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Conversational Commerce
Connecting businesses & customers via human assisted artificial intelligence
Global Innovation Capital
The Power Of WeChat
How Is The West Adopting
Power of Messaging as a Platform:
say they message more
with businesses than they did two years ago
expect to message more with businesses over the
next two years
say they are more likely to
shop with a business they can contact via chat app
63 67 53% % %
with businesses every month on Facebook Messenger
People exchange over
1B
messages
#CONVERSATIONAL_COMMERCE
*Source: ”Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of 12,500 people ages 18+ who used a mobile messaging app in the past 30 days in AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, UK, US, AND VN. Data is on average across 14 markets.
MESSAGING IS TAKING OVER COMMERCE
*Source: ”Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of 12,500 people ages 18+ who used a mobile messaging app in the past 30 days in AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, UK, US, AND VN. Data is on average across 14 markets.
- 77% in 3 days
- 95% in 90 days
Fact #1
Messaging platforms have surpassed social
networks
Fact #2
More people use messaging platforms than
social networks
0
500
1000
1500
2000
2500
3000
3500
Q1 2012 Q1 2013 Q1 2014 Q1 2015
Big 4 Messaging Apps Big 4 Social Networking Apps
Monthly Active Users For The Top 4 Social Networks & Messaging Apps
*Source: Business Insider
Eye Opener:EVERY BUSINESS IS GOING TO HAVE A CHATBOT
Fact #1
Chatbots are the only scalable way businesses can
communicate on messaging platforms
89% of consumers would like to use
messaging to communicate with businesses
But only 48% of businesses are equipped
to connect with customers through a message
*Source: Dimension Data’s 2016 Global Contact Centre Benchmarking Report.
Need:9 OUT OF 10 CUSTOMERS WANT TO USE MESSAGING
Be where your customers are
How To Build A Scalable Messaging Strategy
Early Adopters
What Are We Doing About It?
Enterprise Chatbot
Builder
A scalable solution to communicate with customers via messaging platforms
1
1 - Enterprise Chatbot Builder:
Sample Product
1
Alex and 15 other friends like this
Hi Taymour, I will be your White Friday assistant
to help unlock hidden items on Souq.com.
Happy Shopping
Typically replies instantly
Deployed where your customer actually are…
1 - Enterprise Chatbot Builder:
Connected To The
Apps You Mostly Use
2
Alex and 15 other friends like this
Hi Taymour, I will be your White Friday assistant
to help unlock hidden items on Souq.com.
Happy Shopping
Typically replies instantly
Local Activities
Hotels
Flights
Trave
l
Shopping F&B
Travel
2 - Artificial Intelligence Personal AssistantOne chatbot that communicates with the online platforms you use the most