Content · The Secret History of the Mongols Mongolia The only surviving contemporary account of the life of Genghis Khan and early Mongol empire written by the Mongols themselves

ContentI N T R O D U C T I O NNomad Exhibitions - 6Partners - 8Genghis at a glance: exhibition factsheet - 9

E X H I B I T I O N C O N T E N TExhibition overview - 12Collection - 14Interpretive structure - 18Exhibition themes - 22

E X H I B I T I O N E X P E R I E N C EAn immersive experience - 38Modular design - 39Audio visual film - 40Illustrative murals - 43Interactives - 47

P R O P O S E D S E R V I C EA turnkey service - 48A tailored offer - 49Developing the brand - 50Retail and merchandising - 51Logistics - 52Programming - 53

Further information - 54

G E N G H I S : R I S E O F T H E M O N G O L K H A N S

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Nomad Exhibitions


Original International Touring Exhibitions

Nomad Exhibitions are innovative creators of international museum quality touring exhibitions. We bring to life original collections from Europe and Asia with powerful storytelling and immersive design, creating unique visitor experiences which engage and inspire.

Powerful collections with inspiring stories

Nomad offers a unique portfolio of high quality touring exhibitions combining curatorial excellence, state of the art design and seamless turnkey production.

Our exhibitions are designed to facilitate exceptional international collaborations between cultural institutions on major exhibition projects, providing museum professionals with a tailored exhibition hosting experience.

Creating encounters with spectacular world cultures, ancient civilisations, history, archaeology, art, architecture and natural history collections, our exhibitions offer worldwide audiences outstanding and memorable visitor experiences.

Creating high profile visitor experiences

Exceptional partnerships: Our exhibitions represent exceptional opportunities for collaboration with world class museums and cultural institutions: to welcome their collections, benefit from strong production resources and host innovative temporary exhibitions that offer the quality and finish of permanent displays.

Curatorial excellence: We establish close cooperation with specialist academics and curators to achieve the very best standards of curatorship and content development and provide complete curatorial support for each exhibition host.

State of the art design: Our in-house design studio offers the finest exhibition design services to create effective displays and provide high quality access to content and collections. Collaborating with curatorial experts, our studio creates immersive exhibition experiences which inspire a sense of surprise, discovery and delight and encourage visitors to interpret collections in new and meaningful ways.

Powerful storytelling: Our in-house interpretation expertise ensures that every Nomad exhibition is founded upon powerful storytelling which is engaging, inspiring and accessible to all. We work closely with our partners to understand their visitors and develop content which is tailored to suit the specific profiles of host audiences.

Innovation in technology: We channel the expertise of our valued media and technology partners to deliver state of the art installations and interactivity.

A tailored service: We provide a service which is tailored to the host’s requirements, offering collection and interpretation or turnkey solutions. Our exhibitions are tailored to suit hosting galleries and are designed to be adapted to diverse gallery configurations. We work closely with host venues to achieve a hire period which works for their programme and exhibitions strategy.

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Partners Genghis at a glance: exhibition factsheet

G E N G H I S : R I S E O F T H E M O N G O L K H A N S G E N G H I S : R I S E O F T H E M O N G O L K H A N S

At Nomad Exhibitions we aspire to the very best standards of curatorship and see the successful collaboration with museums and content development teams as central to the successful outcome of the exhibition.

It is through the association with specialist historians and curators, and the museum collections themselves, that the displays will be brought to life. The high quality visitor experience in our exhibitions is founded on substantial and thorough content development.

Inner Mongolia Museum are our partners for the exhibition GENGHIS: RISE OF THE MONGOL KHANS. Founded in 1957, Inner Mongolia Museum is located at the centre of Hohot, capital city of the Inner Mongolian Autonomous Region, North China. It houses a collection of approximately 100,000 objects, including a large collection of artefacts dating from the Mongol empire era.

www.nmgbwy.com

Curatorial partners: Inner Mongolia Museum, China

Collection: Approximately 200 original artefacts from China, including an exceptional number of national treasures

Available: From 2018 to 2021 for a 3 to 5 month hire (other periods can be discussed)

Size: The exhibition is designed to be tailored to suit hosting galleries. The core concept is designed to sit within a 600–1000 sqm space – other configurations can be provided as required.

