Continuing Education Center (CEC) Business Plan, 2007

7/26/2019 Continuing Education Center (CEC) Business Plan, 2007

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Continuing Education Center (CEC)

Business Plan

Prepared By:

Hassan Diab

Vice President, Regional External Programs

February 2008

0


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Table of Contents

Page

I Executive Summary 2

II Organizational Overview 3

II.1 Mission II.2 Vision II. !E! "rgani#ational $tructure II.% !E! & REP %II.' Program "((erings 'II.) *acilities )II.+ $tudent Enrollment 1-%/200+ +II. $tudent !omosition

III CEC Service to AU -III.1 !ommunit $er3ice -III.2 Institutional Re/accreditation -III. $ource (or !ontributions -III.% Positi3e !as4 *lo5 10

I! "ar#et Analysis Summary $$

IV.1 6arget Mar7et $egments 11IV.2 Main !ometitors 11IV. Buing Patterns 11

IV.% !E!8s !ometiti3e 9d3antage 11

! Ex%ansion Strategy an& Im%lementation Summary $3

V.1 9ddressing $ta((ing :as 1V.2 Imro3ing *acilities 1V. Di3ersi(;Exand !ourse "((erings 1-V.% Exand Mar7eting $trateg 20V.' 9dating Policies to Meet Demand 21

!I 'inancial Plan ((

VI.1 Historical *inancial Picture 22VI.2 !urrent *inancial Picture 22VI. Pro


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I2 Executive Summary

Establis4ed in 1-2 as a relacement to t4e Extension Program, t4e !ontinuing Education

!enter !E! 4as been a critical art o( t4e "((ice (or Regional External Programs REPand t4e broader 9merican >ni3ersit o( Beirut communit. !E! u4olds t4e motto o( 9>B?so t4at t4e ma 4a3e li(e and 4a3e it more abundantl@ b extending t4e resources o( t4e>ni3ersit into t4e communit and region b ro3iding 4ig4 Aualit educationaloortunities (or eole o( all educational and ro(essional le3els. Inter/(acult andmultidiscilinar in nature, !E! rograms are designed to cater to t4e ersonal and

ro(essional gro5t4 needs o( ractitioners in a 5ide 3ariet o( areas including business,in(ormation tec4nolog, education, and languages. Harnessing t4e exertise o( 9>B8s six(aculties, !E! o((ers indi3idual non/credit courses, indi3idual courses, rograms leading toa certi(icate and;or diloma, and training 5or7s4os.

!E! o((erings are an imortant element in t4e institutional re/accreditation e((ort t4at 9>B4as alread started, 54ic4 is related to $tandard 1 Related Educational 9cti3ities. In t4e200% Institutional $el( $tud Reort, t4e Related Educational 9cti3ities !ommitteerecommended strengt4ening !E! rograms because an accredited institution is exected too((er certi(icate rograms ost/secondar non/degree credentials consistent 5it4 t4einstitutional mission t4at stresses ?li(elong learning.@

!E! is currentl 4oused in Building 2 "ld "PD. 6otal sace allotted to !E! is aninsu((icient +'m2. 64is includes t5o o((ices and a small room currentl being used as acomuter lab. !E! is sc4eduled to 3acate t4is sace in December 200. 9ccordingl, t4ereis dire need to identi( t4e needed sace (or !E! in order to sustain its on/going !E!

acti3ities, let alone (acilitate ne5 !E! rograms suc4 as In(ormation 6ec4nolog 54ic45as temoraril stoed due to lac7 o( a3ailabilit o( t4e needed comuter laboratories.Pending ot4er 3iable alternati3es, t4e stud resents t5o lausible scenarios (or addressingt4e !E! sacing needs.

