Coppead Brochure

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COPPEADGRADUATE SHOOL OF BUSINESS

The Brazilian BS in Rio de Janeirowith an international flair


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REPUTATION

The BUSINESS SCHOOL with a

forEXCELLENCEGLOBALLY ACKNOWLEDGED

02 THE COPPEAD GRADUATE SCHOOL OF BUSINESS


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CONTENTS

Welcome

Almost a Century of Knowledge & Tradition

Research, Innovation & Entrepreneurship Defining the Future

COPPEADs Identity

An International Culture

A Program for Each Profile

A Faculty with Teaching & Research Expertise

Research as a Lever

Partnerships with Business

Rio de Janeiro, Cultural Property - UNESCO World Heritage

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Welcome

EXCELLENCE MANAGEMENTINTERNATIONAL

RESEARCH

Knowledge

Partnership

Innovat ion

Tradition

Integrity RELEVANCE

Entrepreneurship

THE COPPEAD GRADUATE SCHOOL OF BUSINESS


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EFMD

AACSBI N T E R N A T I O N A L

WELCOME

With almost 40 years of existence, The COPPEAD Graduate School of Business Federal University of Rio de Janeiro is the only internationally accredited Schoolof Management belonging to the Brazilian public system.

The Federal University of Rio de Janeiro (UFRJ), almost 100 years old, is not onlyone of the oldest and most respected higher education institutions in Brazil, butalso the largest university in the federal educational system.

Our mission is to contribute to the development of Brazil by providing education topresent and future business leaders who are able to perform highly both in thelocal and global environment, and to new faculty who can disseminate and createinnovative knowledge in business.

Our commitment to excellence, integrity and global insertion is acknowledged bythe Brazilian accreditation system (CAPES Foundation & ANPAD), the EQUISaccreditation granted by the European Foundation for Management Developmentand high scores in international rankings. Our full-time MBA, public and tuition-free, is the only one in South America consistently ranked among the top 100programs worldwide by the reputable Financial Times.

Our focus on relevance and international brand recognition is underpinned by aninternational development strategy that is part of our identity and culture, so as toensure that the knowledge and skills imparted in our programs are in line with the

realities of management in an internationally interdependent world, whilereflecting a strong sense of global responsibility.

Our faculty is internationally renowned for its research and increasing number ofpublications in prestigious international journals. This, together with a continuousfocus on innovation, both in pedagogy and course design, which emphasizesresearch knowledge transfer, speaks of COPPEAD's academic excellence.

We are proud of our roots, of the corporate recognition of the quality of ourprogram portfolio and of the quality of our international alliances & partners. Weare faithful to what we are and to what we strive to be, so that the COPPEAD brandstands out in the global scenario as a synonym of excellence, relevance,

innovation, tradition and integrity.

Kleber Fossati FigueiredoDean of the COPPEAD Graduate School of Business

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Opportunities, Development and Growth

GO HAND-IN-HAND WITH PROFESSIONALWhere Relevance and Excellence

Knowledge&Tradition


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ALMOST A CENTURY OFKnowledge & Tradition

The Federal University of Rio de Janeiro (UFRJ) is one of the oldest and mostrespected higher education institutions in Brazil, and also the largest university inthe federal educational system.

The UFRJ comprises 4 campi. The biggest one, with an area of 5,2 million squaremeters, is the Fundo Island campus where COPPEAD is located.

The UFRJ is organized into six Centers with a total of 49 academic units (Schools &Institutes), which are responsible for 139 undergraduate & 178 graduate programs(Masters and Doctoral programs), besides a large selection of specialization andcontinuing education courses.

For example, the School of Medicine is involved in state of the art research inbiosciences and has three hospitals. The School of Engineering has two Institutesfor high technology research and two incubators.

There are approximately 3.500 professors and 45.000 students. The UFRJ alsoboasts 43 libraries, 930 labs and seven museums with some of the largest history,music and art collections in the country. It also publishes over 120 scientificjournals besides other publications, such as magazines and pedagogicallyoriented materials.

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CENPES - The PETROBRAS Research Center

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Technology Park

Research Centers Being Built

Main Schools and Institutes

COPPEAD


The FundoIsland Campus

Research,

Inno

vation&Entrep

reneurship


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RESEARCH, INNOVATION & ENTREPRENEURSHIPDEFINING THE FUTURE

The UFRJ Technology Park is one of the nation's premier research anddevelopment facilities. A unique environment dedicated to the development ofbreakthrough technology and its transfer from the laboratories to the marketplace.In an area of 350 thousand square meters, in the Fundo Island campus, it isexpected, by 2014, to be home to over 200 companies generating over 5000 highlyqualified research jobs.