Tour history: Premiere at the Nationaal Militair Museum of the Netherlands, 2017

Service: Tailored service with objects and interpretation or turnkey package.

Exhibition overviewAn epic tale of extraordinary determination and military might. A quest for world domination. A period of unprecedented social, cultural and religious transformation. This is the story of one of the largest continuous land empires ever known to man and the powerful Mongol Khans that shaped it – as it has never been told before.

This blockbuster exhibition is the most comprehensive introduction to Genghis Khan and the Mongol empire ever presented internationally.

Reaching beyond the often-told tales of the life of Genghis Khan, the exhibition expands the story of the Mongols to reveal a remarkable history which spans from the ancient nomadic origins of the Mongol tribe to beyond the fall of the Yuan dynasty in 1368.

Through a fascinating collection of treasures from museums across Inner Mongolia, the exhibition travels through the extraordinary achievements and legacy of the Great Mongol Khans, exploring how Genghis and his successors united the warring tribes of the steppes and went on to control a vast empire which, at its height, stretched from the Pacific Ocean to central Europe.

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Genghis Khan and his descendants

Sons of G

enghis KhanG

randsons of Genghis Khan

Genghis(1162–1227)

Tolui(1192–1232)

Ogodei(c.1186–1241)

Chagadei(c.1184–1242)

Jochi(c.1182–1227)

Batu(c.1207–1255) Berke

(died 1267)

Alghu(Great grandson,

died 1265)

Guyuk(c.1206–1248)

Mongke(c.1209–1259)

Kublai(1215–1294) Hulegu

(1218–1265)

Arigh Boke(died 1264)

Great Khan

(1246–1248)

Great Khan(1229–1241)

Great Khan

(1206–1227)

Great Khan(1260–1294)

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Collection


GENGHIS: RISE OF THE MONGOL KHANS presents some of the finest artefacts telling the story of Genghis Khan and the great Mongol Empire. A very unique collection of original objects from Inner Mongolia has been curated for the exhibition. It includes an exceptional number of national treasures, and an unprecedented number of artefacts dating from Genghis’ time. With treasures encompassing exhibits dating from the Liao dynasty all the way to artefacts from the Yuan times, the exhibition offers a very unique exploration of the story of Genghis Khan, his descendants, and their legacy.

The wide-ranging collection includes household objects, items of traditional Mongol costume and adornment and eclectic religious artefacts from various regions of the vast empire. Examples of Mongol armour, weaponry and equestrian equipment provide a vivid glimpse into the sophisticated action of the Mongol cavalry. Personal items once belonging to the Mongol ruling family, from the brand of Genghis Khan and the seal of a Mongol princess to a golden cup once used at palace banquets, exude an intimate sense of connection to the Great Khans themselves. Many of the objects featured have never before been exhibited outside of Asia and will be displayed together for the first time.

Gugu crown (woman’s headdress)1260–1368 (Yuan dynasty) The gugu crown was a signature headdress wornby married women of the Mongol nobility. It ismade from a bamboo framework with a surfacecovering and is lavishly decorated with silk and stone beads. The top of the crown may have been decorated with feathers. Gugu headdresses were fragile and only a small number survive today.

Golden saddle with design of a resting deer bordered by fish and decorated with peony flowers, bamboo lines, beaded lines and floral patterns1260–1368 (Yuan dynasty) The elite would have shown off elaborate horse decorations as they travelled throughout the empire on horseback, displaying their status and wealth to all they met. This goldensaddle is a rare piece of art from the Yuan dynasty. It is made from gold which has been hammered from the inside to create a raised pattern. The design and patterns are typical of Mongol style during Yuan rule.

Silver imperial decree plates (paiza) with Phags-pa script inscription1260–1368 (Yuan dynasty)

A decree pass, also known as paiza, was a gold, silver, wooden or copper tablet which allowed right of safe passage through theMongol Empire and gave the owner permission to use postal stations by imperial decree. The inscription reads ‘Via power from the Heavens, the name of the emperor is holy and not to be violated, anyone not respecting or obeying the emperor will be found guilty and executed.’