Coo7ing a4ead, an exansion o( !E! (acilities, mar7eting strategies, administrati3e suortand rograms is needed to (ull reali#e t4e otential o( !E!. 64e en3isaged sace needed(or !E! 5ill be comlemented 5it4 a comre4ensi3e, ne5 mar7eting strateg. 64isincludes reac4ing out to t4e cororate communit, exanding existing rograms, re/establis4ing t4e Cebanese Executi3e *orum, setting u a !E! satellite o((ice, and ret4in7ing!E! olicies. 64e (inancial (uture o( !E! is ositi3el correlated to exanding !E!(acilities, ro3iding ne5 course o((erings, and increasing administrati3e suort. B

ro3iding !E! 5it4 t4e needed sace, !E! is exected to earn o3er >$2 million o3er t4enext ten ears. 6able 10 ro3ides a detailed account o( student enrollment, gross re3enue,exenses, and net re3enue (or !E! o3er t4e next decade 5it4 t4e needed sace allocated (or!E! rograms.

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II2 Organizational Overview

II.1 Mission

The mission of the CEC is to meet the lifelong learning and trainingneeds of learners in the local community and the region. Harnessing AUBresources in various elds of knowledge, CEC oers a variety of standardand customi!ed certicate "rograms, di"loma "rograms, and coursesdesigned to enhance "rofessional and technical skills and address theneeds for "ersonal develo"ment and cultural enrichment for learners ofall ages.

II.2 Vision

64e !ontinuing Education !enter asires to become a center o( excellence in ro3idingAualit education and training in a 3ariet o( (ields to a di3erse oulation o( learners inCebanon and t4e Middle East.

II.3 CEC Organizational Structure

During t4e =o3ember 200) Board o( 6rustees B"6 meeting, an exansion o( REPersonnel 5as roosed to t4e REP B"6 !ommittee. 64is roosal 5as in line 5it4 t4e(acult inclusion initiati3e and t4e mar7et intelligence initiati3e o( REP8s strategic lan. 64e

roosal included 9d3ertising (or t4e ne5 osition o( Business De3eloment "((icer, to do mar7et

researc4 and countr;sector studies, build and manage a ma


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'igure $2 CECs Organizational Structure

II.4 CEC & RE

64e !ontinuing Education !enter !E! 4as been a critical art o( t4e "((ice (or RegionalExternal Programs REP o3er t4e ast 2' ears. !E! o((ers non/credit courses and

rograms t4at comlement REP8s mission o( being t4e remier ro3ider o( training andrelated ser3ices in all areas o( seciali#ation o((ered b t4e >ni3ersit8s six (aculties. 64e(ollo5ing oints


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REP8s strategic lan, as aro3ed during 200'/0) b t4e >ni3ersit $trategic Planning!ommittee, includes (our initiati3es t4e *acult Inclusion Initiati3e, t4e Mar7etIntelligence Initiati3e, t4e Branding Initiati3e, and t4e Ce3eraging Initiati3e t4at al to allongoing REP acti3ities, including !E!. 9s t4e President mentioned in t4e $trategicInitiati3es *unding Meeting o( anuar 1, 200+, ?J5e s4ould be 3er conser3ati3e 5it4estimating income generation (rom REPG t4e mig4t generate a lot more business but not alot more re3enue. 9lso, t4ese initiati3es 4a3e alread been aro3ed, so t4e can8t be ulledo(( t4e table.@

II.!. rogra" O##erings

!urrent !E! rograms include indi3idual courses, rimaril in business, in(ormationtec4nolog, and languages. !ourses ma be ta7en in a concentration area leading to a

certi(icate. !erti(icates reAuire a minimum o( (our to six courses and are currentl o((eredin 4uman resource management, accounting, mar7eting, in(ormation tec4nolog, and o((icemanagement. $tudents are reAuired to ac4ie3e a minimum grade o( )0 to success(ullcomlete indi3idual courses. Ho5e3er, (or students ursuing !E! certi(icates a minimumcombined grade a3erage o( +0 must be ac4ie3ed. Kor7s4os can 4ence(ort4 also be o((eredin cororate communications;ublic relations;media crisis management, as searate minicourses or as a comonent o( ongoing mar7eting o((erings. 64ere(ore, !E! deli3erablesare

