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1.1 RETAIL INDUSTRY

Transformation is one word which can best describe the state of the retail industry at a

global and the Indian level. Retailing by its very nature, is a dynamic industry. The past decade

has been one of turmoil and transition in the world of retail. Some economies roared ahead, and

then rebounded. Competition heated up and consumer spending cooled down. New giants

emerged and erstwhile leaders faded. Entire industry segments emerged only to make way for

new ones once again. Mergers, acquisitions and bankruptcies hastened consolidation.

Technological advances transformed business practices. New leaders reengineered business

models and invested in new infrastructure.

The emergence of 24/7 culture has had a very strong impact on the changes occurring in

many industries. Each passing year has had new and far reaching effects on the retail industry,

and this is not surprising considering that retail is an industry which is all about change.

1.2 INDIAN RETAIL INDUSTRY

India today is a dynamic combination of demanding consumers, rising levels of

consumption and a growing population base. As the corporates the Piramals, the Tatas, the

Rahejas, ITC, S.Kumars, RPG Enterprises, and mega retailers Crosswords, Shoppers Stop,

and Pantaloons race to revolutionize the retailing sector, retail as an industry in India is coming

alive.Retail Sales in India amounted to about Rs.7400 billion in 2002, expanded at an average

annual rate of 7% during 1999-2002. With the upturn in economic growth during 2003, retail

sales are also expected to expand at a higher pace of nearly 10%. Across the country, retail

sales in real terms are predicted to rise more rapidly than consumer expenditure during 2003-

08. The forecast growth in real retail sales during 2003-2008 is 8.3% per year, compared with

7.1% for consumer expenditure. Modernization of the Indian retail sector will be reflected in

rapid growth in sales of supermarkets, departmental stores and hypermarkets. Sales from these

large format stores are to expand at growth rates ranging from 24% to 49% per year during

2003-2008, according to a latest report by Euro monitor International, a leading provider of

global consumer-market intelligence.A.T. Kearney Inc. places India 6th on the (GRDI) global

retail development index. The country has the highest per capita outlets in the world 5.5

outlets per 1000 population. Around 7% of the population in India is engaged in retailing, as

compared to 20% in the USA. India has emerged as a fourth largest economy in terms of

Purchasing Power Parity (PPP).

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1.2.1 DIFFERENT FORMS OF RETAILING: Emergence of new formats of retailing in

India

Popular Formats

Hypermarkets

Large supermarkets, typically (3,500 - 5,000 sq. ft)

Mini supermarkets, typically (1,000 - 2,000 sq. ft)

Convenience store, typically (750 - 1,000 sq. ft)

Discount/shopping list grocer

Traditional retailers trying to reinvent by introducing self-service formats as well as value-

added services such as credit, free home delivery etc.

1.2.2 CLASSIFICATION OF INDIAN RETAIL SECTOR

The Indian retail sector can be broadly classified into:

a) FOOD RETAILERS

There are large number and variety of retailers in the food-retailing sector. Traditional types of

retailers, who operate small single-outlet businesses mainly using family labour, dominate this

sector .In comparison, super markets account for a small proportion of food sales in India.

However the growth rate of super market sales has being significant in recent years because

greater numbers of higher income Indians prefer to shop at super markets due to higher

standards of hygiene and attractive ambience.

b) HEALTH & BEAUTY PRODUCTS

With growth in income levels, Indians have started spending more on health and beauty

products .Here also small, single-outlet retailers dominate the market .However in recent years,

a few retail chains specializing in these products have come into the market. Although these

retail chains account for only a small share of the total market , their business is expected to

grow significantly in the future due to the growing quality consciousness of buyers for these

products.

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c) CLOTHING & FOOTWEAR

Numerous clothing and footwear shops in shopping centers and markets operate all over India.

Traditional outlets stock a limited range of cheap and popular items; in contrast, modern

clothing and footwear stores have modern products and attractive displays to lure customers.

However, with rapid urbanization, and changing patterns of consumer tastes and preferences, it

is unlikely that the traditional outlets will survive the test of time.

d) HOME FURNITURE & HOUSEHOLD GOODS

Small retailers again dominate this sector. Despite the large size of this market, very few large

and modern retailers have established specialized stores for these products. However there is

considerable potential for the entry or expansion of specialized retail chains in the country.

e) DURABLE GOODS

The Indian durable goods sector has seen the entry of a large number of foreign companies

during the post liberalization period. A greater variety of consumer electronic items and

household appliances became available to the Indian customer. Intense competition among

companies to sell their brands provided a strong impetus to the growth for retailers doing

business in this sector.

f) LEISURE & PERSONAL GOODS

Increasing household incomes due to better economic opportunities have encouraged consumer

expenditure on leisure and personal goods in the country. There are specialized retailers for

each category of products (books, music products, etc.) in this sector. Another prominent

feature of this sector is popularity of franchising agreements between established manufacturers

and retailers.

1.3 COMPANY PROFILE

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Spar

SPAR trades from approximately 13785 stores in 37 countries

worldwide and is the world's largest independent voluntary retail trading chain. Spar was

founded in the Netherlands in 1932 by retailer Adriaan Van Well and now, through its affiliate

organizations, operates through most European countries, parts of Africa, Asia and Australia. It

has its headquarters in Amsterdam and has annual revenue of USD 42 billion.

In 1953 an International Sparoffice opened in Amsterdam to control and further

develop the organization throughout Europe and other continents. Most Sparstores are in

Europe, but they can also be found in a few countries outside of Europe, such as Nigeria, South

Africa Botswana, Namibia, Zimbabwe, Zambia, Swaziland, Australia, Mauritius, China, India,

Japan and Vanuatu.

A Spar store may be owned independently, by a franchisee, or be part of

a chain, depending on the model applied in any given country. The owners of the parent

company vary from country to country and may include the store owners themselves. The only

common link between the stores in different countries is the brandingthe name and the

current logo, which was most recently revised in 1968 by Raymond Loewy and has remained

unchanged ever since. In the United Kingdom Spar has become known primarily as

a convenience store, although in Northern Ireland and the Republic of Ireland Spar operates

using the sub format Euro spar too. SPAR opened in the Republic of Vanuatu on the 1st

December 2009 ending Au Bon March's grocery monopoly.

Sub Brands

InterSpar: These are hypermarkets and compete directly against major

international chains such as Real, Carrefour and Tesco.

