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I N S I D E � . � . � .• DATA A N A LY S I S• D I G I TA L M A R K E T I N G• S O C I A L M E D I A• B O O K K E E P I N G• O N L I N E L E A R N I N G• C U STO M T R A I N I N G• M O R E . . .• PLUS! E X E C E D
CONTINUING STUDIES
CAPILANO UNIVERSITY
COURSE CALENDARFALL 2018
C O N T I N U I N G S T U D I E S & E X E C U T I V E E D U C AT I O N
Going Up?Elevate your skill set with a Continuing Studies course
L4
L3
L2
L1
B
L4: RECOGNITIONTake your resume to the top with an Award of Achievement. There are several Awards of Achievement to choose from, including Data Analysis, Bookkeeping and Digital Communications.
L3: MARKETABILITY Floor potential and current employers by honing your skills in areas that today’s businesses are looking for most, including Data Analysis, Content Marketing, Social Media and more.
L2: GETTING UNSTUCK Jobs are like elevators: you can get stuck in them. Avoid getting trapped in a mind-numbing routine by taking a course that will stretch your mind. An art course maybe. Or a writing course. Or you can join a choir. Just don’t sing in the elevator.
L1: THE PERFECT FIT Like a high-end clothing department, we can tailor an educational solution that presses all the right buttons to address your organization’s or team’s specific challenge. See page 19 for details on our custom solutions.
B: DISCOVERY Down here in the basement you’ll find extremely useful items, such as the link to our website. Proceed directly to capilanou.ca/continuingstudies
CONTINUING STUDIES
CAPILANO UNIVERSITY
DESIGN AND PRODUCTION:David Carpenter, Marketing and Communications SpecialistRandy Snyder, Graphic Designer
Do you have a course suggestion for Continuing
Studies & Executive Education? Maybe you’re
an expert with an itch to not just do, but to
teach as well. We want to hear from you. Send
your feedback, suggestions or proposals to
Custom training
Continuing Studies & Executive Education is
always interested in discussing professional
partnerships, from course and program delivery,
to custom training. Send your enquiry to
Contact information
Continuing Studies & Executive Education
Capilano University, 2055 Purcell Way
North Vancouver, BC V7J 3H5
www.capilanou.ca/csee
Phone: 604 984 4901
Fax: 604 983 7545
Email: [email protected]
Regular Office Hours Mon–fri 9�am�–�4:30�pm
Programming Denise Katrak
Marketing & David Carpenter Communications
facebook.com/CapU.CS
twitter.com/CapU_CS
DO CANCELLED COURSES BRING YOU DOWN?
Of course they do. It’s like running for
an elevator only to have the doors close
when you’re three feet away. The thing
is, courses that don’t meet the minimum
number of participants get cancelled.
And since cancellation decisions are
usually made two weeks before the
course starts, it’s a good idea to register
before then.
Awards of Achievement• Award of Achievement in Bookkeeping, p 6• Award of Achievement in Data Analysis, p 8• Award of Achievement in Applied Digital
Communications and Social Media, p 18
Online Certificates• Data Analysis, p 7
Business and Entrepreneurial SkillsAccounting and Bookkeeping • Award of
Achievement in Bookkeeping • Data Analysis •
Award of Achievement in Data Analysis
Exec EdCourses and workshops for executives, managers
and professionals. Customized solutions for
organizations.
Computers and Digital TechnologiesWeb Development • Social Media, Search and
Online Branding • Award of Achievement in
Applied Digital Communications and Social Media •
Design, Layout and Photo Editing Software •
FastTrack courses in Excel
Custom TrainingCustomized solutions in a wide range of areas for
businesses and organizations
Arts and LanguagesVisual Arts and Photography • The Portfolio
Advantage • Writing • Languages • Music (Capilano
University Festival Chorus)
Registration InformationHow to register • The obligatory fine print • A
heartfelt plea for you to register early • A campus
map in the shape of a jelly bean. Just kidding.
It’s a pretty regular shape for a map. • Security
contact information
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10
15
19
21
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CONTENTSWORKS ON SO MANY LEVELS .�.�.
It’s good to know . . . our courses can give your career a lift2
TURN TMI INTO FYI
BUSINESS AND ENTREPRENEURIAL SKILLS
A WORD ABOUT COURSE PREREQUISITESIf you’re unsure about required skill levels (especially for computer courses) email us at [email protected]. We’d be happy to help.
Bookkeeping BasicsAre you a new bookkeeper or accountant? Or maybe you just need a review of bookkeeping before taking QuickBooks or more advanced accounting courses? This course covers the basics of practical bookkeeping procedures, including assets and liabilities, equity, revenue and expenses. You learn the double-entry system of debiting and crediting accounts, how to prepare balance sheets and income statements and why accounts are listed on each. Payroll as well as subsidiary ledgers and how they relate to the general ledger are also covered. Bring a calculator, pencil and eraser and be prepared to roll up your sleeves!
NOTE: Basic knowledge of Excel is recommended.
