• TO SHOW THAT WE FOLLOWED CONVENTIONS OF REAL MEDIA PRODUCT IN OUR MUSIC VIDEO I AM GOING TO COMAPARE A REAL MEDIA PRODUCT TO OUR MEDIA PROJECT.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

HANDS IN THE

AIR

ALL OF THE LIGHTS BY

KANYE AND LOLLIPOP BY LIL WAYNE

VS

The use of different colours is to represent the celebratory theme of the music videos.

Use of text to interact with the audience and to help them remember the catchy lyrics to the song.

Props are essential in Hip-hop music videos. Most of the time it gives the genre away because it has become popular in Hip-hop music videos. It is usually use to show that the artist belong to a high status, therefore the use of expensive jewelleries and glasses is to show that the artist a affluent.

Close up shot on each artist when it was their turn to do there verse. This is to signify whose verse it is. This is done in All of the lights and many other Hip-hop Music video so we chose to follow this convention too.

Money is commonly used as a prop in Hip-hop music video to show that the artist are wealthy and finically stable. Artist usually use American dollars in their music video because the Hip- hop genre originated from New York city.

Lips are used to create a seductive environment in Hip-hop music videos. This is usually used to draw to the audience’s attention.