Convergence

By Megan Merritt

What is convergence?

Convergence means two or more things coming together to create a product for example...

This blackberry is a phone, yet there is also a camera, internet, games, mp3 player ect.

The 007 website

From an audience’s point of view, as you enter the website, you not only notice the film but also the merchandise and marketing.

These are...• Top trumps• Blue-ray and DVD• The iphone app• The new music video

Avatar

As I click onto the Avatar page, there is a choice of language for the website. Also there is more merchandise and marketing.

These are...• James Cameron’s Avatar: The game• Avatar toys• Blue-ray and DVD• Downloads

007 and Avatar

The two websites are similar in many ways. The marketing brings more audience towards each of the brand types. This is because those who prefer to play a Playstation/xbox would buy the game or those who would much rather watch the game or buy the toys would do so. They all advertise each other in a way.