3 Sat Sept 29�–�Oct 20*9:30 am�–�2:30 pm Instructor TBA93013 $389*No class Oct 6
QuickBooks 1 for BookkeepersLearn how to implement QuickBooks into your business’s day-to-day needs, including options for configuring QuickBooks to suit your type of business, how to enter accounts payable and receivable, reconcile bank accounts and credit cards, prepare cheques and more. Discover how to create sales invoices and manage customer accounts and get an introduction on how to set up payroll. This course is ideal for anyone new
to QuickBooks and for those who want to use it as a solution to their financial reporting needs.
PREREQUISITES: Bookkeeping Basics,Introduction to Financial Accounting or a basic understanding of bookkeeping.
3 Sat Oct 27�–�Nov 17*9:30 am�–�3:30 pm Instructor TBA93014 $389*No class Nov 10
QuickBooks 2 for BookkeepersMaster more advanced functions in QuickBooks, such as how to deal with a business using more than one currency, inventory valuation methods, making partial payments on vendor bills or handling partial payments of invoices, creating progress billings, creating journal entries to fix errors and much more. Upon successful completion of the course, you will be able to set up a payroll schedule for salaried employees and handle functions such as benefits, vacation and advance pay.
PREREQUISITES: QuickBooks 1 for Bookkeepers or similar experience.
3 Sat Nov 24�–�Dec 89:30 am�–�3:30 pm Instructor TBA93015 $389
Introduction to Financial AccountingThis course—ideal for small-business owners, managers and entrepreneurs—provides an introduction to the key concepts of financial accounting and covers day-to-day business accounting functions. Through theory, hands-on practice and examples, you learn fundamental tools and analysis (including what questions to ask your bookkeeper), as well as how to identify key trends and indicators of financial health. Develop balance sheets, income and cash flow statements and analyze these statements to set benchmarks for revenue and sales growth. Bring a calculator, pencil and eraser and be prepared to roll up your sleeves!
6 Wed Oct 17�–�Nov 28*6:30�–�9 pm L. Oikawa 93017 $389*No class Oct 31
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ACCOUNTING AND BOOKKEEPING
It’s good to know . . . how to turn information overload into indispensable insight.
Award of Achievement in Data Analysis page 8
Registration information on page 23 5
GET ORGANIZED
Step into a rewarding and in-demand career in private bookkeeping. Learn fundamental skills that will help you manage your own or your family’s business, or take on bookkeeping tasks in the small-business and non-profit sectors.
WHO IS THE AWARD OF ACHIEVEMENT IN BOOKKEEPING FOR?
While the Award of Achievement in Bookkeeping is open to everyone, it will be particularly useful for:
• Administrative assistants wishing to expand their skills and grow within their organization
• Experienced bookkeepers wishing to transition from a paper-based system to a computerized accounting software platform
• Family members of small-business owners wishing to take over the books for the family business
• Those who need flexibility in their schedule, but want to learn new skills and earn part-time income from home
THE COURSES
You must complete five courses within a specified time frame. Courses are seven to 18 hours in length and vary from one to six sessions:
• Bookkeeping Basics (page 5)
• Introduction to Financial Accounting (page 5)
• QuickBooks 1 for Bookkeepers (page 5)
• QuickBooks 2 for Bookkeepers (page 5)
• Excel FastTrack (Basics OR Intermediate) (page 17)
The Continuing Studies Award of Achievement in Bookkeeping is a part-time program for those wanting an understanding of fundamental accounting principles and how to apply them in a practical, computer-based environment. Hands-on courses filled with insights from industry professionals give
you the confidence to build your own career or expand your role within your organization.
A W A R D O F A C H I E V E M E N T I N
B O O K K E E P I N G
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THIS SYMBOL REFERS TO THE AWARD OF ACHIEVEMENT IN BOOKKEEPING
For course descriptions and full details on the Award of Achievement in Bookkeeping, please visit capilanou.ca/aoa-bookkeeping
A
ONLINE CERTIFICATE* IN DATA ANALYSIS
This certificate is delivered 100% online. You can take the courses individually, or take all three to earn a certificate. Prices are $245 per course, or $619 for all three.
HOW TO REGISTER FOR CERTIFICATE To sign up for the online certificate (all three courses) in Data Analysis, do not register for the courses individually. Instead, use the following course reference (CRN) number: 93031 (Sept�–�Nov)
UPGRADE TO AN AWARD OF ACHIEVEMENTYou can upgrade your certificate to an Award of Achievement if you add a Capstone project. See page 8.
Introduction to Data AnalysisData analysis is quickly becoming one of the most sought-after skills in the workplace. Companies have vast amounts of data, but it is rare to have someone with the ability to analyze that data to see trends and make predictions. This course will give you a basic understanding of how to analyze data in a business setting. Businesses look for candidates with an understanding of how to analyze the data they have been collecting; this course will help you start on that journey.
Delivered 100% online.
Sept 4�–�28 (approx. 16 hrs.) 93028 J. Rutledge
Intermediate Data AnalysisMany of your business decisions involve comparing groups for differences. For example, would men and women prefer different product features? In addition, you may look at relationships between variables. Does product recognition relate to subsequent product purchase? This intermediate data analysis course will introduce you to the statistics behind these group differences and relationships. In addition, you’ll learn how to work with ratings, graphs and user-friendly reports of statistical results.
