CONTENTS · 2019. 9. 30. · Convention Center (DES) North Ballroom (2nd floor) Summit Registration Opens 5:30 p.m. Main Lobby Posters set up For attendee viewing throughout Summit

N

atio

nal D

irec

t Agr

icultu

re M

arketing Summit

Oct

ober

7-9

| D

onal

d E.

Ste

phen

s Conventio

n Center | Rosemont, IL

German Study Tour

German Study Tour 2019

table of CONTENTS

agenda ...........................................5

monday ..........................................7

tuesday ..........................................9

wednesday ....................................15

general session bios ....................17

speaker contact info ....................21

speaker contact info ....................22

poster abstracts ...........................23

curbside consulting ......................31

exhibitors ......................................35

information ...................................37

2019 planning committee ............39

sponsors ........................................41

notes ..............................................43

4 2019 National Direct Agriculture Marketing Summit

Are you looking for technical assistance? Participants can schedule one 30-minute appointment to receive technical assistance from direct agricultural marketing professionals. Choose your topic and register with a Curbside Consultant. Look for the designated Curbside Consulting table outside of Room 27 and sign up for your slot. Don’t miss your chance to get one- on-one assistance with experts and ask specific questions about your business!

Curbside Consulting is available throughout Tuesday & Wednesday. See pages 31-34 to see our list of consultants.

Have you checked out our Direct Ag Summit online app? Download it now.• Ask real time questions during

conference events

• Provide ideas and feedback

• Complete conference polls and survey

Join the conversation. Download the Sli.do app at your app store and find our event by entering the event code.

Event Code: #2019AgSummit

5

agenda

MONDAY | October 7th | 8:00 a.m. – 7:30 p.m.

WEDNESDAY | October 9th | 8:00 a.m. – 12:00 p.m.

Registration ...................................... 8:00 a.m. - 3:30 p.m.

Welcome .................................................................9:00 a.m.

Break .....................................................................10:00 a.m.General Session: Business Planning and Success Stories Across the Food Value Chain............................. 10:15 a.m.

Lunch ..................................................................... 11:30 a.m.

Break-Out Sessions .............................................1:00 p.m.

Ag Plan to Profit

Food Access and Independent Grocers

Record Keeping for Farmers Market Leaders

Farming for the Future

The Future of Farmers Markets

Business of Farm to School

Working with a Lender to Finance Your Business Idea

Disaster Recovery and Resilience

Break .......................................................................1:45 p.m.

Break-Out Sessions .............................................2:00 p.m.

Technology for a Better Connected Food System

The Master Tracker

Beyond Fresh

Increasing Access to Fresh Products and Supporting Local Farmers

Customer Behavior at Farmers Markets

Breaking Down Silos

Implementing the Good Food Purchasing Program

Navigating Disaster

Break & Poster Session ......................................2:45 p.m.

Break-Out Sessions ............................................. 3:15 p.m.

Turning Likes into Lemons

Driving Data Analysis Using Self Evaluation

Get a Grip on Your Per Crop Profitability

Farmers Feeding Neighbors

The UDC Urban Food Hubs Solution

So You’ve Decided to Apply for a USDA Grant

Develop a Online Local Food Certification ProgramSummit Awards Banquet Reception & Dinner ..............................................5:30 p.m.

TUESDAY | October 8th | 8:00 a.m. – 5:30 p.m.

Pre-Conference Workshop Sessions .........................8:00 a.m. – 5:00 p.m.

Grower Produce Safety Alliance Training (FSMA) ..............8:00 a.m. – 5:00 p.m.

Farmers Market Workshop Emerging Issues Panel and Regional Networking .............9:30 a.m. – 4:30 p.m.

Farmers Market and Local Food Promotion Program (FMLFPP) Peer-to Peer Learning Session ............................................1:00 p.m. – 5:00 p.m.

MarketMaker State Partners Networking Meeting ......................1:30 p.m. – 4:30 p.m.

USDA AMS/FMC Combined Workshop .....................9:30 a.m. – 5:00 p.m.

Summit Registration Opens ...........1:00 p.m.

Posters Set Up ...................................5:30 p.m.

Welcome Reception ..........................6:00 – 7:30 p.m.

General Session:Innovative and Successful Marketing Strategies Across the Food Value Chain ............................. 8:30 a.m.

Table Topic Share-Out ........................................... 9:30 a.m.

Break ....................................................................... 10:00 a.m.

General Session:Taking the Next Steps in Direct Marketing ... 10:30 a.m.

Summit Adjourns ............................................................Noon

Post Conference Tour (registration ticket required)


Complete 2 Bingo lines (2 lines), an X, a picture frame ,

or blackout (cover all) and enter the raffle to win a t-shirt!

Name: _______________________________________________________

Phone: ______________________________________________________

Address: _____________________________________________________

B I N G O

Find someone

that works for

a government

agency

Initial: ______

Collect 5 business

cards

Initial: ______

Initial: ______

Initial: ______

Initial: ______

Initial: ______

Meet someone

that works for

a technology

company

Initial: ______

Meet someone

that works in

agriculture in a

different state

from you

Initial: ______

Introduce yourself

to someone that

works for

a University

Initial: ______

Meet someone in

the same industry

as you

Initial: ______

Find someone that

has been farming

for 5 years

Initial: ______

Identify someone

that has traveled

by plane

Initial: ______

Introduce yourself

to someone that

works for a Food

Hub or Distributer

Initial: ______

Like someone’s

Facebook page

Initial: ______

Learn about

grants or loans

from a

banker/agency

Initial: ______

Visit 3

vendor tables

Initial: ______

Initial: ______

Initial: ______

Find someone

that lives less than

150 miles away

Initial: ______

Complete one

round of curbside

consulting

Initial: ______

Give someone

your business

‘elevator’ pitch

Initial: ______

Meet two people

working for

the same

company/farm

Initial: ______

Initial: ______

Find a consultant

attending the

conference

Initial: ______

Meet someone

running a small

business

Initial: ______

Learn about a

Farmer’s Market

Initial: ______

Introduce yourself

to four new people

Initial: ______

Initial: ______

Initial: ______

Initial: ______

Introduce yourself

to a speaker or

moderator during

a networking time

Initial: ______

Meet someone

who works for a

nonprofit

Initial: ______

Exchange contact

information with

someone whose

last name starts

with the same

letter as you

Initial: ______

Take a photo at the

photo booth with

3 people you have

never met before

Initial: ______

Initial: ______

Initial: ______

FREE SPACE

2019 National Direct Agricultural Marketing Summit

German Study Tour

German Study Tour

Complete 2 Bingo lines (2 lines), an X, a picture frame ,

or blackout (cover all) and enter the raffle to win a t-shirt!

Name: _______________________________________________________

Phone: ______________________________________________________

Address: _____________________________________________________

B I N G OFind someone that works for a government agencyInitial: ______

Collect 5 business cardsInitial: ______Initial: ______Initial: ______Initial: ______Initial: ______

Meet someone that works for a technology companyInitial: ______

Meet someone that works in agriculture in a different state from youInitial: ______

Introduce yourself to someone that works for a UniversityInitial: ______

Meet someone in the same industry as youInitial: ______

Find someone that has been farming for 5 yearsInitial: ______

Identify someone that has traveled by plane Initial: ______

Introduce yourself to someone that works for a Food Hub or Distributer Initial: ______

Like someone’s Facebook pageInitial: ______Learn about grants or loans from a

banker/agencyInitial: ______

Visit 3 vendor tablesInitial: ______Initial: ______Initial: ______

Find someone that lives less than 150 miles awayInitial: ______

Complete one round of curbside consultingInitial: ______Give someone your business ‘elevator’ pitchInitial: ______

Meet two people working for the same company/farmInitial: ______Initial: ______

Find a consultant attending the conference Initial: ______

Meet someone running a small businessInitial: ______

Learn about a Farmer’s Market Initial: ______Introduce yourself to four new peopleInitial: ______Initial: ______Initial: ______Initial: ______

Introduce yourself to a speaker or moderator during a networking time Initial: ______

Meet someone who works for a nonprofitInitial: ______

Exchange contact information with someone whose last name starts with the same letter as youInitial: ______

Take a photo at the photo booth with 3 people you have never met beforeInitial: ______Initial: ______Initial: ______

FREE SPACE

2019 National Direct Agricultural Marketing Summit

German Study Tour

German Study Tour

Network & Win!Play Networking Bingo to win a prize.

You can find your networking bingo card inside your program book.

7

MONDAY | October 7th

Pre-Summit Workshop Sessions

8:00 a.m. – 5:00 p.m. DoubleTree Hotel (Signature 3 – 1st Floor)

Grower Produce Safety Alliance Training (FSMA) Hosted by Illinois Farm Bureau

9:30 a.m. – 4:30 p.m. Rooms 28 -29; 30 small group

Farmers Market Workshop: Emerging Issues Panel and Regional Networking Join the Farmers Market Coalition for a day of emerging issues, networking, and an exploration of how to build capacity for market managers and related stakeholders. The day will begin with panels on immigration and the legalization of cannabis and their relationship to farmers markets, followed by networking

based on market type and location over lunch on your own. We will conclude the day with an introduction to FMC’s strategic plan and a discussion of what needs and resources farmers market operators have to develop their capacity. Hosted by Farmers Market Coalition.

1:00 p.m. – 5:00 p.m. Rooms 31-32

Farmers Market and Local Food Promotion Program (FMLFPP) Peer-to-Peer Learning SessionDuring this session, Farmers Market and Local Food Promotion Program (FMLFPP) Project Coordinators will be introduced to USDA Agricultural Marketing Service staff, learn about and engage in discussions regarding the local food industry, and identify strategies to improve the performance of farms and businesses. Project coordinators will benefit from

their colleagues’ experiences, yielding greater opportunity for successful project completion. Fostering communication among coordinators will increase shared information and resources and will also allow AMS to identify success stories and impacts resulting from the FMLFPP projects. Hosted by USDA Agricultural Marketing Service

1:30 p.m. – 4:30 p.m. Room 34

MarketMaker State Partners Networking Meeting

Summit

Summit

1:00 p.m.Convention Center (DES) North Ballroom (2nd floor)

Summit Registration Opens

5:30 p.m. Main Lobby

Posters set up For attendee viewing throughout Summit.

6:00 p.m. – 7:30 p.m.Embassy Suites Grand Ballroom

Welcome ReceptionWelcoming Remarks Convening Organizations


COMMITTED TO AMERICA’S FARMERS AND RURAL COMMUNITIES

At Farm Credit, we are dedicated to working in partnership with our customers,

as we have for more than 100 years.

9

8:00 a.m. – 3:30 p.m.Registration Curbside consulting is available throughout Tuesday & Wednesday. Participants can schedule a 30 minute appointment to receive technical assistance from direct agricultural marketing professionals. Room B

9:00 a.m. Room B

Welcome and Summit Overview

10:00 a.m. Break

10:15 a.m. Room B

General SessionBusiness Planning and Success Stories Across the Food Value Chain

Gary Matteson, Vice President Farm Credit Council (Moderating) Mac Condill, The Great Pumpkin Patch

Session includes virtual business tour of featured businesses and discussion of business benchmarks to evaluate profitability. The video will provide the audience with a sense of the scope and scale of the operations.

