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8/6/2019 Copy of Collection Letters
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COLLECTION PROCEDURE
Prompt collection of money is essential for the successfuloperation of a business organization.
If the creditors do not clear their accounts within the stipulatedperiod of time, there would be a fall in the amount of capitalturnover and this may adversely affect the profit of the companywhich had supplied goods on credit.
Many organizations have therefore, evolved an effectivecollection procedure. This is often called a collection letter
series.
Obviously the main purpose of the system is to collect theamounts due and at the same time ensure that the businessrelationship with the customer is maintained. To achieve thesetwin objectives you should be in mind the following points:
1)Be courteous, tactful and patient in dealing with debtors. Neverassign any motives. Always assume that he is sincere and
intends to pay.
2)Decide the extent of time gap between communication on thebasis of the type of credit risk and the urgency of collection. Thecustomers assets, volume of business, record of paying debts inthe past would help you come to a decision.
3)Start by sending a regular monthly statement. Follow it up by aroutine reminder. The next step is to write a personal letter to the
concerned officer and if there is no response, talk to the personon phone and then send a telegram. As a last resort, write aletter giving notice for legal action.
4)Mention the amount due in each communication.
5)To motivate response, appeal to the customers sense offairness, good intentions or self-interest. Or you may try toexcite in him the emotions of sympathy and fear. One way of
framing your ideas to achieve these tasks is given below:
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SENSE OF FAIRNESS:
We agreed on certain terms when theaccount was opened. In all fairness youshould honour them.
GOOD INTENTIONS:
It appears our statement of amount hasmissed your attention. On receipt of thisletter we hope to receive the payment.
SELF INTEREST:
It will become difficult for you to obtaincredit in future if there is any further delay inclearing the outstanding dues.
SYMPATHY:
You can very well imagine how difficult it isbecoming for us to run our businesssmoothly in the case of non-payment ofamount due to us. We therefore, request youto act fast and clear your account.
FEAR:
Unless we receive the payment within afortnight from now, we shall be forced toplace the matter in the hands of our legaladviser for necessary action.
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Kashiwal Plastics Limited
234, Subhash Chandra Bose Road
Churchgate, Mumbai 400 029
Phone : 020-23445566, 23445577, Fax : 020-23445588
Ref. No. _________
10 November 2001
The Manager
Dagar Enterprises
472A, New Rohtak Road
Bhiwani 125 021
Subject : Supply ofKarywel Suitcases
Dear Sir
Please refer to your letter dated 12 October 2001.
We are pleased to accept you as a credit customer of our company.Your order for 200 suitcases is being sent immediately through Golden
Transport Company on the credit terms proposed by you. A bill for Rs.55,000 is enclosed. You will notice thatg we have allowed the usualtrade discount, and that the last date by which the payment shouldreach us is 9 January, 2002. The shipping papers have been sentseparately to your bank.
We have investigated the credit references given by you and foundthem satisfactory. We look forward to serving you in future and hopeto receive an order for another lot soon. We wish you success inpromoting the sale ofKarywel.
A form for credit information is sent herewith in duplicate. Please fill itin and send us one copy. This request is a part of our creditprocedure and helps us update our records as regards our creditcustomers.
Yours faithfully
Sd/-
P.K. Saxena
Credit Manager
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ROUTINE REMINDER
15 December 2001
Dear Sir
I am sending a copy of the statement of
account dispatched to you on 30
November, 2001. The draft for Rs.
55,000/- for the supply of 200 suitcases
has not yet been received. Pleaseexpedite payment.
Yours faithfully,
Sd/-
P.K. Saxena
Credit Manager
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SECOND REMINDER
31 December 2001
Dear Sir
This is our third attempt to collect Rs. 55,000thatg you owe us for the 200 suitcases
supplied to you on 10 November 2001. Noaction seems to have been taken on ourstatement of account sent to you on 30November and our reminder of 15 December2001.
We had readily agreed to your terms of credit
and it is only fair that you honour them. If bychance our earlier communications haveescaped your attention, I am sure this onewill reach you and evoke a prompt response.
Yours faithfully,
Sd/-
P.K. Saxena
Credit Manager
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15 January 2002
Dear Shri Ram Das
Before I come to the purpose of writing this
letter, let me wish you and your firm a
prosperous New Year.
As you know, we supplied 200 suitcases of
different sizes to your firm on 10 November 2000,
ad for this supply a sum of Rs. 55,000 was to be
remitted to us in early December. But despite
three communications, we have not so far
received the payment.
We do not in any way wish to damage your credit
reputation. I am aware that you value yours just
as we do ours. But any more delay on your part
may force us to a still avoidable course of action.
I should therefore, be grateful if you could kindly
send the amount by demand draft immediately
on receipt of this letter.
Yours sincerely,
Sd/-
P.K. Saxena
Credit Manager
THIRD REMINDER : PERSONAL LETTER
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FOURTH REMINDER : TELEPHONE CALL
On January 2001, Shri Saxena speaks to
Shri Ram Das on the phone, requesting
him to send the payment of Rs. 55,000 for
the supply of 200 suitcases.
Shri Ram Das explains that he was away
from Bhiwani for the last two months for
some personal reasons.
He regrets the delay and promises to
dispatch the cheque on 31 January 2001.
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FIFTH REMINDER: TELEGRAM
After waiting for seven days, on 8 February
2002, the following telegram is sent to Shri
Ram Das.
REFER TELEPHONE CONVERSATION
ON 30 JANUARY, DRAFT FOR RUPEES
55000 NOT YET RECEIVED. SENDTODAY.
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SIXTH REMINDER : THE FINAL LETTER
23 February 2002
Dear Shri Ram Das
This is to inform you that unless the
demand draft for Rs. 55,000 is
received by 7 March, 2002, we shall
place the matter in the hands of ourlegal adviser for necessary action.
Yours sincerely
Sd/-
P.K. Saxena
Credit Manager