Delivered 100% online.
Oct 1�–�26 (approx. 16 hrs.) 93029 M. Dereshiwsky
Advanced Data AnalysisAfter taking this advanced course in data analysis, you will be able to perform inquiries that will be useful to your busi-ness or organization and have the skill necessary to communicate these results through graphs and text that your fellow employees will understand. Take the guesswork out of important company decisions and make decisions based on statistically significant information. Whether your business is home based or a large company, this class will take you to the next level where important decision-making is concerned.
Delivered 100% online.
Nov 5�–�30 (approx. 16 hrs.) 93030 J. Kritzer
PRICING
Prices are $245 per course if taken individually, or $619 to take all three.
*Presented in partnership with the Learning Resources Network (lern), the world’s largest association in continuing education and lifelong learning.
DATA ANALYSIS
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THIS SYMBOL REFERS TO THE AWARD OF ACHIEVEMENT IN DATA ANALYSIS
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When this symbol appears beside the course description, it indicates that the course can be applied to an Award of Achievement in Data Analysis. See page 8.
When this symbol appears beside the course descrip-tion, it indicates that the course can be applied to an Award of Achievement in Bookkeeping.
6 Registration information on page 23 7
TURN DATA INTO KNOWLEDGE
Add one of the most sought-after skills in the workplace to your portfolio: data analysis. Companies have never had access to so much data, but surprisingly, it is rare for companies to have someone with the ability to analyze that data to see trends and make predictions. You can be this person.
WHO IS THE AWARD OF ACHIEVEMENT IN DATA ANALYSIS FOR?• Employees and managers in large companies who need
to leverage data analysis for anticipating trends and making critical business decisions.
• Professionals hoping to level up in a current role or change careers.
• Digital marketers, required to understand what resonates with users and communicate with business stakeholders.
• Small-business owners who want to make decisions based on meaningful data.
• Product Managers who need to rely on user data to determine new features, improvements and changes.
THE PROGRAM
Three online courses and one Capstone Project must be completed in order to receive the Award of Achievement. The Capstone Project is completed under the guidance of an instructor. If you opt to take the three courses only, you won’t receive an Award of Achievement, but will receive a certificate as acknowledgement you have com-pleted the three courses.
THE COURSES
Each course is delivered 100% online and each is one month in duration:• Introduction to Data Analysis (page 7)• Intermediate Data Analysis (page 7)• Advanced Data Analysis (page 7)
*DATA ANALYSIS CAPSTONE PROJECT
The Capstone Project is a mandatory component of the Award in Achievement in Data Analysis. The pro-ject is pre-approved and evaluated by the instructor and is typically completed within four to six weeks.
WHAT IS THE CAPSTONE PROJECT?• Guidance and coaching from an experienced
instructor
• An opportunity to apply skills learned in course work
• A project in data analysis defined by you, for your own or for another organization
WHY A CAPSTONE PROJECT?• Apply the skills you learned in class to a real-world,
practical experience of your choice.
• Show them you did it! There is nothing as powerful as proof that you have worked on a real-world problem for a real organization. Skills + experience = a strong resume builder.
• Do it even better! Get coaching and feedback on a data project that you were going to do anyway.
93032 M. Atapour $449
This is a part-time program for anyone who appreciates the power of data-driven decision mak-ing and wants an in-depth understanding of how it is deployed in a business setting. This program
focuses on the science of data and teaches you how to perform inquiries and apply statistically significant information to important business decisions. It also gives you the skills necessary to com-
municate these results through graphs and text that your fellow employees will understand.
A W A R D O F A C H I E V E M E N T I N
D ATA A N A LY S I S
A
For course descriptions and full details on the Award of Achievement in Data Analysis, please visit capilanou.ca/aoa-dataanalysis
NORTH VANCOUVVER SMALL BUSINESSS SERRIIEEEEESSSSSSSS
The North Vancouver Small Business Series consists of workshops that focus on issues relevant to North Shore businesses.
To see what workshops we’re offering visit capilanou.ca/nvsmallbusiness
Real-world insight meets academic theory at CapU Exec Ed.
Strategic level courses and workshops for executives, managers
and professionals. See page 11 for Fall 2018 offerings.
IMPROVE YOUR MENTAL WEALTH
capilanou.ca/execed
8 Registration information on page 23 9
10
CUSTOMIZED SOLUTIONS FOR ORGANIZATIONS
COURSES AND WORKSHOPS FOR EXECUTIVES, MANAGERS, AND PROFESSIONALS
capilanou.ca/execed
11
WANT TO KNOW IN ADVANCE ABOUT NEW AND UPCOMING COURSES?SUBSCRIBE TO OUR E-NEWSLETTER.
Our eNewsletter lets you know well in advance about upcoming courses and workshops. Visit capilanou.ca/execed to sign up.
LLLLLLLLLLLLLLLLLLLLLLLeeeeeeeeeeeeeeeeaaaaaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrnnnnnnnnnnnnnnnnnnnnllllllllllllllllllllllllllllllllliiiiiiiiiiiiiiiiiiiiiiiiiiiiikkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkeeeeeeeeeeeeeeeeeeeeeeeeeeeyyoouuuuuuu’’’’rrrreee thhheeerrrrrrrreee.