Euro Spar& Super Spar: The Euro Spar name is used for this format in

Europe and SuperSpar in Africa. These are mid-sized supermarkets. They are designed to fit in

a niche between convenience stores and traditional supermarkets.

Spar Express (KwikSpar in South Africa): This is the smallest store type. They

are designed for small sites and service station forecourts. There is a Drive-Thru Spar on the

Cliftonville Road in Belfast, Northern Ireland.

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Spar International

The story of SPAR is the story of Adriaan Van Well, a visionary Dutch

wholesaler. He was inspired by a simple yet powerful philosophy that independent wholesalers

and retailers can achieve more by working together than working alone. By the early 1930s

there was evidence that multiple chains were expanding in Europe. As a response, SPAR was

launched in 1932 as DESPAR, an acronym for the slogan: Door

EendrachtigSamenwerkenProfiteren Allen Regulating. This translates in English as: All

benefit from Joint Co-operation. SPAR in Dutch means fir tree and from the very beginning

the fir tree symbol was used to identify the organization.

The Internationalization of Spar

SPAR continued to develop in the Netherlands during the 1930s and went

international in 1947 when it was introduced into Belgium. In the late 1940s the name was

abbreviated from DESPAR to SPAR. SPAR International was established in 1953 to support

and develop the SPAR concept internationally. SPAR then expanded rapidly in Europe during

the 1950s. By 1959 the SPAR family had extended to include wholesalers and retailers in 9

countries. The first SPAR International Congress in the Netherlands in 1955 was particularly

significant. It signaled the ambition of SPAR to move beyond its European origins and become

a worldwide organization.

SPAR expands Worldwide

In the subsequent two decades, SPAR continued to increase its presence in

Europe and entered Africa and Asia, where the SPAR concept of partnership between

wholesalers and retailers was again recognized. During this period the SPAR family expanded

to 14 countries on three continents. A significant development in the sophistication of the

SPAR marketing proposition took place at this time. SPAR International introduced the current

SPAR Logo in 1968.The period between 1980-1999 saw SPAR to continue to grow in its

existing markets and also expand its presence to an additional 7 countries. By 1999, SPAR was

established in 21 countries.

SPAR Modernizing Food Retailing in Developing Countries

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personalized and friendly service all packaged together to create a truly enjoyable shopping

experience. SPARs tag line Live Life Better epitomizes this philosophy. To ensure

freshness, vegetables and fruits are sourced directly from the farmers and maintained at

controlled temperatures till they reach the store, within an 18 hour timeframe. State of the art

technology is used to keep the produce fresh while in-store. The emphasis on fresh food is

unique and unparalleled and SPAR is committed to bring value to the consumer by increasing

the number of fresh lines across all its food and beverage concepts. SPAR assures excellent

value for money throughout the year. The stores have an 'EDLP' or 'Every Day Low Price'

concept. This simply means that SPAR offers the lowest retail price on certain products that are

fast moving and are an integral part of the housewifes shopping list. SPAR also has Best Deals

that run every fortnight and offer the customer the best bargains of up to 75%. In conjunction

with the Landmark Groups corporate loyalty program, SPAR launched 'The Inner Circle', a

loyalty program for its customers in March 2009 which offers shopping and saving benefits in

all stores across the group.

In addition to freshness, choice and value, SPAR also assures world class

service. Wide aisles for easy and seamless trolley movement, from entrance to the parking area,

fast billing process at the numerous billing tills and even small details like the token system at

the fish counter where consumers get freshly cut and cleaned fish, packaged with ice. The

stores are customer focused and aim to improve the quality of the shopping experience by

bringing tried and tested solutions in lighting and visual merchandising. The intention is to

move beyond meeting the product needs of the customer to providing an unmatched shopping

experience. ax Hypermarket India Pvt. Ltd. opened its sixth store in Delhi January 2011,

seventh store in Pune April 2011, eighth store in Hyderabad June 2011, and ninth store in

Coimbatore August 2011 and tenth store in Gurgaon September 2011.

Management Team of Spar India

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Managing Director

Chief Operating Officer Senior

Vice President Food & Supply Chain

Vice President Finance

Vice President Non Food Buying

Vice President Projects

Assistant Vice President Operations

Assistant Vice President Private Label

Vice President Marketing

Vice President Human Resources

Assistant Vice President Properties

Mr.Viney Singh

Mr.VipinBhandari

Mr.PonnuSubramaniam

Mr. D.P. Ameta

Mr.AlokArora

Mr.ShashidharPatil

Mr. S. Chandrasekar

Mr.Jayanta Banerjee

Mr.GauravBhargava

Mr. G. Ashok

Mr. G.V. Chandrasekhar

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Philosophy & values

Statement of Purpose

Creating exceptional value for all lives we touch.

The cornerstone of the groups philosophy is listening, adapting, and delivering

exceptional value. What sets us apart at Landmark Group is a strong and dynamic

culture of entrepreneurship.

Core values

Passion for excellence.

Integrity in everything we do.

Empowering people to strive and deliver.

Adapting to changing market and consumer needs.

2.1 Concepts of framework:

Consumer perception is differs from one person to another. Perception is

how we see the things.

A comparative study between Spar and Big Bazaar hyper markets and the consumer perception

about both stores , and what is running in consumer mind about the stores, is my main finding

in this project.

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INTRODUCTION OF COMPANY PROFILE:

Pantaloon Retail India Ltd (PRIL) has emerged as the leading retailer in India with its

chain of Pantaloon, Big Bazaar and Food Bazaar stores. With the right mix of management

capabilities, high growth product profile, well-developed strategy and extensive IT andlogistics capabilities, PRIL has ensured rapid growth. More importantly, while most organized

retailers are struggling to be in back, PRIL has demonstrated a consistent track

Outlet 100 + outlets

Located in India

Parent group Future group

Owner Kishore Biyani (CEO)

Founded 2001

Head quarter Jogeswari , Mumbai

Industry Retail

Websitewww.bigbazaar.futurebazaar.com

Tag line Nayea India Ka Bazaar

Strategy Red ocean strategy

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Big Bazaar

Big Bazaar is a chain of shopping malls in India, owned by the Pantaloon Group and

which work on Wal-Mart type economies of scale. They have had considerable success in

many Indian cities and small towns. Big Bazaar provides quality items but at an affordable

price. It is a very innovative idea and this hypermarket has almost anything under one roof

Apparel, Footwear, Toys, Household Appliances and more. The ambience and customer care

adds on to the shopping experience.

