Convention program 2013

Utah Hispanic Chamber of CommerceAnnual Convention & Expo 2013Friday, May 10th, 2013Utah Cultural Celebration Center

Business Opportunitiesin a Recovering Economy

P R E S E N T E D BY

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�c Special �� introductory rate – plus double rewards

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O�ers valid from January 1, 2013 to December 31, 2013. 1 New Business Platinum Credit Card accounts submitted and approved during the promotional period will receive the introductory rate of 0% for the �rst six billing cycles. The 0% introductory rate applies to purchases and balance transfers for the �rst six cycles as long as the customer does not default under the Customer Agreement. Each balance transfer transaction will be assessed a 3% fee ($10 minimum and $75 maximum).

2 Customer must enroll in the Wells Fargo Business Card Rewards® program at the time of account opening to receive double rewards for the �rst six billing cycles. A maximum of 10,000 bonus points or $100 cash back credit per account during this promotion. Applies to the �rst six cycles as long as the customer does not default under the Customer Agreement.

3 Enroll in the Wells Fargo Business Card Rewards® program when you open a new Business Platinum Credit Card account and get the annual rewards program fee of $50 waived for the �rst year only.

O�er subject to change at any time.© 2013 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. (894250_08199)

An essential tool for small business owners, the Business Platinum Credit Card offers:• �� introductory rate for � months� on purchases

and balance transfers• Best-in-class rewards�— Enroll in the Business Card Rewards program

and receive double rewards for � months�

�— Get the first year rewards free�

�— Earn more valuable rewards for everyday business purchases

• No annual card fee• Credit lines up to ��,��Speak to your banker today.

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5 Welcome Letter

7 Convention Sponsors

8 Agenda

10 Speakers

13 Quixote Awards

17 Business Expo

19 Corporate Partners

23 In-Kind Sponsors

CONTENTS��_��

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�c Special �� introductory rate – plus double rewards

�%intro rate

O�ers valid from January 1, 2013 to December 31, 2013. 1 New Business Platinum Credit Card accounts submitted and approved during the promotional period will receive the introductory rate of 0% for the �rst six billing cycles. The 0% introductory rate applies to purchases and balance transfers for the �rst six cycles as long as the customer does not default under the Customer Agreement. Each balance transfer transaction will be assessed a 3% fee ($10 minimum and $75 maximum).

2 Customer must enroll in the Wells Fargo Business Card Rewards® program at the time of account opening to receive double rewards for the �rst six billing cycles. A maximum of 10,000 bonus points or $100 cash back credit per account during this promotion. Applies to the �rst six cycles as long as the customer does not default under the Customer Agreement.

3 Enroll in the Wells Fargo Business Card Rewards® program when you open a new Business Platinum Credit Card account and get the annual rewards program fee of $50 waived for the �rst year only.

O�er subject to change at any time.© 2013 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. (894250_08199)

An essential tool for small business owners, the Business Platinum Credit Card offers:• �� introductory rate for � months� on purchases

and balance transfers• Best-in-class rewards�— Enroll in the Business Card Rewards program

and receive double rewards for � months�

�— Get the first year rewards free�

�— Earn more valuable rewards for everyday business purchases

• No annual card fee• Credit lines up to ��,��Speak to your banker today.

894250_08199 5.5x8.5 4c.indd 1 4/15/13 4:48 PM convention_program_2013.indd 3 5/7/13 7:38:30 PM

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B R O U G H T T O Y O U B Y

Goldman Sachs 10,000 Small Businesses at

EcosystemENTREPRENEURIALSalt Lake

B U S I N E S S O W N E R S S E E K I N G

G R O W T H &S U S TA I N A B I L I T Y

A S E M I N A R F O R

FRIDAY, MAY 17TH

8:00 A.M. — 11:00 A.M.Salt Lake County Government Center2001 S. STATE STREET SLC, UT 84114COST: FREE

RSVP AT TINYURL.COM/SLCECOSYSTEM or call 801-957-5200

A G E N DA

8:00 AM: Continental Breakfast and Seminar Registration

8:30 AM: Crowdfunding Strategies

9:15 AM: Angel Investing

10:00 AM: Understanding the Goldman Sachs 10,000 Small Businesses Application Process