11:30 a.m. Room B

Lunch Raghela Scavuzzo, Associate Director of Food Systems Development, Illinois Farm Bureau

Moderating discussion Table Topics and Common Goals.

1:00 p.m. Break-Out Sessions Technology and Innovation TrackAg Plan to Profit: An Application to Improve Farm Profitability

Room 28

Emily Coll, Program Coordinator, Iowa State University Extension and Outreach Farm, Food and Enterprise Development Program Alejandro Plastina, Assistant Professor and Extension Economist, Iowa State University Department of Economics

Ag Plan to Profit (AgP2P) is an app that provides farmers the simplest, fastest, and most affordable way to keep detailed sales and inventory records and generates tailored reports for making timely production, marketing, and tax management decisions, including loss, donations and samples. AgP2P contains updated average prices for agricultural products sold in nearby farmers’ markets that can help farmers tailor their pricing and marketing strategies for each sales channel.

Community Impact Track Food Access and Independent Grocers: Strengthening Food Security in Underserved Communities

Room 29

Lisa Bates, Community Development Specialist, Iowa State University Extension and Outreach David E. Procter, Director, Center for Engagement and Community Development, Kansas State University Greg Schweser, Director, Sustainable Agriculture and Food Systems, University of Minnesota, Regional Sustainable Development Partnerships Jon Wolseth, Community Development Specialist, Iowa State University Ren Olive, Sustainable Agriculture and Food Systems Program Associate, University of Minnesota Extension

Despite being one of the leading regions of agricultural production in the United States, rural communities in the Heartland have experienced a decrease in food accessibility. This project culminated in the development and evaluation of the combined grocer curriculum and its future dissemination to other land grant institutions. Interactive discussion points will include the outcomes and impacts, best practices, and next steps in the opportunities in the work of community food access through rural groceries.

TUESDAY | October 8th



Business Development Track Record Keeping for Farmers Market Leaders

Room 30

Darlene Wolnik, Senior Advisor, Farmers Market Coalition Erin Buckwalter, Market Development Director, Northeast Organic Farming Association of Vermont

Vendor Records, Legacy Binders, Historical Documents, Business Records (including logins and passwords), Safety Checklists, and Incident Reports are all examples of documents that markets should maintain, according to the Farmers Market Legal Toolkit. This presentation will walk market leaders through the development of an online and/or paper recordkeeping system and lead a discussion on what other documents and practices markets are employing to better manage their market records.

Feasibility TrackFarming for the Future: Developing a National CSA Community of Practice for an Evolving Marketplace

Room 31

Carrie Sedlak, Executive Director, FairShare CSA Coalition Tim Woods, Extension Professor in Agribusiness Management and Marketing, University of Kentucky Michelle Wyler, Managing Director Farm to Market, Community Alliance with Family Farmers

Farmer support networks from across the country have created a national community supported agriculture (CSA) practice to unify and strengthen the CSA movement, with support from a FMPP grant. Key project partners will provide workshop attendees with insight on new CSA market opportunities and innovations, including customization software; marketing tactics for reaching sizeable, yet traditionally overlooked demographics; and effective workplace CSA programs.

Direct to Consumer TrackThe Future of Farmers Markets: Building Collaborative Practices

Room 32

Elizabeth Lyon, Small Business & Circular Economy Manager, Plant Chicago Sheree Moratto, Sustainability Director, Rogers Park Business Alliance & Glenwood Sunday Market Melissa Flynn, Executive Director, Green City Market Corey Chatman, LINK Up Illinois Senior Program Manager, Experimental Station Alisa Baum, Program Director of City Markets, City of Chicago

With more and more farmers markets opening around the county, there is a growing wealth of market managers and vendors. However, many markets get stuck operating as “islands” instead of working with their fellow organizers to extend their reach. During this session, participants will hear from panelists who are at the forefront of a unique collaboration among several diverse farmers markets in Chicago, IL. After a 30-minute panel discussion, panelists will guide participants in a series of interactive activities that will allow them to identify opportunities to begin collaborating with other farmers market/direct marketing organizations, learn about different ways to engage customers, vendors, and other stakeholders in their market operations, and gain an understanding, through an asset mapping process, of what other markets in the country are doing, and what obstacles we can work together to overcome. Participants will leave inspired and equipped to collaborate with new local and regional partners to strengthen direct marketing efforts across the country.

11

Institutional Sales Track Business of Farm to School: How to Grow Your Farm Through School Meal Programs

Room 33

Jenna Segal, Midwest Farm to School Regional Lead, USDA-FNS-Office of Community Food Systems

This session offers information on how to support your community’s farm to school program. An overview of federal school lunch regulations is provided, as well as information on how to sell to schools directly, through distributors, and through other distribution channels. Learn how to build relationships with school districts from former USDA Farm to School Grantees, and how to apply for the USDA Farm to School Grant Program.

Training and Public Services TrackWorking with a Lender to Finance Your Great Business Idea

Room 34

Paul Dietmann, Senior Lending Officer, Mission Financing, Compeer Financial

As the scale of your business increases, you may need to apply for a business loan. We will discuss the items a lender wants to see in your business plan. We’ll dig a bit deeper into the financial elements of the plan. Finally, we’ll go over some key factors that will either increase or decrease the odds of your loan application being approved.

Resilience Track Disaster Recovery and Resilience: A Review of 2018 in the Virgin Islands

Room B

Sommer SibilyBrown, Director – Virgin Islands Good Food Courtney Long, Program Manager, Iowa State University, Farm, Food, Enterprise Development

This presentation focuses on the resilient community food systems assessment in the US Virgin Islands, as well as the findings and outcomes of the study in the USVI.

Strategies that support market regeneration will be discussed, along with the unique roles these markets can play post disaster and during recovery.

1:45 p.m. Break

2:00 p.m. Break-Out Sessions

Technology and Innovation TrackInnovative Integration of Technology for a Better Connected Food System: Lessons Learned by Virginia Cooperative Extension and Buy Fresh Local Chapter MOU

Room 28

French Price, Extension Value Chain Coordinator, Virginia Cooperative Extension

Programs and directories designed to market agricultural firms can only be as effective as the data behind them. Virginia Market Maker is partnering with public and private organizations to collaboratively share the burden of managing a database featuring annual profile updates. This infrastructure leverages relationships and resources across the food system to optimize local connections.

Community Impact TrackThe Master Tracker: Farmers Markets Building and Sharing Capacity through Open-Source Tools

Room 29

Nick Stavely, General Operations Manager, Community Foodworks

The Master Tracker has allowed our organization to productively scale market-level sales and incentives data collection from three markets, to seven markets, to fourteen markets, keeping pace with FINI reporting requirements and accounting needs along the way. The Tracker provides individualized, automatically-updating reports to each of our farmers and vendors, helping our network of food business enterprises better understand and run their businesses.



Business Development TrackBeyond Fresh: Helping Farmers Create Value-Added Products

Room 30

Sue Beckwith, Executive Director, Texas Center for Local Food

Value-added products can increase sales for farms and ranches, improving resilience and profitability. Farmers can use their excess crops to make new products and have something to sell in the off-season. In this session, you’ll gain specific strategies and tools to guide your decision as a farmer or farmer supporter for successful value-added sales.

Feasibility TrackIncreasing Access to Fresh Products and Supporting Local Farmers

Room 31

Experience from Just Food Market Initiative by the Georgia Farmers Market Association: Vanessa Shonkwiler, Applied Economist and Agribusiness Instructor - University of Georgia Sagdrina Jalal, CEO Georgia Farmers Market Association (GFMA)

Just Food Market (JFM) is a Georgia Farmers Market Association initiative to expand direct-to-consumer offerings throughout the Atlanta Metropolitan area using a hybrid model of farmers market and Community Supported Agriculture (CSA) aiming at serving low-income shareholders. By sharing managerial experience and feedback from vendors and customers, this presentation will supply with information about benefits and constraints for farmers, managers and institutional stakeholders.

Direct to Consumer TrackUnderstanding Customer Behavior at Farmers Markets

Room 32

Christopher Wayne, FARMroots Director, GrowNYC Erik Hassert, FARMroots Strategic Marketing Manager, GrowNYC

As the local food movement continues to mature, and competition for the retail market dollar increases, the need for farmers to develop innovative direct marketing strategies is critical. Using the data gathered from over 60 customer behavioral analyses, FARMroots has honed a number of strategies for increasing customer experience and satisfaction at farmers markets, and therefore increasing sales, on average, 11-15%, for participating producers. This session will present the customer behavioral analysis tool and the primary strategies used to increase customer satisfaction.

Institutional Sales TrackBreaking Down Silos: Creating and Implementing Collaborative Programs that Support an Equitable Food System

Room 33

Amy Nelms, Food Access Manager, LiveWell Colorado Jessica Wright, Procurement and Culinary Programs Manager, LiveWell Colorado

Across the food value chain, from direct farms to school cafeterias, there are exciting opportunities that can link food access work with opportunities for growers and local food businesses. In this interactive presentation, presenters will discuss ways they are improving access to healthy food with under-resourced communities through a multi-faceted approach.

Training and Public Services TrackImplementing the Good Food Purchasing Program: Lessons from Chicago & Cook County

Room 34

Marlie Wilson, Good Food Purchasing Project Manager, Chicago Food Policy Action Council Jennifer Herd, Senior Health Policy Analyst, Chicago Department of Public Health Amy O’Rourke, Director of Chronic Disease Prevention & Control, Cook County Department of Public Health

The Good Food Purchasing Program (GFPP) is a national, metrics-based framework that supports public entities in shifting their food purchasing toward five core values: local economies, environmental sustainability, valued workforce, animal welfare, and nutrition. This session will review GFPP’s implementation in Chicagoland and how program coordinators are working to ensure the policy opens new market opportunities for local producers and food entrepreneurs.

13

Resilience TrackNavigating Disaster: How Local Food System Agility Revives and Comforts Community and the Economy After Natural Disasters

Room B

Richard McCarthy, Consultant/Captain, Think Like Pirates/Slow Food International Darlene Wolnik, Senior Advisor, Farmers Market Coalition

Learn from local food system intermediaries that have responded swiftly and creatively to help restore a sense of normalcy among communities afflicted by trauma. Learn from civil society, governmental and for-profit collaborates to deputize leaders in marginal communities of producers and consumers, deliver mental health help, and restore economic activity. Examples include: Louisiana, Mississippi, New York, and Japan.

2:45 p.m. Break Includes Poster Session - Authors will be present at their Posters to discuss their programs and impacts.

