CONTOSOLTD

Give Your Image Impact

Contoso Ltd

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LTD Strategies for Success

• About Contoso Ltd• Your corporate image• Know your media• The three R’s of media

planning• Your public relations

budget• Media plan• Relationships• Planning for the future• Contoso success stories

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LTD About Contoso Ltd

Wendy Beth KahnChief Executive Officer

Jossef GoldbergVP Sales

William VongVP Production

Sandra I. MartinezVP Technology

Your Name

Dale Washburn

Paul West

Roger Harui

Kelly Focht

Darlene Mangione

Joe Howard

Bagheera White

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LTD Your Corporate Image

• Contoso and You– How Contoso will

develop and strengthen your company’s image

– Strategies for maintaining a presence

• Positive Spin– Defining “spin”– Creating a strong

impression

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LTD Know Your Media

• Television• Radio• Print• Outdoor• Video • Internet

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LTDThe Three R’s of Media

Planning

Media types are listed on slide 4

Research

Recognition

Relax

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LTDYour Public Relations

Budget

Where will your PR dollars go?

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

2002 2003 *2004 *2005 *2006*Projected

TraditionalAdvertising

Internet

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LTD Media Plan

• Creation

• Production

• Implementation

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LTD Relationships

It is worth it to create community relationships on several levels.

Environmental

National

Your CompanyPolitical

Local

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LTD Planning for the Future

• What’s in store for tomorrow?

• What’s in store for next year?

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LTD Contoso Success Stories

Company Success

Bits, Bytes, and Chips, Inc. Landed a $20 million contract

Miller Textiles Improved community presence through local sponsorships

American Society of Science Increased membership by 33% by modernizing their image

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LTD Proven Results

0%

5%

10%

15%

20%

25%Alpine Ski Center

Solomon Weiss Importers

The Wine Cellar

Five Lakes Publishing

Coho Winery

Mightyflight Toys

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LTD Satisfied Customers

• “Contoso Ltd provided my company with that Je ne sais quois that we had been looking for.” (Kathryn M. Hinsch, CEO, Industrial Smoke and Mirrors)

• “Because of the hard work from our Contoso Ltd team, we have increased our client numbers by over 200% in the last two years.” (Ted Bremer, Vice President of Sales and Marketing, Ferguson & Bardell)

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LTD Contoso Ltd