Nayea India Ka Bazaar!

What's in store for you at Big Bazaar?

1, 70,000 products at 6- 60 % discount. At Big Bazaar, you will get: A wide range of

products at 6 60 % lower than the corresponding market price, coupled with an international

shopping experience.

Products available in Big bazaar

Apparel and Accessories for Men, Women and Children.

Baby Accessories.

Cosmetics

Crockery

Dress Materials Suiting & Shirting

Electrical Accessories

Electronics

Footwear

Toys

Home Textiles

Home Needs

Household Appliances

Household Plastics

Hardware

Home Decor

Luggage

Linens

Sarees

Stationery

Utensils & Utilities

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CUSTOMER LOYALTY

Launched the Big Bazaar ICICI bank co-branded credit card.

On purchase of Rs. 1500 or more, customer has the option of making payment by three

EMI without any charges.

For every Rs. 100 spent on shopping, 4 reward points are rewarded

Free home delivery to card holders.

Core Values

Indianans: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature

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GROUP VISION AND MISSION:

Group Vision

Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in

the most profitable manner

Group Mission

We share the vision and belief that our customers and stakeholders shall be served only

by creating and executing future scenarios in the consumption space leading to

economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making

consumption affordable for all customer segments for classes and for masses.

We shall ensure that our positive attitude, sincerity, humility and united determination

shall be the driving force to make us successful.

REWARDS AND RECOGONICATION

2001

Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and

Hyderabad

2002

Big Bazaar - ICICI Bank Card is launched.

Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at

High Street Phoenix

2003

Big Bazaar enters Tier II cities with the launch of the store in Nagpur

Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon

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2004

Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar

awarded the countrys most admired retailer award in value retailing and food retailing

segment at the India Retail Forum

A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million

turnover on a single day

2005

Initiates the implementation of SAP and pilots a RFID project at its central warehouse

in Tarapur

Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting

customers to exchange household junk at Big Bazaar

Electronic Bazaar and Furniture Bazaar are launched

2006

Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1,37,367 shopping

bill. The Sangli farmer becomes Big Bazaars largest ever customer.

Big Bazaar launches Shakti, Indias first credit card program tailored for housewives

Navaras the jewellery store launched within Big Bazaar stores

2007

The 50th Big Bazaar store is launched in Kanpur

Pantaloon Retail wins the International Retailer of the Year at US-based National Retail

Federation convention in New York and Emerging Retailer of the Year award at the World

Retail Congress held in Barcelona.

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2008

Big Bazaar becomes the fastest growing hypermarket format in the world with the

launch of its 101st store within 7 years of launch

Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar

Big Bazaar joins the league of Indias Business Superbrands. It is voted among the top

ten service brands in the country in the latest Pitch-IMRB international survey

2009

Big Bazaar opens its second store inAssam at Tinsukia

Big Bazaar initiates Maha Annasantarpane program at its stores in South India a

unique initiative to offer meals to visitors and support local social organisations

Big Bazaar captures almost one-third share in food and grocery products sold through

modern retail in India

2010

Future Value Retail Limited is formed as a specialized subsidiary to spearhead the

groups value retail business through Big Bazaar, Food Bazaar and other formats.

Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year.

Adjudged the most preferred Most Preferred Multi Brand Food & Beverage Chain, Most

Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop

Big Bazaar connects over 30,000 small and medium Indian manufacturers and

entrepreneurs with around 200 million customers visiting its stores
http://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Tinsukiahttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Tinsukia

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SWOT ANALYSIS:

Strengths:-

EDLP [ Every Day Low Pricing]

Experienced marketing team & executive staff.

Strong culture, ethics and values are followed

Emphasis on providing total customer satisfaction

Point of purchase promotion to increase the purchase

Variety of stuff under single roof

Increase sales with the help of healthy competition between different department

Maintains good employer-employee relation

Cost control initiatives that is critical in a retail operations business

Periodical reviews of the various operations have been done on regular basis to identify

the any possible threat and address the same within time

Weakness:-

Unable to meet store opening targets.

Unavailability of popular brand items with regard to clothing.

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Opportunities:-

Population of the country is growing where the scope of market is kept on increasing

for the retail sector.

Organized Retail less penetrated in India so it acts as a great opportunity to the

organization for its growth.

Evolving consumer preferences.

Company has more scope of expansion in two and three tier cities.

Threats:-

Competitors Strategies

Advancement of technology day by day.

Government policies.

Unorganized Retail sector

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2.2 Review of literature:

LITERATURE REVIEW

BY SOUMEN CHATTERJEE

Unique customer perception (UCP): According to soumen, Unique Customer Perception is

what is required by companies instead of Unique Selling Proposition. It is ultimately that

customer look for satisfaction based on the picture of perception derived from various sources.

If these perceptions of customer can be analyzed then promotion would be easier for customer

centric marketing. This has lead to the concept - Customer Perception is the Rule and not

Customer Satisfaction.

HUAWEI

Satisfy customers perception is the biggest challenge: In meeting customers' requirements

and measuring customers' satisfaction indexes, customer perception should be definitely a key

consideration. Qualified services in the operation execution layer, technical management layer

and business development layer are necessary. It is more important to understand customer

expectations and make efforts to exceed their expectations. In customer satisfaction

management, the biggest challenge is customer perception management, or customer

perception satisfaction. The major characteristics of service is intangible, hence the core value

of services is not like a physical product but the spiritual experience and perception of

customers. The final aim and ideal effect of service provisioning is to have customers perceive

and enjoy the service. Such perception is both at psychological and behavior levels, and it is the

contents of high quality life in the modern society. Customers are seeking for material

deliverables as well as perceptive enjoyment when purchasing a service product. Since

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perceptive enjoyment is a vital service objective, one of the key service management objectives

shall be meeting customers' perceptive enjoyment.

Nguyen Dang Duy Nhat (2007)

conducted a study aimed at identifying components of retail service quality in Vietnamese

supermarkets .The results provide statistical evidence to support hypothesis on the significantly

positive impact of service personnel, physical aspect and policy on the overall evaluation of

service quality .on the other hand, the hypothesis on the positive impact of reliability on the

overall evaluation of service quality was not supported by the empirical data in this study.