The Technology Park is a vibrant world-class business community of innovative,high-tech corporate Research Centers. It is anchored by some of the mostimportant Technology Labs and Research Centers in the country, such as IEN(Institute of Nuclear Engineering), CEPEL (Research Center on Electric Energy)and CENPES (the PETROBRAS Research Center). It also concentrates nationaland global companies such as Schlumberger, Baker Hughes, BG, SIEMENS,USIMINAS, ESSS, FMC Technologies, Halliburton and Tenaris, while many othersare due to build or are building their Research Centers, such as General Electricand L'Oral, just to name two.

The Technology Park thrives with the energy of creation, the spectrum ofpossibilities and exceptional atmosphere for discovery and growth. It is a place tocreate the technology of tomorrow mainly focusing on the pre-salt challenges ofthe Oil & Gas industry, energy, the environment and information technology.

The Technology Park also generates great opportunities for medium and small sizetechnology-based companies. One of the ongoing projects is The InnovationTower, which, upon completion, will house over a 100 medium and smallcompanies.

In brief, the UFRJ Technology Park provides a thriving environment for leadingresearch, academic and business collaboration, and networking.

Schlumberger Research Center

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GenilsonArajo/AgnciaO

Globo

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Globo


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THE EDUCATIONAL DIFFERENCESucceeding and sharing values

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COPPEADS

Identity



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COPPEADS IDENTITY

The COPPEAD Graduate School of Business is a leading teaching and researchinstitution committed to excellence, international relevance, ethics and integrity,offering an innovative program portfolio that reflects its pioneering spirit and itsdrive to move businesses, society and the world forward.

COPPEAD strives hard to meet both the domestic and international businesscommunities' needs for top executives and managers in the dynamic andmulticultural global scenario. Since its inception, almost 40 years ago, the schoolhas always been dedicated to provide world-class executive education, toproduce innovative research and to form highly qualified teaching & researchprofessionals in its Doctoral Program.

Ranked consistently amongst the top 100 Global/Full-time MBAs by the FinancialTimes, COPPEAD has been accredited by EQUIS (European Quality ImprovementSystem) since 2006. It is the only internationally accredited Business School in thefederal system and one of the three in Brazil.

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Shanghai

Global and traditional inspirationTHE SCHOOL, THE WORLD

AnInt

ernational

Culture


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AN INTERNATIONAL CULTURE

COPPEAD has always focused on forming and educating managers withinternational exposure, ready to operate in multicultural environments and topursue international careers.

Thus, COPPEAD has internationalized by forming strategic alliances with highlyreputed and internationally accredited business schools in the five continents.

The alliances and partnerships contemplate student exchange agreements andover 400 course-hours in English during the exchange terms for the Full-time MBAProgram, visiting professors, study-weeks, dual-degree opportunities andinternational modules for the Executive MBA Program, among others.

Exchange terms at COPPEAD, when the offer of elective disciplines in English isconcentrated, run from approximately mid July to early October and from midOctober to before Christmas. COPPEAD receives exchange students from partnerinstitutions in North & South America, Western & Eastern Europe, Asia, Oceaniaand Africa, fostering a real multicultural environment.

Focusing on regional integration, in 2008, COPPEAD took the initiative to foundALADEN (the Latin American Alliance of Business Schools) with internationallyaccredited Business schools in Colombia, Mexico, Peru and Venezuela, mainly

targeting the understanding of the Latin American business context and wealthcreation, in terms of the socio economic development of the home-countries of thefive members. The SLAE (Latin-American Study-Week) is offered every year, inSpanish, on a rotary basis by ALADEN member institutions.

Other international partnerships include Building Ventures in Latin America(designed to prepare students to build and grow successful businesses in today'schanging marketplace); Dual-Degree agreements with three internationallyaccredited French business schools for our Executive MBA students, The GlobalPartners (a Full-time International MBA program with a US and a European

partner), the International Consortium of Executive MBA programs (a 10 daysmodule offered simultaneously by the partner schools located in Europe, NorthAmerica, Latin America and Asia) and the International Practicum for Full-timeMBA students (a one-week intensive program together with a US partner, wherestudents work together in consultancy projects for Brazilian companies)

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Latin America

Africa

WesternEurope

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North America

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Academic exchange partners worldwide

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CDE

FG

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North America: Canada, United States of America

Latin America: Argentina, Colombia, VenezuelaMexico,

Western Europe: France, Italy, Germany, Spain, Portugal,Ireland, Denmark, Netherlands

Middle East:United Arab Emirates (Dubai)

Asia: China, South Korea, India

Africa:South Africa

Oceania:Australia

Oceania

Asia

Eastern Europe

Eastern Europe: Croatia, Russia

MiddleEast

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A Business SchoolCOMMITED TO EXCELLENCE

Why not for me?