AA/EO INSTITUTION


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B R O U G H T T O Y O U B Y

Goldman Sachs 10,000 Small Businesses at

EcosystemENTREPRENEURIALSalt Lake

B U S I N E S S O W N E R S S E E K I N G

G R O W T H &S U S TA I N A B I L I T Y

A S E M I N A R F O R

FRIDAY, MAY 17TH

8:00 A.M. — 11:00 A.M.Salt Lake County Government Center2001 S. STATE STREET SLC, UT 84114COST: FREE

RSVP AT TINYURL.COM/SLCECOSYSTEM or call 801-957-5200

A G E N DA

8:00 AM: Continental Breakfast and Seminar Registration

8:30 AM: Crowdfunding Strategies

9:15 AM: Angel Investing

10:00 AM: Understanding the Goldman Sachs 10,000 Small Businesses Application Process

AA/EO INSTITUTION

A MESSAGE FROMTHE UHCCBOARD OF DIRECTORS

Welcome to the UHCC Annual Convention and Expo 2013.

Dear Chamber Members:

On behalf of the Board of Directors of the Utah Hispanic Chamber of Commerce, we welcome you to the 2013 Annual Convention and Expo. We are so excited to be having our convention for the first time in West Valley City. With the city’s large Latino community it only makes sense that we host our premiere event at the Cultural Celebration Center!

This coming year, you will see a number of changes for the Utah Hispanic Chamber of Commerce. We have board members who are cycling off and new members coming on board. Rafael Seminario will be assuming the role of Chair for the Chamber. Olga de la Cruz, our 2012-2013 Chair will be transitioning into the Past Chair position, and we are truly grateful for all of her hard work. We are a better organization because of her tireless efforts. We will continue to maintain programs and services to better serve our members, including updating our web-site, continuation of our Business-2-Business discount program, and partners-hips with new allies that will help us realize our mission. We strongly encourage you to support members of our chamber. They provide a wide range of goods and services that in turn generate essential revenue that directly benefits our community.

We thank you for your ongoing support. We know you make a conscious choice to be a member and supporter of our chamber. The Utah Hispanic Chamber of Commerce could not do its work without each and every one of you. Thank you!

Sincerely,

Rafael Seminario Olga de la Cruz Chair of the Board Past Chair & Chair of the Convention & Expo Planning Committee


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CONVENTION SPONSORS

Let’s Go Places

Presenting sponsor

Lunch sponsor& exclusive mobile service provider

Quixote Award &Juana Bordas book sponsor

Exclusive Automotive sponsor

Women’s Business Leadership Breakfast sponsors

Business Expo sponsors

Venue sponsor Signage sponsor

PR & Marketing sponsors

Workshop sponsors Audio / Video sponsor

laGALERÍAT H E A R T O F H I S P A N I C M A R K E T I N G


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Friday, May 10, 2013Utah Cultural Celebration Center

7:00 a.m - 1:00 p.m. REGISTRATION

8:00 a.m. - 9:30 a.m. WOMEN’S BUSINESS LEADERSHIP BREAKFASTRoom: Great Hall West MC: Gabriela Grostic, Certified Court Intepreter Federal Immigration Court UHCC remarks: Olga de la Cruz, Past Chair Utah Hispanic Chamber of Commerce Sponsor remarks: Pamela Okumura, Program Director Salt Lake Chamber Women’s Business Center Guest speaker: Marie Lopez Rogers, Mayor Avondale AZ. Main sponsor remarks: Lourdes Cooke, Arches Health Plan Keynote address: Lidia Soto-Harmon, CEO, Girl Scouts Council of the Nation’s Capital. Business woman of the year award Presented by Wells Fargo

8:00 a.m. - 9:30 a.m. SOMOS FOUNDATION ACADEMY STUDENT TRACKRoom: 101 Track 1: Internships Wells Fargo, Intermountain Healthcare, & Goldman Sachs

Track 2 : Applying for Scholarships AAA Fair Credit Foundation - Utah Saves Foundation Track 3 : Budgeting for College Somos Foundation

9:45 a.m - 10:45 a.m. WORKSHOPSRoom: 101 Marketing your business is all about creative approaches in a recovering economy Ken Jenson, Managing Partner, Vox Creative; Anita Watson, Senior Account Executive, Vox Creative; David Webb, Web Expert and Consultant, Vox Creative. Room: 102 Healthcare reform: What does it mean for your business Arches Health Plan and Intermountain Healthcare

Room: 104 How to prepare your business to become a supplier for big box retailers Kevin Forsgren, Market Manager Market 404, Walmart Stores Inc. Harold Stewart, District Human Resource Manager, Walmart Stores Inc.