Devilnetal (1993) Increased research into customer satisfaction has been influenced

dramatically by the variety of measurement scales used in customer satisfaction instrument test.

Customer satisfaction is defined generally as the feelings or judgement of customer towards

product or service after they have been used

(Jamal and Naser, 2003).Customer satisfaction in industries has confirmation and

disconfirmation paradigm, and satisfaction as a function of perception

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RESEARCH METHODOLOGY

3.1 NEED FOR THE STUDY

It was suggested by the top management of Spar and Big Bazaar to take up the

comparative study among their customers. Since both markets fall in the same category, it was

required by them to know what the benefits satisfying the existing customers and what the

expectations of them. It was also identified that the comparative study had to be analyzed in

order attract and retain the existing as well as new customers.

3.2 SCOPE OF THE STUDY

The comparative study helps the management to understand the following:

The actual needs of the customers

The benefits with which the customers are satisfied and not satisfied

The customers environment conditions which are motivating to buy

Employees relationship with the customers

Customers true opinion about the store

3.3 OBJECTIVES OF THE STUDY

3.3.1 Primary objective

To do a Comparative Study Between Spar And Big Bazaar Hypermarket

3.3.2 Secondary Objectives

To identify the design and brand image of both stores.

To analysis the satisfaction level of customers of both stores.

To identify the promotional schemes given by the stores.

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To understand the quality of Service sold at the store.

To understand the drawbacks of each stores.

3.4 LIMITATIONS OF THE STUDY

The study was confined only to the customers who visit the appropriate stores

The errors and bias of the data analysis due to the influence of non-respondents to the

questions is unavoidable

Hesitations on the part of respondents to express their views exactly on the

questionnaire.

The study expresses the opinion, which changes periodically.

The tools used to analyze the data are subject to their own assumptions and drawbacks

3.5 TYPE OF RESEARCH DESIGN

RESEARCH:

Research in common parlance refers to search for knowledge. Research is also defined as

scientific and systematic search for pertinent information on a scientific topic. Research is an

art of scientific investigation.

RESEARCH DESIGN:

A research design is an arrangement of condition for collection and analysis of data in a

manner that aims to combine relevance to the research purpose. Fundamental to the success of

the research project work is the choice of research design. The main aim of this research project

is to do a comparative study between two stores. So the research design adopted in this research

is Descriptive Research Design. Descriptive research involves studying about the actual

facts. The researcher can present only what has happened or what is happening. The variables

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remain beyond his\her control. Generation of suggestions and recommendations based on the

data analyzed is the nature of descriptive research design.

3.6 SIMPLE RANDOM SAMPLING

In statistics, a simple random sample is a subset of individuals (a sample) chosen from a

larger set (a population). Each individual is chosen randomly and entirely by chance, such that

each individual has the same probability of being chosen at any stage during the sampling

process, and each subset ofkindividuals has the same probability of being chosen for the

sample as any other subset ofkindividuals. This process and technique is known as simple

random sampling, and should not be confused with Random Sampling.

In small populations and often in large ones, such sampling is typically done "without

replacement" ('SRSWOR'), i.e., one deliberately avoids choosing any member of the

population more than once. Although simple random sampling can be conducted with

replacement instead, this is less common and would normally be described more fully as simple

random sampling with replacement ('SRSWR'). Sampling done without replacement is no

longer independent, but still satisfies exchangeability, hence many results still hold. Further, for

a small sample from a large population, sampling without replacement is approximately the

same as sampling with replacement, since the odds of choosing the same individual twice is

low.

An unbiased random selection of individuals is important so that in the long run, the sample

represents the population. However, this does not guarantee that a particular sample is a perfect

representation of the population. Simple random sampling merely allows one to draw

externally valid conclusions about the entire population based on the sample.

Conceptually, simple random sampling is the simplest of the probability sampling techniques.

It requires a complete sampling frame, which may not be available or feasible to construct for

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large populations. Even if a complete frame is available, more efficient approaches may be

possible if other useful information is available about the units in the population.

Advantages are that it is free of classification error, and it requires minimum advance

knowledge of the population other than the frame. Its simplicity also makes it relatively easy to

interpret data collected via SRS. For these reasons, simple random sampling best suits

situations where not much information is available about the population and data collection can

be efficiently conducted on randomly distributed items, or where the cost of sampling is small

enough to make efficiency less important than simplicity. If these conditions are not

true, stratified sampling or cluster sampling may be a better choice.

3.7 DATA COLLECTION

Data used for the purpose of the research includes primary as well as secondary data.

Primary data are those data collected first time for the purpose of the research. Primary data

was collected from the customers visiting the stores. Since the population for the research was

finite, random method for data collection was used. This involves collecting data from all the

units of the population. Secondary data means data that are already available. Secondary data

for this research were mostly sourced from the internet and books.

TOOLS USED FOR DATA COLLECTION

The data for the analysis are collected and gathered from the printed reports of Helios

Solutions Limited like annual reports, official files, records and other available related material.

PRIMARY DATAAs a part of strengthening the study, personal contacts are made with the officials and

staff members of finance department in the form of discussions and collection of reports.

SECONDARY DATA

The Secondary Data are collected from Annual Reports, mainly Balance Sheet,

Income and Expenditure and other broachers of the company.

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3.8 TOOLS USED FOR DATA ANALYSIS

3.9.1 Simple percentage analysis

Simple percentage analysis is used to know the accurate percentages of the data that

was collected. It is easy to graph out through the percentages. The following are the formula

No of Respondent

1. Percentage of Respondent = x 100

Total no. of Respondents

From the above formula, percentages of the data given by the respondents could be calculated.

3.9.2 Chi square test

In this project chi-square test was used. This is a technique of analysis which analyzed the

stated data in the project. It analyses the assumed data and calculated data in the study. The Chi-

square test (2) is an important test amongst the several tests of significant developed by

statisticians.

2. FORMULA

(O-E)2

2 =

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E

O = Observed frequency

E = Expected frequency

TABLE VALUES

Table: 1 Age

Part

A

Spar

Frequenc

y Percent

Big bazaar

Frequency Percent

Less than

20

16 21.3 25 33.3

21-30 17 22.7 20 26.7

31-40 16 21.3 8 10.7

41-50 13 17.3 9 12.0

Above 50 13 17.3 13 17.3

Total 75 100.0 75 100.0

Chart: 1 Age

Interpretation: From the above table Spar people belonging to age 21-30 visit more frequently

than the people belonging to age group 20.

