Contents 1. Promotion Overview Impossible 2. … dubai DSF 2016...Oﬃcial Payment Partner Impossible happens with Visa this Dubai Shopping Festival Contents 3. DL Leaﬂet 2. Thematic

Official Payment Partner

Impossiblehappenswith Visa thisDubaiShoppingFestival


Contents

3. DL Leaflet

2. Thematic Ads

1. Promotion Overview

4. HTML eMailer

5. Online

- Web Banners

- Social Media Copy

- SMS Copy

6. ATM Screen

7. Layout Guidelines

8. Contact

25th November 2016

Official Payment PartnerOfficial Payment Partner

Notice of Disclaimer

The information, recommendations or “best practices” contained herein are provided "AS IS" and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. When implementing any new strategy or practice, you should consult with your legal counsel to determine what laws and regulations may apply to your specific circumstances. The actual costs, savings and benefits of any recom-mendations, programs or “best practices” may vary based upon your specific business needs and program requirements. By their nature, recommendations are not guarantees of future performance or results and are subject to risks, uncertainties and assumptions that are difficult to predict or quantify. Assumptions were made by us in light of our experience and our percep-tions of historical trends, current conditions and expected future developments and other factors that we believe are appropriate under the circumstance. Recommendations are subject to risks and uncertainties, which may cause actual and future results and trends to differ materi-ally from the assumptions or recommendations. Visa is not responsible for your use of the information contained herein (including errors, omissions, inaccuracy or non-timeliness of any kind) or any assumptions or conclusions you might draw from its use. Visa makes no warranty, express or implied, and explicitly disclaims the warranties of merchantability and fitness for a particular purpose, any warranty of non-infringement of any third party's intellectual property rights, any warranty that the information will meet the requirements of a client, or any warranty that the information is updated and will be error free. To the extent permitted by applicable law, Visa shall not be liable to a client or any third party for any damages under any theory of law, including, without limitation, any special, consequential, incidental or punitive damages, nor any damages for loss of business profits, business interruption, loss of business information, or other monetary loss, even if advised of the possibility of such damages.

Notice of Con�dentiality

This document is furnished to you solely in your capability as a customer of Visa and/or partici-pant in the Visa payment system. By accepting this document, you acknowledge that the informa-tion contained herein (“the Information”) is confidential and subject to the confidentiality restric-tions contained in your confidentiality agreement with Visa, which limits your use of the informa-tion. You agree to keep the information confidential and not to use the information for any purpose other than in your capacity as a customer of Visa or as a participant in the Visa payment system. The information may only be disseminated with your organization on a need to know basis to enable your participation in the Visa payment system. Please be advised that the informa-tion may constitute material nonpublic information under U.S. federal securities laws and that purchasing or selling securities of Visa Inc. which being aware of the material nonpublic informa-tion would constitute a violation of applicable U.S. federal securities laws.


Manifesto

What if you could walk into a store and buy a luxury watch for a fraction of its worth?Or enjoy a 5 star meal for the price of a dessert?Or how about driving away in a brand new car at the costof a scooter?

Impossible, right?

These are the things only daydreams and news headlines are made of. It happened to the lucky; it happened to the fortunate, it happened to the courageous, it’ll happen to anyone but you.But here, it’s not about luck of the draw.

Here, needles can be found in haystacks.Here, things happen more than once in a blue moon.Here, you’ll find your unicorn, your white whale, your everywhere.Here there’s no such thing as impossible,Only nearly impossible and absolutely possible.The most impossible deals,The most incredible experiences,The things you thought would never happen to you at DSF.Because now…

Impossible happens with Visa this Dubai Shopping Festival


Introducing Visa’s impossible o�ers, every day of DSF.

With the objective of increasing spend and brand exposure, the Visa DSF 2016 promotion targets both tourists travelleing to, and residents of, Dubai.

This unique promotion will engage, surprise and delight your customers on a daily basis.Every day through DSF customers will be able to avail of limited but incredible, almost impossi-ble, offers – available to purchase with Visa card. The deals will be impossibly tempting, typical-ly with pricing of approximately 20% of retail price i.e. 80% off, across electronics, travel, enter-tainment, luxury goods and automobiles.

How?

• Customers need to sign up to receive details of the impossible offer every day. One-time sign up can be completed on www.visamiddleeast.com/dsf starting 1 December 2015.

• The DSF campaign runs from 1st January to 1st February 2016. Deals will be revealed on a daily basis to registered customers via SMS number and email provided at the time of sign up.

• The deals will be limited in redemption numbers and provided on a first come, first served basis to customers to ensure management of demand and fair distribution.

• Respondent(s) who are first to respond, depending on number of redemptions available for the deal, will receive a unique code, retailer location and the timeline for redemption.

The impossible begins here!