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Copper seal of Du Tong 1115–1234 (Jin dynasty) The text on this seal reads ‘Seal of Du Tong’. ‘Du Tong’ was the name of a Jin military official. The Jin History Army Annals, written during the Yuan dynasty (1260–1368) reveal the high status of the seal’s owner, noting that ‘above the battalion commander is the commander-in-chief, above the commander-in-chief is Wan Hu, above Wan Hu is Du Tong’.

Coffin stone with Islamic script1260–1368 (Yuan dynasty) This carved coffin stone was excavated in Ningcheng county, Inner Mongolia. It was originally placed on top of an Islamic tomb. The coffin stone is made from sandstone which is carved with the words of a prayer and the age of the deceased. On one end of the coffin stone are the words ‘Muhammad is the oracle of Allah’. The other end reads ‘No other god, but only Allah’.

Golden chalice1260–1368 (Yuan dynasty)

“Inner Mongolia Museum holds a very large collection of artefacts that encompass the entire period of the Mongol empire, from the nomadic ancestors of Genghis Khan to the fall of the Yuan dynasty. With this exhibition, we want to offer visitors the opportunity to see some of the rarest treasures of our collections, including some recently excavated objects that have never been exhibited, and share with them the latest research developed in regards to Genghis and his successors.”Inner Mongolia Museum curator

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Interpretive structure


Primary Sources

The story of Genghis and the rise of the Mongol Khans traversed the boundaries of nations and continents and is told in many languages. This exhibition brings the history of the Mongols to life with eyewitness accounts from the far-reaching corners of the empire. By piecing together multiple perspectives the exhibition will present the history of the Mongol empire in the most comprehensive and representative manner possible. Extracts from the following primary sources will be displayed throughout the exhibition:

The Secret History of the MongolsMongoliaThe only surviving contemporary account of the life of Genghis Khan and early Mongol empire written by the Mongols themselves. Written following the great Genghis Khan’s death and during the transition of power to his sons, scholars believe that the material was selected by Genghis’s son, Ögödei, and penned by a member of Genghis’s clan.

The Travels of Marco PoloEuropeThe thirteenth century account of Marco Polo, a Venetian merchant, which tells of his twenty years of travel throughout the Mongol empire in the service of Kublai Khan.

Jami’ al–tavarikh (A Compendium of Chronicles)PersiaThe work of Rashid al-Din, chief minister of the Mongol-ruled Il-khanate of Persia for 20 years. He was commissioned by the Mongol ruler Ghazan Il-khan (r. 1295–1304) to write this history of the Mongols.

The Yuan-ShihChinaThe first official dynastic history of the Yuan dynasty commissioned by the Ming government.

These four works will be the key sources utilised. Extracts from further contemporary sources written by both conquered and unconquered peoples will also be featured.

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E N T R A N C E

E X I T

IntroductionNomadic Roots

An immersive environment will introduce visitors to twelfth-century nomadic life on the central Asian steppes and the origins of the Mongol people.

Introduction - Nomadic RootsTheme 1 - Temujin 1162–1206

Theme 2 - Genghis 1206–1227

Theme 3 - Storm from the East 1227-1260

Theme 4 - The empire divides 1260-1264

Theme 5 - Kublai Khan and the Yuan dynasty 1260-1368

Theme 6 - Decline and legacy

Epilogue - Remembering Genghis Khan

Theme 1Temujin 1162–1206

This theme will trace the evolution of a young boy, Temujin, from vulnerable and impoverished child to Genghis Khan, unifier of the feuding tribes of the steppes and founder of the Mongol empire.

Theme 2Genghis 1206–1227

Murderous monster or visionary genius? Close consideration of the legendary rule of Genghis Khan 1206–1227 will allow visitors to decide.

Theme 3Storm from the East 1227–1260

At the time of Genghis’s death in 1227, the Mongol Empire was already twice the size of the Roman Empire; for Genghis’s descendants, who were seeking to conquer the world, this was just the beginning.

Theme 4The empire divides 1260–1264

Visitors are invited to explore the explosive period between the rules of two well-known historical figures, Genghis and Kublai Khan, through the compelling stories of six incredible individuals.