In Big Bazaar category people belonging to the age group 20-30 are visiting to shop more than

others.

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Table: 2 Genders

Chart: 2 genders

Interpretation: From the above table 58.0% of Females prefer shopping at spar than male.

Females shop more than males as 58.7% of women love to shop at big bazaar.

Part

ASpar

Frequenc

y Percent

Big bazaar

Frequency Percent

male 33 44.0 31 41.3

femal

e42 56.0 44 58.7

Total 75 100.0 75 100.0

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Table: 3 Monthly incomes

Part A Spar

Frequency Percent

Big bazaar

Frequency Percent

less than 10000 19 25.3 36 48.0

11000-20000 17 22.7 23 30.7

21000-30000 18 24.0 11 14.7

greater than

31000

21 28.0 5 6.7

Total 75 100 75 100.0

Chart: 3 monthly incomes

Interpretation: From the above table In Spar Majority of peoples income range is greater than

310000 & the next highest income range is 10000.

In Big Bazaar 48% of people belong to average income group ranging from 10000.

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Table: 4 Qualifications

Chart: 4 qualifications

Interpretation: From the above table In Spar high percent of graduates and professionals people

like to visit and purchase at spar than the business people.

In Big Bazaar very low percent of students visit mall. However, 36.0% of graduates and

professionals visit it very often.

Part A Spar

Frequency Percent

Big bazaar

Frequency Percent

student 16 21.3 10 13.3

graduate 19 25.3 24 32.0

professional 23 30.7 27 36.0

business 17 22.7 14 18.7

Total 75 100.0 75 100.0

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Table: 5 Visit the stores

Part B Spar

Frequency Percent

Big bazaar

Frequency Percent

every week 11 14.7 15 20.0

once in two week 15 20.0 18 24.0

once in three week 16 21.3 13 17.3

once in a month 11 14.7 14 18.7

occasionally 22 29.3 15 20.0

Total 75 100.0 75 100.0

Chart: 5 visit the store

Interpretation: From the above table In Spar 21.3% of people visit once in three weeks whereas

29.3% visit occasionally.

In Big Bazaar 24.0% of members visit once in a two weeks whereas 20.0% of members visit

occasionally.

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Table :6 Shopping experience in the store

Part B Spar

Frequency Percent

Big bazaar

Frequency Percent

excellent 14 18.7 25 33.3

good 12 16.0 21 28.0

neutral 26 34.7 22 29.3

bad 9 12.0 5 6.7

very bad 14 18.7 2 2.7

Total 75 100.0 75 100.0

Chart: 6 shopping experience in the store

Interpretation: From the above table only 18.7% of members find it excellent to shop in spar.

But the majority of 16.0% members find their shopping experience good in spar.

Only 33.3% of members find it excellent to shop. But the majority of 28.0% members find their

shopping experience good in big bazaar

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Table: 7 Brands and products in the store

Part

BSpar

Frequenc

y Percent

Big bazaar

Frequency Percent

excelle

nt

14 18.7 23 30.7

good 26 34.7 25 33.3

neutral 14 18.7 23 30.7

bad 10 13.3 2 2.7

very

bad

11 14.7 2 2.7

Total 75 100 75 100.0

Chart: 7 brands and products

Interpretation: From the above table Majority I.e., 34.7% people claim that the products

available in spar are good. A very less percent of people claim it to be excellent.

33.3% people claim that the products available in big bazaar are only good. A 30.0% percent of

people claim it to be excellent.

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Table : 8 Discounts and offers

Part

BSpar

Frequen

cy Percent

Big bazaar

Frequency Percent

excelle

nt

8 10.7 20 26.7

good 33 44.0 26 34.7

neutral 21 28.0 27 36.0

bad 11 14.7 1 1.3

very

bad

2 2.7 1 1.3

Total 75 100.0 75 100.0

Chart: 8 discounts and offers

Interpretation: From the above table In Spar Discounts and Offers are provided occasionally

only.14.8% of people does not consider it to be worth.

In Big Bazaar Discounts and Offers are provided often. Hence 34.7% seems helpful.

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Table : 9 Shopping experience in offer days

Chart: 9 shopping experience in offer days

Interpretation: From the above table only 6.9% of visitors find it excellent to shop in spar

during offer days but an average of 38.6% of visitors feel no differences.

Only 13.3% of people find it excellent to shop in Big bazaar during offer days because its

often crowdie on those days.

Part

BSpar

Frequenc

y Percent

Big bazaar

Frequency Percent

excellen

t

5 6.7 10 13.3

good 31 41.3 34 45.3

neutral 29 38.7 27 36.0

bad 4 5.3 2 2.7

very bad 6 8.0 2 2.7

Total 75 100.0 75 100.0

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Table : 10Qualities of the product and service

Part B Spar

Frequency Percent

Big bazaar

Frequency Percent

excellent 5 6.7 12 16.0

good 31 41.3 33 44.0neutral 29 38.7 28 37.3

bad 4 5.3 1 1.3

very bad 6 8.0 1 1.3

Total 75 100.0 75 100.0

Chart: 10 qualities of the product and service

Interpretation: From the above table In Spar 38.7% of members feel no difference. In anyway,

the majority goes with GOOD.

In Big Bazaar 2% of members find quality to be very bad. In anyway, the majority goes with

GOOD.

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Table: 11 Product display and signage

Part

BSpar

Frequen

cy Percent

Big bazaar

Frequency Percent

excelle

nt

14 18.7 8 10.7

good 26 34.7 29 38.7

neutral 14 18.7 32 42.7

bad 10 13.3 3 4.0

very

bad

11 14.7 3 4.0

Total 75 100.0 75 100.0

Chart: 11 product display and signage

Interpretation: From the above table In Spar 34.5% of members are very much satisfied with

the displays and signage. However, 12.9% of members do not like it.

In Big Bazaar Majority 38.6% of people claim that the products displayed and signage are

good.

