COOPER WINTER TIRES - Xcelerate Mediaecooperuniversity.xceleratemedia.com/content/document/CooperWint… · Why Cooper Winter Tires? T Traction Steering, Acceleration T Control Improved

WHEN LIFE’S ROAD TRIPS DEMAND MORE

Weather-Master

COOPER WINTER TIRES

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Why Cooper Winter Tires?T Traction

Steering, Acceleration

T Control Improved Braking

T Confidence 100 Years of Experience

Weather-Master™ and Discoverer™ Winter FamilyT Proven Global Technology

T Wide Breadth of Product Offering from Performance to Utility

T Innovation for Today’s Drivers and Vehicles

T Developed and Tested in North America

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Cooper Complete Winter Solution

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Selecting the right tire for your road trips and vehicle makes all the difference.

Weather-Master Snow™ WM-SA2™

TRACTION • CONTROL • CONFIDENCE

• High Performance

• Studless

• Ice / Wet

• Urban Snow

• Performance Touring

• Studless

• Ice and Snow

• Metro Commute

Weather-Master S/T2™

Discoverer M+S Sport™

Weather-Master WSC™

NEW2013

NEW2013

NEW2013

• CUV / SUV

• Stud Capable

• Snow / Ice / Wet Grip

• SUV / Light Truck

• Stud Capable

• Snow Traction

• Commercial Application

• Performance CUV / SUV

• Studless

• Ice / Wet

• Urban Snow

• Passenger Cars and Minivans

• Stud Capable

• Snow Traction

Discoverer M+S™

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Category Potential Makes and/or Models Winter Tire Fit Page

Popular Fitments Whether your road trips are daily commutes, weekend travels or just around town, Cooper has the right winter tire to meet your needs.

High Performance Audi A6, BMW 5-series, Lexus IS250, Mercedes E-Class

COOPER Weather-Master Snow™ 6

8Performance Touring Audi A4, BMW 3-series, Mazda 6, Mini Cooper, Saab 9-3

COOPER WM-SA2™

Passenger Car & Minivan Honda Accord, Toyota Sienna, Ford Taurus, Hyundai Sonata

COOPER Weather-Master S/T2™ COOPER Weather-Master WSC™

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COOPER Weather-Master WSC™ COOPER Discoverer M+S Sport™

Performance CUV / SUV BMW X5, Mercedes ML-Class, Ford Edge 12 14

CUV / SUV / Pick-Up Toyota Rav-4, Chevy Suburban, Chevy Equinox, Ford Explorer, BMW X5, Mercedes ML-Class

COOPER Weather-Master WSC™ COOPER Discoverer M+S™

12 16

Light Truck & Commercial Ford F-series, Ram, Chevy Silverado COOPER Discoverer M+S™ 16

Key Benefits:T Advanced, performance

handling

T Superb ice and wet grip

T Quiet, confident ride

T Extended tread life

Master Your 4th Season PerformanceThe Cooper Weather-Master Snow is Cooper’s asymmetric silica-rich tire which offers excellent performance in severe weather conditions - snow, ice, slush and wet.

Weather-Master Snow™ High Performance

6 TRACTION • CONTROL • CONFIDENCE

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Winter Traction Compound

Silica-rich compound gives improved ice, wet and snow grip while maintaining performance in cold temperatures.

Performance Rated

H/V speed ratings to provide today’s performance vehicles with advanced handling properties.

Asymmetrical Design

Allows for cross-rotation, minimizing noise and extending tread life.

Severe Snow Symbol

Marked with the severe snow symbol, the official rating for use in severe snow conditions.

Meets or exceeds the RMA* and RAC** requirements for snow traction performance. *RMA = Rubber Manufacturers Association**RAC = Rubber Association of Canada

• High Performance• Studless• Ice / Wet• Urban SnowFeatures / Benefits

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WM-SA2™ Performance Touring

Master Whatever Your Commute EncountersThe Cooper WM-SA2 brings optimized winter technology in a directional performance winter tire for coupes and mid-sized sedans.

Key Benefits:T Enhanced winter stopping

capability

T Flexible, low-temperature compound grips without sacrificing tread wear

T Confident handling in treacherous conditions

TRACTION • CONTROL • CONFIDENCE

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Cold Weather Tread Compound

Silica enriched tread compound enhances snow, slush and wet grip by remaining flexible at low temperatures without sacrificing tread wear.

TAG: Tapered Alternating Groove Technology

Forward facing shoulder grooves and V-Slots enhance braking. Backward facing center groove improves traction.

Performance-Enhancing Directional Tread Pattern

Offers improved snow, slush and wet traction utilizing state-of-the-art computer technology and increased sipe density.

Performance Tested

In extreme winter conditions, to ensure drivers experience confident control.

• Performance Touring• Studless• Ice and Snow• Metro CommuteFeatures / Benefits


Weather-Master S/T2™ Passenger Car & Minivan

Key Benefits:T Stable and optimized winter

performance

T Superior snow grip through patented “Snow Groove” design

T Excellent wet grip when roads melt

T Elevated ice traction via studding


Master The Snow At Every TurnThe Cooper Weather-Master S/T2 provides those, looking for a traditional looking winter tire, with excellent traction.

Tri-Polymer Compounding

Creates optimized balance of wet, ice and snow grip, flex-tread capability in extreme cold while providing strong tread wear.