3:15 p.m. Break-Out Sessions

Technology and Innovation TrackTurning Likes into Lemons: Social Media Strategies for Farmers’ Markets

Room 28

Amelia Moore, Program Coordinator, Ecology Center Allen Moy, Executive Director Pacific Coast Farmers Market Association

The California Alliance of Farmers’ Markets (Alliance) will partner with Pacific Coast Farmers’ Market Association (PCFMA) to demonstrate how farmers’ markets have successfully turned social media fans into farmers’ market shoppers. Speakers will share how they used FMPP grants at local and statewide levels to strengthen market performance through marketing and promotion strategies that increase shopper numbers at Certified Farmers’ Markets.

Community Impact TrackSurvey Says! Driving Data Analysis Using Self Evaluation to Improve Program Efficacy in Farmers’ Market

Room 29

Amy Gallo, Programming Manager, Sustainable Food Center

Accurate data can make it easier for all of us to run effective programs, but the process can seem daunting, time-intensive and expensive. We are excited to talk about the new market evaluation tools we rolled out in the past year, and how our findings have already led to programming improvement and streamlined processes.

Business Development TrackGet a Grip on Your Per Crop Profitability by Implementing Crop Costing

Room 30

Sybil Ege, Founder and Co-CEO The Business of Food, LLC

The presentation will cover the process of developing a crop costing “budget”, capturing actual costs per crop, and then, post season, comparing budget to actuals as a way of developing more reliable numbers, per crop, for the next year. The presentation will further address how to allocate indirect costs to each crop, based on utilization of farm acreage for each crop.

Feasibility TrackThinking Outside the Farmers Market: Connecting SNAP Shoppers to Fresh, Local Produce

Room 31

Katie Delaney, Fresh Access Bucks Program Manager, Feeding Florida Mary Hathaway, Fresh Access Bucks Program Manager, Feeding Florida Heather Henderson, Fresh Access Bucks South Regional Coordinator, Feeding Florida Sarah Bardolph, Fresh Access Bucks Northwest Regional Coordinator, Feeding Florida

Despite an agricultural abundance, over 85% of what is grown in Florida is exported out of state and we consistently rank 12th in the country for food insecurity, with more than 17% of Floridians lacking reliable access to affordable, nutritious food. Our session explores examples of local producers and food justice advocates who work within Florida’s infrastructure to increase equitable access to fresh, locally grown produce.


Direct to Consumer TrackFarmers Feeding Neighbors: Direct to Consumer Sales

Room 32

Debbie Bearden, County Coordinator, Allen County Farm Bureau Association; Robin Schallie, Market Director, Allen County Farmers’ Market

A look at a variety of avenues for farmers to market directly to consumers. Growers will consider the pros and cons of their options to arrive at a game plan for their operation. Consideration will be given to personal preferences in communicating with the public and engaging shoppers. Tools for marketing at these different venues will be included.

Institutional Sales TrackThe UDC Urban Food Hubs Solution: Building Entrepreneurship Capacity in Urban Communities

Room 33

Kamran Zendehdel, Assistant Director of Center for Sustainable Development and Resilience, University of the District of Columbia

In Washington, DC, there are many food desert areas with no access to a full-service grocery stores within a one-mile radius. The Urban Food Hubs solution of the College of Agriculture, Urban Sustainability, and Environmental Sciences (CAUSES) of UDC is an entrepreneurial and innovative model for such urban environments. Presenters will show how their model that uses integrated systems to build a robust local food economy.

Training and Public Services TrackSo You’ve Decided to Apply for a USDA Grant — the Nuts and Bolts You Need to Know to Submit Successfully

Room 34

Kate Fitzgerald, Principal, Fitzgerald Canepa, LLC Liza Baker, Nonprofit Consultant Amanda Shreve, Executive Director, Michigan Farmers Market Association

This program will help you understand the application process for potential applicants at AMS and NIFA, what to consider when applying for a grant. Receive templates for organizing a proposal, along with tips and timelines to avoid last minute mistakes.

Resilience TrackPiloting a Blended Face-to-Face and Online Course to Develop a Regional Online Local Food Certification Program

Room B

Dara Bloom, Assistant Professor and Local Foods Extension Specialist, NC State University Dave Lamie, Professor, Clemson University Eric Benfeldt, Extension Specialist, Community, Local and Regional Food Systems, Virginia Tech Emma Brinkmeyer, Local Food Program Assistant, NC State University

In 2017-2018, our team launched an online local food professional development certification program for Extension professionals and other stakeholders in North Carolina. We also piloted a blended program in South Carolina and Virginia that combined online learning with face-to-face meetings and site visits.

Our team will share an overview of the course development process, including a focus on the blended program, the creation of a regional course, and pre/post evaluation data from course participants.

5:30 p.m. Embassy Suites Grand Ballroom

Summit Awards Banquet Reception & Dinner (ticket required)

• Farm Credit MarketMaker Innovation Award presentations

• Farmers Market Coalition Gus Schumacher Award

• Summit Special Recognitions


15

8:30 a.m. Room B

General SessionInnovative and Successful Marketing Strategies Across the Food Value Chain

Ron Rainey, Professor and Center Director, University of Arkansas

Creating Markets and Capturing Value Across the Supply Chain

Minh Tsai, Hodo Foods Inc.

Discussants will highlight successful marketing strategies used to grow market share and customer satisfaction from two different business perspectives. Presentations seek to identify strategies to improve marketing across the food value chain.

9:30 a.m. Room B

Table Topic Share-OutCourtney Long, Program Manager, Farm, Food & Enterprise Development, Iowa State University Extension and Outreach

Discussing Next Steps and Actions from the Summit.

10:00 a.m. Break

10:30 a.m. Room B

General SessionTaking the Next Steps in Direct Marketing

Ken Keck, Director (Marketing Services Division), USDA-Agricultural Marketing Service (Moderating) with invited panelists: Danny Murphy, Business Development, MightyVine Jim Carbine, CEO, Local Foods and Butcher & Larder Brianna Pero, Director of Strategic Sourcing and

Sustainability, Farmer’s Fridge, Chicago, IL

Session will highlight opportunities for collaboration through multiple value-added activities and discuss ways to strengthening marketing approaches by connecting with customers.

Noon Summit Adjourns

12:30 - 4:00 p.m. Farm to Fork Tour (tickets required) Depart Convention Center 12:30 Local Foods Tour/Lunch 1:00 Return 4:00

WEDNESDAY | October 9th


The Survey will provide a real estimate of farmers

market in the United States and share general

information about market organizational

characteristics, agricultural business support

activities and market development activities.

IN ORDER TO BE COUNTED : YOUR FARMERS

MARKET MUST BE LISTED IN THE USDA

FARMERS MARKET DIRECTORY .

COMING SPRING 2020 :

FARMERSMARKETMANAGERSURVEY

17

general session bios

Jim Carbine CEO Local Foods and Butcher & Larder, Chicago, IL

Jim is a C-level Operations & Sales Executive with 35+ years of experience in the Food/Distribution/Restaurant and Paper/Paperboard/Packaging industries. Jim is currently CEO at Local Foods and Butcher & Larder located on Willow St. in the Bucktown neighborhood of Chicago. Local Foods is a regional wholesale food distributor serving restaurants, caterers, and food service companies in the Upper Midwest, and also operates a retail grocery store, café, and butcher shop at the Bucktown location. Local Foods unique business model connects local smaller-scale ranchers, growers, entrepreneurs, and makers to the greater food community searching for clean, source identified, sustainable food for their families and customers.

Jim’s previous experiences included: Senior Vice President @ NEWARK Recycled Paperboard Solutions (an $850MM Paper & Packaging company); Co-Founder/owner/operator of two critically acclaimed restaurants and a ¼ acre urban culinary farm in New Jersey; Founder & Principal of The Guardians Consulting (Chicago); and Co-Founder of the Front Burner Foundation, a non-profit focused on building a more diverse, skilled, and financially literate workforce in the Restaurant, Hospitality, and Food & Beverage communities (Chicago). Jim also serves as an advisor/board member/investor for start-up CPG brands in the food & beverage space.

Mac CondillGeneral Manager The Pumpkin Patch, Arthur, IL

Mac has taken his childhood fascination with cucurbits and parlayed it into a lifestyle of educating others in the beauty and value of pumpkins, squash and gourds. He has a passion for growing, and always knew that after receiving his education he would return to the Condill farm to make is life here, on the land that has been in his family for 150 years. He makes every effort to promote and support sustainable farming and business practices world-wide while procuring rare and heirloom seeds. Mac’s education began with Practical Gardening Training at Threave Botanical Garden in Scotland. He received his Bachelor’s Degree in Agribusiness/Horticulture from Illinois State University and interned at Longwood Gardens in Kennett Square, Pennsylvania and Kirstenbosch Botanical Garden in Cape Town, South Africa.

Mac is the General Manager of The Great Pumpkin Patch (TGPP) in Arthur, IL where thousands of visitors every fall experience the harvest season along-side the Condill family. Mac is also the owner/operator of The Homestead Seeds, a cucurbit seed business whose mission is to grow, sell and share the stories of rare and unusual cucurbit varieties while providing the highest quality seeds to everyday vegetable gardeners. Mac and his wife Ginny operate The Homestead Bakery on the TGPP grounds, providing made-from scratch baked goods online, to the surrounding communities, and at events nationwide.

Ken Keck Director of the Marketing Services Division USDA Agricultural Marketing Service, Washington, DC

Ken joined the USDA Agricultural Marketing Service in 2015 as Director of the Marketing Services Division. He came from the California Citrus Research Board, where he served for nearly two years as its president. He has deep knowledge and experience in working with farmers of all sizes and commissioning research that helps to address many of the challenges they face. Before serving as the president of the California Citrus Research Board, Ken served as general counsel and executive director of the Florida Department of Citrus from 2006-2012. Organized as a state agency, it is the primary entity for grower-funded marketing, research and regulatory programs on behalf of Florida’s citrus growers. In addition, he served as that organization’s director of government affairs and general counsel from 2002-2006, and director of legislative and regulatory affairs with the state’s largest grower trade association, Florida Citrus Mutual from 1999-2002. Not only does Ken have legislative experience at the State level, he served as legislative director for U.S. Congressman Sanford Bishop (Macon, GA) from 1997-1999. Ken earned his JD from Widener University Delaware Law School, and his BA from Stetson University in DeLand, Florida.


Gary MattesonVice President, Farm Credit, Washington, DC

Gary Matteson works for Farm Credit’s trade association in Washington, DC as Vice President, Young, Beginning, Small Farmer Programs and Outreach. This includes policy work on local foods, sustainable agriculture, and direct-to-consumer agriculture. He frequently speaks to beginning farmers, training on basic financial skills and recordkeeping. For thirty years Gary was a small farmer raising greenhouse wholesale cut flowers marketed in the Northeast and beef cattle for local sales. He has served on numerous boards of directors including Farm Credit, the Boston Flower Exchange, and many non-profits.

Courtney LongProgram Manager Iowa State University Extension and Outreach, Ames, IA

Courtney Long is a program manager with Iowa State University Extension and Outreach in the departments of Agriculture and Natural Resources and Community and Economic Development. Courtney manages the Food Systems Team and coordinates the Community Food Systems Program- a community process to develop and design local food systems in partnership with communities.