*Program & agenda subject to change

CONVENTION AGENDA“Business Opportunities in a Recovering Economy”


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9:45 a.m. - 10:45 a.m. ACCESO - FUSION EMPRESARIAL (Workshop in Spanish)Room: 105 SBA programs and resources to help you start, grow and succeed in Business Ian Lorenzana, Economic Development, Utah U.S. Small Business Administration Business planning for small business owners: what is a business plan, why do I need one, how do I prepare one? Eddie Yujra, Business Consultant Business finance and accounting issues for small businesses: Best practices to increase chances of success Mike Durazo, Durazo Associates Business Consulting 10:45 a.m. - 11:45 a.m. BUSINESS EXPO OPENSRoom: Cross Roads & Great Hall East

12:00 p.m. - 2:00 p.m. BUSINESS LEADERSHIP LUNCHEONRoom: Great Hall West Morning MC: Irene Caso, Adelante Media Group UHCC welcome remarks: Rafael Seminario, UHCC Chair of the Board Lunch sponsor remarks: Verizon Wireless Opening remarks: Mayor Mike Winder, West Valley City Special guest remarks: Mayor Ben McAdams, Salt Lake County Presenting sponsor remarks: Karen Gunn, Goldman Sachs 10,000 Small Businesses at Salt Lake Community College. Keynote address: Juana Bordas, “The Power of Latino Leadership” Verizon Presents: “Power Your Negocio with Powerful Answers”. Presentation by Michele Ruiz, President and Chief Strategist at Ruiz Strategies. As a business owner you are faced with big challenges, including kee- ping up to date with the latest technology. Verizon believes that big challenges deserve even bigger solutions. This workshop is designed to provide you with the knowledge to help power, connect, and grow your business through mobile technology

Quixote awards sponsor remarks: Wells Fargo Quixote awards ceremony

2:00 p.m. - 5:00 p.m. BUSINESS EXPO RE-OPENSRoom: Cross Roads & Great Hall East

5:00 p.m. - 6:00 p.m. AFTERHOURS MIXER “CONTACTOS”Room: Outside Balcony




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CONVENTION SPEAKERSJuana BordasPresident of Mestiza Leadership International & Author

Juana emigrated to the U.S. from Nicaragua. Juana was a founder of Denver’s Mi Casa Women’s Center. Today, Mi Casa is recognized as a national model for women’s empowerment. She was founding President of the National Hispana Leadership Institute. Her book Salsa, Soul, and Spirit: Leadership for a Multicultural Age won the International Latino Book Award for best leadership book in 2008. Juana served as advisor to Harvard’s Hispanic Journal on Public Policy, the Kellogg National Fellows Program, as board vice chair of the Greenleaf Center for Servant Leadership. Juana was selected as a Wise Woman Award by the National Center for Women’s Policy Studies and is in the Colorado Women’s Hall of Fame. She is Presi-dent of Mestiza Leadership International. Her new book The Power of Latino Leadership is being released in May 2013.

Mayor Mike WinderWest Valley City

Mike Winder was elected mayor of West Valley City, Utah’s second largest city, with 76% of the vote in 2009. While mayor, the city has worked to redevelop the Valley Fair Mall, launched the half-billion dollar Fairbourne Station project, secured naming rights for the Maverik Center, and reduced crime, graffiti and code violations. He helped launch the city’s English Language Initiative and Government Transparency Standard. Mayor Winder was elected by his peers to be president of the Utah League of Cities and Towns, and chair of the Salt Lake Valley Conference of Mayors. In 2011, he was named “Best of State” mayor for Utah, recognized in City Weekly’s “Best of Utah”, and was a nominee for the Salt Lake Tribune’s “Utahn of the Year.” Utah Business magazine has listed him as one of Utah’s “Forty Rising Stars Under Forty.”

Mayor Ben McAdamsSalt Lake County

Ben McAdams was sworn into office as Salt Lake County Mayor on Jan. 7, 2013. Mayor McAdams pledged to work collaboratively, across party lines, to find efficiencies in County government and to be open and accountable to citizens. Mayor McAdams is a former Utah State Senator. His legislative record includes strengthening child safety standards and consumer protections, eliminating housing and employment discrimination and increasing funding for mass transit. Mayor McAdams is a corporate finance attorney who practiced law with firms in New York and Salt Lake City. That expertise assisted his strategic relationships involving management issues between 16 municipalities and cities within Salt Lake County.