Indi3idual courses

9 rogram leading to a certi(icate

9 rogram leading to a diloma

6raining 5or7s4os

!E!, in cooeration 5it4 t4e $uliman $. "laan $c4ool o( Business "$B, recentllaunc4ed t4e Human Resource Management HRM Diloma rogram. Recentl, t4e4uman resources (ield 4as gained muc4 attention b cororate management as it iscontinuall imacting organi#ational strategic goals. >ltimatel, eole are resonsible (orcreating and s4aring t4e 7no5ledge t4at adds 3alue to t4eir organi#ation8s caabilities andare t4e 4uman resource caital t4at in(luences comanies8 gro5t4 and ro(itabilit. 64isdiloma rogram ro3ides a comre4ensi3e o3er3ie5 o( HRM roles and resonsibilities int4e 5or7lace (rom a strategic ersecti3e. It is targeted (or eole 5or7ing in t4e 4uman

resources (ield to (oster and de3elo t4eir ro(essional exertise and 3aried cometencies.64is diloma rogram in3ol3es an intensi3e education rogram using traditional classroominstruction, 4ands/on case studies, executi3e resentations, and a ractical interns4icomonent.

Programs are constantl re3ie5ed and ad


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Table $4 Course Offerings Over $* 5ears

Courses (according to category) Offered for the Past 10 Years

$ear usiness Info2 Tec/nology Englis/ 6anguages Ot/ers Total

1%%'% 1- + 1% 2 .11%%'% 1 ' 1% 2 .(

1%%'%% 1' ' 1' ) 1 .(

1%%%'** 1% + 1% % ) .1

2***'*1 1' ) 1% ) ' .+

2**1'*2 1) - 1+ 2 % .0

2**2'*3 20 ) 1+ % 1*

2**3'*4 1) 1 2 1 31

2**4'*! 1 1 1' 0 3-

2**!'* 20 2 1) % 1 .3

2**'* 2 0 11 % .$

+,erage 1+ ' 1' % .3

-all 2** 10 0 ' 2 1 $0

Table (4 Certificate Programs

CERTIFICATES

$ear Accounting "ar#eting usiness 78 IT Office "anagement Total

1%%'%

.

1%%'%

.

1%%'%

%

1

1%%%'*

*

1

2***'*

1

1

2**1'*

2

1

2**2'*3

+

2**3'*

4

+

2**4'*

!

+

2**!'*

+

2**'*

1

2**'*

1

)


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II. -acilities

!E! is currentl 4oused in Building 2 "ld "PD. 6otal sace allotted to !E! is aninsu((icient +'m2. 64is includes t5o o((ices and a small room currentl being used as acomuter lab. !E! is sc4eduled to 3acate t4is sace in December 200. 9ccordingl, t4ereis dire need to identi( t4e needed sace (or !E! in order to sustain its on/going !E!acti3ities, let alone (acilitate ne5 !E! rograms suc4 as In(ormation 6ec4nolog 54ic45as temoraril stoed due to lac7 o( a3ailabilit o( t4e needed comuter laboratories.

64e sace reAuirements needed is 1,%00 m26able %. Pending ot4er 3iable alternati3es, t4isstud resents t5o lausible scenarios (or addressing t4e !E! sace needs as s4o5n insection V.2. 64e (irst scenario 5ill ro3ide around %F o( t4e needed sace and t4e secondaround '+F.

II. Student Enroll"ent (1%42**)

Demand (or !E! courses 4as increased o3er t4e ast (our ears 54ile t4e 200)/200+ (iscalear sa5 t4e largest enrollment (igures at !E! (or t4e ast decade. 64ere 5as more t4an a2)F increase in students in 200)/0+ (rom t4e re3ious academic ear and around 20F moret4an t4e decade 1--+/200+ a3erage. 64e student count in !E! rograms o3er t4e astears, as extracted (rom REP8s annual reorts, is as (ollo5s

Table 34 Stu&ent9 Instructor an& Course Counts for CEC :$;0-,(**-nder t4e "((ice o( t4e Vice President (or RegionalExternal Programs, t4e !E! sta(( 5as comrised o( a Program "((icer, 9ssistant Director,and 9dministrati3e 9ssistant. "n Marc4 2+, 200+, Dr. :eorge *arag, 9ssistant VicePresident (or REP, 5as named 9cting Director o( !E! and tas7ed 5it4 dedicating t4eneeded time to exand !E! oerations.