She is passionate about community engagement, public health, food access and holistic programming. Courtney has been working with local food systems and design for access to healthy, local and regional foods since 2010 with various appointments and research.

Courtney received her Bachelors of Landscape Architecture in 2010, Certificate of Healthcare Garden Design in 2010, a MS of Sustainable Agriculture in 2012, Certificate of Integrative Nutrition in 2013, and is currently pursuing a PhD in Sustainable Agriculture from Iowa State.


Danny MurphyBusiness Development Mighty Vine, Chicago, IL

When Danny Murphy was pitched the idea of working at MightyVine, he took it without hesitation, excited to work with a new company from the ground up. In preparation for this role, and to better understand the farm, Murphy spent eight months in the Netherlands, learning about Dutch greenhouses and their cutting-edge technologies – the same technologies used at MightyVine’s 7.5-acre sustainable, hydroponic tomato greenhouse.

Currently the man behind MightyVine’s business development and sales, Murphy is never without a job to do. Heading up marketing and branding, as well as social media, there’s always a task for Murphy to take on. Much like a utility player in baseball, he’s able to adapt and learn multiple positions, tackling each new challenge with absolute enthusiasm.

Hailing from the North Shore, Murphy grew up in Glencoe, Illinois, leaving when he was 18-years-old. After traveling the country for five years, trying to find the right place and school for him, he settled in California and lived there for nearly eight years. During his time in California, he earned a Bachelor’s in Sociology from California State University-Northridge while working at Sober College. In this position, Murphy tended to teens and adults with substance abuse problems, helping them resolve their issues. He credits his time at Sober College as invaluable as it has helped him navigate and manage a range of people and situations.

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Raghela ScavuzzoLocal Foods Program Manager, Illinois Farm Bureau, Bloomington, IL

Raghela Scavuzzo has served as the Local Foods Program Manager in the Governmental Affairs and Commodities Division of the Illinois Farm Bureau since June of 2017.

In that position, Raghela is responsible for developing and coordinating farmers and food market channels for local food initiatives and food safety. This includes business development outreach to county farm bureaus, monitoring organic production regulations and food safety issues, and coordinating Farmer-Buyer meetings. Raghela oversees local and regional food development and local food workings groups. She establishes relationships with corporate and regional buyers while serving as the local food spokesperson for the farm bureau with statewide local food organizations.

Her previous experience includes: local-supply chain coordination, food packaging and quality control management, local food marketing campaign coordination, operations process and system development, training and workshop implementation, consumer education management, and farmer-buyer relationship coordination. Raghela holds a bachelor’s degree in biochemistry and a bachelor’s degree in classical studies with a focus in Latin from Westminster College. She earned a master’s degree in public health from Tulane University with a focus in global community health, behavior science, and nutrition.

Briana PeroDirector of Strategic Sourcing and Sustainability Farmer’s Fridge, Chicago, IL

Briana is a passionate believer that collaboration across the food value chain can ignite positive impact in the sustainable food movement. She has 8 years of experience driving change, delivering results across multiple cultures and developing business cases for sustainable practices. As the Director of Strategic Sourcing and Sustainability of the Chicago-based company Farmer’s Fridge, she leads ingredient sourcing policy, supplier quality and food ingredient programs in a hyper-growth environment. Prior to Farmer’s Fridge, Briana worked in Brazil managing corporate strategy around mergers and acquisitions, renewable energy and bio-materials for one of the world’s largest pulp manufacturers, Fibria Celulose S.A.

Her interest in food systems and sustainability stems from her Southern California roots where she worked on composting programs and helped her family grow their own stone and citrus fruit. Briana has an MBA from the Sloan School of Management at MIT with a concentration in Sustainability and an undergraduate degree in Business Administration from the University of Southern California.

Ronald Rainey Professor Univeristy of Arkansas, Division of Agriculture, Little Rock, AK

Ron Rainey is a Professor with the University of Arkansas within the Agriculture Economics and Agribusiness Department and serves as Co-Director of the Southern Risk Management Education Center. He is also the program director with the Center for Agriculture and Rural Sustainability for the University of Arkansas. Dr. Rainey academic background includes a Ph.D. in Economics, M.S. in Agricultural Economics, and a BS in Agribusiness all from the University of Arkansas at Fayetteville.

Dr. Rainey works with all segments of the food system including growers, processors, and wholesale/retail companies within Arkansas and throughout the Southeast region. He serves on the Board of Directors for Arkansas Farmers’ Market Association and industry stakeholders and actively participates in the Food Distribution and Research Society (FDRS). He served as President of the society and is currently the society’s Vice President of Logistics and Outreach. Rainey is also the President of the Southern Agricultural Economics Association and on the Committee on the Status of Blacks in Agricultural Economics within the Agricultural and Applied Economics Association.

Ron has worked with the University for 21 years. He lives in Little Rock with his wife, Jenel, and daughter, Marlee.


Grower and farmers market locations are mapped.

Seasonal produce is highlighted.

• Discover Locally Grown Products at Peak Freshness

• Get to Know Your Local Growers

• Explore Nearby Farmers Markets

POWEREDBY

Linking Agricultural and Seafood Markets

App funding provided by USDA’s Specialty Growers Block Grant program (Illinois)

What’s In SeasonFind local products fresh from the farm


Minh TsaiFounder & CEO Hodo Foods, Oakland, CA

Minh Tsai never expected to be running one of the most sought after plant-based food brands. After getting his master’s from Columbia University, he took the standard financial world path, spending 10 years as an investment banker, management consultant, and software builder.

But about 15 years ago, he got frustrated he couldn’t find the delicious tofu and yuba he grew up eating in Vietnam. So he shifted gears and decided to make it himself.

After apprenticing with some of the world’s most respected artisans, Minh started Hodo at Bay Area farmers’ markets. Creating his own take on traditional methods using tofu and yuba, Hodo ingredients quickly became the must-have ingredients for chefs, and a ready-to-eat stable for every home. Today, Hodo is found in thousands of restaurants from Chipotle to Single Thread, and in retail stores from Whole Foods Markets and Target nationwide.

With the success of Hodo, Minh hopes to expand the brand to create other types of plant-protein products that are delicious, clean, and convenient.

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breakout session speaker info

Liza Baker Nonprofit Consultant 5118 Birkdale Dr. Ann Arbor, MI 48103 310-892-9485 [email protected]

Sarah Bardolph Fresh Access Bucks NW Regional Coordinator, Feeding Florida 1489 Market Street Tallahassee, FL 3231 1-855-352-3663 [email protected]

Lisa Bates Community Development Specialist for Community and Economic Development, Iowa State University Extension and Outreach 2321 North Loop Drive Suite 121 Ames, IA 50010-8212 515-357-8185 [email protected]

Alisa Baum Program Director of City Markets, Chicago Cultural Center DCASE-Chicago City Markets Program 78 East Washington St. Room 350 Chicago, IL 60602 [email protected]

Deborah (Debbie) Bearden 1876 Minnesota Rd. Lola, KS, 66749 cell # 620-228-3069 [email protected]

Eric Bendfeldt Extension Specialist for Community Viability, Virginia Cooperative Extension and the School for Plant and Environmental Science 2322 Blue Stone Hills Dr. Suite 140 Harrisonburg, VA 22801 540-432-6029 [email protected]

Sue Beckwith Executive Director, Texas Center for Local Food 310 North Main Street 512-496-1244 [email protected]

Dara Bloom Assistant Professor and Local Foods Extension Specialist, NC State University 512 Brickhaven Drive, 220F Raleigh, NC 27695-7606 919-51-8475 [email protected]

Emma Brinkmeyer Local Food Program Assistant, NC State University 512 Brickhaven Drive, 220F Raleigh, NC 27695-7606 [email protected]

Erin Buckwalter Market Development Director, Northeast Organic Farming Association of Vermont (NOFA-VT) PO Box 697 Richmond, VT 05477 802-434-4122 ext. 27 [email protected]

Corey Chatman Program Manager, Experimental Station 6100 S. Blackstone Ave. Chicago, IL 60637 773-241-6044 corey@experimental station.org

Emily Coll Program Coordinator, Outreach Farm, Food and Enterprise Development Program, Iowa State University Extension 2625 N. Loop Drive, Ste 2430 515-296-0586 [email protected]

Katie Delaney Fresh Access Bucks Program Manager, Feeding Florida 1489 Market Street Tallahassee, FL 32312 904-612-1007 [email protected]

Paul Dietmann Senior Lending Officer, Mission Financing, Compeer Financial 1430 North Ridge Dr. Prairie du Sac, WI 53578 608-370-6956 [email protected]

Sybil Ege Founder and Co-CEO, The Business of Food, LLC 4N647 Faireno Drive Elburn, IL 60119 630-803-2933 [email protected]

Kate Fitzgerald Principal, Fitzgerald Canepa, LLC 732 Tuckerman Street NW Washington DC 20011

Melissa Flynn Executive Director, Green City Market 2613 W. Lawrence Ave. Chicago, IL 60625 773-832-8868 melissa@chicagogreen citymarket.org www.greencitymarket.org

Amy Gallo Programming Manager, SFC Farmers’ Markets 2921 E. 17th Street Building C Austin, TX 512-236-0074 ext. 113 [email protected]

Mary Hathaway Fresh Access Bucks Program Manager, Feeding Florida 1489 Market Street Tallahassee, FL 32312 386-689-4989 [email protected]

Erik Hassert FARMroots Strategic Marketing Manager, GrowNYC PO Box 2327 New York, NY 10272 212-788-7900 [email protected]

Heather Henderson South Florida Regional Coordinator, Fresh Access Bucks (FAB) program, Feeding Florida 1489 Market Street Tallahassee, FL 3231 347-773-8410 [email protected]

Jennifer Herd Senior Health Policy Analyst, City of Chicago Department of Public Health 333 S. State Street, Rm. 200 Chicago, IL 60604 312-747-9884

Sagdrina Jalal CEO, Georgia Farmers Market Association https://www.mygeorgiamarket.org/ [email protected]

David Lamie Professor of Agribusiness and Rural Development, Clemson University Sandhill REC 900 Clemson Rd Columbia, SC 29229 803-788-5700 [email protected]

Courtney Long Food Systems Program Manager, Iowa State University Extension and Outreach 2625 N. Loop Drive Suite 2430 Ames, IA 50010 515-294-2213 [email protected]

Elizabeth Lyon Small Business and Circular Economy Manager, Plant Chicago 1400 W 46th Street Chicago, IL 60609 773-847-5523 [email protected]


Richard McCarthy Consultant/Captain, Think Like Pirates/Slow Food International 1620 Avenue I, #207 Brooklyn, NY 11230 504-495-1460 [email protected]

Amelia Moore Program Coordinator, Ecology Center 2530 San Pablo Ave, Suite H Berkeley, CA 94702 510-548-2220 [email protected]

Sheree Moratto Sustainability Director, Rogers Park Business Alliance 1448 W. Morse Ave. Chicago, IL 773-508-5885 [email protected]

