13

Conversion challenge

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Conversion challenge

Page 2: Conversion challenge

Because is the only way for us to hit our goals. Actually our marketing strategies are more effective than in the past, we have attracted an important number of potential customers but the priority now is to CONVERT them into proper customers.

Page 3: Conversion challenge

Is the end of the month, EBs 2014 are almost half way through their terms and only 3 LCs are growing in Raises, only 2 LCs achieved the goals for applications in this month, only 1 LC accomplished the goals for RAISES in April.... Only 3 LCs have more than 60% conversion from Applications to raises...

Page 4: Conversion challenge
Page 5: Conversion challenge
Page 6: Conversion challenge
Page 7: Conversion challenge
Page 8: Conversion challenge

1. Update the tracking tool on Podio (Join AIESEC form and Go Volunteer application form) so everyone knows the current status of the candidate

2. Organize the calling mania with the OGX and MaC teams (more LC members are invited to join) and book the time so you can use the skype accounts

3. Call and solve questions on spot and give them specific time due date to apply, sit MRB and Raise ...

Page 9: Conversion challenge

• Log in (user): aiesec.australia

• Password: Ozzie2012

• Log in (user): aiesec.australia2

• Password: Ozzie2012

Page 10: Conversion challenge
Page 11: Conversion challenge
Page 12: Conversion challenge

• ALWAYS introduce yourself

• Stan up and smile while you talk

• Read the candidate applications first and keep it open during the conversation

• State the purpose of your call. It's best if you can provide the purpose within a question. "If we can show you a few projects and the opportunity to have a individual conversation with one of the AIESEC representatives to provide you more information and answer any question that you may have about our programs, would you be interested in?" This is very likely to get a yes response..

• Take key notes and put the conversation output on the application on Podio as a comment

• Understand OGX processes pretty well (Countries, few projects, price, logistics)

• Express gratitude. Always thank the potential client for allowing you a few moments in his busy day. Tell him that you won't waste a second of his time. "I want to thank you for taking my call.

• Always wrap up the conversation with the next step: due date to apply, follow up call, time and date for next info session, MRB, etc...

Page 13: Conversion challenge

https://docs.google.com/a/aiesec.net/spreadsheets/d/1iTY8vE9VsItQeAUndxo6aJRXu36rtqqZI46VFpCQyAw/edit#gid=1776400687

Keep it simple

Make it happen