Contextual User Research

Part 2

Mumin Yu

Founder & Principle Consultant, UserxingUXLab Director, iNSIGHT Center

1

Wall WalkingGenerating ideas

2

Assembly the team

• 6 - 8 people

• Product manages, designers, engineers, marketing researchers, sales...

• Could include top managers now

3

Explain the process

4

Read diagram

• Do it alone and silently

• Read from top down

• Ask yourself “if this is what’s going on with the users, how can I improve it?”

• Come up design ideas on higher level

• Do 2 - 3 rounds

5

Read others’ design ideas

• Ask yourself “What would make that design idea even better?”

6

Write down design ideas

• Write on a new orange sticky note

• Stick it next to the note inspiring you

• Avoid thinking feasibility

7

Frequently Made Mistakes

• NOT generate ideas

• NOT extend ideas

• NOT think out of the box

8

Hot IdeasPrioritizing ideas

9

Assembly the team

• 6 - 8 people

• Product manages, designers, engineers, marketing researchers, sales...

• Better include top managers now

10

Explain the process

11

Discuss key issues

• Think of key issues based on your impression

• Support the key issues using the data

• Write down the key issues on the poster

12

Combine ideas

• Scan diagram quickly looking for ideas

• Write down ideas that support key issues

• Discuss together to combine ideas together

13

Write Down Hot Ideas

• An idea that capture the imagination of the team

• A slogan the team wants to commit to

• A metaphor for what the work could be like

14

The virtual classroom

connecting children from different parts

of the world

15

Frequently Made Mistakes

• NOT think big

• NOT sloganize ideas

• NOT combine ideas

16

Exercise30 minutes

17

VisioningEnvisioning ideas

18

Assembly the team

• 6 - 8 people

• Product manages, designers, engineers, marketing researchers, sales...

• Better exclude top managers

19

Explain the process

20

Assign roles

Storytellers Sketcher Moderator

21

Start with one hot idea

22

Tell chain story

• Define character & scene

• Tell story about single interaction

• Continue the story for 3 rounds

• Clarify detail

23

Sketch it down

• Do it quickly

• Don’t worry about detail

• Use text to help if necessary

24

25

Frequently Made Mistakes

• NOT tell story about design

• NOT tell story based on user data

• NOT sketch quickly

• NOT takes turns

26

Do Plus & Minus

• Do it when you have created 2 - 4 visions

• Write down the vision’s positive attributes

• Write down the vision’s negative attributes

• Think of solutions for each negative attributes

27

Consolidate visions

• Break down visions

• Add other ideas

• Rewrite the story

• Storyboard the story

28

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