Allen Moy Executive Director, Pacific Coast Farmers’ Market Alliance [email protected]

Amy Nelms Food Access Manager, LiveWell Colorado 1490 Lafayette Street, Ste 404 Denver, CO 80218 720-573-3632 [email protected]

Ren Olive Sustainable Agriculture and Food Systems Program Associate, University of Minnesota Extension - Regional Sustainable Development Partnerships 1991 Upper Buford Circle, Rm 240 St. Paul, MN 55108-0010 612-624-8452 [email protected]

Amy O’Rourke, MPH Director of Chronic Disease Prevention and Control, Cook County Department of Public Health 15900 S. Cicero Avenue Oak Forest, IL 60542 708-633-8350 [email protected]

Dr. Alejandro Plastina, Ph.D. Assistant Professor and Extension Economist, Iowa State University Department of Economics 478 E Heady 518 Farmhouse Lane 515-294-6160 [email protected]

French Price Value Chain Coordinator, Virginia Cooperative Extension 2322 Blue Stone Hills Dr. Suite 140 Harrisonburg, VA 22801 540-232-6013 [email protected]

Dr. David Procter, Ph.D., Professor of Communication Studies and Director of Center for Engagement and Community Development, Kansas State University 324 Nichols Hall Manhattan, KS 66506 [email protected]

Robin M Schallie Marketing Director, Allen County Farmers’ Market 1619 2000 Street Lola, Kansas 66749 920-915-4202(c) [email protected] [email protected]

Greg Schweser Extension’s Regional Sustainable Development Partnership Co-Director of Sustainable Agriculture and Food Systems,University of Minnesota, Dept. Of Agronomy and Plant Genetics 240 Borlaug Hall 1991 Upper buford Circle St. Paul, MN 55108 612-625-9706 [email protected]

Carrie Sedlak, MS, MPH Executive Director, FairShare CSA Coalition 303 S Paterson, St #1b Madison, WI 53703 608-226-0300 [email protected] www.csacoalition.org

Jenna Segal Midwest Farm to School Regional Lead, USDA Food Nutrition Services, Office of Community Food Systems 77 West Jackson Blvd. 20th Floor Chicago, IL 60604 312-886-4613 [email protected]

Vanessa Shonkwiler Applied Economist and Instructor, University of Georgia 147 Cedar Street, CAED 303B Lumpkin House Athens, GA 30602 706-542-9811 [email protected]

Amanda Shreve Executive Director, Michigan Farmers Market Association 480 Wilson Rd, Room 172 East Lansing, MI 48824 [email protected]

Sommer Sibilly-Brown Founder and Excutive Director, Virgin Islands Good Food PO Box 1128 Christainsted VI 00820 340-773-9898 [email protected]

Nick Stavely General Operations Manager, Community Foodworks 1380 Monroe St. NW, #605 Washington, DC 200100 [email protected]

Christopher Wayne FARMroots Director, GrowNYC PO Box 2327 New York, NY 10272 212-788-7900 [email protected]

Marlie Wilson Good Food Purchasing Project Manager, Chicago Food Policy Action Council [email protected]

Darlene Wolnik Senior Advisor, Farmers Market Coalition 1000 St. Louis #6 New Orleans, LA 70112 504-343-6365 [email protected]

Jon Wolset, Ph.D Community Development Specialist, Iowa State University, Extension and Outreach 2321 North Loop Drive Suite 121 Ames, IA 50010-8212 515-509-0558 [email protected]

Tim Woods Extension Professor, University of Kentucky 402 Charles e. Barnhart Building Lexington, KY 40546 859-257-7270 [email protected]

Jessica Wright Procurement and Culinary Programs Manager, LiveWell Colorado 1490 Lafayette Street Ste 404 Denver, CO 80218 720-573-3625 [email protected]

Michelle Wyler Managing Director Community Alliance with Family Farmers 1385 8th Street, Suite 107 Arcata, CA 95521 707-663-8755 [email protected] www.carr.org

Dr. Kamran Zendehdel Assistant Director of Center for Sustainable Development and Resilience, University of the District of Columbia, College of Agriculture, Urban Sustainability and Environmental Sciences 4200 Connecticut Ave, NW, Rm 119 Washington DC 2008 202-274-7161 Kamran.zendehdel@udc

speaker contact info

23

poster abstracts

POSTERS WILL BE AVAILABLE FOR VIEWING ON MONDAY BY 6 P.M.Authors will be present Tuesday 2:45 p.m. – 3:15 p.m.

ENHANCING CONSUMER MARKETING STRATEGIES OF NORTH DAKOTA FARMERS MARKETS AND MARKET PRODUCERS

Amy Koehler

Dakota College at Bottineau is supporting the farmers markets of North Dakota with developing enhanced consumer marketing and market management strategies through market manager training, a vendor and consumer marketing assessment, and market manager and market producer support activities providing direct benefits to North Dakota’s farmers markets’ managers, vendors and customers. The major grant activity for 2019 will include development, implementation, and dissemination of a state-wide vendor and consumer marketing assessment/survey that will provide clear direction

for farmer market vendors for increasing sales, through enhanced methods to improve market appearance, location and activities. It will also provide farmer market managers and vendors with valuable information on North Dakota customer needs and methods for better communication with their customers. We would like to use this poster to report on the data we will collect this summer and discuss the enhanced marketing methods we plan to develop from the data that will be applied and evaluated at North Dakota Farmer’s markets across the state during 2020.

THE MARYLAND RURAL ENTERPRISE DEVELOPMENT CENTER - A VIRTUAL BUSINESS DEVELOPMENT WEBSITE FOR RURAL ENTREPRENEURS

Ginger Myers

The Maryland Rural Enterprise Development Center (www.extension.umd.edu/MREDC)is a 24/7 web portal for verified resources, networks, regulatory compliance for rural entrepreneurs, food system associates, and new and beginning farmers. Over the past three years, the site has had over 60,000 unique visitors, provides opportunity for one-on-one business coaching, and provides downloadable workbooks and resources.

Main Lobby

EVALUATION OF THE MARYLAND MARKET MONEY (MMM) FARMERS MARKET PROGRAM: PERSPECTIVES FROM VENDORS, MANAGERS AND CUSTOMERS

Caitlin Misiaszek

The Johns Hopkins School of Public Health and the Maryland Farmers Market Association partnered to evaluate the implementation of Maryland Market Money (MMM) – a program that provides participating Maryland farmers’ markets (FMs) with funding to support a match of up to $5 per customer per day for any customer using federal nutrition assistance at market. Interviews and surveys were conducted with customers, market managers, and vendors to understand their perspectives on barriers and facilitators to implementing and participating in the program. In addition, recommendations were provided by each stakeholder group. Research findings will be shared as well as how the MDFMA has begun to implement recommendations and address challenges found.


THE FUTURE OF FARMERS MARKETS: BUILDING COLLABORATIVE PRACTICES

Elizabeth Lyon

As public spaces that collectively attract hundreds of thousands of visitors annually in Chicago, farmers markets hold immense potential to demonstrate, promote, and engage businesses and residents with local circular economy practices. However, markets face many barriers, including lack of adequate funding, staffing, information, energy and waste diversion infrastructure, and collaboration. All of this makes it difficult for markets to understand and implement circular economy practices at a citywide level. As we looked into the problem described above, we found that little research exists on the history and current state of farmers’ markets in Chicago, let alone their experience related to waste diversion, sustainable packaging, energy use, and building local economies. This poster will present the process and results of a design-led farmers market research project conducted by Plant Chicago and the Illinois Institute of Technology Institute of Design in early 2018. The results include a framework for building local market manager networks, as well as specific opportunities for market managers to collaborate. Organizations in attendance will be Summit Posters https://localfoodeconomics.com/agsummit/ inspired to take these lessons and ideas back to their communities so that they can begin collaborating for increased impact in the direct-to-consumer space.

DISASTER RECOVERY AND RESILIENCE: A REVIEW OF 2018 IN THE VIRGIN ISLANDS

Sommer Sibily-Brown | Courtney Long

Engagement strategies for conducting a community food systems assessment, as well as the findings and outcomes of the study in the USVI. Poster will highlight to the importance of resilient strategies on island for building back the food systems and describe the last year of the process and engagement in the USVI for analysis, trainings, and coalition development.

Strategies that support market regeneration will be discussed along with the unique roles these markets can play post disaster and during recovery. Participants will leave with an understanding of resilient community food systems in the US VI and potential transferable opportunities for others in hurricane prone areas, as well as learn about technical assistance options regarding assessments and food systems development.

PAIRING PRODUCE AND PUBLIC TRANSPORTATION: ATLANTA’S FRESH MARTA MARKET

Hilary King | Ashley Williams

The Fresh MARTA Market is a transit-oriented food access solution developed in Atlanta, Georgia. Since 2015, this public-private-nonprofit partnership has brought together a variety of food system actors to supply fresh fruits and vegetables to Atlanta’s public transit users. Five station locations operate over the course of four weekdays, all in or adjacent to USDA designated LI/LA census tracts, leading to sales of

more than $60,000 in 2018 and to the availability of more than 48,000 pounds of food in MARTA transit stations. The Fresh MARTA Market is supported by a USDA LFPP grant. This presentation explores the operations, impact and history of the FMM in hopes that similar models can be developed in other parts of the country.

poster abstracts

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PERSPECTIVES ON PRODUCE PRESCRIPTION PROGRAMS

Michelle Gagliardi

Over the last 3 to 5 years, Michigan has seen a fluctuation in Produce Prescription program implementation across the state. Programs have sporadically popped in and out of existence leading to limited program maturity. The Michigan Farmers Market Association (MIFMA) identified a need to bring these programs together under a Statewide Learning Network to share resources, best practices, evaluation tools, and models for sustainability to strengthen Produce Prescription Programs in Michigan. The Oregon Veggie Rx network supports Produce Prescription programs across

multiple health systems, to improve diet-related disease management and reduce food insecurity, promoting health and well-being across Oregon’s communities all while supporting farmers. The network is currently working on collective evaluation, engaging families, recognizing cultural & social needs, and advocacy. Come learn from these two statewide networks and from program staff who work directly to Summit Posters https://localfoodeconomics.com/agsummit/ connect farmers with new customers through innovative healthcare partnerships like Produce Prescription programs.

INTRO TO CERTIFIED NATURALLY GROWN: DOES IT FIT YOUR FARM?

Alice Varon

Certified Naturally Grown offers peer-review certification to farmers producing food for their local communities, without synthetic chemicals or GMOs. Farmers are drawn to CNG because of the marketing benefits, the affordability of CNG, as well as learning and networking opportunities. CNG certification can help producers gain access to better markets, including many grocers and farmers markets that prefer or require vendors hold a certification, like Green City Markets in Chicago. This workshop and poster will give an overview of the certification process, how market managers can benefit from introducing their vendors to CNG, and examples of the marketing perks for farmers who complete the certification process. More details on our programs can be found at CNGfarming.org

BEST PRACTICES FOR COLLECTING AND USING MARKET DATA

Erin Buckwalter

As part of our 2016 FMPP grant, NOFA-VT has been working with a number of markets around the state to develop strategies, tools and best practices for gathering data at farmers markets. In this session you will hear about the experiences and lessons learned while working with markets to conduct visitor counts, survey visitors and collect gross sales. We’ll share examples of how that data can be used to inform important market decisions and how to summarize it to get a quick snap-shot of a market’s performance. You will leave the workshop with resources to bring back to use at your market.

