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Contextual Ranking of Contextual Ranking of Keywords Using Click Keywords Using Click DataData
ICDE`09
Utku IrmakUtku Irmak
Vadim von BrzeskiVadim von Brzeski
Reiner KraftReiner Kraft
OutlineOutlineIntroductionContextual ShortcutsMethodologyFeature SpaceEvaluation and ResultsFrameworkConclusion
IntroductionIntroductionApplication
◦Contextual advertising◦Text summarization◦User-centric entity detection system
Approach
Contextual ShortcutsContextual ShortcutsEntity Detection
◦Pattern based◦Named◦Concept
Generating a Concept Vector◦Term vector
◦Unit vector
Contextual ShortcutsContextual Shortcuts1)in term ,not in unit2)in unit , not in term3)in both
MethodologyMethodology(a) Determining whether the
entity is relevant to the given context
(b) Determining whether the entity is interesting outside of the context
Feature SpaceFeature SpaceInterestingness of a Concept
◦ Search Engine Query Logs◦ Search Engine Result Pages◦ Text Based Features◦ Taxonomy Based Features◦ Other
Relevance of a Concept in a Context◦ Search engine snippets◦ Related query suggestions
Evaluation and ResultsEvaluation and ResultsCross Validation Approach
[A,B,C,D]◦R1=[A,B,D,C] R2=[B,A,C,D]
[(A, 0.15), (B, 0.05), (C, 0.02), (D,0.01)]
Evaluation and ResultsEvaluation and Results
Evaluation and ResultsEvaluation and Results
Evaluation and ResultsEvaluation and ResultsEditorial Evaluation
FrameworkFramework
ConclusionConclusionUtilize User-click feedback,
interestingness and relevance to ranking the key concept that to improve overall performance.