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Table : 12 Infrastructure and appearance

Part

BSpar

Frequenc

y Percent

Big bazaar

Frequency Percent

excelle

nt

8 10.7 23 30.7

good 33 44.0 25 33.3

neutral 21 28.0 23 30.7

bad 11 14.7 2 2.7

very

bad

2 2.7 2 2.7

Total 75 100.0 75 100.0

Chart: 12 infrastructure and appearance

Interpretation: From the above table In Spar 14% of people find the music and A/C inside the

store bad. But an average of 44.6% percent of people enjoys both the music and A/C.

In Big Bazaar 30.9% of people find the music and A/C inside the store excellent.

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T able : 13 Usage of trolley

Part

BSpar

Frequen

cy Percent

Big bazaar

Frequency Percent

excelle

nt

14 18.7 9 12.0

good 12 16.0 29 38.7neutral 26 34.7 28 37.3

bad 9 12.0 7 9.3

very

bad

14 18.7 2 2.7

Total 75 100.0 75 100.0

Chart: 13 usage of trolley

Interpretation: From the above table In Spar a high percent of members find it very easy to

move with the trolley around the store.

In Big Bazaar a 12.3% percent of members find it really tough to move with the trolley around

the store.

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Table : 14 Sales Person and promoters

Chart: 14 sales person and promoters

Interpretation: From the above table 32.7% of visitors feel that the salesmen and promoters can

be even more efficient and knowledgeable in both the stores.

Part

BSpar

Frequenc

y Percent

Big bazaar

Frequency Percent

excelle

nt

5 6.7 12 16.0

good 31 41.3 33 44.0

neutral 29 38.7 28 37.3

bad 4 5.3 1 1.3

very

bad

6 8.0 1 1.3

Total 75 100.0 75 100.0

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Table: 15 billing facility

Chart: 15 billing facility

Part B Spar

Frequenc

y Percent

Big bazaar

Frequency Percent

excellent 33 44.0 9 12.0

good 24 32.0 28 37.3

neutral 9 12.0 30 40.0

bad 7 9.3 6 8.0

very bad 2 2.7 2 2.7

Total 75 100.0 75 100.0

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Interpretation: From the above table In Spar Members find the billing facility amazing and

32.0% remarked it to be good.

Majority of members are not satisfied with the billing facility as 10.7% remarked it to be bad in

Big Bazaar

Table: 16 Cleanliness and hygiene

Part B Spar

Frequency Percent

Big bazaar

Frequency Percent

excellent 8 10.7 11 14.7

good 33 44.0 25 33.3

neutral 21 28.0 31 41.3

bad 11 14.7 5 6.7

very bad 2 2.7 3 4.0

Total 75 100.0 75 100.0

Chart: 16 cleanliness and hygiene

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Interpretation: From the above table an average of 44.0% of members really appreciates the

environment of spar as its clean n hygienic.

An average of 33.4% of members really appreciate the environment of big bazaar as its clean n

hygienic but 8.9% of members prefer more cleanliness.

Table: 17 parking facility

Chart: 17 parking facility

Part B Spar

Frequency Percent

Big bazaar

Frequency Percent

excellent 7 9.3 23 30.7

good 33 44.0 27 36.0

neutral 21 28.0 21 28.0

bad 12 16.0 2 2.7

very bad 2 2.7 2 2.7

Total 75 100.0 75 100.0

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Interpretation: From the above table In Spar 44% of people find the parking inside the mall is

good. But an average of 16.6% percent of people feels bad.

In Big Bazaar 30.9% of people find the parking inside the store is excellent.

Table : 18 Store location and timings

Part

BSpar

Frequenc

y Percent

Big bazaar

Frequency Percent

excellent

8 10.7 23 30.7

good 33 44.0 25 33.3

neutral 21 28.0 23 30.7

bad 11 14.7 2 2.7

very

bad

2 2.7 2 2.7

Total 75 100.0 75 100.0

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Chart: 18 store location and timings

Interpretation: From the above table 32.7% of visitors feel that the store location is good andtimings can be even more efficient in both the stores.

Table : 19 Cheated or Misguided

Part

BSpar

Frequen

cy Percent

Big bazaar

Frequency Percent

yes 14 18.7 32 42.7

No 61 81.3 43 57.3

Total

75 100.0 75 100.0

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Chart: 19 cheated or misguided

Interpretation: From the above table In Spar the store has earned the goodwill in a very short

time. Members claim that they are not cheated.

In Big Bazaar the store has not earned the goodwill even after so long time. Members claim

that they are misguided or cheated.

Chart: 20 do you visit another stores

Table: 20 Do you visit another stores

Part

CSpar

Freque

ncy Percent

Big bazaar

Frequency Percent

yes 49 65.3 40 53.3

no 26 34.7 35 46.7

Tota

l

75 100.0 75 100.0

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Interpretation: From the above table In Spar 65.3% of members tell that they visit other hyper

markets also.

In Big Bazaar 53.3 % of members tells that they visit other better hyper markets also.

Table: 21 which retail outlet you visit frequently?

Part C Spar

Frequency Percent

Big bazaar

Frequency Percent

spar hypermarket 22 29.3 9 12.0

Big bazaar 41 54.7 41 54.7

Spencers daily 7 9.3 16 21.3

others 5 6.7 9 12.0

Total 75 100.0 75 100.0

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Chart: 21 which retail outlet you visit frequently

Interpretation: From the above table In Spar 29.3% of members tell that they visit the store.

In Big Bazaar 54.7 % of members tells that they visit the store. The other percent of people

says the visit other stores also.

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Table: 22 promotional sources that helps you to know about the store

Part

CSpar

Frequenc

y Percent

Big bazaar

Frequency Percent

print media 23 30.7 19 25.3

Electronic

media

23 30.7 25 33.3

word of

mouth

25 33.3 23 30.7

magazine 4 5.3 8 10.7

Total 75 100.0 75 100.0

Chart: 22 promotional sources that helps you to know about the store

Interpretation: From the above table In Spar 30.7% of members prefers print, Electronic and

33% of people prefer word of mouth.

In Big Bazaar 33.3 % of members prefers Electronic media.