FELLOW FARMER - A POS DESIGNED FOR PRODUCE

Ludvig Suneson

Fellow Farmer is a POS system specifically designed for sales of produce. It integrates with LFT serial scales making it simple to sell by weight and it allows you to set up your own units such as bunch or bushels, offer discounts and CSA gift cards, set up different prices for retail and wholesale customers, accept credit cards and send invoices. The integrated online store makes it simple to sell online to retail and wholesale customers and the mobile tools for harvesting, market packing, order packing and delivery supports FSMA regulations.


FUN(D) DEVELOPMENT FOR STATE & REGIONAL ASSOCIATIONS

Christina McDougall

Regional, state and sub-regional farmers’ market associations face a unique set of opportunities and challenges within the direct-marketing sector especially around fund diversification. How do we foster farmers markets as fun places and spaces while generating income and helping our member markets support local economic development while we the regional associations provide

community network support? Join this facilitated, hands-on workshop as we explore best practices of nonprofit support organizations and review analysis of state leaders’ fiduciary models. From membership to marketing sponsorships and federal grants to program income generation, we’ll explore what’s working and where we’d like to be in this formative and transformative collective work

session. Participants will reflect on their own fund development activities and engage with peers on identifying and incorporating diversified strategic funding sources into the regular course of business. Come prepared to reflect, move, listen and share. Leave with a refreshed perspective, insight into peer successes and some new tools in your fund development tool belt.

INJECTING AGRICULTURE AND FOOD SYSTEMS DEVELOPMENT GOALS INTO REGIONAL DEVELOPMENT PLANNING

Dave Lamie

Regional agricultural and food systems are increasingly recognized as an important part of the larger community and economic development planning process. Cultivating a sustainable local agricultural and food system can create economic opportunity, promote good land stewardship, and provide equitable access to healthy food choices. Ag and food system planning, however, is a collaborative endeavor and cannot be accomplished without involving a diverse cross-section of entities, organizations, and individuals in both the public and private sectors. This presentation Summit Posters https://localfoodeconomics.com/agsummit/ will highlight innovative efforts to address regional ag and food system and food access issues that are built on collaborative, resource-leveraging relationships and which have important community planning, public policy, and economic development implications.

WIC AT THE FARMERS MARKET

Angelina Harrison | Kate Parker

With a moratorium in Louisiana against adding any new WIC vendors, Market Umbrella developed two incentive programs to enable WIC recipients to shop at our farmers markets. Market + allows a parent to present their WIC booklet at market and receive $48 in market vouchers per month to spend on fresh fruits and vegetables. Market Mommas is a breast feeding incentive program in which we partner with WIC clinics, breastfeeding peer groups and healthcare centers to provide women who attend breast feeding education classes a monthly loyalty card redeemable at market for $80 per month. We have 300 participants and have issued more than $28k in incentives, increasing the purchasing power for low income families of fresh fruits and vegetables, and at the same time, supporting local farmers by increasing market sales.

poster abstracts

27

ALASKA FARMERS MARKET ASSOCIATION: STATEWIDE CONNECTIONS FOR INCREASED MARKET SALES, VIA FMPP

Robbi Mixon

This poster will highlight activities and initiatives funded by a 2017 FMPP grant. Marketing materials

(Alaska season food wheel and meal planner, market guide, and branded reusable veggie bags), strategic collaborations,

conference overview, and professional development opportunities will be discussed.

LOCAL FOOD LEADER - REVIEW AND NEXT STEPS

Courtney Long | Kaley Hohenshell

Dakota College at Bottineau is supporting the farmers markets of North Dakota with developing enhanced consumer marketing and market management strategies through market manager training, a vendor and consumer marketing assessment, and market manager and market producer support activities providing direct benefits to North Dakota’s farmers markets’ managers, vendors and customers. The major grant activity for 2019 will include development, implementation, and dissemination of a state-wide vendor and consumer marketing assessment/survey that will provide clear direction for farmer market

vendors for increasing sales, through enhanced methods to improve market appearance, location and activities. It will also provide farmer market managers and vendors with valuable information on North Dakota customer needs and methods for better communication with their customers. We would like to use this poster to report on the data we will collect this summer and discuss the enhanced marketing methods we plan to develop from the data that will be applied and evaluated at North Dakota Farmer’s markets across the state during 2020.

CATALYZING AGRICULTURAL AND EDUCATIONAL RESOURCES TO MOVE THE LOCAL FOOD VALUE CHAIN NEEDLE IN THE SHENANDOAH VALLEY AND NORTHERN PIEDMONT REGIONS OF VIRGINIA

Eric Scott Bendfeldt | Dr. Kim Niewolny | Dr. Joyce Latimer | Dr. Kim Morgan

The Shenandoah Valley and Northern Piedmont Regions of Virginia are fortunate to have agricultural, cultural, and educational resources to catalyze and strengthen Virginia’s food system from farm-to-table. Despite growing demand and support for local food systems, barriers to sustainable success remain for farmers and food businesses, including limited or unwieldy value chain coordination, logistical hurdles, lack of transparent market signals, and inadequate scale, match and fit between producers and buyers. This signature project funded by USDAAMS’s Local Food Promotion Program and coordinated by Virginia Tech/Virginia Cooperative Extension and collaborating organizations and businesses seeks to increase promotion of local and regional foods produced and marketed by small and mid-sized farms and food businesses such as produce auctions, farm stands/markets, aggregators, and distributors, with shared

goals of improved market share and economic health of communities. The objectives are to:

• 1) Increase promotion of small and mid-sized farms and food businesses to appropriate market channels

• 2)Advance producer-buyer relationships through directed promotion, educational training, concentrated vetting, and networking activities specific to scale

• 3) Enhance the distribution and delivery of local foods from farm to schools across the region

• 4) Measure potential for market differentiation based on soil health and water quality farming practices, and

• 5) Evaluate gains in market access, share, and logistics of regional value chain coordination.


EMPOWERING PRODUCERS TO MANAGE RISKS ACROSS THE SOUTHERN REGION

Erica Barnes Fields Ron Rainey

Since the Extension Risk Management Education (ERME) program began, the Southern Center has funded 286 farmer trainings addressing 31 major risk management topics 1,165 times across the 13 states and 2 territories throughout the Southern region. These impactful farmer and rancher trainings were specifically designed to address the risk management education needs of Southern producers. Across ERME’s five main risk—production marketing, financial, legal and human—areas, funded projects seek to empower producers to manage the risks faced daily on their farms and ranches. The ERME program has aspirational goals in these five main areas that ultimately enhance profitability by successfully managing agricultural risks. This poster examines projects in the Southern region by risk category and aspirational goals.

REAP WHAT YOU SOW: PITTSBURGH’S FRUITFUL EFFORTS TO STRENGTHEN ITS FARMERS MARKET NETWORK

Shelby Danko Day

This session will tell the tale of how the farmers’ market trend happened to City of Pittsburgh when we weren’t able to spend the time or money to keep up with the sexy new markets popping up around town. We will explore how Pittsburgh hung on to its 7 markets while an additional 18 markets developed around them with good marketing, signage, staffing, and amenities such as entertainment, bathrooms and shade. When the Department of City Planning launched its Farmers Market Study in 2017, with the goal of building a network that will offer equitable access to fresh, affordable, culturally appropriate food, support regional food producers, and promote healthy eating choices for all residents, the culture slowly started to change within the government. Within 6 months, the management of the markets was transferred to the Special Events department, resulting in better parking, more hands-on management, and marketing. Now that the study is complete, vendors will benefit from yearround market staff, extended market season, entertainment/giveaways and the development of a Market Operator’s Guide. In addition, we created the Pittsburgh Regional Farmers Market Network, a promotional hub that connects residents to markets and also connects market managers to residents, other markets and farmers. This network is the first step towards facilitating collaboration among all markets in and around Pittsburgh, not just those operated by the City of Pittsburgh, and supporting our local farm economy.

PROMOTIONAL BROCHURES FOR ALABAMA GROWN FRUIT

Kevin Burkett | Edgar Vinson

Two commercially grown fruits in Alabama, strawberries and peaches, play a significant role in the agriculture and economy of Alabama. Both fruits have been grown since the mid-to-late 1800s and have continued to be a popular crop for both producers and consumers. Although they are two of the leading commercial fruits in Alabama, our goal is to increase the sales and consumption and incidentally the production and marketing of Alabama peaches and strawberries. Working with partners throughout the state including: Alfa Farmers Federation, Alabama Fruit & Vegetable Growers Association, and Alabama Tourism Department, Alabama Department of Agriculture. & Industries, and Alabama chefs, we developed two high quality brochures to promote the fruits and encourage sales and consumption.

poster abstracts

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FARMERS AND COMMUNITY KITCHENS: DEVELOPING BUSINESS MODELS FOR COLLABORATIVE VALUE-ADDED PRODUCTION

Ethan D. Schoolman | Lauren Errickson | Virginia Quick | Anthony Capece

Across the country, there are numerous community soup kitchens whose primary goal is to alleviate hunger. In a collaboration between Elijah’s Promise Culinary School, a social service organization in New Brunswick, New Jersey, and Rutgers University, we sought to determine whether this extensive kitchen infrastructure could also be used to incubate smallscale food manufacturing businesses that would provide farmers with an additional outlet for their produce, and additional products to sell through direct marketing. Funded by a USDA Local Food Promotion Program planning grant, the goal of this project is to identify and pilot a business model that will enable farmers to become suppliers for small-scale manufacturing of value-added food products at the Elijah’s Promise Culinary School kitchen. Farmers will earn revenue either from selling produce directly to Elijah’s Promise, or by selling a portion of the resulting value-added items through their own direct market channels. The Culinary School will earn revenue through a fee-for-service payment model or value-added product sales at community markets. This project is ongoing through 2019; in our poster, we will present project outcomes and lessons learned to inform future efforts.

FARMERS MARKETS: BE SEEN, BE COUNTED

Carlos Coleman | Edward Ragland Americo Vega-Labiosa

The Agricultural Marketing Service and the National Agricultural Statistics Service have partnered to administer the 2020 National Farmers Market Manager Survey. The survey will be used to estimate the number of farmers markets nationwide and share general information about market organizational characteristics, agricultural business support activities, market development activities, and other things. To ensure your market is counted, market managers and/or representatives can add or update their market information into the USDA’s National Farmers Market Directory. Please stop by our poster to list in the Directory and tell us what knowledge you hope to gain from the Survey.