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Degree-grantingPr

ograms



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The Full-time MBA (Msc.)

COPPEAD's Full-time MBA, a post-experience 18 months and 800hrs tuition-freeprogram, is a hybrid model comprising the main features of Academic andProfessional Masters. The program emphasizes the theory/practice and

research/application perspectives with a focus on best practices in managementat the national and international levels.

This model combines a generalist approach with a specialization resulting fromthe specific research field chosen for the dissertation (an additional requirement inorder to be awarded the MSc degree, which can extend the duration of theprogram to totalize, approximately, 24 months). The concentration areas offeredby the program are: Finance & Managerial Control; Marketing & InternationalBusiness; Operations, Technology & Logistics and Organizations, Strategy &Information Systems.

In order to provide students with a solid business education, integrating thedifferent functional areas, the program employs a diversified methodologicalapproach that includes case studies, computerized business simulations,dynamics, role-plays and participation in consulting projects, among others.

The Full-time MBA also has an exchange program with partner schools in the fivecontinents; a summer-job or internship program; a job market re-entry week withthe participation of top national and multinational companies; the SLAE (LatinAmerican study-week) to acquire knowledge of the Latin American businessenvironment; a careers office that organizes lectures, counseling, group activities

& individual assessment; multicultural projects; opportunities to participate inresearch groups and in international business competitions.

This program designed to comply with the highest international standards isrecognized as a label in business education in Brazil and, increasingly, in the worldthanks to the EQUIS accreditation and to its ranking in the Financial Times.

A PROGRAM FOR EACH PROFILE

COPPEAD offers a large portfolio of programs comprising degree-grantingprograms and executive education programs some including dualdegreeopportunities and international modules with internationally accredited BusinessSchools.

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Degree-grantingPr

ograms

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Knowledge, Excellence and Innovation.

At COPPEAD. Where else?



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A PROGRAM FOR EACH PROFILEThe Doctoral Program (Dsc.)

As part of the School's mission to educate new faculty who can create anddisseminate innovative knowledge in business, the Doctoral Program is a fouryears, full-time, tuition-free course. A doctoral thesis is the final requirement to beawarded the DSc. Degree. The Doctoral Program includes the possibility ofspending approximately 6 months at a university abroad as part of the thesisdevelopment.

The program is structured to train professionals in teaching; research andconsultancy who already have significant experience and are seeking anacademic standard of excellence. Its cornerstones are a humanist perspective anda solid theoretical foundation.

Some of the research areas

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Quantitative risk analysis

Corporate growth and organizational change

Organizational behavior, culture and negotiation

Corporate strategy

Strategy, innovation and digital medias

Logistics infrastructure

Technology choices

Operations strategy

Supply chain management

Finance and corporate governance

Management of innovation

Management of health services operations

Sports marketing

Financial markets

International business

Efficiency and productivity in the public sector

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This Business School,MY BUSINESS ATTITUDE


ExecutiveEducationPrograms


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Developed for working managers, COPPEAD's Executive Education portfoliocomprises a wide range of programs including Executive Part-time MBA (400hrs),Specialization (360hrs) & Extension (180hrs) programs, Young ProfessionalsTraining programs (160hrs), Advanced Management programs and Customizedprograms. These programs benefit, to a high degree, from the same expert facultyas the degree-granting programs.


Executive Part-time MBAThe COPPEAD Executive Part-time MBA aims to establish a global view inbusiness management in order to develop practical skills in management,targeting middle to senior executives and mingling theoretical knowledge with theparticipants' experience. Thus, a variety of methodological approaches are used,such as case studies, dynamics and simulations. The 400hrs program lastsapproximately 11 months and classes take place once a week during the wholeday.

The program offers a 10 days international module that simultaneously takes placeat the partner schools of the International Consortium, which are located inEurope, North America, Latin America and Asia.

The program also offers dual-degree opportunities with three internationallyaccredited French Business schools, which require a 6 weeks stay at the selectedFrench school doing 150 course-hours plus a business project that can be done inBrazil with the supervision of a French tutor. Upon the successful completion of thedual-degree requirements students are awarded the International MBA of thechosen French School.