9dditionall, !E! bene(its (rom t4e 5or7 o( t4e (ollo5ing REP sta(( 54o 4a3e beenrecentl 4ired

>ournalism )irector4 Magda 9bu/*adil, a 3eteran .$. and across t4e 9rab 5orld, an academic, and (ormerl director o( t4e Institute (or

Pro(essional ournalists at t4e Cebanese 9merican >ni3ersit, 5as 4ired in 9ril 200+ asdirector o( t4e ne5l/establis4ed ournalism 6raining Program 6P. 6P 5ill (ocus onorgani#ing 5or7s4os, training and seminars (or ro(essional


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Table .4 S%ace 8e?uirements

Category

)escri%tion %uantityCa&acity' Roo

Tota" ofstations

Area (#)' Station

Su*tota"Area (#)

+enera"

(1)

Recetion Des7 1 1 15 15

Recetion 9rea 1 1 45 45Sub,total ,0

Progra(#)

Canguage !lassroom I6 Enabled 2 30 60 1.8 108!omuter Cabs 3 30 90 2.5 225Cearning Resources Rooms 1 40 40 2 80$are Cabs 1 30 30 1.8 54!lassrooms 6 30 180 1.5 270

Sub,total -.-

Offices

(.)

Management 2 1 2 20 40*acult 7 1 7 14 98*acult 8 2 4 7 28

=on/9cademic $ta(( 8 1 8 10 80$tudent $er3ices o((ices 1 20 20 2.5 50$are 2 1 2 14 28Sub,total .#/

Others(/)

Counge 1 6 6 2.5 15Cibrar 5it4 a librarian8s o((ice 1 1 90 909cti3ities room 1 36 36$tudios (or art related courses 2 2 20 40

Meeting room '0 ersons 7564ree rooms (or coiers;storage 3 9 27Sub,total #$.

Tota" 1,404

() Elect;Mec4 , !ommon 9reas 25% 351+ross Tota" 1-

uil&ing (* :Currently OS uil&ing< O%tion4

Building 20, currentl t4e 3enue o( t4e "laan $c4ool o( Business, 5ould be an aroriatelocation to alle3iate t4e sace s4ortage 54en "$B mo3es out to its ne5 building currentlunder construction. !E! is in dire need o( t4e classrooms t4at 5ill be 3acated b "$B.!E! 4as traditionall o((ered its classes in t4e e3ening. Ho5e3er, as t4e securit situationin Cebanon continues to regress, students are becoming more reluctant to articiate ine3ening courses. 64ere(ore, to accommodate t4is situation !E! must o((er a greater

number o( courses be(ore ' .m. 54en regular 9>B students are on camus and using t4eclassrooms t4at are reser3ed (or !E! in t4e e3enings. 9ccordingl, !E! 5ill bene(itgreatl (rom 4a3ing t4e additional classroom sace. *urt4ermore, as can be seen (rom 6able%, !E! needs sace (or labs, o((ices and ot4er acti3ities. In t4at resect, t4ere are t5o

ossibilities suggested (or Building 20

Scenario $4!E! 5ill relinAuis4 t4e sace it currentl occuies in Building 2 and use t4ree(loors o( Building 20, one o( 54ic4 5ill be s4ared. !lassrooms, labs and con(erence roomscould be used b ot4er (aculties. 6able ' is an outline o( 4o5 Building 20 could (ul(ill !E!needs. 9(ter relinAuis4ing t4e currentl a3ailable +' m2, t4is scenario 5ill ro3ide slig4tl

more t4an '00 m

2

o( additional sace (or !E! including common areas.