Human Resources Business Analytics for Strategic Decision MakingIf you’re a middle or senior human resources (hr) manager, this workshop is an ideal opportunity for you to learn more about how analytical thinking and methodology can make hr play a more active and involved role in your organization’s strategic planning. Such an approach lets hr interpret data, recognize trends or issues and take proactive steps with differ-ent departments to keep the organization running smoothly and profitably. You should bring a laptop with Excel and PowerPoint, if possible. Group presen-tations based on the day’s work finish off the session.
1 Thurs Oct 49 am�–�4:30 pm M. Gerschman 93033 $795 + GST
Aligning Your Culture to Unlock InnovationBecome a change agent in your organization and help overcome the ‘fear of the first step’ that pervades so many corporate cultures. By embracing your entrepreneurial spirit you can learn how to take your organization from a ‘playing not to lose’ mindset to a ‘playing to win’ one. Designed for senior marketing leaders charged with driving an organization’s innova-tion initiatives, this course explores how to align creativity on the real problems that need to be solved, examines new models for idea generation and looks at the concept of how failing fast and often can drive true innovation.
2 Fri Oct 12 & 26*9 am�–�4:30 pm A. Southcott & J. Southcott93036 $1,295 + GST*Plus one online webinar
Better Business PresentationsBusiness leadership demands the ability to connect with and influence others. Whether you’re speaking to four people in a boardroom or 400 people in a ballroom, this workshop shows you how to engage your audience with clarity, passion and purpose. It also reframes your thinking about what it means to be an effective presenter and explores how to har-ness proven storytelling techniques to enhance your persuasiveness. In addition, you receive individual critique and encouragement on your performance and presentation structure.
1 Thurs Nov 19 am�–�4:30 pm K. Coach & J. Piros 93034 $895 + GST
Financial Literacy for the Non-Financial ManagerUnderstanding financial statements is essential to assuming a leadership role in your organization. In this workshop, you acquire the knowledge and confidence to prepare, read and interpret financial statements, know what questions to ask, as well as anticipate and answer questions from multiple stakeholders. In addition, you learn the language of financial reporting and discover new insights into how financial information can drive decision-making.
1 Mon & 1 Tues Nov 5 & 69 am�–�4:30 pm T. Towill 93035 $1,295 + GST
EXEC ED COURSES AND WORKSHOPS
All courses are offered at Capilano University’s North Vancouver campus unless otherwise noted.
For complete course descriptions and instructor bios, visit capilanou.ca/execed
Do you have a skill or knowledge gap at your organization that you’re trying to close? Or a strategic change initiative you would like help with?
Our experienced team can develop tailored, effective and relevant learning solutions for organizations
to address the strategic or tactical opportunities and challenges you collectively face. We work with you
and your team to design and develop customized solutions—from individual courses and multi-module
programs to facilitated planning sessions—that meet your specific organizational requirements.
“As is” or made to order—the choice is yours.
Our customized approach gives you the option of having our courses or workshops delivered to your team
“as is”, or we can work with you to design courses, workshops and programs tailored to meet your specific,
unique needs and desired learning outcomes. We can also offer you a combination of both.
Your team can take a customized offering at any Capilano University campus, on site at your organization,
or at another location of your choice.
For more information, or for a consultation to discuss your requirements, please contact: Ph: 604 984 4910 or toll free at 1 844 984 4910 | Email: [email protected]
C U STO M I Z E D S O LUTI O N S FO RO R GAN IZATI O N S
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COMPUTERS AND DIGITAL TECHNOLOGIES
Build Your Own Website or Blog with WordPressLearn the basics of creating a website with WordPress. Discover how to install WordPress to create and edit website pages, including adding images and text. Explore both free and premium WordPress themes to change the appearance of your website. Learn how to extend WordPress to suit your needs with a variety of helpful plug-ins. Basic concepts of e-commerce and search engine optimization will also be discussed. The course is perfect for any small business or individual looking to get a quick start with their website or blog. Taught in a pc lab; compatible for Mac users.
PREREQUISITES: Good computer and file management skills.
5 Wed Nov 7�–�Dec 56:30�–�9:30 pm J. Neufeld 93020 $415
WEB DEVELOPMENT
Intro to Web Development: HTML and CSS FundamentalsCalling all aspiring web developers, small-business owners, communications professionals and website administrators! In today’s world, there’s no question that even a little knowledge of how websites work can make a big difference in your career. Discover how to create a basic website using html and css (“the language of the web”), gain a foundational understanding of how websites work and how you can make tweaks to your own website and edit web-sites created with tools like WordPress or Dreamweaver. After this course, you will be able to hand-code a basic website (including changing colours, fonts, creating/updating hyperlinks, adding forms and integrating social media) and communicate effectively with professional web developers. Please bring your own laptop (Mac or pc) to class.
PREREQUISITES: Good computer and file management skills.