To be free as a bird

Everything is possible this Dubai Shopping Festival.Get Visa’s impossible deals, every day.Sign up now on visamiddleeast.com/DSFto get Visa deals on a daily basis.From January 1st till February 1st, 2016.Terms and conditions apply.

Thematic Ads

Arabic

English


visamiddleeast.com/DSF

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Thematic Ads Official Payment Partner

To be on the edge of the horizon


Arabic

English


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Thematic Ads Official Payment Partner

Arabic

English

To be on the shoulders of giants



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Everything is possible this Dubai Shopping Festival.Get Visa’s impossible deals, every day.

Sign up now onvisamiddleeast.com/DSFto get Visa deals on a daily basis.

From January 1st till February 1st, 2016.Terms and conditions apply.

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Selected Visa campaign Image

Visa (CMYK) Logo

* Please ensure that the bank logo inserted into the artwork is of high resolution/quality and in the correct colour mode for the application (CMYK/RGB).

Insert (CMYK) Bank Logo here.

Maximum height 10mm

DSF Logo Insert (CMYK) Bank Logo here.Maximum height 38px

DL Leaflet

Front Back

Size: 210mm x 100mm



Everything is possible this Dubai Shopping Festival.Get Visa’s impossible deals, every day.

Sign up now on visamiddleeast.com/DSFto get Visa deals on a daily basis.


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Bank Logo here.

DSF Logo


Visa (RGB) Logo

HTML eMailer

Size: 800px x 600px

Insert (RGB)

Maximum height 38px


Home Page

Web Banners

Web Banner: 1500px x 421px



Landing Page

Ten days of sensational shopping await you in Joburg this summer! #TravelHappyLEARN MORE >

*Oriental Plaza closed on Sundays.

Web Banners

“This is my Joburg Shopping Festival. What’s yours?” #NotATouristFrom 24 September – 3 October 2015, come and experience Joburg like never before.

The Joburg Shopping Festival will be taking place in four fabulous malls across Gauteng province – Sandton City, Eastgate Shopping Centre, Rosebank Mall and the Oriental Plaza. Discover the best of South African shopping – a truly glamorous mall experience, and a taste of South African culture and hospitality. With so many great deals, your shopping holiday is sure to be sensational! From discounts on flights with SAA and holiday packages from SAA Holidays to special offers on accommodation at the Maslow Hotel and City Lodge hotels across the metropolis, it’s the best time to visit Joburg. Getting around will be a breeze, with both the Gautrain and Uber on board to take you where you need to go. There’s no need for cash or currency conversions – your Visa card is accepted at hundreds of merchant outlets throughout Gauteng.

You could win an all-expenses-paid trip for two to the 2016 Dubai Shopping Festival, courtesy of Visa! Just spend R500 or more on your Visa card at the festival and enter the Joburg Shopping Festival competition. Plus, swipe your Visa card at the Joburg Shopping Festival for a chance to win amazing prizes or your latest purchase on us!

Competition runs from 24 September to 3 October 2015 at the Joburg Shopping Festival in Johannesburg.

T’s & C’s apply.


Everything is possible thisDubai Shopping Festival.Get Visa’s impossible deals,every day.

Sign up now on visamiddleeast.com/DSFto get Visa deals on a daily basis.


Placement

Facebook Screenshot Example

Facebook Banner: 851px x 351px | Twitter Banner: 1500px x 421px

Social Media

Facebook & Twitter Banner

Insert above artwork into correct space on social media. No adjustment of artwork required.

Twitter Screenshot Example





Social Media Official Payment Partner

Everything is possible this Dubai Shopping Festival. Get Visa’s

impossible deals, every day. Sign up now on visamiddleeast.com/DSF

From January 1st tillFebruary 1st, 2016.

Terms and conditions apply.

Insert (RGB) Bank Logo here.

Maximum height 38px

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Visa (RGB) Logo

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SMS Copy

Details

40498 11 27+Messages 27008729346+








ATM Screen

Size: 210mm x 148.50mm


Insert (RGB) Bank Logo here.

Maximum height 38px

Visa (RGB) Logo



DSF Logo

Everything is possiblethis Dubai Shopping Festival.Get Visa’s impossible deals, every day.Terms and conditions apply.


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Layout Guidelines

• These layouts are to activate DSF in Dubai.

• Any changes to the campaign mechanics should be run via the Visa Dubai team for approval.

• Please note all copy in the creative examples is for illustrative purposes only and should be updated with the bank’s specifications.

• Visa brand guidelines must be adhered to.

The following material provides the assets/logos and images that can be used and have been purchased. For all assets, logos, Bank Enrolment form and high res images

please email: April Velasco [email protected]

Thank You!


Documents

Contents 1. Promotion Overview Impossible 2. … dubai DSF 2016...Oﬃcial Payment Partner Impossible happens with Visa this Dubai Shopping Festival Contents 3. DL Leaﬂet 2. Thematic