Theme 5Kublai Khan and the Yuan dynasty 1260–1368

This theme offers a glimpse of the glorious height of the Mongol empire under Kublai Khan: the Yuan dynasty. Culture thrived, society prospered and two booming capital cities with a decidedly Chinese character were established.

Theme 6Decline and legacy

Visitors will learn that the story of the Mongol empire did not end in 1368 when the Ming dynasty succeeded the Yuan. A consideration of the dissolution of the empire, the endurance of Mongol traditions and the legacy of Genghis Khan and his empire will serve as an epilogue to the great Mongol epic.

EpilogueRemembering Genghis Khan

Shortly after Genghis’s death and secret burial in 1227, eight travelling white tents became a symbolic site for remembering the Great Khan. They held Genghis’s prized possessions, including his saddle and bow. These objects came to be seen as sacred relics of Genghis Khan.

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Nomadic Roots


E X H I B I T I O N T H E M E S : I N T R O D U C T I O N

For 162 years there was a people who struck fear into the hearts of populations around the world. From East Asia to Eastern Europe people spoke of a great bloodthirsty and barbaric horde. It was said that they would not stop until they had conquered the world.

The Mongol Empire ruled most of Eurasia throughout the 13th and 14th centuries. From humble beginnings as a collection of squabbling tribes on the steppes of Inner Asia, they rose to become rulers of the largest continuous land empire ever known to mankind.

The mysterious figure at the heart of this storm came to be known as Genghis Khan. How did he and his descendants forge this empire from nothing? Were the Mongols just murderous savages, as the rumours suggested, or was there more to the story?

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Temujin 1162-1206


E X H I B I T I O N T H E M E S : T H E M E 1

Our story begins in one of the most challenging environments on Earth: the steppes of Inner Asia. It is the 12th century. A small and powerless nomadic tribal group, now known as the Mongols, travel from place to place as the seasons pass, caring for their herds, hunting for food, fighting for survival.

It is thought that the Mongols were originally people of the forest who gradually moved westward and southward to live a nomadic herding life in the grasslands of eastern Mongolia during the 10th century.

More than 850 years ago, around the year 1162, a baby was born into the Borjigid clan of the Mongol tribe. The child was clutching a clot of blood the size of a knucklebone in his tiny fist. His family wondered – was this blood clot a terrible omen? Or a prophecy of an extraordinary future? His parents named him Temujin; he was to become Genghis Khan.

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Genghis 1206-1227



Following his ascension to Great Khan in 1206, Genghis embarked upon a series of campaigns which expanded the Mongol Empire from China to the Caspian Sea. The conflicts left millions dead and instilled terror across Europe and Asia as rumour spread of the ferocious Mongol army. These actions have led many to remember Genghis and the Mongols as savage and destructive barbarians.

However, during his rule Genghis also exhibited impressive vision and strategic brilliance. He enabled ground-breaking developments in military equipment, strategies and tactics. He endorsed tolerant religious and social policies, established a legal code and sparked a new era of exchange and interconnection between East Asia and Europe.

Today, Genghis Khan is one of the best-known figures in world history. But do we really know who Genghis Khan was? Villain or visionary? Murderous monster of military genius? Oppressive tyrant or progressive politician? Peaceful founding father or destroyer of nations?

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Storm from the East 1227-1260



At the time of Genghis’s death in 1227, the Mongol Empire was already twice the size of the Roman Empire; for Genghis’s descendants, who were seeking to conquer the world, this was just the beginning. In the period 1227–1260, the Mongols ventured far beyond the boundaries of their ancestral homeland.

The Mongol forces erupted into Russia and Eastern Europe. The mobility, discipline and tactics of the Mongols overwhelmed the noble knights of Europe. An unexpected incident caused the Mongol army to turn back and return to their homeland – a lucky escape for Western Europe. The Mongols also thundered into the Middle East where they suffered a major but little-known defeat.

Back in the Mongol homeland, the Great Khan established the first permanent Mongol capital, the legendary city of Karakorum – a major step of change for a nomadic empire.

In China, the Jin Empire finally surrendered to the Mongols and the conquest of the Song dynasty began, marking the beginning of a total conquest of China.