1'


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Table 14 CEC S%ace 8e?uirements @@ OS Available S%ace

8EP @ CEC 8oom OS Area :m(< Category

Secon& 'loor

!omuter Cab 102 22.+ 2

!omuter Cab 1029 21.2 29cti3ities Room;$tudio 101 2' %

Instructor8s "((ice *ull/time 101a 10.-

Instructor8s "((ice *ull/time 101d 10.) Ele3., Cobb and $tairs 100 12. '

Subtotal $*(2-

T/ir& 'loor

!E! Director 20' 2).'

9dmin 9ssistant 20 1%.2

Program "((icer 20% 1.2 9ssistant to Director 201 11.+

I6 "((icer 202 1.%

!on(erence Room 211 %-.+ %$tudent $er3ices "((icer 20+ 12.%+

$tudent Records 9ssistant 20- 1).)

Business De3eloment "((icer 20 -.-- $tudent Hel 212 ).1

P4otoco Room 21'9 '.)' %

Ele3., Cobb and $tairs 200 2'. '

Kaiting 9rea 2019 1 1

6oilet 20a 11 '

6oilet 20-a 10.) '!orridor 21 1.2 '

itc4en 21) 2.+ '$tore 2119 2.+ %

Balcon 21+ .1 '

anitor Room 210 .2 '

Cobb 21' 1%.- 1Subtotal (012*1

'ourt/ 'loor

9cti3ities Room;$tudio 0+ 21 %

9cti3ities Room;$tudio 0) 11.) %

9cti3ities Room;$tudio 0% 10.' %

*acult "((ice 0 10.%'

*acult "((ice 01 11.%2

Mar7eting and Public Relations "((icer 0 -.2'

Program !oordinators "((ice 10 1.0)

Director (or t4e ournalism Program 0' 1).2)

Kor7s4os !oordinator 02 1'.%%

*acult Counge 0- 1+. %

Ele3., Cobb and $tairs 00 '-. '

6oilet 11 ).' '

6oilet 12 ). '

$tore 1 1. %

$tore 1- 2.2 %

Subtotal ($320$

TOTA6 +*$21+

1)


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64e (ollo5ing 6able ) s4o5s t4e correlation o( sace needed to t4e sace a3ailable (orscenario 1.

Table +4 Correlation of S%ace ee&e& to S%ace Available for Scenario $

Category

)escri%tionArea (#)2eeded

3ui"ding /# Area(#) A!ai"a*"e

4 &ro!ided 5rtto s&ace needed

+enera"(1)

Recetion Des7 and 9rea ,0 #-67 /-4

Progra(#)

Canguage !lassroom I6 Enabled!omuter CabsCearning Resources Rooms

$are Cabs!lassrooms

-.- /.67 6%

Offices(.)

Management*acult*acult

=on/9cademic $ta(($tudent $er3ices o((ices$are

.#/ ##16$$ 69%

Others(/)

CoungeCibrar 5it4 a librarian8s o((ice9cti3ities room$tudios (or art related coursesMeeting room '0 ersons64ree rooms (or coiers;storage

#$. 1/$6.$ 51%

Tota" 1,404 442.06 32%

() Common Areas 351 159.5 45%

+ross Tota" 1- ,016, ./4

Scenario (4Bot4 !E! and REP 5ould relinAuis4 t4eir sace in t5o sites Building %2 andBuilding 2 and mo3e to Building 20. 64is 5ill reAuire using t4e entire sace a3ailable inBuilding 20. It is imortant to note t4at t4e labs and con(erence rooms 5ill be s4ared 5it4ot4er (aculties. 6able + is an outline o( 4o5 Building 20 could (ul(ill REP and !E! needs

1+


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Table -4 8EP B CEC S%ace 8e?uirements @@ OS Available S%ace


'irst 'loor

=e5s Room 001 %+.% 2

Canguage Cab 00 %2. 29cti3ities Room 002 %-.+ %

$tudent $er3ices "((icer 00%b 21.2

$tudent Records 9ssistant 00% -.