4 Tues Oct 23�–�Nov 136:30�–�9:30 pm J. Neufeld 93021 $369
A WORD ABOUT COURSE PREREQUISITESIf you’re unsure about required skill levels (especially for computer courses) email us at [email protected]. We’d be happy to help.
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It’s good to know . . . how to boost your search ranking.
Get Found Online: Introduction to SEO page 16
A THIS SYMBOL REFERS TO THE AWARD OF ACHIEVEMENT IN APPLIED DIGITAL COMMUNICATIONS AND SOCIAL MEDIA
When this symbol appears beside the course description, it indicates that the course can be applied to an Award of Achievement in Applied Digital Communications and Social Media.
Registration information on page 23 15
SOCIAL MEDIA, SEARCH AND ONLINE BRANDING
Get Found Online: Introduction to SEOSearch Engine Optimization (seo) is one of the primary ways businesses can increase their web traffic and higher rankings in search results can lead to more sales. But achieving and maintaining high rankings requires a concerted strategy and a variety of tactics, from on-site optimization to off-site marketing campaigns. Geared toward professionals and small businesses, this course gives you a basic understanding of search engine rankings and the fundamentals of seo, teaches you how to conduct an seo audit of your site and optimize your content and demonstrates how to implement marketing strategies like AdWords campaigns and link-building tactics to boost your ranking and visibility. You will have the opportunity to work on real-life examples in a group setting.
PREREQUISITES: Good computer skills are required. Some experience with basic web-site administration or marketing is an asset.
5 Mon Sept 24�–�Oct 29* 6:15�–�9:15 pm L. Manfield 93016 $415 *No class Oct 8
Facebook and Instagram for BusinessDiscover how to harness the two largest social media platforms in today’s business marketplace. Through case studies and hands-on exercises, you gain the knowledge and skills that let you develop and execute a plan, advertise effectively and measure the results of your efforts.
2 Sat Oct 13 & 20 9:30 am�–3 pm C. Galway 93037 $369
Introduction to Web AnalyticsPowerful free tools such as Google Analytics have made website visitor statistics available and this course lets you understand what the metrics are saying. Figure out how many people are visiting your website, how they found it and more. You also learn what to do with that information to help refine your website and online promotional efforts. You will have the opportunity to work on real-life examples using Google Analytics in a group setting. Geared towards professionals and small businesses.
PREREQUISITES: Good computer skills and a Google account are required. Some experience with basic website administration is an asset.
2 Sat Oct 27 & Nov 3 9:30 am�–�4 pm T. Jutras 93002 $389
Social Media FundamentalsGain an in-depth understanding of the social media landscape, how it integrates with offline business and how to develop your own social media plan and strategy. Explore how the best social media brands run and what you can learn from them for your own business. No social media experience is required, but some knowledge is an asset. Access to Facebook, Twitter and Instagram accounts is recommended.
4 Tues Oct 16�–�Nov 6 6:30�–�9 pm T. Jutras 93023 $369
Digital Content Marketing StrategyHave you ever looked at your social media channels and wondered how or what you should post next? Learn how to create visual, written and other forms of social media content within a consistent strategy. We’ll go beyond theory and get into the practice of actually creating content to be published on your channels. Real-world examples will be presented from successful local brands, as well as hands-on exercises with real-time feedback. Newcomers to social media are encouraged to attend the Social Media Fundamentals course prior to enrolling in this course. Access to Facebook, Twitter and Instagram accounts is recommended.
4 Thurs Nov 1�–�22 6:30�–�9 pm F. Lowry 93022 $389
Get Started with Social VideoVideo provides an unparalleled way to build and connect with your audience online. In this course, you cover key aspects of social video, including determining the target audience (and what platform to use to reach them); using best practices to create engaging videos; how to integrate video into your marketing strategy and how to opti-mize them for views and engagement using tagging, seo, thumbnail creation and more.
PREREQUISITES: Good computer and mobile device skills. Social Media Fundamentals or similar knowledge and expertise. Accounts on Facebook, Instagram and YouTube (and a smartphone or tablet with said apps installed).
2 Sat Nov 17 & 24 9:30 am�–�4 pm T. Jutras 93001 $389
DESIGN, LAYOUT AND PHOTO EDITING SOFTWARE
Adobe InDesign FundamentalsLearn about the many ways professionals use Adobe InDesign to combine text, illustrations and images and create documents optimized for both web and print. Topics covered include: essential tools and palettes; InDesign workspace customization; preparing images for print and web documents; leveraging master pages to speed up your work; organizing page elements using layers; creating and manipulating vector art; working with type using style sheets; the use of a column-grid to more consistently lay out page elements; troubleshooting InDesign documents; optimizing file size and graphic quality for print and web and packaging or exporting your complete documents. Taught in a pc lab; compatible for Mac users.
PREREQUISITES: Basic familiarity with the Windows operating system and simple key-board shortcuts.