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CONVENTION SPEAKERSCONVENTION SPEAKERSMichele RuizPresident and Chief Strategist at Ruiz Strategies.

Michele is President and Chief Strategist at Ruiz Strategies a stra-tegic consulting firm that develops and executes transformational content messaging strategies for world class companies, profes-sional services firms, government entities and C-level executives leveraging the power of social media, new media, traditional media and virtual technologies. Through her personal brand “Michele Ruiz ~ My Life as a Latina Entrepreneur” she focuses on educating, inspiring and empowering entrepreneurs. She also represents For-tune 1000 companies as a brand ambassador. Previously, Michele enjoyed a long career as an award-winning broadcast journalist in Los Angeles as morning anchor for the KTLA Morning News.

Lidia Soto-HarmonCEO, Girl Scout Council of the Nation’s Capital

On August 25, 2010, Lidia was appointed CEO for the Girl Scout Council of the Nation’s Capital (GSCNC), after serving as the organization’s Chief Operating Officer. GSCNC is Washington’s pre-eminent leadership organization for girls, serving over 90,000 mem-bers, 64,800 girls ages 5-17. Prior to joining the council Lidia served as Senior Vice President for Community Development for First Book, a national children’s literacy organization dedicated to getting new books into the hands of children from low-income families. She also served as the Deputy Director of the President’s Interagency Council on Women, chaired by Secretary of State Madeleine Albright, at the U.S. Department of State, where she represented the United States at various United Nations’ conferences.

Mayor Marie Lopez-RogersAvondale, AZ

Marie Lopez-Rogers is second vice president of the National League of Cities (NLC), the nation’s oldest and largest organization repre-senting municipal government. She was elected as the 19th mayor of Avondale, Arizona, and the City’s first Latina mayor on January 1, 2006. Mayor Lopez-Rogers was selected by U.S. Secretary of Homeland Security and former Governor of Arizona, Janet Napoli-tano, to serve on the following Committees: the Governor’s Military Affairs Commission, the Governor’s Arizona Rides Council, and the Governor’s Statewide Youth Development Task Force. Mayor Lopez- Rogers was appointed to serve on the Attorney General’s Latino Community Justice Council. She is a founding member and current president of the Hispanic Leadership Forum providing academic opportunities for rising Hispanic leaders in the community.


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THE BRANDS YOU KNOW THE PRODUCTS YOU TRUST

Abrasives Brushes & Brooms Lighting & Electrical Cutting Tools Contractor Supplies Chemicals, Adhesives & LubricantsHand Tools Industrial Rubber Office Supplies Fasteners Safety & PPE Maintenance Equip. & SuppliesWelding Material Handling MORE...


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Business Owner of the YearHonors Hispanic/Latino business owners who have distinguished themselves inbusiness by demonstrating initiative and creativity in addressing major challengesin their businesses, who have shown commitment to their employees, and whohave achieved outstanding professional accomplishments and support the goals and ideals of the Utah Hispanic Chamber of Commerce.

Business Executive of the YearThe Business Executive of the Year Award recognizes an executive or professional business manager who demonstrates exceptional success, drive, and leadership, which creates a positive role model for their staff, community and advances the ge-neral interest of local business and support the goals and ideals of the Utah Hispanic Chamber of Commerce.

Business Woman of the YearRecognizes women who provide invaluable leadership, demonstrate excellence inbusiness, community involvement and inspire others to reach their professionalpotential for the purpose of invigorating and enhancing the local quality of life andsupports the goals and ideals of the Utah Hispanic Chamber of Commerce.

Non-profit Organization or Institution of the Year(Government, business, educational, or other)Recognizes organizations which exemplify commitment and support to theHispanic/Latino community through their organizational practices andcommunity-focused endeavors which significantly enhance the way of lifethrough their efforts, and supports the goals and ideals of the Utah HispanicChamber of Commerce.

UHCC Member of the YearRecognizes one member of the Utah Hispanic Chamber of Commerce who hasdemonstrated exemplary commitment, initiative and dedication to further thedevelopment of the chamber and Hispanic / Latino business community andsupports the goals and ideals of the Utah Hispanic Chamber of Commerce.