Cobb 00' 21.1 1

!orridor 00'a 2-.2 '

6oilet 00) . '

6oilet 00+ -.1 '

Ele3., Main Entrance Cobb and $tairs 00- %.+ '

$tore 00%a 2.2 %

anitor Room 00 1.+ '

Subtotal (-+2-

Secon& 'loor

!omuter Cab 102 22.+ 2

!omuter Cab 1029 21.2 2

9cti3ities Room;$tudio 101 2' %

Instructor8s "((ice *ull/time 101a 10.-

Instructor8s "((ice *ull/time 101d 10.)

Ele3., Cobb and $tairs 100 12. '

Subtotal $*(2-

T/ir& 'loor

Vice President (or REP 20' 2).'

Deut VP, REP 20 1%.2

9dministrati3e 9ssistant 20% 1.2 !ontract De3eloment "((icer 201 11.+

*inancial Manager 202 1.%

!on(erence Room 211 %-.+ %

$ecretar 20+ 12.%+

9ssistant VP, REP 20- 1).)

Business De3eloment "((icer 20 -.--

$tudent Hel 212 ).1

P4otoco Room 21'9 '.)' %

Ele3., Cobb and $tairs 200 2'. '

Kaiting 9rea 2019 1 1

6oilet 20a 11 '6oilet 20-a 10.) '

!orridor 21 1.2 '

itc4en 21) 2.+ '

$tore 2119 2.+ %

Balcon 21+ .1 '

anitor Room 210 .2 '

*acult Counge 21' 1%.- 1

Subtotal (012*1

1


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9ale (Contd.)


'ourt/ 'loor

9cti3ities Room;$tudio 0+ 21 %

!E! Director 0) 11.) 9dmin 9ssistant 0% 10.'

Program "((icer 0 10.%'

9ssistant to Director 01 11.%2

Mar7eting and Public Relations "((icer 0 -.2'

Program !oordinators "((ice 10 1.0)

Director (or t4e ournalism Program 0' 1).2)

Kor7s4os !oordinator 02 1'.%%

*acult Counge 0- 1+. %

Ele3., Cobb and $tairs 00 '-. '

6oilet 11 ).' '

6oilet 12 ). '

$tore 1 1. %

$tore 1- 2.2 %

Subtotal ($320$

'ift/ 'loor

Cibrar 9ssistant Cibrarian %00 )).0 %

Cibrarian %00! -.' %

P4otoco room %00D ).2 %

Cab %02 2.2 2

$tair %00B 10. '

Cobb %00E +. 1

Mac4ine Room %009 %. '

Subtotal $(-23

TOTA6 $9**121+

64e (ollo5ing 6able s4o5s t4e correlation o( sace needed to t4e sace a3ailable (orscenario 2. 9(ter relinAuis4ing t4e currentl a3ailable REP sace in building %2 1' m 2and !E! +' m2 sace totaling 210 m2, t4is scenario 5ill ro3ide almost +-) m2 o(additional sace (or REP and !E! including common areas.

1-


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Table 04 Correlation of S%ace ee&e& to S%ace Available for Scenario (

Category )escri%tionArea (#)2eeded

Area (#)A!ai"a*"e

4 &ro!ided 5rtto s&ace needed

+enera"(1)

Recetion Des7 and 9rea,0 ,6. 7/4

Progra(#)

Canguage !lassroom I6 Enabled!omuter CabsCearning Resources Rooms$are Cabs!lassrooms

-.- 1,6$ #14

Offices(.)

