Confidential- Copy right- Cool Berry’z

Franchise Proposal

Introduction

Cool Berry'z is a “Neighbourhood Kaffe” and a “Social Hangout” place where socializing tastes good.

What are We

Cool Berry'z is your neighbourhood Kaffe and a "Social Hangout" place where Socializing now tastes good too. Better than Facebook & Twitter.

Why Face time, now meet "Face to Face".

Who Are we

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Introduction….

• Giving the best experience to our customer• Place to hangout with best of the

beverages ,desserts, snacks and a place to have fun with friends

• Using Technology • Best Franchising model

What Do We Do Best

Confidential- Copy right- Cool Berry’z

Business Models

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We work on two unique Business Models

1. FOFO: Franchise Owned and Franchise OperatedThis is a pure franchise model and terms will work best with business category people and experienced F&B business owners.

2. FOCO: Franchise Owned and Company Operated This model will best suit for people who wish to enter in to this trade OR wish to be just investors.

Outlet Models &Formats

“Neighbourhood Kaffe” – High Street

“Social Hangout”• Kiosk – 2 Formats, Food street, Institutions, Inside/ outside a Food

Court of Malls – Take Away– Sit Down

• Xpress – Food street, Institutions, Inside/ outside a Food Court of Malls – Take Away– Common Sit down

• Mobile –Food Streets / Events– Take Away– Needs Corporation permission

Confidential- Copy right- Cool Berry’z

Confidential- Copy right- Cool Berry’z

KaFFe

Outlet Formats Contd…

“ Neighbourhood Kaffe “• 500 to 800 Sq. Ft. Space on High Streets

– Investment of Rs. 23 to 28 Lakhs including a Franchisee Fee– FOFO (Franchise Owned Franchisee Operated) and FOCO (Franchise Owned Company

Operated

FOFO Model• Franchisee is responsible for all the operational and will appoint required

staff to run the operations• Revenue share of 75% Franchise to retain and 25 % to the Franchisor

FOCO Model• Company is responsible for ALL operational *and will appoint required

staff to run the operations. (*except the OPEX )

• Company will be responsible for the staff recruitment and training• Revenue share of 65% Franchise to retain and 35 % to the Franchisor

ROI of over 30% CAGR over 5 year time frame

Confidential- Copy right- Cool Berry’z

Confidential- Copy right- Cool Berry’z

Kiosk- Built Out

Outlet Formats Contd…

• Kiosk – 200 – 250 Sq. Ft. Food street, Institutions, Inside/ outside of shopping

Complex/ Mall– Investment of Rs. 10 to 15 Lakhs including a Franchisee Fee– FOFO (Franchise Owned Franchisee Operated) and FOCO (Franchise Owned Company

Operated

FOFO Model• Franchisee is responsible for all the operational and will appoint required

staff to run the operations• Revenue share of 75% Franchise to retain and 25 % to the Franchisor

FOCO Model• Company is responsible for ALL operational *and will appoint required

staff to run the operations. (*except the OPEX )

• Company will be responsible for the staff recruitment and training• Revenue share of 65% Franchise to retain and 35 % to the Franchisor

ROI of over 30% CAGR over 5 year time frame

Confidential- Copy right- Cool Berry’z

Confidential- Copy right- Cool Berry’z

Xpress

Outlet Formats Contd…

• Xpress– 75 – 120 Sq. Ft. Food street, Institutions, Inside/ outside of shopping

Complex/ Mall– Investment of Rs. 8 to 10 Lakhs including a Franchisee Fee– FOFO (Franchise Owned Franchisee Operated) and FOCO (Franchise Owned Company

Operated

FOFO Model• Franchisee is responsible for all the operational and will appoint required

staff to run the operations• Revenue share of 75% Franchise to retain and 25 % to the Franchisor

FOCO Model• Company is responsible for ALL operational *and will appoint required

staff to run the operations. (*except the OPEX )

• Company will be responsible for the staff recruitment and training• Revenue share of 65% Franchise to retain and 35 % to the Franchisor

ROI of over 30% CAGR over 5 year time frameConfidential- Copy right- Cool Berry’z

Confidential- Copy right- Cool Berry’z

Mobile

Outlet Formats Contd…

• Mobile Food Streets / Events

– Tata Winger / any other Van second hand– Investment of Rs. 10 to 15 Lakhs including a Franchisee Fee– FOFO (Franchise Owned Franchisee Operated) and FOCO (Franchise Owned Company

Operated

FOFO Model• Franchisee is responsible for all the operational and will appoint required

staff to run the operations• Revenue share of 75% Franchise to retain and 25 % to the Franchisor

FOCO Model• Company is responsible for ALL operational *and will appoint required

staff to run the operations. (*except the OPEX )

• Company will be responsible for the staff recruitment and training• Revenue share of 65% Franchise to retain and 35 % to the Franchisor

ROI of over 30% CAGR over 5 year time frame

Confidential- Copy right- Cool Berry’z

Confidential- Copy right- Cool Berry’z

• Operations– Product/s Supply chain and management– Product Development and Product life cycle management– Order / Cash / Credit Card management system– Training of the man-power initial stage and ongoing

• Marketing– Brand Building– Neighborhood marketing– Marketing Collaterals – Promote digitally only where youth hang out

• Technology– Paperless Orders through tablets with a feel of e-commerce (Kaffe model)– Payment POS to reflect new age – Bills to be sent as sms / e-mail only

Company Support

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Confidential- Copy right- Cool Berry’z

Confidential- Copy right- Cool Berry’z

Let’s meet

Cool Berry'z Private Limited# 902, “Swaram”, 18th Main, 1st Cross,

Rajarajeshwari Nagar, Off Mysore Road,Bangalore, India-560098.