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Table: 23 Promotional sources help you in purchasing

Chart: 23

promotionalsources help you in

purchasing

Interpretation: From the above table average of 33.7% of visitors feels that the Electronic

media helps them in purchasing in both the stores

Part

CSpar

Frequenc

y Percent

Big bazaar

Frequency Percent

print media 21 28.0 19 25.3

Electronic

media

34 45.3 25 33.3

word of

mouth

17 22.7 23 30.7

magazine 3 4.0 8 10.7

Total 75 100.0 75 100.0

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Table: 24 promotional sources help in making your shopping beneficial

Part C Spar

Frequency Percent

Big bazaar

Frequency Percent

strongly agree 14 18.7 10 13.3

agree 24 32.0 22 29.3

neutral 24 32.0 23 30.7

disagree 7 9.3 10 13.3

strongly disagree 6 8.0 10 13.3

Total 75 100.0 75 100.0

Chart: 24 promotional sources help in making your shopping beneficial

Interpretation: From the above table In Spar 32.7% of members agree that promotional source

helps in shopping beneficial. But 13% of people disagree it.

In Big Bazaar 29.3 % of members agree that promotional source helps in shopping

Beneficial.

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Table: 25 do the offers influence you to visit the more often?

Part

CSpar

Frequency Percent

Big bazaar

Frequency Percent

yes 28 37.3 43 57.3

no 47 62.7 32 42.7

Total 75 100.0 75 100.0

Chart: 25 do the offers influence you to visit the more often

Interpretation: From the above table In Spar 37.3% of members agree with this. But majority

tells no offers do not influence them.

In Big Bazaar 57.3 % of members tells yes offers do influence them to visit the store.

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Table: 26 which store gives you more offer

Part C Spar

Frequency Percent

Big bazaar

Frequency Percent

spar

hypermarket

22 29.3 26 34.7

Big bazaar 41 54.7 33 44.0

spencer'sdaily 7 9.3 11 14.7

others 5 6.7 5 6.7

Total 75 100.0 75 100.0

Chart: 26 which store gives you more offer

Interpretation: From the above table 29% of members tell Spar gives more offers.

And 44.3 % of members tell Big Bazaar gives more offers.

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Table: 27 Effectiveness of advertisement

Chart: 27 Effectiveness of advertisement

Part C Spar

Frequency Percent

Big bazaar

Frequency Percent


agree 15 20.0 30 40.0

neutral 27 36.0 32 42.7

disagree 2 2.7 4 5.3


Total 75 100.0 75 100.0

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Interpretation: From the above table In Spar 38.7% of members agree that Effectiveness of

advertisement is good.

In Big Bazaar 30 % of members agree that Effectiveness of advertisement helps in shopping

Beneficial.

Table: 28 Emotional appeals adds to the Effectiveness of selecting an outlet

Part C Spar

Frequency Percent

Big bazaar

Frequency Percent


agree 28 37.3 30 40.0

neutral 26 34.7 27 36.0

disagree 14 18.7 3 4.0


Total 75 100.0 75 100.0

Chart: 28 Emotional appeals adds to the Effectiveness of selecting an outlet

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Interpretation: From the above table In Spar 37.3% of members agree an Emotional appeal

adds to the Effectiveness of selecting an outlet. But majority tells no they do not agree.

In Big Bazaar 40.3 % of members agree an Emotional appeal adds to the Effectiveness of

selecting an outlet.

Table: 29 Celebrity endorsement on advertisement motivates you purchase

Part C Spar

Frequency Percent

Big bazaar

Frequency Percent


agree 14 18.7 30 40.0

neutral 33 44.0 32 42.7

disagree 12 16.0 4 5.3


Total 75 100.0 75 100.0

Chart: 29 celebrity endorsement on advertisement motivates you purchase

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Interpretation: From the above table In Big bazaar average of 40.7% of visitors agrees that

celebrity endorsement on advertisement motivates to purchase. But in Spar 20.3% of visitors

disagree it

Table: 30 Punch line and slogan

Part C Spar

Frequency Percent

Big bazaar

Frequency Percent


agree 26 34.7 30 40.0

neutral 22 29.3 27 36.0

disagree 3 4.0 3 4.0


Total 75 100.0 75 100.0

Chart: 30 punch line and slogan

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Interpretation: From the above table In Spar 34.7% of members impressed by punch line and

slogan of the store.

In Big Bazaar 40.0% of members impressed by punch line and slogan of the store.

Table: 31Rank the following that influence you to visit the store other than offers

Part C Spar

Frequency Percent

Big bazaar

Frequency Percent

quality 16 21.3 18 24.0

price 27 36.0 30 40.0

store ambiance 17 22.7 17 22.7

Excellent service 15 20.0 10 13.3

Total 75 100.0 75 100.0

Chart: 31 rank the following that influence you to visit the store other than offers

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Interpretation: From the above table In Spar the highest rank is price, store ambiance and

quality.

In Big Bazaar the highest rank is price than others.

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Table: 32

Do you think offers are the major one that influence you to switch over brands

Part C Spar

Frequency Percent

Big bazaar

Frequency Percent


agree 24 32.0 22 29.3

neutral 24 32.0 23 30.7

disagree 7 9.3 10 13.3


Total 75 100.0 75 100.0

Chart: 32 do you think offers are the major one that influences you to switch over brands

Interpretation: From the above table In Spar 32.0% of members agree with switch over brands.

But majority disagree it.

In Big Bazaar 30.3 % of members agree to switch over brands and rest of them stays neutral.

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Chart: 33 promotional schemes that attract you most

Interpretation:

The above stated question clearly states the awareness of promotional schemes offered

in the market by the marketers to attract more and more consumers.

The results show that price off and extra quantity is the two main offers/schemes which

consumers have came across at the time of purchase. It will help the manufacturers and

marketers too how to launch their new products in the market with which schemes.

FINDINGS:

Table: 33 Promotional schemes that attract you most

Part C Spar

Frequency Percent

Big bazaar

Frequency Percent

coupons 8 10.7 16 21.3

price off 17 22.7 19 25.3

freebies 11 14.7 13 17.3

scratch card 9 12.0 6 8.0

sweepstakes 16 21.3 12 16.0

Extra qty 14 18.7 9 12.0

Total 75 100.0 75 100.0

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Spars Products:

Spar fulfils all your household needs from detergent to imported cheese, utensils to

electronics and lots more.

Spar is a one-stop shop for all your daily needs.

Processed food, fresh fruits and vegetables personal care products, crockery and cutlery

as well as confectionary, fine liquors and delicious cooked food line.

It offers varieties of Garments, groceries, meat items, fruits, vegetables, home

appliances, electronic goods and liquor items etc.

In house brands:

Max, Maxx garments are some of the in house brands that spar has. The quality is pretty

good.