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The empire divides 1260-1264



The death of Mongke Khan in 1259 marked a major turning point for the Mongol Empire.

Mongke had not chosen who would succeed him as Great Khan before he died. Two of his brothers, Kublai and Arigh Boke, wanted the position for themselves. In 1260, both Kublai and Arigh Boke announced themselves as the new Great Khan of the Mongol Empire. Chaos followed. A four-year civil war raged between the two brothers.

The Mongol Empire split into four separate regions, known as ‘khanates’: the Golden Horde, the Chagadei Khanate, the Ilkhanate and the Empire of the Great Khan. Each khanate was ruled by a different member of Genghis’s family. The four khanates had different cultures, religions, languages, ways of life and values. They stopped working together as a united Mongol Empire, and started following their own ambitions. They took different sides in the civil war, dividing the empire into two opposing sides.

The Mongol Empire would not be united again. Genghis’s dream of a glorious world empire would never come true.

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Kublai Khan and the Yuan dynasty 1260-1368



With Arigh Boke defeated, Kublai officially became Great Khan. Over the next decade he rose to become emperor of a reunified China, and one of the most powerful men ever to live. He gave the Empire of the Great Khan a new title: the Yuan dynasty, meaning ‘the origin’.

Kublai’s rule was a time of relative stability and prosperity. The people of the Yuan dynasty benefitted from the political unity of China and increased trade and contact with other parts of the world. Kublai developed an effective system of governance, built extraordinary cities and commissioned major public works. Culture flourished; literature boomed, art thrived and theatre was revived. By 1294, one fifth of the world’s land had been brought under Mongol control.

But trouble was brewing. Kublai experienced embarrassing defeats and failures on the battlefield and the dynasty’s finances spiraled out of control. Throughout his reign he struggled with conflict and competition between his relatives in the Golden Horde, Ilkhanate and Chagadei Khanate. Following Kublai’s death, the empire slowly collapsed.

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Decline and legacy



At the time of Genghis Khan’s birth in 1162, the Mongol tribe was deeply divided. Life on the steppes was insecure and dangerous; Mongol clan fought against Mongol clan. In the end, the same failure to unite and work together was the Mongols’ ultimate downfall.

Over the course of the 14th century the Mongol Empire crumbled. Conflict and violence among the four khanates left the empire weak and unable to cope with the demands of governance and administration.

The Ilkhanate was the first to collapse in 1335. The Yuan dynasty followed shortly afterwards, falling from power in 1368. Traces of Mongol power endured in the Golden Horde and Chagadei Khanate until the 16th century.

But the Mongol story did not end there. From Mongolia to Lithuania, India to the Netherlands, the legacy of the Mongols rode on for many centuries and spread throughout the world.

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Remembering Genghis Khan


E X H I B I T I O N T H E M E S : E P I L O G U E

Shortly after Genghis’s death and secret burial in 1227, eight travelling white tents became a symbolic site for remembering the Great Khan. They held Genghis’s prized possessions, including his saddle and bow. These objects came to be seen as sacred relics of Genghis Khan. Rituals and ceremonies were performed at the site, which came to be known as Genghis’s ordos, meaning ‘many palaces’.

The white tents found a permanent home in Inner Mongolia in the 17th century. The region became known as Ordos. Legend has it Genghis once stopped in the area, proclaimed it the most beautiful place he had ever seen and decided that he wished to be laid to rest there.

In 1956 the Genghis Khan Mausoleum was built in Ordos to house the relics and ceremonies of the white tents. Today, many thousands of people visit the Mausoleum every year. Songs, rituals, ceremonies and sacrifices are made to Genghis Khan in the hope that he will offer guidance and protection. In the 13th century, 500 families were chosen as guardians of the white tents. Today their descendants continue to guard the Mausoleum. They are known as the Darkhats - Mongolian for ‘the one’s shouldering responsibility’.

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An immersive experience Modular design


The exhibition has been designed to allow visitors to embark on an emotive and sensory journey through the world of the Mongol Khans. Large scale photography, illustrations and dynamic colourful graphics create a cinematic atmosphere that transports visitors back in time to the world of the Mongol Steppe and into the great battles and cities of the Mongol Empire. The graphic scenography and interpretation is supported by a soundscape of atmospheric sound effects and music that evolves along the visitor route, reinforcing the interpretive message. Aroma effects included in the Epilogue section also contribute the the multi-sensory experience.

