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Colour scheme of the theme. – ZER0

Large, simplistic, bold, masculine masthead.

Utilisation of particular ethnicities to appeal to the audience of Hip Hop Music.

Appropriate and stylised costume for the genre.

Consistent, complimentary colour scheme and house style.

Both magazines use high-key lighting reflects on the tones and forms of the genre: chilled, relaxed and cool.

Most important information is positioned on the left third. The layout is ordered and the route of the eye is used.

Variety of Fonts used

Mid-shot of artists used to display costume effectively.

Headline in bold, simplistic, college connoting font.

Utilisation of magazine logo.

Article listing clear and organised

Layout is largely symmetrical to signify masculinity.

Mid-shot conventionally used on both artists, who are adopting masculine, imposing stances. Typically, the image will take up most of the page.Colour schemes of the page adapted to suit the costume of the artists

Date Displayed

Use of contrasting colours for aesthetic appeal. Costume and colours often the same, similar or complimenting.

Artists displayed are stereotypically masculine, and conventionally fill the entirety of the left page.

Pull quote extracted from the article used to attract the reader.

Costume specific to Hip Hop utilised on the artists, to appeal to the psychographics of the audience.

Certain words highlighted to reinforce importance.

Article placed into columns.

Kicker applied to the beginning of the article for visual appeal.

Stand- first to introduce main article.

Headline