Large Business of the YearRecognizes companies who have demonstrated leadership in the business commu-nity, have made substantial contributions to the quality of life in Utah and embody excellence, not only in their line of business, but through their daily interactions within the community and supports the goals and ideals of the Utah Hispanic Chamber of Commerce.

QUIXOTE AWARDS

THE BRANDS YOU KNOW THE PRODUCTS YOU TRUST

Abrasives Brushes & Brooms Lighting & Electrical Cutting Tools Contractor Supplies Chemicals, Adhesives & LubricantsHand Tools Industrial Rubber Office Supplies Fasteners Safety & PPE Maintenance Equip. & SuppliesWelding Material Handling MORE...


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THE ALL-NEW, REINVENTED RAV4.RE: EXPLORE.

buyatoyota.comOptions shown

Sponsored by your Utah Toyota Dealers

No purchase necessary. Void where prohibited. Business must have a physical office location in the U.S. Other restrictions apply. Winners must attend the November 2013 Award Ceremony to receive prize. Contest begins on April 18, 2013. Contest ends on October 4, 2013. Contest sponsor: Verizon Wireless. See VerizonInsider.com/Negocios for Official Rules and other details. LTE is a trademark of ETSI. © 2013 Verizon Wireless.

VERIZON LATINO BUSINESS SERIES

Nominate yourself or other business owners for a chance to be the Verizon Latino Business Series’ Entrepreneur of the Year and receive:• $25,000 cash infusion• Five Motorola 4G LTE devices• Voice and data service for up to 1 year

(equivalent to $8,000 in service credits applied over a 12-month period)

Nominations accepted through October 4, 2013Visit VerizonInsider.com/Negocios

CON PODER SE PUEDE


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THE ALL-NEW, REINVENTED RAV4.RE: EXPLORE.

buyatoyota.comOptions shown

Sponsored by your Utah Toyota Dealers

No purchase necessary. Void where prohibited. Business must have a physical office location in the U.S. Other restrictions apply. Winners must attend the November 2013 Award Ceremony to receive prize. Contest begins on April 18, 2013. Contest ends on October 4, 2013. Contest sponsor: Verizon Wireless. See VerizonInsider.com/Negocios for Official Rules and other details. LTE is a trademark of ETSI. © 2013 Verizon Wireless.

VERIZON LATINO BUSINESS SERIES

Nominate yourself or other business owners for a chance to be the Verizon Latino Business Series’ Entrepreneur of the Year and receive:• $25,000 cash infusion• Five Motorola 4G LTE devices• Voice and data service for up to 1 year

(equivalent to $8,000 in service credits applied over a 12-month period)

Nominations accepted through October 4, 2013Visit VerizonInsider.com/Negocios

CON PODER SE PUEDE


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BUSINESS EXPO 2013Exhibitor Booth & Table Layout

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Cross Roads

Great Hall East

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Front entrance

Exhibitor Booths27 Verizon Wireless28 Media One 29 Goldman Sachs 10K Small Businesses30 Pepsico / Admiral31 Regence32 Adelante Media33 Budweiser34 Zions Bank35 Arches Health Plan36 Allstate37 Intermoutain Healthcare38 Toyota 39 Wells Fargo

Exhibitor Tables 1 Sam’s Club 2 Cyprus Credit Union 3 Small Business Administration 4 Juan Diego Catholic Schools 5 Check City 6 Century Link 7 Mi Preferida 8 McVal Online Business Solu- tions 9 University Federal Credit Union10 ZAGG11 Papparazzi Accesories12 Vox Creative13 Aflac14 Costco15 Merrill Lynch16 Argosy University17 Boostability18 Westminster College19 SL Chamber Women’s Business Center20 USA Marketing and Consulting21 Domino Film Festival22 Telemundo23 Centro de la Familia24 Matrix Massage & Spa25 Utah Symphony Utah Opera26 Creativo Consulting


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Diamond Members

Platinum Members

Gold Members

Silver Members

ADMIRAL BEVERAGE CORPORATION


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Diamond Members

Platinum Members

Gold Members

Silver Members

ADMIRAL BEVERAGE CORPORATION

UHCC CORPORATE PARTNERS


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Celebrating a Decade of Learning


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Celebrating a Decade of Learning

CONVENTION IN-KIND SPONSORS


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Convention program 2013