The exhibition is created from a fully modular and adaptable display system that allows for flexible reconfiguration into host venue spaces. The display approach also allows for rapid installation and de-installation with a minimum of disruptive works. Conservation grade display cases are integrated into the system and include fully dimmable LED lighting capabilities. Large scale graphic walls are created through use of fire retardant printed fabric banners which can also be fully back-lit if required.

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Audio visual film


A fascinating film, featuring 2.5D animation, at the heart of the exhibition explores the character and personality of Genghis Khan.

It is a wonder that we still remember Genghis Khan at all. No image was created of him during his lifetime, meaning that we have no idea what the man actually looked like. We have no personal records written by the man himself. His death and burial were a matter of deep secrecy, so nobody knows where, or indeed if, he was buried.

And yet his story lives on. Many of Genghis’s contemporaries and descendants recorded stories, memories, opinions and ideas about him. From official histories to personal letters, diary entries to administrative records – historians have unearthed an astonishing quantity of evidence about the mysterious Khan in the centuries since his death in 1227. These voices from around the world echo across the past 800 years, enabling us to piece together a fascinating and personal portrait of one of history’s most iconic conquerors.

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Illustrative murals


Bringing the Mongol story to life

The exhibition features specially-commissioned original graphic novel artwork by renowned Scottish illustrator David Mackenzie. For the display at the National Military Museum of the Netherlands, the curatorial team selected key scenes from the history of the Mongol Empire. They worked in close collaboration with Mackenzie in order to create detailed, historically-accurate murals – from the Inner Asian steppes where Genghis Khan grew up to the Mongols at war against European knights, Marco Polo entering the fabled city of Shangdu to the famous naval battle between the Mongol and Japanese armies.

These dynamic, large-scale murals are displayed throughout the exhibition. Objects from the collection are illustrated throughout the mural scenes, vividly placing the collection in the context of the Mongol story.

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Illustrative murals


The Secret History of the Mongols

The Secret History of the Mongols is the only surviving account of the life of Genghis Khan and the early Mongol Empire written by the Mongols themselves. Forgotten for centuries, it was only rediscovered and translated over the 19th–20th centuries. Nobody knows exactly who wrote it or when it was written. It is thought that it was probably written shortly after Genghis’s death, and that the writer belonged to the Great Khan’s clan.

The Secret History tells the story of the Mongols from their legendary origins, through Genghis’s childhood and rise to power, to the later years of the rule of Genghis’s son, Ogodei. It is written in a poetic, mythical style and contains both accounts of real historical events and symbolic stories and legends.

The story of Genghis’s childhood, as it is told in the Secret History, is told through a series of 15 illustrations displayed in a comic book style. Encountering this extraordinary 800-year-old story in a modern and visual format, visitors gain a personal insight into the early life of the legendary Genghis Khan.

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Interactives


The exhibition features a variety of interactives which have been carefully designed to provide the visitor with more detailed information in enjoyable and accessible formats. Our approach to interactivity embraces a diversity between low and high tech solutions, providing access at a range of learning levels. The suite of interactive elements includes the following, allowing visitors to:

• Try out a reconstruction Mongol composite bow and arrow, in a digital steppe landscape.• Make themselves at home inside a real Inner Mongolian yurt.• Join other visitors on a large format digital touch table and get to grips with military movements, key characters and major campaigns as the Mongol Empire expanded.• Play a character based quiz - House of Khans - which invites users to get to know the Mongol family.• Dress up as a Mongol in beautiful traditional clothes from Inner Mongolia and take a selfie in front of the Great Wall of China.

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A turnkey service A tailored offer


For the hire of GENGHIS: RISE OF THE MONGOL KHANS we propose to work in close cooperation with the host museum team, adapting the project to the institution’s configuration, exhibitions strategy and specific target audiences.

Nomad Exhibitions understands the importance of flexibility for international touring exhibition hosts. We strive to create a tailored experience where possible. This is achieved through the following processes.

