Convergence and Future

7/31/2019 Convergence and Future

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INTRODUCTION CONVERGENCE

AND THE ELECTRONIC MEDIA

MEDIA TECHNOLOGY &

PRACTICES


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INTRODUCTION

Understand this situation

Sunday evening, October 1968. The family is sitting

down after dinner to watch television. There is avariety of programming from which to choose. At

7.30 they can turn to NBC for Walt Disneys

Wonderful World of Color or they can watch

Lassie on CBS. At 8.00 the family favourite is The

Ed Sullivan Show on CBS. Sundays are great for

family TV so many good programs, and many of

them in color!


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INTRODUCTION

Understand this situation

Sunday evening, October 2000. Dad has justsettled into his chair in the family room to watch

sporting event on pay-per-view. Mom is in theden, reading and listening to digital cable radio.Their teenage daughter is in her room, playingvideo games on an interactive cable channel,

while her brother is doing homework on hislaptop, with MTV on his background, Mom didsome banking transactions through their home

computer and Dad made some purchasesthrough an interactive shopping channel.


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INTRODUCTION

WHAT CAN YOU

CONCLUDE FROMTHESE 2

SITUATIONS?


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THE ELECTRONIC MEDIA

TODAY The business of broadcasting has changed

radically in the past 2 decades

Due to the evolving technology has introducednew competitive environment.

The traditional broadcast station now operates ina marketplace that enables an audience toreceive hundred of programming choicestransmitted from the satellite.

Then if predictions bear out, the telephonecompanies will soon be major providers oftelevision companies will soon be major providersof television information and entertainment diretlyto the home through fibre-optics.


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TODAY

Using the digital technology that drives thecomputer through video compression:

1. Provide higher quality

2.Distortion-free

3. Offer wide screen

4. Produce programs with visual interest provided

through digital effects and computer generated

video. Meanwhile, satellite distribution can provide live

coverage.


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TODAYAs the unprecedented changes in technology and

competition developed, regulation of theelectronic media seemed confusing and laggeddevelopments.

Regulation is in transition as the newtechnologies and the internet come online.

The media conglomeration is growing andmerging and going through changes of

ownerships. Changes of ownership have brought changes of

network association which have brought intensecompetition.

Some stations will be big winners in the ratingsand others will lose audiences.


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TODAY Many of the media conglomerates are just

beginning to battle for viewers in the internationalmarketplace.

The Fox Television Network, owned by News

Corp has established international ties and thenthere is Start TV, NBC CNN, MTV and ESPN offerprogramming on a worldwide basis

They also offering foreign markets through

syndication. Historically, the business of broadcasting in the

United States has relied on the sale ofadvertising.

Therefore, as a result television stations need toprovide content that could attract the audience


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TODAY

DUE TO THIS MATTER WHAT

IS THE EFFECT TOWARDSSOCIETY??


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THE MASS COMMUNICATION

MODEL

Communication is the critical process that holdsour society together.

We all engage in interpersonal communication

every day.

We learnt how to use verbal and nonverbal.

This is the model:

Source

(communicat

or)

encoder decoder

Receiv

er(audie

nce)Channel

(message)

Noise (physical or

semantic)

feedback


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MODEL

The mass communication process includes asource, a channel and a receiver.

The source is the communicator, a reporter for

example

The channel is the medium newspaper or radio

The receiver is the radio listener.

In preparing a message for mass communication,

we need to encode it for a particular medium. If we choose electronic medium such as radio or

television, we encode the message by writing it in

a style designed to be heard


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MODEL

Electronic messages are written in shortsentences and in conversational style.

The words must incorporated with video or

around sound bites.

Sounds and pictures must be modulated

electronically onto a carrier wave.

As for feedback is obtained on a delayed basis

through audience research for program ratings.


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MULTIMEDIA APPLICATIONS Below is the multimedia model

communicationMedia &

Publishing

DEDICATED

PROFESSIONALCreative design

Production

Visualization

BUSINESS USER

PresentationsCommunications

Management

training

EDUCATIONAL

USERInstruction

Management

presentations

HOMECOMPUTERUSER

EntertainmentInstruction

Information

communication

CONSUMERAPPLIANCEUSER

Entertainment

Instruction

Information

communication

COMPUTERS

Consumerelectronics


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THE CONVERGENCE

Cable channel produces six-show lineupexclusively for its internet channel.

Movie studios make their titles available not only

on DVD for handheld video games systems.

The internets AOL makes thousands of classic

television shows (with commercial) available on

the web for free.

Google, Intel and Yahoo! Sell downloads ofclassic and current shows and movies from all the

major broadcast and cable channels.

Apple sells music videos, and music


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THE CONVERGENCE

Cable giants sell television programs for ninety-nine cents each

Satellite cable is doing the same thing but can

also straight to your mobile phones (ESPN)

You can read Time Magazine and hundreds of

other newspaper and magazines on your

computer screen

Mobile phones allow to talk to other people withthe camera.

