How I Believed the Content Marketing was!

What Content Marketing is then

What is Content Marketing ?

Promoting useful and informative content that can help create a readership and followership

Stop Feeding Search Engine!

Start Creating Readership!

Why Content Marketing ?

1. To Gain Exposure on Web2. Create Readership3. Gain more social signals - Virality4. Build Solid Brand5. Social signals are new Era’s backlinks6. Better Traffic hence more inquiries

How To Market ItChoosing The Right Topic

Find the relevant niche

For Example:Veterinarian IndustryLeads to “Animal Health & Care”

How To Market ItChoosing The Right Topic

What do they want to know about?

For Example:Why winter tires are reliable ?

How To Market ItChoosing The Right Topic

What are they talking about ?For Example:

Veterinarian credited with saving man's life

How To Market ItChoosing The Right Topic

What is Trending ?

For Example:Samsung agrees to pay Apple $548 million for

copying its iPhone designs

http://thenextweb.com/apple/2015/12/04/samsung-agrees-to-pay-apple-548-million-for-copying-its-iphone-designs/

People’s Preferences About Blog Posts

0 1 2 3 4 5 6 7 8

UI of Blog

More Graphic

Trending Topic

Oppurtunity to Comment

Mobile Friendly

Preferences

Writing for Boring Industries

Writing for Boring Industries

Change your approach

Informative Approach

Example:http://www.telegraph.co.uk/news/health/12038592/Want-

a-better-nights-sleep-Share-your-bed-with-a-pet.html

Want a better night's sleep? Share your bed

with a pet

Writing for Boring Industries

Change your approach

Humorous Approach

Example:http://nymag.com/following/2015/12/this-weird-twitter-

account-will-rate-your-dog.html

This Weird Dog-Rating Twitter Account Gets 10/10

Finding The Right Topic

Question & Answers Community•New Ideas for Topics

•Answer & Drive Traffic

https://www.quora.com/

Get to Know What's Trending Nowadays•What People Are Tweeting About ?

•Reliable Source To Find a Trending Topic

https://www.topsy.com/

Content Marketing on Steroids•Find The Trending Topics in your industry

•Beat Your Competitor

•Find the Key Influencers

http://buzzsumo.com/

Talk About Brands• Write Reviews about Hot Products/ Services

•Product/ Service Comparison

•Use the power of Hashtag to your Advantage

#Cocacola #Google #IBM #Dell #Intel

Building The Launch Pad!

Build Social Profiles

Build Social Profiles

•Follow Relevant Audience

•Sharing is Caring

•Comment on other’s posts/ tweets

•Create Social Relationships

•Build your social Authority

•Build you Author Rank

Social Profiles Diagnostics

Every time you reply/share someone’s tweet or

post you earn a do-follow internal link to your

social profile

Social Profiles Diagnostics

More mentions means more exposure!

Connect with Social Profiles

Tweet / Share Properly

[ your blog post title] [url of post] Via [your social profile mention]

Connect with Social Profiles

Tweet / Share At the Right Time

With Right People!

Connect with Social Profiles

Find Industry Influencers & Audience

With

http://buzzsumo.com/

Connect with Social Profiles

Find The Right Timing for Tweets/ Shares

With

http://www.followerwonk.com/

Peak Activity Hours: 19:00 to 23:00

Hit The Right Time to Tweet/ Share

Schedule your Share/Tweets With

http://www.klout.com/

Social Bookmark Your Post

Stumble Upon

Reddit

Measure Your Impact

http://www.tweetreach.com/

Points To Remember

•Find a good topic from BuzSumo / Topsy

•Write Article with proper approach

•Tweet / Share your Article with the preferred format

•Engage with your Influencers at right time with FollowerWonk

•Schedule Your Tweets/ Shares with Klout

•Answer Questions at Quora relevant to your Topic

•Social Bookmark

•Measure your Impact with Tweetreach

Apps Used in our Tutorial

https://www.quora.com/

https://www.topsy.com/

http://buzzsumo.com/

http://www.followerwonk.com/

http://www.klout.com/ http://www.tweetreach.com/

Other Apps You Can Try

http://www.twitonomy.com

http://www.tweriod.com

https://sproutsocial.com/

https://socialcrawlytics.com

Thanks

• Thanks for showing up!

• Here’s what you get & give for doing so:

• PDF of this presentation sent via Email.

• Smile & Applause.

• Remember ‘Misbah Jalal Siddiqui’ in your prayers