Adapting the layout The design concept is based on a modular framework so that the layout of the exhibition can be adapted to suit the venue configuration. As part of the design process, Nomad Exhibitions will undertake a planning exercise for each venue and the layout will be tailored to suit entrances, exits, fire exits and lift access.

Tailoring the service Host venues are able to choose a completely turnkey package or to tailor the service to specific require-ments, with the possibility to select the approach that best suits their strategies.

Showcasing your own collections If the host venue has collections that are compatible with the exhibition content and narrative, these objects can be integrated into the exhibition. The Nomad designers and curators will work with the host venue to ensure this links together seamlessly.

Educational resourcesNomad Exhibitions can work with the host venue to create bespoke educational packages to suit the objectives and curriculum requirements of the host country. The exhibition themes provide a wealth of educational opportunities covering aspects of history, society, economics and trade, religion, culture, the arts and design.

A complete service in the development, production and installation of the exhibition is proposed, with the possibility for the host to select the level of service required and fully tailor the experience for the presentation in their galleries.

Services available for the hosting of the exhibition:

• Object loan facilitation and export coordination for 200 original exhibits from Inner Mongolia Museum.• 600 to 1000 sqm exhibition displays. • Curatorial support: research, collaborative interpretation and content development. • Object loan organisation, including the visit to the host venue of a team of curators from Inner Mongolia and art handling specialists during installation to supervise the unpacking of objects from crates and the placement of objects and supports in cases. • Full tailored exhibition design and production.• Management of all transport and installation logistics.

• Display systems including museum grade showcases and integrated lighting as required.• Design and production of all interpretation graphics. • Interactive and audio visual presentations.

Beyond these services it is possible to further enhance the experience with optional marketing, outreach, publication and technology support.

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Developing the brand


Nomad Exhibitions have developed a strong and evocative visual brand identity that can be adapted for use in advertising, publications and retail products. The brand can be circulated and recognised at a venue location in advance of the exhibitions arrival through usage in banners, posters and the museum’s website. Adaptations can be discussed.

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Retail and merchandising


Nomad Exhibitions can work with the host venue to develop a comprehensive range of merchandise available for purchase by visitors in this area including high quality publications, DVDs, clothing, reproduction artefacts, as well as smaller merchandising items. All of the merchandise can be produced specifically for the exhibition and can be branded with the exhibition identity.

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Logistics


Nomad Exhibitions, primarily in partnership with Crown Fine Art, provides a complete support service for the assembly and dis-assembly of the exhibitions including object handling, crating and transportation by specialist teams. We will ensure that all stages of this process are adequately insured and are exceptionally managed. A dedicated team in China will be on hand to co-ordinate all the transportation and construction procedures, and the exhibition will be accompanied by fully trained installation teams.

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Programming


For the delivery of the exhibition a detailed project masterplan is proposed. This masterplan defines the stages of development for each element of the project and details responsibilities and timescales for each task.

Timescales are planned back from the exhibition opening date to ensure that each sequential task relates back to the key milestone points of the project, allowing ample time for completion. Regular planned review meetings are built into the programme, addressing the progress of the project and ensuring that all parties remain on track at all times.

We normally allow a period of 6 to 8 months for the loan approval by the Chinese State Administration of Cultural Heritage (SACH) and 12 to 18 months from letter of intent to delivery.

A tailored programme suited to the host’s exhibitions planning will be prepared in close collaboration with the hosting museum team.

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Further information


Further information available on request:

• Target audiences statement. • Audio-visuals and interactives outline. • Illustrated collection list. • Visuals and images.• Services proposal document.

www.nomadexhibitions.com

Nomad ExhibitionsWishart’s Warehouse, 18 Shore Place, Edinburgh, EH6 6SW

Tim Pethick, CEO, Nomad Exhibitions

t: +44 131 554 7801

e: [email protected]

Hillary Spencer, Director, Nomad Exhibitions (US) Inc.

m: +1 917 376 9037

e: [email protected]

Documents

Content · The Secret History of the Mongols Mongolia The only surviving contemporary account of the life of Genghis Khan and early Mongol empire written by the Mongols themselves