Optimized Pitch Sequence

Minimizes noise and improves responsiveness.

Patented “Snow Groove” Design

Creates increased traction through snow-on-snow grip.

High-Trac Design

Provides optimized tread shapes and spacing for max traction especially in deep snow.

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• Passenger Cars and Minivans

• Stud Capable• Snow TractionFeatures / Benefits


Weather-Master WSC™ CUV / SUV / Pick-Up

Key Benefits:T Elevated ice and wet grip

traction without sacrificing tread life or snow capability

T Elevated grip capabilities in all conditions via 33% more biting edges

T Road manners for quiet, comfortable trip

T Slush evacuation without compromise


Master The Elements, Everyday,Even Snow DaysThe Cooper Weather-Master WSC is Cooper’s premium, stud-capable winter tire with confidence and control engineered into every aspect of the tire. The directional design and high-silica formulated tread compound is ideally suited for the toughest of all winter conditions and engineered for CUVs, SUVs, minivans and sedans.

Patented Circumferential Snow-Groove Technology

Enhances snow-on-snow grip capabilities.

Multi-Angle Sipe Positioning

Enhances ice and wet grip.

Solid Center Rib

Improves handling when changing lanes and cornering.

Directional Tread Design

Improves snow acceleration and water evacuation.

High-Silica, Low-Modulus Tread Compound

Adds superior ice, slush and wet grip even in extreme, cold temperatures.

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Features / Benefits


• CUV / SUV• Stud Capable• Snow / Ice / Wet Grip

Discoverer M+S Sport™ Performance SUV / CUV

Key Benefits:T Stable, consistent and

predictable handling

T Performance oriented construction

T Enhanced “snow on snow” versus “snow on rubber” traction

T Extended tread life via asymmetric design


Discover Winter Fun. Wherever That Might Take You.The Cooper Discoverer M+S Sport is ideally suited for CUVs, SUVs and performance geared SUVs. The ‘Snow Groove” design plows through snow and ice with improved traction and confidence. A true winter performer for wide range of SUVs with speed ratings up through V.

Silica Compound

Improves ice, wet and snow grip and maintains performance even at low temperatures.

“D Squared” Sipe Technology

(Density x depth) incorporates dense zig-zag sipe pattern which further enhances winter performance.

Snow Groove Design Technology

Provides biting edges for snow and ice traction without reducing tread element stiffness.

Asymmetrical Design

Allows for cross-rotation, minimizing noise and extending tread life.

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• Performance CUV / SUV• Studless• Ice / Wet• Urban SnowFeatures / Benefits


Discoverer M+S™ SUV / Light Truck

Key Benefits:T Deep snow traction at

its best

T Proven workhorse tire for commercial winter applications

T Quiet, confident ride

T Extended tread life


Discover Your Snow Passion,Whether Work or PlayThe Cooper Discoverer M+S is a proven winter tire performer for SUVs and pick-up truck fitments. Engineered features are key in delivering winter grip for daily commutes, cross-country travel or if needed to plow through the latest snow storm.

Patented “Snow Groove” Design

Creates increased traction through snow-on-snow grip.

“D Squared” Sipe Technology

Adds sipe density and depth for improved winter traction throughout the tire’s life.

Sawtooth Center Rib

Increased stability, maintains even treadwear, and aids in acceleration and braking.

Strategically-Placed Stud Pin Holes

Deliver optimum traction on ice.

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Features / Benefits


• SUV / Light Truck• Stud Capable• Snow Traction• Commercial Application

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Winter Tire Safety Tips

*RMA Tire Information Service Bulletin Vol. 42 Application of Winter / Snow Tire and Studded Winter / Snow Tires

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T It is always preferable to apply winter / snow tires to all wheel positions, including duals, to maintain vehicle mobility and control.*

T DO NOT apply winter / snow tires only to the front axle. This applies to all passenger and light truck vehicles including front-wheel-drive, 4WD, and AWD vehicles.*

T If studded winter / snow tires are installed on the front axle of any vehicle, studded winter / snow tires must also be installed on the rear axle.*

T Only if studded winter / snow tires are installed on all wheel positions of a vehicle will optimum handling characteristics be achieved.*

TRACTION • CONTROL • CONFIDENCE18

Winter Tires Matter

*Rubber Association of CanadaWinter Tires Matter**Traffic Injury Research Foundation Winter Tires: A Review of Research on Effectiveness and Use

T Modern winter tires offer up to 50% or more winter traction than all-seasons.*

T A winter tire has better traction at -40 degrees Celsius (and Fahrenheit) than an all-season tire does at +4 Celsius (39 degrees Fahrenheit).**

T Winter tires outperform other types of tires during all winter conditions, including dry surfaces, once temperatures drop below +7 degrees Celsius (45 degrees Fahrenheit).**

T Below freezing and on dry pavement, stopping distance for vehicles equipped with all-season tires is 30% longer than vehicles fitted with winter tires.**

T Only a matched set of four winter tires will cope with deep or frequent slush, snow or ice.**

www.coopertire.com

©2013 Cooper Tire 60M030813

www.coopertire.ca

Documents

COOPER WINTER TIRES - Xcelerate Mediaecooperuniversity.xceleratemedia.com/content/document/CooperWint… · Why Cooper Winter Tires? T Traction Steering, Acceleration T Control Improved