Contributions and Concerns Contributions and Concerns of Private Sector Fishing of Private Sector Fishing

Consulting ServicesConsulting Services Mitchell A. Roffer (Ph.D.) PresidentMitchell A. Roffer (Ph.D.) PresidentRoffer’s Ocean Fishing Forecasting Service, Inc.Roffer’s Ocean Fishing Forecasting Service, Inc.

Miami, Fl 33155 (WWW.ROFFS.COM)Miami, Fl 33155 (WWW.ROFFS.COM)

Workshop to Explore Private Sector Interests and Roles in the U.S. Integrated Ocean Observing System; Focus on the Southeastern U.S. and Gulf of MexicoMarathon Oil Co., Houston, TX, 2-4 March 2004

AcknowledgementsAcknowledgementsWorth Nowlin, Jr.Worth Nowlin, Jr.Ken SchaudtKen SchaudtGail BaxterGail BaxterBob CohenBob CohenBob SmithBob SmithChristopher MooersChristopher MooersBuzz MartinBuzz MartinSteve LyonsSteve LyonsPaul KellyPaul KellyRobert StickneyRobert StickneyRichard W. SpinradRichard W. SpinradPaul MoersdorfPaul MoersdorfSusan MartinSusan Martin

Contributions and Concerns of Contributions and Concerns of Private Sector Fishing Consulting Private Sector Fishing Consulting

ServicesServices

Will IOOS Help Us Or Compete With Us?Will IOOS Help Us Or Compete With Us?Or How Do We Help IOOS Help US Or How Do We Help IOOS Help US

So We Can Help Them ?So We Can Help Them ?

Explore Explore Private Sector Interests And RolesPrivate Sector Interests And Roles In The U.S. Integrated Ocean In The U.S. Integrated Ocean

Observing System:Observing System:

Focus onFocus onSoutheastern U.S. and Gulf of MexicoSoutheastern U.S. and Gulf of Mexico

What Are Fishing Consulting What Are Fishing Consulting Services?Services?

Private CompaniesPrivate Companies Varying SizesVarying Sizes Unites States and OverseasUnites States and Overseas

• Gulf of Mexico RegionGulf of Mexico Region ROFFS™ (Commercial & Recreational)ROFFS™ (Commercial & Recreational) ORBIMAGE Inc. (Commercial)ORBIMAGE Inc. (Commercial) Fishman Forecasting Inc. (Recreational)Fishman Forecasting Inc. (Recreational) Offshore Satellite Services (Recreational)Offshore Satellite Services (Recreational) Ocean Imaging Inc. (Commercial & Recreational)Ocean Imaging Inc. (Commercial & Recreational) CLS - CatSat™ (Commercial)CLS - CatSat™ (Commercial)

• Other Regions - Other OceansOther Regions - Other Oceans Many Companies WorldwideMany Companies Worldwide

What Do They Provide?What Do They Provide? Infrared & Color Satellite Imagery Infrared & Color Satellite Imagery Temperature At DepthTemperature At Depth Altimetry Altimetry SST And Ocean Frontal AnalysesSST And Ocean Frontal Analyses Ocean CurrentsOcean Currents Winds, Sea Heights, Marine WeatherWinds, Sea Heights, Marine Weather Fishing Forecasting AnalysesFishing Forecasting Analyses Software (Data Manipulation, Navigation)Software (Data Manipulation, Navigation) Communication SolutionsCommunication Solutions Search & Rescue SupportSearch & Rescue Support Aquaculture SolutionsAquaculture Solutions

What Can They Provide What Can They Provide To IOOS ?To IOOS ?

Satellite DataSatellite Data Infrared Satellite DataInfrared Satellite Data

Polar Orbiting and GeostationaryPolar Orbiting and Geostationary• 1-4-6 km Resolution1-4-6 km Resolution• 1-24 Images Per Day1-24 Images Per Day

Ocean Color DataOcean Color Data Polar OrbitingPolar Orbiting

• 1-4 km Resolution1-4 km Resolution• 1-5 Images Per Day (SeaStar, Terra, Aqua, Others)1-5 Images Per Day (SeaStar, Terra, Aqua, Others)

Satellite Data Will Be Available For The Long TermSatellite Data Will Be Available For The Long Term Data Type Orientation VS Platform OrientationData Type Orientation VS Platform Orientation

• IR_SST, VIS_Ocean Color, Altimetry For Climate Data RecordsIR_SST, VIS_Ocean Color, Altimetry For Climate Data Records

In-Situ DataIn-Situ Data

Temperature (Surface and Depth)Temperature (Surface and Depth) Ocean ColorOcean Color Current Velocity, Current BoundariesCurrent Velocity, Current Boundaries Weather (Wind Velocity, Sea State)Weather (Wind Velocity, Sea State) Biological ObservationsBiological Observations

Fish, Birds, Mammals, Turtles, Etc.Fish, Birds, Mammals, Turtles, Etc. Water SamplesWater Samples

MoreMore

Ships Of OpportunityShips Of Opportunity Ship TimeShip Time Instrument Deployment and RecoveryInstrument Deployment and Recovery Calibration ServicesCalibration Services Product Testing - Validation Of ModelsProduct Testing - Validation Of Models Research PartnersResearch Partners

Money, Data, & EquipmentMoney, Data, & Equipment

$ Employment $$ Employment $

Oceanographers and MeteorologistsOceanographers and Meteorologists ProfessionalsProfessionals Recent GraduatesRecent Graduates Graduate StudentsGraduate Students

ProgrammersProgrammers Software DevelopersSoftware Developers Marketing, Accounting, Etc.Marketing, Accounting, Etc.