And also able to broadcast themselves and

photos by using their phones.

The birth of wi-fi where people could get access


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THE CONVERGENCE

This is what we called convergence.

Started of with :

DIGITIZATION

REPRESENTINGALL FORMS OFCOMMUNICATION

HIGH SPEEDCONNECTIVITY

NETWORKSBECOMINGFASTER ANDPERVASIVEWIRED ANDWIRELESS

ADVANCETECHNOLOGY

ENDLESSADVANCETECHNOLOGYWITH SPEED,POWER ANDIMPROEMENTS


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THE CONVERGENCE

THE GROWTH OFDIGITAL LAYOUT,2000-2010


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THE CONVERGENCE TELEPHONE & TELEVISION

Among the oldest communications businesses inthe United States are the telephone companies.

Traditional common carriers like phone

companies, which have been regulated by the

federal government as monopolies, are evolvinginto huge information providers.

They see future business growth in consumer

information package that will include telephone,

computer, audio and video services provided via

phone lines to existing telephone customers.


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This represents a drastic changes in theseparation of information and entertainment

services.

Cable and broadcast television have provided

entertainment services most of their history.

Operationally, they have been separate from the

telephone companies since the 1920s.

Now they are faced with the prospect ofcompeting or merging with regional telephone

companies.


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WHAT DO YOU THINK WILLHAPPEN TO THE FUTURE OF

BROADCAST STATIONS AND CABLESYSTEMS?


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They need to adapt to the evolving media

marketplace and compete (tv programs)

They need to consider a variety of deliverysystems to the home.

What about local television stations?

People will be needing local stations for local

news and public affairs.


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Historically, broadcast stations have made profitfrom the sale of advertising time.

Today, the single revenue stream provided by the

sale of commercials is no longer sufficient.

Television stations and networks are rapidly

increasing cost.

Additional revenue:

1. To make additional payment for additionalprograms.

2. Selling local programming serve as content

provider

These programs will be delivered by the


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CONVERGENCE RADIO &

SOUND

Emerging and changing technologies haveaffected the production and distribution aspects of

both radio and sound recording.

the birth of radio networkone network can

provide different services and also programsyndications.

Satellite can also make access to syndicated

programs like top 10 shows.

Satellite many receivers now receive radio

through their cable television in the form of

satellite-delivered: DMX


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CONVERGENCE RADIO &

SOUND

What is DMX?

: digital music express by digital audio radio service

(DARS)

Direct satellite home, office and automobile

delivery.

The music channels provided are commercial-

free and offering varieties of music channels.


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MOBILE PHONES & THE

SOUND OF MONEY

The sale of music to mobile phones.

Serve as ring-tone downloads for their phones is

already a big global business and will be growing.

Brings money to the recording label.


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DIGITAL TECHNOLOGY -

SOUND

Recording and radio industries changed fromanalog to digital recording.

That is, sound went from being preserved as

waves, whether physically on a disc or tape or

through the air (radio), to conversion intomillisecond intervals in a computerized translation

process.

With no hum and hiss.

Convergence with computers and internet offers

challenges and opportunities to these industries.

Internet can be used as a promotional channel for

recording albums instead of using radio like


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DIGITAL TECHNOLOGY -

SOUND

Numerous sites exist at which consumers canbuy recorded music.

Artist themselves use the internet to promote

themselves.


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THE FUTURE OF SOUND

RECORDING.

The direct to fans model of production, promotionand distribution is killing the middlemen.

There is also the development of mp3: the

compression software that shrinks audio files to

less than a tenth of their original file size.

There is also free software to convert your music

format.

The root of the problem for recording companiesis tht they sell music in physical form whereas

mp3 distribute music in nonphysical form.

The rise of illegal recording.


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THE FUTURE OF SOUND

RECORDING Users now can make their own CDs from the mp3

files.

And now they can even exchange and share their

music from one and anothers hard drives.

Mp3 now had become the technology of choiceamong digital audio fans.

The birth of P2P (peer to peer)


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PREPARING FOR THE FUTURE Media professionals of the future will need to be

prepared for the multimedia world.

They will need to be familiar with the digital

technologies available to consumers.

Creativity and good communication skills will be evenmore important in the media future.

Hundreds of channels in the home will result in a

huge demand for programming of all kinds.

Consumers will have easy access to news,entertainment programs, and a wealth of information

services.

The challenge for future media professionals will be to

create, market and deliver content to meet


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ASSIGNMENTS

ASSIGNMENT 1 (ARTICLES AND FILING)Next week: make sure you bring an article related

to technology in audio or visual industries.

ASSIGNMENT 2 (blog)

Dateline: weekend: write 2 posts

1. The first post introduce yourself as much as you

can and discuss or provide an opinion on media

and technology. (any kind of opinion)2. The second post, in group, find anything

newsworthy, take picture of it, and write an

article about it. Ex: accident, pollution etc.

Documents

Convergence and Future