6 Thurs Oct 25�–�Nov 29 6:15�–�9:15 pm T. Boytinck 93003 $425
Adobe Photoshop FundamentalsWhether you’re a photographer, graphic designer, social media marketer, or begin-ner, Photoshop can help make your image compositions and photos look great. Learn basic Photoshop skills and improve your workflow with an overview of essential tools and techniques. Topics include: resizing; cropping; creating and editing selections; combining images with layers; lighting and colour adjustments; basic retouching; working with type and colour to add text to images. Resolution and file formats will also be discussed. Advanced topics including adjustment layers and layer masks are briefly demonstrated. Time will be provided to work on personal photos. Taught in a pc lab; compatible for Mac users.
PREREQUISITES: Strong computer skills including file and folder management and working with file formats and shared network drives and/or Dropbox. Familiarity with keyboard shortcuts and the Windows operating system.
6 Wed Sept 19�–�Oct 24 6:30�–�9:30 pm J. Neufeld 93019 $415
Enhance and Organize Your Photos with Adobe LightroomDiscover how to organize and enhance your photos using Adobe Lightroom, one of the most-used software programs for organizing and enhancing digital photos. You’ll also learn how to follow a detailed workflow to vastly improve your photo management skills and enhance your digital photographs in creative ways. Topics include: importing photos; organizing them through keywords; cropping; correcting colour; contrast and brightness; converting to black and white and sharing your images.
7 Thurs Nov 1�–�Dec 13 6�–�8:30 pm M. Orozco 93009 $415
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MICROSOFT EXCEL FASTTRACK ////////////////////////////////////////////////////////
Excel FastTrack: Master the BasicsLearn real-world Excel applications and features that will immedi-ately boost your productivity and increase your efficiency! This one-day, hands-on workshop shows you how to turn raw data into meaningful results to be shared with your co-workers by using basic Excel features. Topics include entering and editing data, applying formulas to compute results and validate data, key functions and how to format data in data cells and worksheets. Training will be based on Microsoft Excel 2016 on a PC.
1 Sat Sept 15 9 am�–�4 pm M. Massoudi 93011 $289
Excel FastTrack: IntermediateMove beyond the basics of Excel and increase your productivity and efficiency even more! This one-day, hands-on workshop will help you develop an Excel toolkit of techniques and everyday solutions to create robust spreadsheets that easily adapt to your changing needs. Topics include analyzing or ranking data, working with text, creating charts, complex formulas, controlling data input, conditional formatting and pivot tables. Training will be based on Microsoft Excel 2016 on a PC.
PREREQUISITES: Excel FastTrack: Master the Basics or equivalent.
1 Sat Nov 17 9 am�–�4 pm M. Massoudi 93012 $289
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16 Registration information on page 23 17
TAKE COMMAND OF YOUR ONLINE CHANNELS
Develop skills in areas employers are looking for most, including social media, search engine optimization, web analytics and more.
WHO IS THIS AWARD OF ACHIEVEMENT FOR?
While the Award of Achievement in Digital Communications and Social Media is open to everyone, it will be particularly useful for:
• Marketing and communication professionals
• Business and communication professionals
• Consultants who wish to raise awareness of their brand
• University students and recent grads looking to further develop their digital marketing know-how through real-world insight from industry experts
THE COURSES
The courses that comprise the Award of Achievement in Digital Communications and Social Media are broken down into core courses and electives. You must complete five full courses (all core courses plus two electives) within a specified time frame.
CO R E CO U R S E S
• Social Media Fundamentals (page 16)
• Get Found Online: Introduction to SEO (page 16)
• Digital Content Marketing Strategy (page 16)
E L E C T I V E CO U R S E S
• Build Your Own Website or Blog with WordPress (page 15)
• Intro to Web Development: HTML and CSS Fundamentals (page 15)
• Get Started with Social Video (page 16)
• Introduction to Web Analytics (page 16)
• Facebook and Instagram for Business (page 16)
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For course descriptions and full details on the Award of Achievement in Digital Communications and Social Media, please visit capilanou.ca/aoa
The Award of Achievement in Digital Communications and Social Media is a part-time program for anyone who wants an in-depth understanding of how to develop a social media marketing plan and gain
up-to-date and immediately applicable skills within the digital communications landscape.
A W A R D O F A C H I E V E M E N T I N
A P P L I E D D I G I TA L C O M M U N I C AT I O N S A N D
S O C I A L M E D I A
A THIS SYMBOL REFERS TO THE AWARD OF ACHIEVEMENT IN APPLIED DIGITAL COMMUNICATIONS AND SOCIAL MEDIA
When this symbol appears beside the course description, it indicates that the course can be applied to an Award of Achievement in Applied Digital Communications and Social Media.
18 Registration information on page 23 19
Whether your organization needs a workshop, a sem-inar, an intensive course or a longer, in-depth training program, Capilano University Continuing Studies & Executive Education can provide a learning solution tailored to your firm’s specific needs.
Benefits of a customized solution:
a. You don’t have to invest in a pre-programmed educational solution, so you don’t pay for courses and modules you don’t need.
b. We work with you to develop a learning solution, which means our instructors’ expertise and experi-ence can be brought to bear on the precise areas you need them to. The focus is squarely on your organization’s needs.
Training takes place at one of Capilano University’s campuses or at a location of your choice.
