784 123,374 128,143 133,096 3.87%


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Target Market Segment Startegy

We havent ruled any one group or class out in our targetmarket area. Just about everyone eats pizza. Mostresidence in this area have busy schedules, and findvalue in exceptional and timely service, as well as mouthwatering, delightful food. We believe most everyone will

appreciate our value based menu and family atmosphere. We strongly believe we will overcome any competition in

our area. The local competition includes Pizza Hutz,Dominous pizza, Captains World, Americans Burger and

Coopers.


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Service Business Analysis

Pizza Statistics:

Bangladeshis eat approximately 5000 pieces ofpizza a day.

Accounts for 10% of all food service sales.

18% of Bangladeshis eat pizza at least once amonth.

67% of the people of Dhaka order pizza for acasual evening with friends.

Children between 10-20 years prefer pizza over

all other food groups.


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Marketing Strategy

We will start our marketing during the construction phase. Ourmain factor in success is simply that a person can enjoy agood pizza, fast service and friendly familier faces. We willall be involved in sales and marketing. We will gatherinformation about the neighborhoods, use our POS system totrack top sellers and gather a customer base for marketingoffers.

Kids school tours.

Gift certificate program

Phone book advertisement

Coupons Door hangers.

Sporting events for schools and group events.

Eye catching signage.

Excellent service and high quality food

Word of mouth.


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Personal plan

We plan to have a part-time staff to include pizza makers, deliverydrives and counter persons. We are planning on astaff of 10

emplyees to come on at peak business levels.Our first month will have a higher labor rate due to training, pre-

opening preparation and grand opening labor.We have forecasted labor at 18% of gross sales. We will srtive to

keep our payroll at 18% or lower.

Personal plan

Wages year 1 year 2 year 3

Total payroll $ 126,738 $ 129,228 $ 136,982

Total people $ 0 $ 0 $ 0

Other $ 126,738 $ 129,228 $ 136,982


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Start-up-funding

4 Moons Pizzeria has $ 160,000 initial investment,$125,000 of which will cover the franchise fee.

Our estimated start up is $ 505,000. We areseeking a loan in the amount of $ 145,000.

Documents

Copy of Pizzeria Franchisee Sample