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At COPPEAD my Professional


FUTURE IS NOW



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Extension Programs

Young Professionals Training Programs

These 180hrs programs focus on tools & techniques for experiencedprofessionals at the tactical-technical level who want to deepen their knowledge ofa specific area of management or business sector. Some of the programs offeredare:

These 160hrs programs are aimed at young professionals who have recently (orare about to) finish their undergraduate studies. The courses mostly focus on

practical issues in order to better prepare the young professionals to successfullydeal with market challenges. Some of the programs offered are:

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Health & Healthcare Services ManagementRetail ManagementServices Management

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International ManagementFinanceLogisticsMarketing

Executive Education Programs

Specialization Programs

These 360hrs programs, also held once a week during the whole day, comprise aportfolio that targets middle to senior executives with a specific interest. Some ofthe programs offered are:

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COPPEAD Economics & Energy Management

COPPEAD Health & Healthcare ManagementCOPPEAD FinanceCOPPEAD LogisticsCOPPEAD Marketing Management


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Learning at COPPEADSUCCEEDING IN THE WORLD



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Advanced Management Programs

Customized Programs

These Post-MBA programs are structured to offer senior executives theopportunity to debate and reflect about specific strategic issues related tocontemporary managerial challenges. These programs range from 8 to 20hrs andcomprise lectures, seminars, group activities and external activities. Some of theprograms offered are:

These in-company programs are designed to identify company needs andcustomize the programs in order to develop the specific skills, training challengesand strategic issues required by the clients.

In recent years, COPPEAD has delivered in-company programs to public andprivate Brazilian and multinational clients such as: Amil, Light, Telemar, Petrobras,Vale, Brazilian Army, Brazilian Navy, L'Oreal, Globo Organizations, Shell, SouzaCruz (British Tobacco), Texaco (Chevron), MPX and TIM, among others.

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Management in BrazilClient-oriented Management

Sustainable Growth Management

Sports Sponsorship

Satisfaction Market Research

Infrastructure Planning

Consumption Safari

Corporate Sustainability

Scenario Techniques

Time-Driven ABC

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WithTeachin

g&Research

Expertise


into managerial practice

KNOWLEDGE THROUGH RESEARCHRenovating and reinventing


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A FACULTYWITH TEACHING & RESEARCH EXPERTISE

The strategic link between research and teaching is a priority at COPPEAD. It is achannel for the diffusion of new knowledge and helps companies, students andother important stakeholders by disseminating new ideas that can be incorporatedinto managerial practice.

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Keeping up with Today'sBUSINESS CHALLENGES

Researchas

aLever



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RESEARCH AS A LEVER

Research at COPPEAD is mainly organized through a number of Centers:

Center of Studies in Logistics (CEL) originated by the Ipiranga Research ChairCenter of Consumption Studies - it has financial support from the LOralConsumer Behavior Research Chair & from the FIAT Consumption Studiesresearch ChairCenter of Studies in Strategy & Innovation it has financial support from theGLOBO Chair of Strategy & Digital MediaCenter of Studies in Healthcare Services - it has financial support from the AMILChair of Health Services ManagementCenter of Studies on the Internationalization of the Firm (NuPin) funding for

the creation of NuPin came from a grant from the Centers of ExcellenceProgram of the National Council for Scientific Development (CNPq)Center of Strategy & Organizational Growth it has the financial support of theVisagio Research Chair

Many diverse and useful intellectual outputs are produced each year includingpapers in national and international journals, books and book chapters, casestudies, teaching material and conference presentations among othercontributions.

COPPEAD is also responsible for the following publications:

Latin American Business Review (Taylor & Francis) LABR a quarterlyinternational publication in English in partnership with the School ofAdministration of the University of San Diego. This journal is focused on theeconomic and business environment of the AmericasCOPPEAD Series: including the COPPEAD Management Series (books writtenor edited by COPPEAD professors, lecturers & researchers); Working Papers &Student Working PapersBrazilian Review in Finance (RBFin) the peer-reviewed and double-blindrefereed publication of the Brazilian Society of FinanceBoletim Economia e Conjuntura published in partnership with the Institute ofEconomics of the Federal University of Rio de Janeiro

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Corporate CommitmentFROM CLIENTS TO PARTNERS

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PartnershipsWithB

usiness



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PARTNERSHIPS WITH BUSINESS

COPPEAD works closely with companies in several ways, such as:

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Offering a program portfolio that attends companies expectations and

needs

Helping students to identify a career path in line with the competencies

required by the corporate world

Organizing the job market re-entry week putting students and companies

face to face

Participating in business games sponsored by companiesOrganizing the summer job program of internships