Drawing on a pool of industry experts and experi-enced instructors from a wide array of fields, we can develop a learning solution in any of these areas:
CONTINUING STUDIESComputers and Software • Cultural and Educational Exchanges • English Language Enrichment • Labour Studies • Youth Programming�.�.�.�and more
EXECUTIVE EDUCATIONBusiness Operations Management • Business Planning • Business Writing • Communications • Financial Management • Leadership Development • Negotiation Skills • Presentation Skills • Project Management • Strategic Marketing Management�.�.�.�and more
FOR MORE INFORMATION Visit capilanou.ca/csee or email us at [email protected].
HERE ARE A FEW OF THE CLIENTS WE’VE WORKED WITH:Atlantic Power Corporation • BC Hydro • British Columbia Government and Service Employees’ Union • British Columbia Maritime Employers Association • Government of Mexico • Grouse Mountain • Tokyo School District • Neptune Terminals • Grouse Mountain
UNLESS YOU’RE IN THE COOKIE CUTTER BUSINESS,
COOKIE CUTTER SOLUTIONS JUST WON’T CUT IT.
We deliver customized training solutions that target exactly what your organization needs
Learn professional drawing skills and build your portfolio! These courses are recommended for students interested in
applying to the University’s Bachelor of Design; 2D Animation and Visual Development; or 3D Animation for Film and
Games programs, but are open to anyone interested in drawing and design.
Life DrawingLife drawing is a foundation skill needed for all types of visual arts, particularly animation. Using gesture drawing from a live model, you learn the basic principles of observational skills and develop your understanding of volume, form and line. Work on your portfolio and improve your drawing skills under the guid-ance of an expert instructor. Bring a 2b pencil and 50 sheets of white copy paper or a sketchbook of at least 11" × 14" to the first class. Price includes the weekly model fee.
8 Thurs Oct 11�–�Nov 29 6�–�9 pm M. Ghoreishi 93007 $469
Principles of Drawing and PaintingIn this introductory course, you learn how to develop your skills in both drawing and painting. Build your portfolio as you learn basic compositional solutions as well as how to handle a variety of media (pencil, charcoal, pastel, acrylics and ink). You will come away with a better understanding of media and how to apply them on different surfaces. Please note this course is mostly black and white drawing and painting media, with some introductory use of color. Course fee includes supplies.
7 Wed Oct 17�–�Dec 5* 6:15�–�9:15 pm A. McDermott 93025 $439 *No class Oct 31
the portfolio advantage
For those days when you just want to�. . .
ARTS AND LANGUAGES
A WORD ABOUT COURSE PREREQUISITESIf you’re unsure about required skill levels (especially for computer courses) email us at [email protected]. We’d be happy to help.
Digital Photography in a SnapYou’ll be amazed at how one day can make a world of difference to your photography. In this introductory course, you learn the features, controls and settings on your digital camera and how to navigate the different menus. Then, you get to test your new camera knowledge by experimenting with the concepts you’ve learned under the guidance of a professional photographer and expert teacher. Bring your digital camera to class.
1 Sat Sept 22 9:30 am�–�1:30 pm M. Orozco 93008 $215
Introduction to Digital PhotographyIn this hands-on course, you learn what all those controls, buttons and menus are for, when to use them and how to get pictures from your camera onto your computer or the web. Take a hands-on tour of your cam-era’s features, learning technical terms and photographic concepts as you go. Practise shooting techniques and learn how to edit, print, email and archive images. There will be one off-campus shooting session. Bring your digital camera to class. This course takes place in a computer lab but you may bring your laptop if you wish.
4 Sat Sept 29�–�Oct 27* 9:30 am�–�12:30 pm M. Orozco 93010 $389 *No class Oct 6
From Photo to Fine Art: Hands-On Photo Alteration, Painting and Photo TransferLiberate those photos stored on your computer, cell phone or in a dusty box! Discover how to transform inkjet, digital and commercially processed photos into lush, hand-painted artworks using mixed media, pastels, acrylic and water colour paints. Learn techniques to print, colour, distress and alter photos so they possess the magical qualities of both photo and fine art. Bring your own photos or use those provided. A wide range of supplies and fine art papers are included in the $40 (+gst) supply fee to be paid to the instructor at the first class.
1 Sat & 1 Sun Dec 1 & 2 10 am�–�4:30 pm S. Bartlett 93005 $225
VISUAL ARTS AND PHOTOGRAPHY
It’s good to know . . . art can be a release.
From Photo to Fine Art: Hands-on Photo Alteration, Painting and Photo Transfer page 21
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Repertoire is Vivaldi’s Magnificat, rv610 and Handel’s Dixit Dominus as well as works by Monteverdi and Gabrieli. Capilano University Festival Chorus, conducted by Lars Kaario.
93018 Cost: $195
REHEARSALS: 12 Wed, beginning Sept 12, 7�–�10 pm in LB322
DRESS REHEARSAL: Fri, Nov 30, 6:30�–�10:30 pm
PERFORMANCES: Sat, Dec 1 at 8 pm and Sun, Dec 2 at 3 pm in the BlueShore Financial Centre for the Performing Arts at Capilano University.