INCREASING ACCESS THROUGH CITY-WIDE SNAP INCENTIVE PROGRAMS AT FARMERS MARKETS

Corey Chatman

The City of Chicago partners with Link Up Illinois (a program of Experimental Station) to offer SNAP access and incentives across the city. Chicago City Markets sell fresh seasonal produce, flowers, prepared foods, unique Chicago-made products and rare finds – at Chicago’s longest running farmers market on Daley Plaza, the historic Maxwell Street Market and a dozen more community markets in neighborhoods across Chicago. Poster discusses how a single, cohesive SNAP incentive program across the city helps increase access and bring in new customers to the market system.

DELICIOUS NEW MEXICO LOCAL FOODS E-COMMERCE PORTAL

Bruce Young-Candelaria

Presentation of poster with supporting smartphone application.


Join Today!www.myifb.org

We can support

localfood system.

youin the

You want to grow. We want you to thrive. Together we develop the culture, training, resources, and provide opportunities for you to succeed while building your legacy.

Together we can support agriculture and the local food system. Agriculture is more than farming-it’s the food on your plate, fuel in your car, and the clothes on your back. Join over 380,000 members in supporting farmers, a safe food system, local food, and a strong business environment in Illinois.

When you join Illinois Farm Bureau, “your part” grows into something greater… something more connected… something that benefits you, your community, and Illinois farming.

Skill Building

Market PromotionRelationship Building Individualized AssistancePolicy Development

I’m a local farmer Why should I join Illinois Farm Bureau?

31

curbside consulting

CROSSROADS RESOURCE CENTERKen Meter

Ken Meter is one of the most experienced food system analysts in the U.S., integrating market analysis, business development, systems thinking, and social concerns. Meter holds 48 years of experience in inner-city and rural community capacity building. His local economic analyses have promoted local food networks in 141 regions in 40 states, two provinces, and four tribal nations. He developed a $9.85-milllion plan for local food investment for the state of South Carolina, and completed similar studies for Hawaii, Alaska, Mississippi, Indiana, Ohio, and Minnesota. He has also written strategic plans for more

than a dozen metro regions. Meter consulted with the USDA Agricultural Marketing Service and Colorado State University to co-author a toolkit for measuring economic impacts of local food development. He is currently one of 3 co-editors of a forthcoming international book covering sustainable food system assessments to be published by Routledge (UK). Meter is also a member of the International Economic Development Council, where he presented at several annual meetings. He has taught at the Harvard Kennedy School and the University of Minnesota.

What can I discuss with him? - Regional farm and food

economy analysis- Food system assessment- Economic impact assessment- Work in marginalized communities- Strategic planning in complex

contexts- Feasibility analysis- Business planning- Social Network Analysis

Want to Learn More Visit: www.crcworks.org

MISSISSIPPI STATE UNIVERSITY EXTENSION SERVICEDr. James BarnesAssociate Extension Professor, Department of Agricultural Economics, Mississippi State University

Dr. James Barnes is an Associate Professor and Extension Economist in the Department of Agricultural Economics at Mississippi State University. Dr. Barnes has worked in online marketing as a business coach for many businesses for over 10 years. He also has conducted marketing research with businesses in Mississippi and has published many articles about online marketing. His work largely focuses on business development in communities using his three MSU Extension programs, including: 1) Bricks-To-Clicks™; 2)

Local Food System Economies; and 3) Local Flavor.

He is certified marketing guide and copywriter for StoryBrand, an online marketing framework used to help businesses clarify their marketing messages so customers will listen. He teaches online marketing using StoryBrand’s framework to businesses throughout Mississippi communities.

His research focuses on branding, online and social media marketing, agribusiness management, local food system economics, and rural development issues.

What can I discuss with him? 1: Food Marketing 2: Branding3: Website Design and Copy4: Social Media Marketing

Want to Learn more visit: https://brickstoclicks.extension.msstate.edu/

The National Direct Agricultural Marketing Summit is excited to offer Curbside Consulting throughout the 2019 Summit. Participants can register for 30-minute slots with various technical service providers to get direct assistance. Topics for Curbside Consulting include grant writing, technology, website development, branding, business planning and more.

Look for the Curbside Consulting registration table at the Summit to schedule an appointment. Appointments will be scheduled and confirmed on-site as an added benefit to Summit attendees.

Room 27


ILLINOIS CENTRAL MANAGEMENT SERVICESIrma Lopez, Outreach Manager

Irma Lopez is the Outreach Manager for the Business Enterprise Program (BEP) and the Veteran Business Program (VBP), within the Illinois Department of Central Management Services agency (better known as CMS). Irma represents the Business Enterprise Program and Veteran Business Program at major conferences and organizational functions, to promote and accomplish the agency’s mission to ensure businesses owned by minorities, females, and persons with disabilities are awarded at least 20% of the total dollar amount of State contracts.

Prior to working in the Business Enterprise Program, Irma worked at the Illinois Department of Commerce & Economic Opportunity (DCEO) for almost 16 years.

At DCEO, Irma managed the Eliminate the Digital Divide Grant Program that awarded funds to qualifying organizations in underserved communities, to provide internet services and basic computer skills to its participants. Also while at DCEO, she worked in the Office of Trade & Investment, with headquarters in Chicago and 7 foreign offices around the world, the Illinois Office of Trade and Investment is dedicated to helping small and medium sized businesses expand their global reach and export abroad.

Irma is committed to informing small business owners of the benefits and advantages of becoming certified through the Business Enterprise Program and Veteran Business Program. Her knowledge of other governmental programs and resources support her efforts in assisting small businesses throughout the State of Illinois. She is bilingual, fluent in English and Spanish.

What can I discuss with her? 1:Business Enterprise Program2: Veteran Business Program3: Female Owned Business Enterprise Services4: Minority Owned Business Enterprise Services5: Person with Disability Owned Business Enterprise Services

Want to Learn More Visit: https://www2.illinois.gov/cms/

UW MADISON / FARM2FACTSAlfonso Morales

Alfonso Morales is Vilas Distinguished Achievement Professor in the Department of Planning and Landscape Architecture at the University of Wisconsin–Madison. He is originally from rural New Mexico with roots in family farming, there and in West Texas. He has reviewed grants for many agencies, consulted with markets, market organizations, and government. He has helped change law and policy around the country. He created farm2facts.org. He was on the USDA expert team that created the Local Food Economics toolkit. He consults regularly with business and government on public markets, food systems, and street vendors.

What Can I discuss with him? 1: Data Collection and Interpretation2: Grant Writing3: Market Organization

4: Law and Policy5: Partnerships with Public and Private Sectors

Want to Learn More Visit: https://farm2facts.org https://dpla.wisc.edu/staff/alfonso-morales/

USDA AGRICULTURAL MARKETING SERVICERon Batcher, USDA Agricultural Marketing Service, ArchitectJeffrey O’Hara

AMS’ current architect, Ron Batcher, serves as USDA’s technical source for food markets and hubs. He provides guidance that covers all phases of development from the initial concept through the construction process. He provides technical assistance to enhance or create structures that are functional, safe and efficient and meet the needs of stakeholders and customers, and he provides expertise to ensure that building codes comply with zoning laws, fire regulations, and local and state ordinances. He also provides environmental issue reviews, site selection, initial design concepts, building cost studies, coordination with local design professionals and third-party design reviews.

What can I discuss with him? 1: Wholesale Markets2: Farmers Markets

3: Public Markets4: Food Hubs

Want to learn more visit: https://www.ams.usda.gov/services/local-regional

curbside consulting

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ILLINOIS SMALL BUSINESS DEVELOPMENT CENTERStacy McCaskill, Director

Stacy has more than 30 years of small business, non-profit, social enterprise, procurement, and start-up experience. Stacy grew up in a small rural farm town where her first exposure to business was helping run the family construction business. Since then, she has helped to manage, launch, and advise business owners in the USA, China, Taiwan, Singapore, Ghana, Uganda, Tanzania, Germany, Ukraine, and Latvia.

Stacy is the founder of a successful tech startup and is continuously improving her knowledge of social media marketing and web tech customer acquisition strategies. Stacy also records our weekly podcast called BizHacks by Stacy and delivers regular webcasts on a variety of small business management topics.

Stacy holds an MBA from the world renowned Thunderbird School of Global Management, a Master of Arts Degree in Organization Development, and focused her undergraduate work in business finance. Stacy is a high-energy strategist, big-picture visionary, and will help you implement a variety of practical tools so that you can better manage where your business is heading.

What can I discuss with her? 1: Market Research/Feasibility

Studies2: Business Concepts/Ideas3: Business Startup Steps and Plans4: Business Growth Strategies

Want to Learn More Visit: www.sauksbdc.com

FOOD FINANCE INSTITUTETera Johnson

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically resilient food and farming businesses. The founder of teraswhey® and host of the HYPERLINK “http://foodfinanceinstitute.org/edible-alpha-podcast/”Edible-Alpha® podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at the University of Wisconsin System and winner of the UW-Extension HYPERLINK “http://foodfinanceinstitute.org/blog/2017/tera-johnson-receives-chancellors-wisconsin-idea-award/”Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, communities and economic development organizations, as well as social venture funds and investors.

What can I discuss with her? 1: Business Models2: Financial Management 3: Raising Capital4: Operations5: Sales and Marketing

Want to Learn more visit: https://foodfinanceinstitute.org/grow-your-food-business/

GRIT HQKelly Gagnon

Kelly Gagnon is the founder of GRIT Consulting, a Decatur-based marketing firm that supports non-profits, mission-focused small businesses, and social media campaigns. By working alongside non-profits and small businesses, GRIT Consulting works helps individuals and organizations establish their messaging and brand and then communicate messaging efficiently and effectively. GRIT Consulting assists with social media management, branding and print design, and all things fundraising and public relations. With clients ranging from statewide Ag Safety agencies to a farm-to-table soup kitchens to a Central Illinois Education Foundation, GRIT works alongside clients to establish affordable, strong branding. As her company name suggests, she gets your marketing done with GRIT.

What can I discuss with her? 1: Marketing2: Branding3: Social Media4: Website Design5: Website Content

Want to Learn More Visit: https://www.grithq.org/


FT. WAYNE’S FARMERS MARKETLeigh Rowan or Bridjet Musser

Ft. Wayne’s Farmers Market (FWFM) is the only year round producer only market in NE Indiana. FWFM offers a variety of products from 50 vendors during the indoor weekly season and 60+ during the summer. You will find products ranging from farm & garden, home-based & professionally prepared foods that are minimally processed foods, natural products, and local artisans. The only farmers market in the NE Indiana region that has a farm inspection program. They strive to reduce the influx of auction produce to improve accountability and trace-ability. They care about what you put on your table, because that’s what they want for their families table.

We strive to find a great balance of food and other products for the consumer; making it a one stop shop for all of your needs.