Developing research that matches companies needs in the Research

Centers sponsored by company Chairs

Holding biannual meetings with the Corporate Advisory Board to discuss

COPPEADs strategy

Sponsoring the Partners Club created to acknowledge and recognize

those companies that, in different ways, contribute with the school projects

Sponsoring the ALUMNI Association, a professional and social network

SOME CLIENT & PARTNER COMPANIES

ABBOTT ACCENTURE AG ANDRADE GUTIERREZ ALL AMBEV AMIL AMPLA ENERGIA ASSET

MANAGEMENT BANCO DO BRASIL BAYER BELGO SIDERURGICA BIP. BNDES BP ENERGY

BRAZILIAN ARMY BTG PACTUAL BUNGE CEG CEPEL CERAS JOHNSON COCA-COLA CVM

DIAGEO E+I ESPORTE INTERATIVO EBX ELETRIC ELETROBRAS ELO GRUP EMBRATELERNEST & YOUNG FIAT FIOCRUZ FRIEDMAN FURNAS GE GENERAL GLAXOSMITHKLINE

GLOBO GLOBOSAT GOLDEN CROSS HALLIBURTON IBEU-INSTITUTO BRASIL ESTADOS

UNIDOS ILOS INCA INCREASE AVIATION SERVICE INFOGLOGO INFRA PARTNERS ITA JBS

JOHNSON & JOHNSON JT INTERNATIONAL K2 ACHIEVEMENTS KIDNEY ASSISTENCE KRAFT

LORAL LAFARGE LIGHT LOJAS AMERICANAS MAN MARINHA DO BRASIL MICHAEL

PAGE INTERNATIONAL MICHELIN MILBURN MPX MRS LOGSTICA S.A. NESTLE OI ORGA

SYSTEMS PAGE PERSONNEL PEPSICO PETROBRAS PETROLEO IPIRANGA

PRICEWATERHOUSECOOPERS QUADREM QUAKER CHEMICAL ROBERT HALF SC JOHNSON

SCHWEITZER SEGUROS SHELL SMITH INTERNATIONAL SOUZA CRUZ (BRITISH TOBACCO)

SUL AMERICA THYSSENKRUPP TIM UMBRIA GRUP UNILEVER UNIMED VALE VISAGIO

ENGENHARIA VOTORANTIM CIMENTOS WHIRLPOOL WILSON,SONS XP INVESTIMENTOS

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A city with a breathtaking natural beautyRIO DE JANEIRO

Photo: Ricardo Zerrener / RIOTUR

Photo: Ekaterinabelova | Dreamstime.com


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RIO DE JANEIRO,CULTURAL PROPERTY - UNESCO WORLD HERITAGE

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Photo: Pedro Kirilos / RIOTUR

Photo: Ekaterinabelova | Dreamstime.com

Photo: Mypix | Dreamstime.com


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A city with a unique lifestyle

Photo: Alexandre Macieira / RIOTUR

RIO DE JANEIRO


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Photo:Ped

roKirilos/RIOTUR

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Photo:PauloNicolella/AgnciaO

Globo

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:MarizildaCruppe/AgnciaO

Globo

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alez/AgnciaO

Globo


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A powerhouse ofeconomic dynamism

RIO DE JANEIRO

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Photo:GenilsonArajo/AgnciaO

Globo

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Globo

Photo:MarcoAntnioTeixeira/AgnciaO

Globo


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Rio de Janeiro: Carioca Landscapes between the Mountain

and the Seahas been inscribed upon the World Heritage List of theConvention concerning the Protection of the World Cultural and Natural

Heritage. Inscription on this List confirms the exceptional universal value ofa cultural or natural site, which deserves protection for the benefit of allhumanity.

" The listed site consists of an exceptional urban setting rather than builtheritage. It encompasses the key natural elements that have shaped andinspired the development of the city: from the highest points of the TijucaNational Parks mountains down to the sea. They also include the BotanicalGardens, established in 1808, Corcovado Mountain with its celebrated

statue of Christ and the hills around Guanabara Bay, including the extensivedesigned landscapes along Copacabana Bay which have contributed tothe outdoor living culture of this spectacular city. Rio de Janeiro is alsorecognized for the artistic inspiration it has provided to musicians,landscapers and urbanists." UNESCO World Heritage Centre(whc.unesco.org/)


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Associate Dean, International Affairs

Project & Graphic Design

Technical Support

Prof. Adriana V. Garibaldi de Hilal, Dsc.

Denise Galm

Alexandre Amorim

Ivania Mathias P. Morgado

Rodrigo Rodrigues

International Affairs Officer

Administrative & Logistic Support

[email protected]

Graphic Designer

[email protected]

Institutional Development Officer

[email protected]

Graphic Designer

[email protected]

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The COPPEADInternational Brochure

1st Digital Edition - July 2012


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Coppead Brochure