To register:To join the Festival Chorus, call Capilano University at 604 984 4911 or email [email protected]
Capilano University Festival Chorus
WRITING
Freelance Writing in the Digital AgeDo you have an idea for a story you want to see published? Is there something—or someone—that you think would make an incredible story? Would you like to get paid to write that story? This course takes you step by step through the process of getting a story published—be it online or offline. From finding an idea to pitching an editor to writing the story, this course covers the essential journalism skills, including inter-viewing, researching and writing effective headlines and ledes to help you get started on your writing dreams. Along with in-class lectures and assignments, you will be encour-aged to write a piece with the intention of publication.
5 Wed Oct 3�–�Nov 7* 6:15�–�9:15 pm S. Conner 93004 $395 *No class Oct 31
Wordwork: Creative Writing Craft and WorkshopJust as carpenters craft wood, you will use writing tools and techniques to craft words. This open-genre course is for beginner to intermediate writers who want to tinker with words in a lively and supportive environment. Through lectures, discussions, exercises and assignments, you tighten your nuts n’ bolts writing skills (dialogue, point-of-view and revision) as well as hone your literary skills (style, characterization and theme). You leave the workshop with a port-folio of short pieces that have run through the process of peer feedback.
6 Sat Oct 13�–�Nov 24* 9:30 am�–�12:30 pm R. Fernandez 93006 $389 *No class Nov 10
LANGUAGES
Spanish Beginner: Level 1 This introductory and interactive course is an ideal opportunity to learn a new language for engaging in everyday activities. In an easygoing and supportive class environment, you speak and hear Spanish from the first day as you quickly gain basic conversation skills, proper pronunciation, enhanced vocabulary and knowledge of popular expressions to communicate information about yourself, your family and friends, your work and your daily life.
REQUIRED TEXT: Practical Spanish Grammar, available at the University bookstore (capilanou.ca/bookstore)
10 Tues Sept 25�–�Nov 27 6:15�–�8:15 pm A. Arreaga 93027 $369
Spanish Beginner: Level 2If you can ask and answer simple questions about yourself, your interests and your work, this course is the ideal choice to strengthen your Spanish by refining your pronuncia-tion and intonation. This immersive course focuses on oral communication skills and uses meaningful scenarios to increase your vocabulary and your bank of expressions so that you can communicate in everyday situa-tions involving travel, food, shopping, family and business.
REQUIRED TEXT: Practical Spanish Grammar, available at the University bookstore (capila-nou.ca/bookstore)
10 Wed Sept 26�–�Dec 5* 6:15�–�8:15 pm A. Arreaga 93026 $369 *�No class Oct 31
Spanish for TravellersGet ready for that trip to a Spanish-speaking country with this introduction to Spanish language and culture. You learn the essen-tials: pronunciation; useful expressions; and vocabulary to communicate in basic Spanish, while gaining perspective on Latin American and Spanish cultures. Expect lots of opportunity to practise speaking and lis-tening with classmates and your instructor. Interactive and practical learning activities are the focus of this short, engaging course.
4 Sat Oct 13�–�Nov 3 9:30�–�11:30 am B. Paniagua 93024 $289
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Safety and Security on Campus
Studying at night? Capilano
University security provides a
SafeWalk service.
Call 604 984 1763 or local 1763
and a member of our security
team will escort you to or from
your car (or the bus stop).
Security 604 984 1763 or local 1763
HOW TO READ THE COURSE LISTINGS
5 Thurs Feb 7�–�Mar 7 6:30�–�9:30�pm B. Smith 91002 $299
The number of sessions the course runs. In this case, the course runs for five Thursdays.
You guessed it —�these are the times the course runs.
This is the course reference number (CRN).
This is the cost of the course (plus GST, if applicable).
This is the instructor’s name. Check our website for instructor bios.
This is the course start and end date.
1 ONLINEOur online registration system
is a shopping cart model, so
it’s easy to use. Just visit
capilanou.ca/continuingstudies,
pick the courses you want and add
them to your cart.
2 PHONECall us at 604 984 4901 and have
your Amex, MasterCard or VISA card
ready when you call.
3 IN PERSONVisit us and we can sign you up on
the spot. We accept cheque, debit,
cash or credit card.
Regular Office Hours Mon–Fri 9�am�–�4:30�pm
THREE WAYS TO REGISTER
Policies and Procedures
For full details on refunds, with-
drawals, instructor substitutions,
student conduct, taxes and more,
visit capilanou.ca/continuingstudies
Some Words from the Taxman
Courses designed primarily for
recreational or general interest
purposes are subject to applicable
taxes.
AVOID CANCELLATIONS — REGISTER EARLYCourses that don’t meet the minimum number of participants get
cancelled. That’s why we encourage you to register early. Course
cancellation decisions are usually made two weeks before the
course starts, so it’s a good idea to register before then.
Our office is located in the
Arbutus Building, room AR106.
See map on the right.
MUSIC
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2055 PURCELL WAY
NORTH VANCOUVER, BC V7J 3H5
604 984 4901
www.capilanou.ca/csee
It's good to know�.�.�.
FREELANCE WRITING 2215WORDPRESS SOCIAL VIDEO 16
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