Other ItemsOther Items ExperienceExperience

In 24 Hour - 7 Day OperationsIn 24 Hour - 7 Day Operations Customer SupportCustomer Support

New SoftwareNew Software New TechnologyNew Technology IOOS GovernanceIOOS Governance IOOS PlanningIOOS Planning

FinallyFinally

USERS !USERS !ADVOCATES ADVOCATES

WITH POLITICALWITH POLITICAL INFLUENCEINFLUENCE

Today:Identify The Basis For Today:Identify The Basis For Public/Private/Academic SectorPublic/Private/Academic SectorInteractions In The Context Of Interactions In The Context Of

U.S. IOOSU.S. IOOS Modes Of CooperationModes Of Cooperation Business OpportunitiesBusiness Opportunities Potential Areas Of ConflictPotential Areas Of Conflict

““Data And Information Produced Data And Information Produced At Public Expense Will Be Fully At Public Expense Will Be Fully

And Openly Shared And Openly Shared At No More Than The Cost ofAt No More Than The Cost of

Dissemination.”Dissemination.” Is This Really True?Is This Really True?

What About Costs Related To Marketing, Staff To What About Costs Related To Marketing, Staff To Find “Users”? Find “Users”?

Which Data And Information?Which Data And Information?

What Products?What Products?

DataData In Digital Form?In Digital Form?

Maps and Graphics For Web Viewing?Maps and Graphics For Web Viewing? Products Developed For Public Sector Products Developed For Public Sector

“Users” That Are Already Being Provided“Users” That Are Already Being Provided

By Private Industry?By Private Industry?

Areas of ConflictAreas of Conflict

Providing Tailored,Value Added Products Providing Tailored,Value Added Products And Services That Are in Competition With And Services That Are in Competition With Private IndustryPrivate Industry

Products Aimed At “Users” Products Aimed At “Users” Already Being ServedAlready Being Served

Recreational and Commercial Fishing Recreational and Commercial Fishing Aquaculture Aquaculture Shipping - TransportShipping - Transport Sailing And Yachting Sailing And Yachting

ConcernConcernAbout Government Funded About Government Funded

Research And Government Research And Government Agencies Providing The Services Agencies Providing The Services For Free Under The Guise Of For Free Under The Guise Of Freedom of InformationFreedom of Information ““They Make The Data For In-House Projects They Make The Data For In-House Projects And That They Are Only Providing The Data And That They Are Only Providing The Data At Minimal CostAt Minimal Cost””

ExamplesExamples CoastWatch: SST and Ocean ColorCoastWatch: SST and Ocean Color

Who Is Really Using This Data ?Who Is Really Using This Data ? Inefficient NOAA Method To Provide Data That Inefficient NOAA Method To Provide Data That

Is Already Being Provided ElsewhereIs Already Being Provided Elsewhere Rutgers University “The Cool Room”Rutgers University “The Cool Room”

Tailored, Value-Added, Real-Time High Tailored, Value-Added, Real-Time High Resolution Imagery Products For Fishing and Resolution Imagery Products For Fishing and K-12 EducationK-12 Education

U.S. Naval Research Lab. Image ProductsU.S. Naval Research Lab. Image Products How Far Will They Go?How Far Will They Go?

NASA:What Will They Do?NASA:What Will They Do? New SEACOOS Products For FishingNew SEACOOS Products For Fishing

Are Surfing Or Other Competitive Products next ?Are Surfing Or Other Competitive Products next ?

The Cool RoomThe Cool Room

Tailored Fishing AreasTailored Fishing Areas

High Resolution TailoredHigh Resolution Tailored

CoolCoolRoomRoomRutgersRutgersUniversityUniversity

Another ExampleAnother Example

The Cool RoomThe Cool RoomRutgers UniversityRutgers University

Other AreasOther Areas

Zoomed ProductsZoomed Products

Low Res not TailoredLow Res not Tailored

LA-TX Tailoring?LA-TX Tailoring?