What can I discuss with them?1: Farmers Market expansion2: Farmers Market vendor

relationships3: Scalability4: Operating Schedules5: Market Marketing

Want to Learn more visit: ftwaynesfarmersmarket.com

FAIR FOOD NETWORKNoam Kimelman

IAs Director of the Nutrition Incentives Impact Hub, Noam leads the development and delivery of training and technical assistance services for a growing network of Double Up partners across 25+ states. He has worked with Fair Food Network since 2014 and has led the digital development and point-of-sale integration for Double Up Food Bucks in grocery stores as the program expanded from three stores in Detroit to 250+ across 19 states.

In a previous life, he received Forbes 30 under 30 and Crain’s 20 in their 20’s awards for his work in food access and social enterprise. Noam has a master’s degree in Health Management & Policy from University of Michigan and is pursuing an Executive MBA from Wharton School of Business (’21). He’s embarrassingly obsessed with the Boston Celtics and an avid enthusiast of ping pong, kickball, and crossword puzzles.

What Can I discuss with him? 1: Double Bucks Program2: Food Hub Infrastructure and

Development3: Scalability of markets, hubs,

and farms4: Incentive programs

Want to Learn More Visit: www.fairfoodnetwork.org

USDA AGRICULTURAL MARKETING SERVICESamantha Schaffstall, Jeffery O’Hara, or Americo Vega-Labiosa

Samantha Schaffstall, Jeffrey O’Hara, and Americo Vega-Labiosa are agricultural marketing specialists in the Marketing Services Division (MSD) at USDA’s Agricultural Marketing Service. MSD experts study direct marketing practices and opportunities, including farmers markets. They also provide technical assistance to small- and mid-scale agricultural producers, handlers, and distributors. MSD manages the USDA’s Local Food Directories, which serves at the basis for a national farmers market manager survey. MSD maintains an extensive archive of publications and presentations on farmers market, direct-to-consumer farm marketing activities, and emerging distribution systems for producers of locally grown food.

What can I discuss with them? 1: Farmers markets and direct-to-

consumer marketing 2: Food value chains and food hubs3: AMS Grant Programs

Want to learn more visit: https://www.ams.usda.gov/services/local-regional

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exhibitorsAgricultural Marketing Resource Center

2625 N. Loop Dr., Suite 2430 Iowa State University Ames, IA 50010 866-277-5567 https://www.agmrc.org

Farm Credit

www.farmcredit.com

Farmers Market Coalition

P.O. Box 6497 Albany, CA 94706 https://farmersmarketcoalition.org

Illinois Farm Bureau

1701 Towanda Ave Bloomington IL 61702 309-557-2155 www.iflb.org

Iowa State University

Extension and Outreach 2150 Beardshear Hall Ames, IA 5011 800-262-3804 https://www.extension.iastate.edu/

MarketMaker

309-781-9020 [email protected] Foodmarketmaker.com

Michigan Farmers market Association

480 Wilson Rd, Room 172 East Lansing, MI 48824 517-432-3381 www.mifma.org

State of Illinois

Department of Central Management Services Business Enterprise Program 100 West Randolph Suite 4-100 Chicago, IL 60601 312-814-4190 [email protected] https://www2.illinois.gov/cms/business/sell2/bep/

University of Arkansas

Division of Agriculture Research & Extension Southern Risk Management Education Center 2301 S. University Avenue Little Rock, AR 72204 501-671-2000 https://www.uaex.edu/ https://www.srmec.uaex.edu

Extension Risk Management Education Center

Center for Farm Financial Management 130 Ruttan Hall, 1994 Buford Avenue St. Paul, MN 55108 612-625-1964 [email protected] http://extensionrme.org/

University of Wisconsin-Madison

Department of Planning and Landscape Architecture Kaufman Lab 925 Bascom Mall Room B8 Old Music Hall Madison, WI 53703 [email protected] https://openair.org [email protected] https://farm2facts.org/

USDA Agricultural Marketing Services

Transportation and Marketing 800 9th St SW Washington DC 20024 202-690-1300 https://www.ams.usda.gov


480 Wilson Rd., Room 172 East Lansing, MI 48824517-432-3381 mifma.org

MIFMA advances farmers markets to create a thriving market place for local food and farm products.

#MIFarmersMarkets

Training Technical Assistance Advocacy Food Access Healthy Communities

FARMERSMARKET

M I C H I G A N

A S S O C I A T I O N

SRMEC.UAEX.EDU • #managingrisks

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information

DOUBLETREE BY HILTON HOTEL Chicago O’Hare Airport - Rosemont

5460 North River Road | Rosemont, IL 60018 1-800-756-5505

EMBASSY SUITES BY HILTON Chicago O’Hare - Rosemont

5500 North River Road | Rosemont, IL 60018 1-800-315-1061

Hotels

Convention CenterRegistration ........................A

General Session Room .....B

Curbside Consulting ..........27

Break-Out Session Rooms #28-34, B

34A33

32

31

30

28

29

B

Main LobbyPosters & Exhibitors

Skybridge to Parking Garage, Embassy Suites & DoubleTree Hotel Skybridge to Hyatt Regency

27


Working to strengthen farmers markets for the benefit of

We provide farmers markets with information, resources, and representation at state and federal levels. We build networks, link peers, inspire leadership, and connect established and new farmers markets with the tools they need for success.FMC members get exclusive benefits including member-only resources, partner discounts, one-on-one technical and advocacy support, and much more!

/ FMCorg FarmersMarketCoalition.org |

Visit us online for free access to our:

• Resource Library: a growing online database of over 500 farmers market resources, reports, and templates

• Market Manager FAQs• Networking Opportunities• Updates on Federal and State Policy• Farmers Market Legal Toolkit• Advocacy Toolkit

Follow Us, Donate, or Become a Member!

Farmersearn fair prices through direct access to buyers.

Communitiesexperience the many positive outcomes of animated public spaces.

Consumersgain access to fresh, nutritious, local produce.

FARMERS MARKET COALITION

FARMERS MARKET COALITION

Supporting small farms, communtiy food systems, and

local businesses

Farm, Food and Enterprise Development Program

Community and Economic Development |Beginning Farmers | Food Systems | Evaluation

Farm to School | Facilitation | Research

www.extension.iastate.edu/FFED

The mission of AgMRC is to provide independent producers and processors with critical information needed to build successful value-added agricultural enterprises through the www.agmrc.org electronic resource information website. Resources and events provided through the efforts of AgMRC are also intended to support independent producers and processors that are submitting Value-Added Producer Grants (VAPG). AgMRC strives to serve a national value-added agriculture audience through its web platform and relationship with other land-grant universities and other technical assistance providers from across the country.

www.agmrc.org

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2019 planning committee

Farm Credit is a presenting sponsor providing leadership and financial support to host the summit. For more than 100 years, Farm Credit supports rural communities and agriculture with reliable, consistent credit and financial services, today and tomorrow. In all 50 states and Puerto Rico, Farm Credit supports infrastructure providers and farmers by helping to keep American agriculture competitive in global markets and our rural communities viable and thriving. Seventy-three (73) independent Farm Credit institutions are governed by the customers they serve. Together, Farm Credit supports more than 500,000 farmers, ranchers, agricultural producers, rural infrastructure providers and rural homebuyers. Farm Credit loans help U.S. agricultural producers feed the world, rural businesses grow and rural families thrive.

The mission of Agricultural Marketing Resource Center (AgMRC) is to provide independent producers and processors with critical information needed to build successful value-added agricultural enterprises through the www.agmrc.org electronic resource information website. Resources and events provided through the efforts of AgMRC are also intended to support independent producers and processors that are submitting Value-Added Producer Grants (VAPG). AgMRC strives to serve a national value-added agriculture audience through its web platform and relationship with other land-grant universities and other technical assistance providers from across the country.

The Farmers Market Coalition (FMC) is a national, member-based 501(c)(3) nonprofit dedicating to strengthening farmers markets through education, networking and advocacy. Now in our 11h year of operation, FMC has completed more than 4,300 hours of technical assistance to farmers markets, providing assistance in project development and evaluation, research, and training. Our website features comprehensive guidance for new and experienced market managers, in-depth analysis of federal regulations, guides to offering SNAP at markets, a farmers market resource library, an archive of professional development webinars, and multiple programming opportunities. FMC regularly presents and hosts workshops at state and regional conferences, in addition to planning and implementing training webinars. FMC specializes in measuring and communicating farmers market impacts, working to quantify and highlight their ability to stimulate local economies, preserve rural farmland and livelihoods, increase access to fresh food, support healthy communities, activate civic meeting places, and promote sustainable farming practices.

As a land grant institution, the mission of the Division of Agriculture is to strengthen agriculture, communities and families by connecting trusted research to the adoption of best practices. The Division serves diverse agricultural sectors, with a wide range of plant and animal enterprises throughout Arkansas as well as national and international collaborations and engagements. The Division provides support to aid Arkansas national leadership in the production of major commodities including rice, broilers, cotton, catfish, turkeys, soybeans, feed grains, beef and timber, as well as locally important enterprises such as hay, fruits, vegetables and other specialty crops.


Agricultural Marketing Service USDA (AMS) is a presenting sponsor providing leadership and financial support to host the summit. Through a cooperative agreement with the University of Arkansas, AMS provides leadership and financial support to the summit planning committee to host this national effort that highlights public and private innovations in direct to consumer markets. AMS delivers national leadership to several programs which will be highlighted throughout the summit including Farmers Market Promotion and Local Food Promotion programs; Local Food Economics; and Local Food Resource Mapping Project.

Illinois Farm Bureau is a presenting sponsor providing leadership and financial support to host the summit. Founded by farmers as the Illinois Agricultural Association, one of the first activities of the new organization was to bring soil and crop specialists to each county to supply farmers with the latest agricultural research information and recommendations. Today, IFB has a total membership of nearly 400,000, which includes 78,000 voting members. The voting membership represents three out of every four Illinois farmers. Those members have the opportunity to take part in Farm Bureau policy development by working through their county, state and national organizations. IFB creates value for those members by building and maintaining relationships with key policy stakeholders at each level of government. It offers opportunities for current and future generations of farmers to learn, lead and network with one another. And its partnerships with numerous companies and organizations also provide opportunities for additional discounts and benefits for members.

Live Local – Grow. Buy. Eat. is an Illinois Farm Bureau program connecting local food and local communities. We want to help you find ways to give back to your community while bringing fresh food and local businesses together.

MarketMaker and the Global Food Agricultural Network, MarketMaker is a national network of states that connect farmers and fishermen with food retailers, grocery stores, processors, caterers, chefs, and consumers. It is an ever-growing partnership of Land Grant Universities, Departments of Agriculture, and food and agricultural organizations investing in a coordinated effort to build a virtual infrastructure that brings healthier, fresher, and more flavorful food to the average consumer. MarketMaker was created at the University of Illinois at Urbana-Champaign in 2004 and is licensed to Global Food and Ag Network, LLC. MarketMaker is hosted and maintained by Global Food and Ag Network, LLC, and is guided by an advisory board made up of representatives from among participating partner states.

2019 planning committee

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sponsors

GOLD SILVER BRONZE

thank you


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German Study Tour

German Study Tour 2019