Management*acult*acult

=on/9cademic $ta(($tudent $er3ices o((ices$are

.#/ #-/6$.(10$6## are

for REP)

$4

Others(/)

CoungeCibrar 5it4 a librarian8s o((ice9cti3ities room$tudios (or art related coursesMeeting room '0 ersons64ree rooms (or coiers;storage

#$. #76. 7#4

Tota" 1,404 747.46 .4() Common Areas 351 258.1 74%

+ross Tota" 1- 1006, -4

V.3 :i,ersi#0'E;/and Course O##erings

!E! is constantl seeing to exand and di3ersi( its course o((erings in order to meet t4ec4anging demand o( its clients and en3ironment. 64e (ollo5ing are some initiati3escurrentl being exlored b !E!

Satellite Center46o reac4 a broader constituenc and di3ersi( o((erings, !E! 5ill oen asatellite center at 9>B8s 9gricultural Researc4 Education !enter 9RE!, t4e Be7aa8.During t4e earl stages, t4e satellite center 5ill o((er certi(icates and courses in Englis4 andin(ormation tec4nolog. 64is 5ill allo5 !E! to reac4 a ne5 target audience outside t4egreater Beirut area.

Agriculture or#s/o%s4*9*$ is interested in ro3iding !E! 5it4 t4e materials and sta((to o((er certi(icates and 5or7s4os in agriculture in Beirut. *9*$ 4as t4e materials (or5or7s4os in "rganic 9griculture, >rban 9griculture, 9gro/tourism, and Management o(Rural De3eloment Pro


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go3ernmental, and international organi#ations in Cebanon and t4e region. !lasses 5ill be4eld at !E! and;or 5or7s4os 5ill be organi#ed abroad.

Creative riting4 $e3eral general managers o( otential cororate clients, including Ban79udi, Blom Ban7 and $:BC, recogni#e t4e imortance o( greater training (or t4eiremloees. 6o meet t4ese cororate clients8 needs, !E! 5ill organi#e ne5 5or7s4os inareas suc4 as creati3e 5riting and concise reort 5riting.

>ournalism Training Program4 !ourses 5ill be tailored to clients8 needs in 9rabic,Englis4 and *renc4 and 5ill be conducted at 9>B, in/4ouse in Cebanon, and in/countr54ere reAuested. *unding 5ill be ro3ided b 3arious sonsors and b nominal c4arges tot4e


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6ebanese Executive 'orum4 9(ter a t5o/decade cessation, REP 5ill re/establis4 t4eCebanese Executi3e *orum CE*. CE*8s obni3ersit and t4e ne5l establis4ed Prince *a4d Bin $ultan >ni3ersit in 6abu7.

Triangulation Initiatives4 Exlore B and ot4erorgani#ations to deli3er !E! rograms. *or examle, t4e ad3antages o( an 9>B;9>!

artners4i in seci(ic continuing education initiati3es include

Designing roducts t4at dra5 on areas o( strengt4 in bot4 uni3ersities.

9>B/9>! brand name is exected to ro3ide stronger mar7etabilit (orcontinuing education roducts in man areas 5it4in t4e ME=9 region.

9>B/9>! artners4i ma otentiall attract >$9ID, E>, etc. (unding (or

continuing education ro


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!I2 'inancial Plan

VI.1 $)-,1.

VI.2 Current -inancial icture

9s can be seen (rom t4e (ollo5ing table, a conser3ati3e estimate o( total net re3enue (or200+;200 is >$1),2. 64is is almost double t4e a3erage annual re3enue since 1--.

Table ;4 8evenue an& Ex%enses for CEC for t/e %erio& $;;0,(**-

VI.3 ro=ected >et Re,enue

64e (inancial (uture o( !E! is ositi3el correlated to exanding !E! (acilities, ro3idingne5 course o((erings, and increasing administrati3e suort. B ro3iding !E! 5it4 t4eneeded sace, !E! is exected to earn o3er >$2 million o3er t4e next ten ears, 54ic4 iso3er t4ree times t4e net re3enue ) o3er t4e ast decade 1--+/200+ s4o5n in 6able-. 6able 10 ro3ides a detailed account o( t4e ro


25/27

Table $*4 Ten 5ear et 8evenue 'orecast :USD

Documents

Continuing Education Center (CEC) Business Plan, 2007