Arrangement of the products:

All in all, it has two floors/levels.

Once customers cross via middle entrance way, customer will find right side huge

garments for kids price ranging from Rs 100 to 1000 onward, And the other right side may find varieties of Chocolates and biscuits items shelf apart

from that the shelf contains hundreds of national and international magazines with

different titles and different states newspaper.

The inner length of the showroom is around 100 meters for each level. If you move

ahead at right side you will then find varieties of Men garments from Pants, shirts,

T-Shirts, varieties of Shoes, chapels Sandals and casual wear etc.

And at the same opposite, you will find varieties of stationary items, books Sandals andcasual wear etc. and at the same opposite, you will find varieties of stationary items,

books pen, pencil and travel bag varieties etc. including writing desk and sitting chair

for children.

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As in any retail outlet the products targeted towards different segments are clubbed

together like here products related to men are arranged nearby for ease of search.

End of this hall you may find lots of branded electrical and electronic goods where

we can find many choices to compare and select them with discounted prices. In the ground level itself if you move at left side dead end, you may find mini-

restaurants,

When you reach 1st level, you will find almost half hall with grocery items along with

home and kitchen appliances.

There is a separate corner is meant for varieties of sea food, mutton and chicken

items Another corner is only for liquor items It is really helpful for monthly groceries

from SPAR. Verities of rice, grams, branded teabag, tea, sugar and salt etc. Also, varieties of fruits

can be found at any day in a year regardless of fruit season.

It also helps in buying varieties of vegetable with quality and fewer prices When you

reach 2nd level, you will find almost all items related to home furniture such as

varieties of single and double Bed, many designs of Dining table and chairs, restaurant

and home chairs, childrens bed, wardrobe, curtain, cushion & extra accessories.

Billing:

When you enter SPAR from middle entrance, you will find at left side around 5 cash

counters and 7 cash counters at the right side.

Ambience:

The ambience at Spar as mentioned before is of international feel.

The shopping experience itself is very appealing.

The shop has well kept look with a fresh fragrance with uniform light

Everywhere.

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Signage:

There are directions and guidelines for the ease of movement for the public.

Attractions at Spar from the Study:

Ample shopping space

Parking space

Quality products

Freedom to Choice

Hassle free trolley drive moving around in different floors

Very attractive prices

Good offers

Never Cheat customers

Service at Spar:

The outlets are spacious and even though they have over ten cash counters, you cant

avoid the wait at billing on weekends.

Service is attentive and the staff takes your purchases right up to your car .

People there are not aware of the promo offers; this makes our experience a bad one.

The store is clean and range of products is good but when it comes to prices, it is not so

great compared to Big Bazaar. Almost all kinds of vegetables are available and that too

very fresh and clean.

Lots of billing counters that goes at a better pace than all the other stores.

There is plenty of parking though paid one Overall the outlet provides a good shoppingexperience.

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Positive points about Spar:

You can find anything in this place, a great variety and assortment of products Spar has

sections called "everyday low prices"-EDLP

The floors are divided according to products, on the first floor a few independent

retailers have stores and on the second and above floors, a super - hyper market exists

Grocery, cutlery, confectionaries, electronic items, food, vegetables, meat, and plastic

ware you name it and its there at spar hypermarket.

The place kind of gives the feeling of being abroad, provides internationalexperience.

Negative points about Spar:

Most of the time, long queue will be there at each cashier counter to bill for their

customer Problem in finding products as there is less assistance available during peak

hours It is crowded, especially during the weekends it's a really busy place.

SPARs brand proposition revolves around the four pillars of

Freshness

Service

Choice

Value

SPAR offers a truly International shopping experience and customer satisfaction

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Big Bazaar

FINDINGS:

1. A majority (30%) of the respondents were having the income below Rs 30000.

2. A majority (30%) of the respondents visited to Big Bazaar for 4-5 times, hence it was found

that most of the customers were loyal towards Big Bazaar store.

3. A majority (41.6%) of the respondents were highly satisfied with the quality of the product

purchased.

4. A majority (32%) of the respondents were satisfied with the availability of the product.

5. A majority (34%) of the respondents were highly satisfied with the package size of the

product.

6. A majority (39%) of the respondents were satisfied with the variety of the product.

7. A majority (30%) of the respondents were highly satisfied with the store location of the Big

Bazaar store.

8. A majority (43%) of the respondents were satisfied with the layout design of the Food

Bazaar store.

9. A majority (29%) of the respondents were highly satisfied with the store atmosphere of the

Big Bazaar store.

10. A majority (41%) of the respondents were satisfied with the cleanliness of the Big Bazaar

store.

11. A majority (51%) of the respondents were highly satisfied with the parking facility of the

Big Bazaar store.

12. A majority (32%) of the respondents were highly satisfied with the offers provided for the

product.

13. A majority (34%) of the respondents were satisfied with the publicity of the Big Bazaar

store.

14. A majority (49%) of the respondents were satisfied with the sales promotion of the Big

Bazaar store.

15. A majority (38%) of the respondents were satisfied with the discount of the product.

16. A majority (36%) of the respondents were satisfied with the advertisement of the Big

Bazaar store.

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17. A majority (28%) of the respondents were highly satisfied with the price of vegetables of

the Big Bazaar store.

18. A majority (58%) of the respondents were highly satisfied with the price of fruits of the Big

Bazaar store.

19. A majority (37%) of the respondents were highly satisfied with the price of toys in the Big

Bazaar store.

20. A majority (44%) of the respondents were satisfied with the price of Stationary

Item of the Big Bazaar store.

Pros:

Low prices.

Discounts & offers are being great.

Great sales and promotions.

Wide range of products under the one roof.

Many stores.

Cons:

Overcrowded.

Checkout can be extremely slow.

Poor customer service.

Quality is variable.

Attractions at Big Bazaar:

The biggest attraction with Big Bazaar is its continuous discount offers.

It always says that you cannot find a product cheaper than what they are selling.

However, it applies only to general home based products

Another great thing about this market is the shopping experience that one is bound to get

here.

Everything is there under one roof. This is a novel experience at least in India.

Then the support to the customer is perfect with every section is equipped with a

knowledgeable sales man.

This market is best for home based general items like FMCG products.

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Table showing the comparison between Spar and Big Bazaar:

Table 41.0

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Content1[1]Bb & Sp