Alabama - FloridaAlabama - Florida

NLOM VS Satellite DataNLOM VS Satellite Data

SEACOOSSEACOOS

IOOS “Partnerships”IOOS “Partnerships”

Rutgers & SEACOOS “Partners”Rutgers & SEACOOS “Partners” With Friends Like These Who Needs With Friends Like These Who Needs

Enemies!Enemies! ““We Are Not Providing Such Products”We Are Not Providing Such Products”

Guideline For Private SectorGuideline For Private Sector The Current NOAA_National Weather The Current NOAA_National Weather

Service Policy (1991) Is Just Fine!Service Policy (1991) Is Just Fine! NOAA/NWS = Wholesaler NOAA/NWS = Wholesaler Private Sector = RetailerPrivate Sector = Retailer

See No Reason To Change See No Reason To Change No Tailored (Or Value-Added) Products No Tailored (Or Value-Added) Products

That Private Industry Is Providing Or Will That Private Industry Is Providing Or Will Be In Competition With Private IndustryBe In Competition With Private Industry

Fair Weather Report BiasedFair Weather Report Biased How Many Truly Private Sector People On Panels?!!How Many Truly Private Sector People On Panels?!!

Other Items Of Concern:Other Items Of Concern:GOOS Principle D7GOOS Principle D7

"GOOS Contributors Are Responsible For Full, "GOOS Contributors Are Responsible For Full, Open And Timely Sharing And Exchange of Open And Timely Sharing And Exchange of GOOS-Relevant Data And Products For Non-GOOS-Relevant Data And Products For Non-Commercial Activities”Commercial Activities”

Why Are Commercial Activities Different?Why Are Commercial Activities Different? There Is No Explanation As To How Commercial There Is No Explanation As To How Commercial

Data Or Users Shall Be TreatedData Or Users Shall Be Treated

Access To DataAccess To Data Want Access To The Latest AndWant Access To The Latest And

Greatest Technology And Data Greatest Technology And Data Seek Guarantees That This Information Will Not Be Seek Guarantees That This Information Will Not Be

Locked up by Researchers Or Special DealsLocked up by Researchers Or Special Deals No Special Data DealsNo Special Data Deals

• ORBIMAGE Inc.ORBIMAGE Inc. SeaWiFS Data Available For “Research” Not CommercialSeaWiFS Data Available For “Research” Not Commercial

No Data EmbargosNo Data Embargos• Friends Or IOOS Research PartnersFriends Or IOOS Research Partners

Conerns:Conerns: Changes In Attitude Changes In Attitude

Government Agencies And Academic Government Agencies And Academic Institutions Have Become Involved In Institutions Have Become Involved In Being Service Providers To the Public Being Service Providers To the Public That Should Be Left To Private Industry! That Should Be Left To Private Industry!

They Are Changing Their Terminology They Are Changing Their Terminology From "the Public" to "Clients." From "the Public" to "Clients." ““Client Based User Interface”, Is the Current Client Based User Interface”, Is the Current

TerminologyTerminology

We Are Not AloneWe Are Not Alone

Some Academics Are Now Afraid That Some Academics Are Now Afraid That Government Agencies Are Doing The Government Agencies Are Doing The Research And Development That Research And Development That Historically Has Been In the Academic Historically Has Been In the Academic SectorSector

What Is Not A Concern Now?What Is Not A Concern Now? Digital Data Without EnhancementDigital Data Without Enhancement

NASA DAACNASA DAAC• http://daac.gsfc.nasa.gov/http://daac.gsfc.nasa.gov/• http://oceancolor.gsfc.nasa.gov/http://oceancolor.gsfc.nasa.gov/

NOAA Satellite Archive NOAA Satellite Archive • (http://www.saa.noaa.gov/)(http://www.saa.noaa.gov/)

Why Is There A Need To Demonstrate Why Is There A Need To Demonstrate (Show-Off?) The Ability To Show Satellite (Show-Off?) The Ability To Show Satellite Imagery Or Other “Pretty” Graphics?Imagery Or Other “Pretty” Graphics?

GOMOOSGOMOOS

The John Hopkins Univ.The John Hopkins Univ.

What Are What Are Valued Added - TailoredValued Added - Tailored

Products ?Products ? High Resolution, Color Enhanced High Resolution, Color Enhanced

Imagery/Animations/GraphicsImagery/Animations/Graphics Zoomed In For Specific Fishing AreasZoomed In For Specific Fishing Areas InterpretationsInterpretations Enhanced LabelsEnhanced Labels

Bottom Topography AddedBottom Topography Added Detailed Inlets and Special TopographyDetailed Inlets and Special Topography Probability Of FishProbability Of Fish

Where Do We Go From Here?Where Do We Go From Here? How Do We Solve These Issues?How Do We Solve These Issues?

Solved For Gulf Of Mexico? Solved For Gulf Of Mexico? ROFFS™ Became A Signatory After Changes Were MadeROFFS™ Became A Signatory After Changes Were Made

What About Other Regional Associations?What About Other Regional Associations?Who Can We Trust?Who Can We Trust?

We Want To Work TogetherWe Want To Work Together

I Hope We Will Not Have To Walk AwayI Hope We Will Not Have To Walk AwayFrom This OpportunityFrom This Opportunity

Thank YouThank You

The EndThe EndThanks Again Thanks Again

For The Opportunity ToFor The Opportunity ToRepresent The PrivateRepresent The Private

Industry Fishing ConsultantsIndustry Fishing Consultants