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Physical TherapyContinuing Education Program
Slogans/Marketing● Calendar feature
○ Decreases number of emails sent, creating less spam on audience
○ Google calendar feature, shows all classes available
● Demographic questions upon registration○ To understand audience better
● Pitch○ “Enhance Your Career for Better Patient Care”
● Slogans○ Live. Learn. Love.
○ Together. We are stronger.
○ Stronger. At the Valley.
Branding Guide● Fonts
○ Palatino, regular
■ Used for headings
○ Ariel, regular
■ Used for body text
● Colors
#0F3253 #7F1416 #BCBEC0 #E6E7E8 #F1F2F2
Email Blast TemplateExample 1
Email Blast TemplateExample 2
Social Media
● Facebook○ Currently uses Physical Therapy Department page
○ Requires their own page
● Google account for calendar feature○ Will allow users to RSVP
Print Piece Example of A Postcard
Print Piece Cont.Example of a Brochure
Front PanelBack PanelInside Flap Under FlapMiddle PanelInside Front